Marketing Manager
Digital marketing manager job in San Francisco, CA
Compensation Type: Yearly Highgate Hotels:
Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. ****************
Location:
Located in the exclusive Nob Hill neighborhood and in the process of going through a complete reimagination, The Huntington provides guests with modern amenities and conveniences within a historic space. Guests can enjoy fine dining, a three level spa, beautiful rooms and suites as well as meeting and event spaces without ever leaving the property. The Huntington provides guests with the best location and amenities San Francisco has to offer.
Overview:
A Career-Defining Opportunity! Join The Huntington Hotel- San Francisco's Living Legacy and Urban Estate on Nob Hill
The opening of The Huntington marks the reemergence of a Nob Hill icon, the first luxury hotel debut in San Francisco since 2022 and a defining moment in the city's renaissance. With renewed investment in culture, dining, and hospitality, San Francisco is actively restoring its place on the global stage. For the elite leader, this is a singular invitation to set the global standard for luxury and shape the future of hospitality in one of the world's most storied destinations.
At The Huntington, nearly a century of heritage and modern elegance converge in a reimagined urban estate envisioned by a world-class designer. The hotel will stand as San Francisco's cultural connoisseur, offering gracious accommodations, a signature restaurant, and the city's most luxurious spa.
To join this landmark opening is to take part in a milestone moment: setting the standard for ultra-luxury hospitality in San Francisco for a new generation.This project is being realized through a partnership between Highgate, a global leader in hospitality management and real estate investment, and Flynn Properties, one of San Francisco's most respected developers.
The Marketing Manager will work closely with cross-functional and cross-departmental teams to satisfy all presentation and analytical needs of the regional Sales and Marketing team. The role is an integral part of Highgate's Sales and Marketing activities that strengthen Highgate's profile in the market, overseeing the maintenance of business development and marketing collateral for the office, business planning, monitoring progress against planned priorities, and executing its strategy for major events. The role requires a highly organized, detail-oriented individual with good project management skills, understanding of hotel profit and loss statements and general hotel industry fundamentals, strong client service orientation, excellent written and verbal communications skills with an interest in commercial and business issues.
Responsibilities:
Client Relationship Management - Working with the Marketing team supporting strategic client development projects, and regional client targeting initiatives. Provides overall support for activities that focus on target client projects
Business Development - Supports the Sales team to identify new business opportunities. Works with industry and practice groups to develop cross selling opportunities, and to implement strategies to capture those opportunities
Works as part of a project team on strategic projects/marketing opportunities
Marketing Collateral - Responsible for the development and maintenance of marketing collateral, where necessary. Updates Highgate information and relevant capability statements with respect to the office, including those appearing on Highgate's external website
Responsible for obtaining and verifying that information is readily available for use in Directory submissions, marketing materials, CVs and proposals
Support in the creation and aggregation of content for RFP submissions and presentations, working with Business Development team members and other discipline leaders throughout the organization
Assist with conference preparation/organization, including the design and creation of collateral for trade shows and conferences
Assist in the design of digital and print-friendly marketing materials. Materials could include, but not limited to: corporate decks, pitch presentations, brochures, flyers, print and digital advertising, web graphics, newsletters, email templates, press books, etc.
Work with cross-functional teams to create new design templates for frequently requested items, ensuring that templates are editable and customizable
Maintain and enhance presentation decks as needed
Ensure that all supporting marketing materials align with hotel and corporate brand guidelines
Maintain accurate data on portfolio and prepare summary statistics. Update key data points in presentations and graphics on hotel websites
Maintain digital image library for portfolio assets to be used across presentation materials
Profiling and Events development, to organize, coordinate and execute seminars, receptions and special events taking place in various markets. Responsible for creating and managing critical dates and timelines with respect to local events and sponsorships
Qualifications:
Bachelor's degree in Hospitality or related field
3+ years of relevant experience in the hotel or real estate industry
Strong analytical, problem solving, decision making, and organization skills.
Advanced Microsoft Excel and PowerPoint skills
Financial analysis & budget preparation experience
Excellent verbal and written communication skills
Prior experience making presentations to Executive Leadership
Highly motivated, disciplined and resourceful individual who is detail oriented
The ability to multi-task in a high-paced environment
Competency in hotel business plan underwriting and due diligence
Understanding of Smith Travel Research STAR and Trend reports
Growth Marketing Manager
Digital marketing manager job in San Francisco, CA
In an industry where the focus should rightly be on delivering quality care to patients, healthcare providers remain burdened by the complexities of non-clinical operations. Charta is changing that.
We're building the operating system for modern healthcare organizations. Our AI platform streamlines critical workflows across revenue cycle, clinical operations, and administrative functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, reimagining healthcare infrastructure from the ground up.
About the Role
We're hiring our first Growth Marketing Manager to help build the foundation of our demand engine and generate qualified pipeline as we scale from early traction to market leadership. This role is less about managing predefined programs and more about owning channels, driving high-impact experiments, and building an integrated engine that converts quality leads into pipeline. You will be instrumental in increasing the velocity and efficiency of our marketing funnel, from lead to opportunity.
This is a ground-floor opportunity to shape demand generation at a fast-growing health tech company addressing critical problems in a massive, underserved market.
What you'll do:
Take full ownership of performance in key acquisition channels (e.g., paid search/social, content distribution, email nurture), with a mandate to relentlessly test, optimize, and scale what works.
Design and execute a strategy to significantly grow our organic footprint, focusing on content distribution, SEO, and building high-quality, sustainable lead generation channels.
Lead the distribution strategy for tentpole content and campaigns across owned, earned, and paid channels to maximize reach and drive quality lead generation.
Identify friction points in the funnel and quickly devise and launch experiments (A/B tests, new targeting, messaging) to increase efficiency and velocity.
Ensure all channels-organic content, paid tactics, and events-work together to deliver a cohesive, personalized, and efficient customer journey.
You may be a good fit if you:
5+ years of experience in B2B Growth Marketing, Demand Generation, or Acquisition Marketing, preferably at a high-growth or enterprise SaaS.
Know what "good" and "great" look like in digital acquisition and be able to make informed, high-velocity go/no-go decisions on channel spend and strategy.
Bring deep, hands-on experience in at least one core digital growth area (e.g., Paid Media/Acquisition, SEO/Content Distribution, or Demand Generation Campaigns). While we are spiking in organic, experience in paid acquisition is necessary to understand the competitive landscape and contribute to a balanced marketing mix.
Highly analytical and comfortable owning metrics such as CAC, LTV, MQL/SQL conversion rates, and channel ROI.
Experience with Hubspot, Marketo, or Pardot.
What we offer:
Competitive salary and comprehensive benefits package, including health, dental, vision and life insurance
Team dinners and snacks in the office to keep you at your best
Growth opportunities in a fast-paced, innovative tech startup
Ongoing professional development and access to cutting-edge AI and healthcare tools
Lively in-person work culture at our SF Headquarters
$140,000 - $170,000 USD depending on experience + equity + benefits
Please note that candidates must currently be eligible to work in the U.S. on a full-time basis without additional visa sponsorship by the employer.
Marketing Manager
Digital marketing manager job in Menlo Park, CA
Subtle Medical is a healthcare technology company with a suite of deep learning-powered software solutions that increase the quality and efficiency of medical imaging. It was named CB Insights Top AI 100 and Digital Health 150 company in 2020 and is an Nvidia Inception Award Winner. Subtle was founded out of the Stanford StartX program and is based in Menlo Park, CA.
The Role
We are looking for an all-star Marketing Manager to support the planning and execution of Subtle Medical's events and corresponding lead generation programs. This is a unique opportunity to increase access to AI-powered software solutions that are poised to transform radiology. In this role, you will work collaboratively with Sales, Marketing, and external vendors to support a variety of programs aimed at medical imaging healthcare professionals, including live and virtual trade shows and events, email campaigns, social media, and more. This is an opportunity to join an innovative early stage company, wear many hats, and ultimately build your dream job. If you like to plan, are extremely organized, and can easily navigate between projects independently, this role is for you.
Job Responsibilities
Project manage live and virtual conferences and events from start to finish, including booth design, logistics, team calendar, and ROI analysis to ensure all events run smoothly
Own conception and execution of digital marketing campaigns (email, social media, advertising, website, landing pages) around events including project management, targeting, build, QA, deployment, testing, reporting, and optimization
Develop and analyze new digital channels and performance to drive lead generation
Assist in the creation of new sales enablement tools and digital assets to support SDR, sales, and distribution partners
Manage and maintain internal file sharing and content management systems utilized by marketing, sales and cross-functional teams
Help create new processes and resources designed to help the broader team work more effectively and efficiently together
Distill program & initiative results and takeaways for Head of Marketing and cross functional stakeholders
About You
You enjoy collaborating and working cross-functionally in a rapidly changing environment
You are process orientated, have great organizational skills, and like to make sure that things are completed to the highest standards, while being incredibly efficient
You can manage multiple projects while maintaining deliverables and timelines
You are creative and like to think of new ways to tackle a problem
You are an energetic self-starter and can work independently
Qualifications
5+ years of experience delivering in-person and online digital event experiences, field marketing, and lead generation
Proven ability managing complex marketing initiatives for which you define the strategy and measurement with limited guidance
Experience presenting metrics and progress to goal to Director-level stakeholders
Expert-level command of at least one digital channel (e.g., search, social, display, events)
Experience with data and analytical tools to dive deep into metrics and reporting
Excellent written and verbal communication skills
Experience in Healthcare (MRI, PET or Radiology) a strong plus
20% US travel
Education
Minimum of a Bachelor's degree
Seniority Level
Mid level 5+ years experience
Industry
Computer Software / SAAS
Medical Imaging/Radiology
Hospital & Health Care
Employment Type
Full-time
Location
HQ in Menlo Park, CA
Remote OK
Job Functions
Marketing
Reports To
Head of Marketing
Digital Marketing Specialist
Digital marketing manager job in Mountain View, CA
Immediate need for a talented Digital Marketing Specialist. This is a 06 months contract opportunity with long-term potential and is in Mountain View, CA(Hybrid) . Please review the job description below and contact me ASAP if you are interested.
Job Diva ID: 25-93392
Pay Range: $80 - $88 /hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
Key Responsibilities:
Plan and execute web marketing and merchandising strategies to optimize the purchase journey and increase conversion across desktop and mobile experiences.
Develop and manage testing plans - forming hypotheses, creating experiments, documenting requirements, and partnering with analytics to measure and interpret results.
Support pricing and purchasing flow updates, including promotions and feature changes, ensuring accuracy and consistency across all digital touchpoints.
Lead cross-functional collaboration and project execution, working closely with Design, Content, Product Marketing, Analytics, Web Operations, and Engineering to launch high-impact web initiatives.
Conduct UAT and validate web experiences before launch, ensuring functionality, UX quality, image/format compliance, and alignment with marketing and legal standards.
Key Requirements and Technology Experience:
Deep expertise in web conversion optimization, including A/B and multivariate testing across pricing and purchasing flows on desktop and mobile.
Strong data-driven decision making - analyzing engagement metrics to form insights, hypotheses, and clear narratives that influence stakeholders.
Proven ability to manage UAT/QA and validate web experiences to ensure accuracy, functionality, and compliance before launch.
Cross-functional project leadership, partnering with Design, Content, Product Marketing, Analytics, WebOps, and Engineering to drive execution across competing priorities.
Exceptional attention to detail and accountability mindset, delivering high-quality web experiences while managing multiple complex initiatives simultaneously.
Proven experience in digital/web marketing, with a track record of improving conversion across pricing and purchasing flows.
Strong balance of strategic thinking and hands-on execution, able to manage multiple priorities while delivering high-quality work.
Experience validating and testing digital experiences, including UAT/QA across desktop, tablet, and mobile environments.
Ability to derive insights from data - deep analytical thinking to interpret user behavior, craft hypotheses, and communicate findings through a clear narrative.
Effective cross-functional collaboration and project management skills, ensuring smooth execution with Design, Content, Product Marketing, Analytics, and Engineering teams; familiarity with tools like Figma, JIRA, Quickbase, Usertesting.com, FullStory, and Adobe Analytics is a plus.
Our client is a leading financial technology (fintech) company, and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
Pyramid Consulting, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
By applying to our jobs, you agree to receive calls, AI-generated calls, text messages, or emails from Pyramid Consulting, Inc. and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here.
UI/UX Digital Product Manager
Digital marketing manager job in Anaheim, CA
This is an exciting opportunity for an experienced UI/UX Digital Product Manager to join a dynamic organization in Orange County, working on innovative guest experience products including ticketing, reservations, loyalty systems, and mobile applications. This contract role offers the flexibility to make an immediate impact while working with cutting-edge digital platforms in the entertainment and hospitality space.
Start Date: ASAP
Duration: 6 to 12 months with option to extend
Location: Anaheim, CA (Hybrid Role)
Compensation: $80 per hour (W2, no C2C) plus benefits
About This Opportunity
We're seeking an experienced Digital Product Manager to support the delivery of web and mobile product initiatives across a comprehensive guest experience ecosystem. This contract position is designed for flexibility, with an initial 6+ month engagement that may extend based on project needs.
This individual will focus on execution, delivery, and cross-functional coordination rather than long-term product ownership. This role is ideal for consultants or contract Product Managers who are comfortable driving outcomes in a fast-moving environment with multiple internal and external partners.
Key Responsibilities
Product Planning & Delivery
Lead execution of prioritized web and mobile product initiatives within a defined roadmap scope
Develop clear PRDs, epics, user stories, acceptance criteria, and supporting documentation
Translate user feedback, analytics, and business needs into actionable product requirements
Coordinate timelines, progress, and deliverables across 3rd-party development teams and internal stakeholders
Cross-Functional Partnering
Partner with Marketing, Operations, Technology, Data, and external agencies to support feature delivery and launches
Collaborate with UX/UI designers to validate concepts and ensure alignment with guest experience goals
Support go-to-market planning and cross-functional communication for releases
Execution & Risk Management
Monitor daily progress with development vendors and escalate risks or blockers
Ensure technical feasibility by partnering closely with engineering and CMS/content teams
Maintain structured backlogs and clear prioritization driven by business value and data
Data, Research & Optimization
Support product performance tracking dashboards, KPIs, and post-launch reporting
Conduct competitive and market analysis to inform product direction
Contribute to experimentation plans (A/B tests, usability studies, analytics evaluations)
Key Deliverables
Feature Requirement Documents / PRDs
User Stories & Acceptance Criteria
User Flows / Feature Maps
Release Readiness Checklists
KPI Dashboard Templates / Reporting
A/B Test Plans
CMS Publishing Workflows
Vendor & Internal Handoff Documentation
Required Qualifications
6+ years of digital product management experience (web + app)
Demonstrated success delivering consumer-facing products end-to-end
Strong technical fluency (APIs, CMS, web/mobile architecture basics)
Skilled at writing epics, user stories, and requirements for agile teams
Solid understanding of UX/UI best practices and accessibility standards
Experience managing or collaborating with external development vendors
Strong communicator able to align diverse stakeholders
Data-driven mindset with comfort using analytics for prioritization
Preferred Experience
Ticketing, reservations, membership, or loyalty systems
Work with venues, sports, entertainment, or hospitality
Experimentation and optimization (A/B testing, usability studies)
Personalization or digital marketing tools
Please Apply Today if you are interested in making a meaningful impact on an exciting project!
Digital Health Strategy & Partnerships
Digital marketing manager job in San Diego, CA
About us:
PrecisePK is a pioneering healthtech company that has served hospitals worldwide over 30 years, dedicated to revolutionizing personalized medicine through precision pharmacokinetics. We leverage cutting-edge technology and advanced analytics to optimize drug dosing regimens tailored to individual patient characteristics. At PrecisePK, we are committed to driving innovation in healthcare by delivering precise and customized solutions that empower clinicians to optimize patient outcomes and improve therapeutic success. With a relentless focus on innovation and excellence, we are shaping the future of precision medicine and transforming the way medications are prescribed and administered.
About you:
We are looking for a candidate with established industry experience who can build relationships and create visibility for our Saas Product in the healthcare space. You will be responsible for identifying, approaching and selling software products to accounts in the precision dosing and therapeutic drug monitoring domains. Ideally you have a track record or interest in selling perpetual software products or SaaS products for pharmacies and hospitals, and have a solid background in pharmacy.
Job Responsibilities:
Demo PrecisePK's precision dosing software to potential and existing customers, hospitals and medical institutions.
Develop and deliver training and educational materials to internal stakeholders and healthcare professionals.
Lead the identification, evaluation, and cultivation of strategic partnerships with healthcare organizations, technology vendors, industry stakeholders, and other key players in the healthtech sector.
Lead negotiations and contract discussions with potential partners, ensuring favorable terms and mutually beneficial agreements.
Identify new business opportunities and innovative partnership models to expand our product offerings, market reach, and revenue streams. Drive initiatives to penetrate new markets and verticals.
Provide clinical insights to support the development of product positioning and go-to-market strategies, as well as product design.
Job Requirements:
Medical degree (MD, PharmD, or equivalent) required
5+ years of experience in the healthcare industry; SaaS experience is a plus
Proven track record of successfully developing and executing strategic partnerships in the healthcare or technology sector
Experience in the areas of precision medicine, pharmacokinetics, pharmacodynamics, or clinical pharmacology
Strong understanding of healthcare technology and how software is used in clinical practice, including electronic health records (EHRs), data analytics, and telehealth
*This position is full-time, working on-site out of our office located in San Diego, California.
PrecisePK is an Equal Opportunity Employer that values diversity. All employment is decided on the basis of qualifications, merit and business need.
Marketing Manager
Digital marketing manager job in Torrance, CA
Marketing & Brand Manager Torrance, CA $65k-$75k +bonus
We are a leading healthcare management organization committed to providing exceptional care and services to our patients. We operate a network of state-of-the-art clinics and ambulatory surgery centers dedicated to delivering high-quality outpatient and surgical care in a patient-centered environment.
Summary
The Marketing & Brand Manager is a dynamic and creative individual who will drive the growth of our organization through innovative marketing strategies. The Manager will be instrumental in promoting our mission and services, expanding our client base, and fostering valuable partnerships within the community. This role works in concert with the Events Coordinator and reports directly to the COO.
Responsibilities
Advertising Management
Develop and manage online and traditional advertising campaigns within budget. (Facebook, Google, Groupon, etc.)
Identify new advertising opportunities for brand growth.
Develop and implement effective marketing campaigns and promotions to attract new patients to Company entities.
Develop compelling and creative marketing content, including promotional materials, website content, and blog posts, to engage and inform our target audience.
Create and maintain campaigns through Athena EMR's outreach functions.
Implement and maintain a CRM database of important clients and businesses.
Data and Metrics Management
Collect and analyze data from advertising campaigns.
Measure and report the success and ROI of campaigns to management and staff.
Social Media Management
Create and post daily creative content on social media platforms.
Use all forms of social media to improve brand awareness and brand identity.
Engage with the audience and respond to inquiries.
Website Management
Maintain and update the company website.
Ensure the website is user-friendly and optimized for search engines.
Search Engine Optimization (SEO)
Implement SEO strategies to improve website ranking.
Monitor SEO metrics and adjust strategies as needed.
Manage Patient Review websites like Yelp and Google Reviews, including their metrics.
Requirements
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Proven experience in marketing, preferably within the healthcare or related industry.
Strong understanding of digital marketing strategies, social media platforms, and SEO best practices.
Proficiency in marketing analytics tools to measure and optimize campaign performance.
Excellent communication and interpersonal skills to represent the company professionally at events and engage with potential clients.
Demonstrated ability to generate new leads and drive customer acquisition.
Budget management skills to effectively allocate resources and maximize ROI.
Creative mindset with the ability to develop engaging marketing content.
Strong networking and relationship-building skills to foster partnerships with personal injury firms and community partners.
Proactive, results-driven, and able to work both independently and collaboratively.
Role Key Performance Indicators (KPIs)
ROI from advertising campaigns
Growth in social media engagement and followers
Increase in website traffic and search engine ranking
Number of new patient appointments through online channels
We offer competitive compensation and benefits packages, a supportive work environment, and opportunities for professional growth.
Director of Innovation Marketing Insights
Digital marketing manager job in Watsonville, CA
Our client in California is seeking a Director of Innovation & Insights to join their team!
This is a remote/full-time/direct-hire position
Salary based on experience: $175k-$225k
The Director of Innovation & Insights leads the end-to-end insights and innovation pipeline, shaping strategic growth opportunities rooted in consumer understanding and market foresight. This role establishes and operationalizes a consumer-centric insights function, guiding early-stage ideation through concept testing, validation, and post-launch optimization. Partnering closely with Brand, Product, Sales, E-Commerce, and Executive Leadership, this leader ensures the organization advances a differentiated, insight-driven pipeline aligned with long-term vision and commercial goals.
Key Responsibilities
Consumer & Market Insights Leadership
Build and oversee an integrated insights ecosystem leveraging qualitative and quantitative research, syndicated data, social listening, segmentation, and trend tracking.
Translate consumer and market learning into actionable strategies, refined brand positioning, and innovation concepts.
Champion the internal voice of the consumer, advocating for unmet needs, behaviors, and demand drivers.
Synthesize insights to inform strategic decisions across teams and business units.
Maintain frameworks that ensure insights are accessible, actionable, and aligned to business priorities.
Innovation Strategy & Pipeline Development
Lead cross-functional ideation, innovation steering, pipeline prioritization, and stage-gate readiness.
Identify white-space opportunities across categories, formats, benefits, and channels.
Develop compelling product concepts and business cases to address emerging opportunities.
Partner with Product, R&D, Brand, Sales, Operations, and Regulatory to advance concepts from idea to execution.
Ensure the pipeline balances creativity with commercial viability and long-term strategic fit.
Foresight & Strategic Growth Planning
Conduct long-range foresight and category mapping to identify future-state growth platforms.
Maintain a rolling three-year innovation roadmap aligned to brand, channel, and consumer priorities.
Monitor competitive activity, cultural trends, ingredient innovation, and regulatory dynamics to guide strategic planning.
Anticipate shifts in consumer expectations and market dynamics to proactively shape investment focus.
Provide strategic recommendations that inform planning cycles and executive decision-making.
Testing, Learning, & Optimization
Design and manage concept testing, pricing studies, volumetrics, and market research initiatives.
Partner with Retail, Performance Marketing, and E-Commerce teams to structure A/B and in-market testing.
Lead post-launch analysis, synthesizing performance results and consumer feedback.
Translate learning loops into ongoing product and pipeline improvements.
Establish best-practice testing frameworks that accelerate organization-wide learning.
Cross-Functional Collaboration & Influence
Act as a strategic partner to Brand, DTC, Amazon, Sales, and International teams, ensuring insights shape messaging, positioning, and expansion.
Communicate insights and recommendations visually and compellingly for stakeholders at all levels.
Build and lead a high-performing insights function.
Manage research vendors, agencies, and external partners.
Foster an insight-driven culture that influences decision-making across the business.
Qualifications:
8-12+ years of experience in Consumer Insights, Innovation, Strategy, or Growth roles within CPG, wellness, or supplement industries.
Proven success in building consumer-first product pipelines and influencing cross-functional partners.
Deep expertise in insight methodologies and turning research into strategic action.
Strong innovation acumen with a balance of creativity and commercial rigor.
Demonstrated ability to lead end-to-end research, new product development, and innovation governance.
Experience operating across multiple channels, including Amazon, DTC, Retail, and Professional.
Bachelor's degree required.
Content Manager
Digital marketing manager job in Sunnyvale, CA
Duration : 6+ months
LOCALS ONLY
Pay Rate - $45/hr. on W2
Must-Have Skills:
AEM
CMS
Python
html/css
javascript
Publishing
Localization
Asset Management
Content Publishing
Role summary:
About the Role
As a Content Manager, you will be responsible for publishing creative assets, experiences, and critical digital content to global platforms. You will work closely with internal teams and external stakeholders to ensure seamless execution of interactive deliverables. This role requires expertise in content management, CMS operations, and digital publishing, especially in supporting product launches and marketing initiatives. š This is a content production and publishing role-not a content creation, design, or marketing position
Responsibilities
Oversee day-to-day content management tasks, supporting product launches, marketing campaigns, and page maintenance
Ensure the quality and accuracy of all published content
Collaborate cross-functionally with internal and external teams, maintaining clear and proactive communication
Work with developers to plan page structures and content strategies
Lead small-scale projects as assigned, with support from the team
Manage multiple projects and deadlines in a fast-paced, evolving environment
Maintain expertise in CMS platforms and contribute to training and documentation efforts
Troubleshoot and report CMS issues, acting as the first line of defense for content-related problems
Provide feedback on toolsets, UI improvements, best practices, and workflow optimizations
. Requirements:
2 to 4 years of experience working in web production teams. Strong experience managing content using enterprise CMS (AEM, Drupal, SDL, or similar)
Experience with localization workflows and managing content for a global audience.
Understanding of content management system processes and workflows.
Familiarity with git client applications (Tower, SourceTree, etc.) is a plus.
technical and development knowledge of HTML, CSS, Javascript and python
Ability to test, troubleshoot, and communicate CMS issues to both technical and non-technical stakeholders.
Experience working with new and evolving toolsets.
Strong attention to detail, organizational skills, and adaptability in fast-changing environments. Proactive mindset with a high level of ownership and accountability.
Digital Product Manager
Digital marketing manager job in Torrance, CA
Robert Half's client is looking for an experienced Digital Product Manager to lead the strategy and execution of enterprise-level web applications in a highly structured corporate environment.
The right candidate will have deep experience managing the full product lifecycle for web-based or mobile platforms, ideally in a .NET or Salesforce environment. Previous experience working with payment systems and within Fortune 500 companies is mandatory.
Responsibilities:
Own and drive delivery across Product and Operations teams for web-based or mobile applications
Translate business requirements into clear, actionable user stories and technical specifications
Manage the product development lifecycle from concept through launch, including post-launch analysis and iteration
Lead projects from scratch, creating scalable, enterprise-grade digital experiences
Integrate Agent Console workflows and ensure alignment with support infrastructure
Work within a .NET or Salesforce ecosystem to guide development teams and inform technical decisions
Build features that incorporate complex payment processing systems, ensuring security and compliance
Collaborate with UX/UI, engineering, QA, and business stakeholders to align on priorities and deliverables
Measure product performance and iterate based on data-driven insights and KPIs
Required Skills & Experience:
5+ years of experience as a Digital/Product Manager with a focus on web applications or mobile applications
Deep understanding of building and scaling web or mobile platforms in a structured enterprise environment
Strong familiarity with .NET or Salesforce as core product environments
Hands-on experience with payment platforms, including transaction workflows and regulatory compliance (e.g., PCI)
Must have experience working in Fortune 500 organizations
Expertise in Agent Console or equivalent operational workflow platforms
Strong written and verbal communication skills; proven ability to manage cross-functional stakeholders
Experience creating technical documentation and managing backlogs in Agile/Scrum environments
Nice to Have:
Experience with user behavior analytics platforms like Google Analytics, Mixpanel, or Amplitude
Familiarity with enterprise CMS or e-commerce platforms
Knowledge of accessibility and web performance best practices
Location: Torrance, CA (Onsite 4 days a week). Candidates must be local to Los Angeles
Duration: 6 months, Contract to Hire
Director of Affiliate Marketing
Digital marketing manager job in Los Angeles, CA
CANDIDATES MUST HAVE EXPERIENCE IN BOTH AMAZON AND TIKTOK TO BE CONSIDERED
Founded in 1980, Sports Research is a family-owned, innovation-driven health and wellness company. We create products that inspire people to live healthier, more active lives - from our best-selling Sweet Sweat line to our growing portfolio of vitamins, supplements, and fitness essentials. We're a team of doers and dreamers who care deeply about the products we make and the people who use them.
About the Role
Sports Research is seeking an experienced Director of Affiliate Marketing to lead our performance-driven affiliate program and accelerate growth across eCommerce channels. This person will be responsible for expanding and optimizing our affiliate partnerships with a particular focus on TikTok and emerging social commerce platforms.
The ideal candidate brings an agency background, thrives on data, and has a proven track record of building and scaling high-performing affiliate programs that deliver real revenue results.
We are seeking an experienced and creative Director of Affiliate Marketing with a strong understanding of TikTok's creator ecosystem to lead and grow our affiliate partnerships on the platform. This role is responsible for developing, executing, and optimizing affiliate marketing strategies focused on driving brand awareness, traffic, and sales through TikTok creators and affiliate partners.
The ideal candidate is passionate about short-form content, understands TikTok trends, and has a proven ability to identify and manage high-performing creators that drive measurable results.
Key Responsibilities
Lead the overall affiliate marketing strategy to drive traffic, conversions, and revenue growth across DTC, Amazon, and retail partner channels.
Build, negotiate, and manage relationships with affiliate networks, agencies, and top-tier partners.
Develop and execute campaigns optimized for TikTok and other short-form video platforms that drive measurable ROI.
Manage affiliate performance tracking, attribution, and analytics to ensure transparency and profitability.
Collaborate closely with paid media, creative, and eCommerce teams to ensure cohesive messaging and cross-channel optimization.
Monitor and report on KPIs such as ROAS, CAC, conversion rates, and LTV, using insights to continuously improve performance.
Identify emerging platforms, tools, and partners that can expand reach and improve efficiency.
Manage budgets, commission structures, and payouts while ensuring compliance with brand standards and FTC guidelines.
Mentor and develop a small team focused on executional excellence and continuous improvement.
Develop and manage a high-impact TikTok-focused affiliate program, including recruitment, onboarding, and relationship management of creators and partners.
Identify and recruit TikTok creators that align with brand values and target audiences. Negotiate affiliate terms, commissions, and creative deliverables to ensure performance and ROI.
Plan, launch, and monitor TikTok affiliate campaigns which includes setting goals, tracking performance, and optimizing based on results.
Analyze affiliate data (clicks, conversions, ROI, CPA, etc.) to identify top-performing partners and opportunities for scaling.
Partner closely with the influencer, social, and paid media teams to align TikTok affiliate efforts with broader marketing campaigns and brand storytelling.
Stay ahead of emerging TikTok trends, content formats, and algorithm changes to keep affiliate strategies innovative and effective.
Manage relationships through affiliate networks (e.g., Impact, ShareASale, Rakuten, Levanta, etc.) and track performance using analytics dashboards.
Qualifications
8+ years of experience in digital or affiliate marketing, ideally within an agency or high-growth consumer brand
Proven experience building and managing affiliate programs that deliver significant ROI.
Deep understanding of TikTok's ad ecosystem, creator marketplace, and affiliate capabilities.
Proficiency with affiliate networks (Impact, ShareASale, Rakuten, Levanta, etc.) and tracking tools (GA4, Looker, etc.).
Strong negotiation, analytical, and relationship management skills.
Comfortable managing multiple campaigns simultaneously in a fast-paced environment.
Passion for health, fitness, and performance brands is a plus.
Pay Range: $160,000 - $165,000 Annually
Ecommerce Marketing Manager
Digital marketing manager job in Elk Grove, CA
is hybrid and a direct hire 3 days a week in Elk Grove California.
Responsibilities
Oversee and manage the company's e-commerce website, ensuring functionality, performance, and alignment with business goals.
Enhance customer experience through strategic adjustments based on UI/UX principles and customer journey insights.
Utilize web analytics to monitor site performance, identify trends, and recommend improvements.
Manage one direct report and provide leadership, guidance, and development.
Serve as the primary website owner within the Marketing team, collaborating with internal stakeholders and external vendors.
Required Qualifications
Experience managing e-commerce websites (must-have).
Strong understanding of customer experience and UI/UX principles (strategic oversight, not design execution).
Proficiency in web analytics tools and data-driven decision-making.
Management experience with at least one direct report.
Ability to work independently as the sole website lead within the Marketing team.
Growth Marketing Senior Manager
Digital marketing manager job in Los Angeles, CA
Growth Marketing Senior Manager
Compensation: Top of Industry Compensation & Benefits
From our revolutionary beauty and wellness supplements to our data driven discipline and mission driven culture - Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in each person that joins us.
Job Description
We are looking for an innovative and strategic Growth Marketing Senior Manager with deep experience managing large scale paid media campaigns to drive profitable customer acquisition. This entails researching and implementing best practices for creative testing, media buying, conversion optimization and streamlining of processes to scale marketing efficiency on META, Google and other platforms.
Responsibilities
Hands-on management of paid acquisition campaigns across META, Google and other platforms to drive profitable growth
Combine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnel
Lead performance creative team to produce creative for maximal conversion efficiency
Develop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnel
Generate and communicate data-driven insights and actionable next steps to guide creative production
Continuously research, stay at forefront of and implement new performing creative and media buying tactics
Continuously research ads and learn from growth marketing networks and podcasts to identify growth opportunities
Work collaboratively with cross functional teams to drive landing page optimization
Manage attribution tools to improve measurement rigor and optimize performance
Requirements
5+ years hands-on experience managing and scaling a paid social budget for a DTC eCommerce brand
Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies
Highly motivated and curious to independently learn and stay at forefront of developments in paid social advertising
Experience with A/B testing and sophisticated measurement techniques and attribution models
Strong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendations
Proficient writing skills with passion for great ad copy and ad creative
Strong leadership skills, managing and motivating a talented team of performance creative marketers and cross-functional experts
Enthusiasm for helping shape an intensely motivated, talented and caring team culture and organizational processes
Confidence communicating across the organization, with cross-functional stakeholders
Practice Transformation Strategist
Digital marketing manager job in Santa Barbara, CA
As a healthcare organization dedicated to improving health outcomes for the Central Coast community, our client is seeking an experienced and mission-driven professional to join their Quality team. The ideal candidate will bring strong regulatory expertise, strategic thinking, and a passion for advancing quality, equity, and population health initiatives.
The Practice Transformation Strategist partners closely with internal teams, provider networks, and community organizations to support quality improvement, practice transformation, and population health initiatives. This role ensures compliance with NCQA, DHCS, and CMS requirements while serving as a subject matter expert on regulatory standards, accreditation readiness, and value-based care models.
Key Responsibilities:
Partner with cross-functional teams and provider networks to implement practice transformation and quality improvement initiatives that improve patient outcomes
Ensure ongoing compliance with NCQA, CMS, and DHCS regulatory and accreditation requirements
Serve as a subject matter expert for quality, population health, and value-based care programs
Support the design, execution, and monitoring of quality improvement and population health initiatives, including CalAIM-aligned programs
Develop and support corrective action plans to address regulatory, accreditation, or performance gaps
Monitor accreditation readiness activities and escalate compliance risks as needed
Collaborate with IT and internal teams to develop reporting and data-driven solutions
Prepare and submit required documentation and reports to regulatory and accrediting agencies
Support Medicare Star Ratings-aligned initiatives
Provide guidance, education, and support to internal teams and provider partners
Participate in internal and external stakeholder meetings as needed
Qualifications:
Strong knowledge of managed care operations, regulatory compliance, and quality performance monitoring
In-depth understanding of NCQA accreditation standards and quality improvement frameworks
Experience supporting practice transformation and population health initiatives
Ability to manage complex projects independently in a fast-paced environment
Strong analytical, problem-solving, and organizational skills
Excellent verbal and written communication skills
Ability to build strong relationships with internal and external stakeholders
Willingness to travel to provider offices for in-person practice transformation support
Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint
Education and Experience:
Associate's degree required; advanced degree preferred
Five (5) years of experience in Medicare and/or Medi-Cal managed care
Five (5) years of experience working with regulatory or accrediting bodies (NCQA, CMS, DHCS, EQRO)
Three (3) years of experience in quality improvement or population health
Leadership or program ownership experience required
Experience working in a clinical or healthcare setting
Preferred Qualifications:
Registered Nurse (RN) license
Professional certification such as CPHQ or HCC
Experience with HEDIS and NCQA audit standards
Knowledge of community-based organizations and social service agencies
Bilingual in Spanish
Compensation:
$104,340 - $156,510
Content Manager
Digital marketing manager job in Santa Monica, CA
HYBE America is part of HYBE, a global leader at the intersection of music, entertainment, and technology. We represent some of the world's most influential artists and continue to expand our creative and cultural impact across the Americas. At HYBE, we believe in the power of music and foster a culture built on Passion, Autonomy, and Trust.
Position Overview
We are seeking an experienced, strategic, detail-oriented content manager with 5+ years of experience to support in directing the artist's content production and execution of high-quality, engaging digital content. In this role, you will develop and oversee content strategies, manage production workflows, and ensure alignment with brand goals and audience expectations. With a deep understanding of long-form content and the ability to leverage data-driven insights, you will play a pivotal role in delivering impactful storytelling across platforms.
[Responsibilities]
Content Strategy & Planning:
Develop and implement comprehensive content strategies that align with organizational objectives and resonate with target audiences.
Research to understand audience preferences, industry trends, and competitive landscapes.
Manage content calendars and production plans to ensure the timely delivery of projects.
Project Management:
Manage multiple projects simultaneously, balancing priorities and resources effectively.
Develop and maintain production workflows and tools to optimize efficiency.
Coordinate with external vendors and freelancers as needed.
Oversee end-to-end production processes, ensuring quality, consistency, and deadline adherence.
Performance Analysis:
Monitor content performance using analytics tools and provide actionable insights to improve effectiveness.
A/B test content formats and delivery strategies to maximize engagement and reach.
Qualifications
5+ years of experience in content management, editorial, or digital marketing roles, video content production, focusing on digital and long-form formats, or a related field within the entertainment or music industry.
Demonstrated expertise in budgeting for various video production sets.
Proven ability to plan and execute content strategies across multiple platforms.
Strong production management skills, with a proven track record of delivering high-quality content on time and within budget.
Proficiency in video production tools, content management systems (CMS), and analytics platforms.
Exceptional storytelling, editing, and writing abilities.
Strong teamwork and collaboration skills, with the mindset to inspire and manage creative teams.
Outstanding communication and interpersonal skills, with the ability to work effectively across diverse teams and cultures.
Proven ability to drive innovative ideas and translate them into successful campaigns, including VOD content and live stream production.
It's a bonus if you have
Bilingual capabilities in Korean and English, with fluency in both languages.
Experience in the music industry or entertainment content production.
Familiarity with K-pop methodologies, emerging media trends, and audience(music fans) engagement strategies, or their video content.
Background in managing video or multimedia content production.
Don't match every skill listed? Almost nobody does! Think you're a good fit anyway? Please let us know.
Salary Range
The salary range for this job is $70,304 to $85,000. This is a good faith effort at the time of posting. This range is base salary only and does not include benefits and any other compensatory components of the role.
Why Join Us
At HYBE America, you'll play a pivotal role in shaping the voice and reputation of one of the most dynamic and innovative companies in global entertainment. You'll work with some of the world's most exciting artists and help tell the stories that define culture. We back our passion for music with benefits that take care of you, so you can bring your best to the work that inspires millions.
Benefits
Medical, dental, and vision insurance
Company 401(k) match up to 5%
Flexible paid time off
FSA
Life insurance
Wellhub membership that gives you access to gyms and fitness studios
Excellent parental leave policies
**HYBE America is an equal opportunity employer, and more than that, actively strives to build and nurture a diverse, inclusive, and equitable team. We celebrate differences and screen for shared values and cultural fit. We are committed to providing employees with a work environment free of discrimination and harassment.**
Salary Range: $70,304-$85,000/year
Senior Growth Marketing Manager - Accounting Channel
Digital marketing manager job in Mountain View, CA
Job Title: Senior Growth Marketing Manager - Accounting Channel
Onsite Requirements:
Marketing
Email marketing campaigns
Salesforce
Job Description:
Our Customer Marketing, Accountant Channel team is looking to add a Senior Growth Marketing Manager (Contractor) who is highly organized and eager to manage customer growth campaigns and field event marketing.
Do you have a very keen eye for detail, a passion for optimization, and an analytical mindset to drive data-driven change?
Are you ready to make a meaningful impact on the growth of an already successful SaaS business
Responsibilities:
Develop and deploy a variety of multi-channel campaigns, (must have email marketing experience), and targeted programs designed to increase customer product adoption, drive expansion and retention within our active customer base.
Manage and execute on the pre-defined strategy for customer field events, lead the coordination with the customer Sales team, oversee the logistics and execution of events managed by the Accountant Channel events team.
Work cross-functionally to drive and execute program logistics including copy, design, lead flows, website landing pages, and lead routing.
Report on program performance and analyze data to provide recommendations around optimizing campaigns and improving lead quality (utilizing tools like Salesforce, Tableau, and marketing automation system).
Manage lead flow of leads that enter through your program channels (ensure accuracy of lead routing and campaign attribution).
Work with manager to determine budgets, goal setting, ROI metrics, and strategies.
Skills and Qualification:
5 - 7 years of experience in managing, executing and optimizing marketing campaigns and customer communications.
Experience with email campaigns, promotions, and operational support.
1 - 2 years of experience (or knowledge of) field marketing.
Bachelor's degree or equivalent experience.
Analytical and quantitative skills; bias towards data-based decision making.
Strong project management, organizational, and time-management skills.
Willingness to assist others on different projects and campaign needs.
Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes.
Experience working cross-functionally between creative, sales, product and leadership teams.
Detail oriented and highly organized.
Commuting distance to our San Jose, CA headquarters.
**3rd party and subcontract staffing agencies are not eligible for partnership on this position. 3rd party subcontractors need not apply.
This position requires candidates to be eligible to work in the United States, directly for an employer, without sponsorship now or anytime in the future**
Senior Associate, Marketing Strategy & Client Services
Digital marketing manager job in Irvine, CA
Job Title: Senior Associate, Marketing Strategy & Client Services
Company: MatrixPoint / USIM
Salary: $80K - $100K Base
About Us: MatrixPoint is a leading consulting firm specializing in accelerating brand velocity to drive growth, enhance operational efficiency, and optimize business performance. Our team of experienced consultants provide tailored solutions to better enable our clients to achieve their strategic objectives and stay ahead in today's competitive market. Core strategic consulting services include Marketing and Media Efficiency, Advanced Technologies (e.g., AI and ML), Data Privacy Compliance, and Analytics.
Position Overview: As a Sr. Associate, you will play a pivotal role in overseeing the successful execution of consulting projects from initiation to completion. You will be responsible for working with clients and stakeholders, managing timelines and ensuring that projects are delivered within scope, on time, and within budget. This role requires strong leadership, communication, and organizational skills, as well as the ability to navigate complex consulting engagements.
Key Responsibilities:
Project Management, Planning and Execution:
Develop comprehensive project plans outlining scope, objectives, deliverables, timelines, and resources required.
Coordinate with cross-functional teams to ensure alignment on project goals and objectives.
Monitor project progress, identify risks, and implement mitigation strategies to keep projects on track.
Stakeholder Management:
Serve as the primary point of contact for clients, managing expectations and providing regular updates on project status.
Facilitate meetings with stakeholders to gather requirements, provide progress reports, and address any issues or concerns.
Build and maintain strong relationships with clients, fostering trust and collaboration throughout the project lifecycle.
Resource Allocation and Management:
Allocate resources effectively to meet project requirements, balancing workload and skill sets within the team.
Collaborate with resource managers to identify staffing needs and secure necessary resources for project success.
Provide guidance and support to team members, fostering a collaborative and high-performing work environment.
Quality Assurance and Risk Management:
Conduct regular quality assurance reviews to ensure that deliverables meet project requirements and client expectations.
Identify and assess project risks, developing risk mitigation plans to address potential issues proactively.
Monitor project finances, tracking expenses and managing budgets to ensure profitability and cost-effectiveness.
Continuous Improvement:
Identify opportunities for process improvement and efficiency gains within the project management framework.
Capture lessons learned from completed projects, incorporating feedback to enhance future project delivery.
Stay abreast of industry best practices and emerging trends in consulting project management, applying new knowledge to improve project outcomes.
Qualifications:
Bachelor's degree in Business Administration, Management, or a related field;
5+ years of experience in marketing strategy, media, or project management roles.
Proven experience preferably in a consulting or professional services environment.
Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and adapt to changing priorities in a fast-paced environment.
Design Strategist
Digital marketing manager job in Irvine, CA
TCL Design Innovation Center (DIC) is seeking a passionate and forward-thinking Design Strategist to join our growing team. This role is instrumental in shaping the next-generation lifestyle experiences across TCL's diverse consumer electronics portfolio.
As part of the Design Strategy team, you will bridge American lifestyle trends with global design innovation, identifying near- and long-term opportunities informed by lifestyle insights, cultural shifts, and technology trends. You will partner closely with cross-functional teams to translate insights into actionable product strategies and compelling narratives.
Fluency in both Mandarin and English is essential for effective collaboration with global and local teams.
Key Responsibilities:
1.Opportunity Framing & Concept Design:
Research and analyze emerging lifestyle, mobility, and technology trends to identify opportunity areas.
Visualize future scenarios through concept sketches, design storyboards, and narrative-driven prototypes.
Translate complex research insights into clear, intuitive, and inspiring design directions.
2.Strategic Communication & Product Design Execution:
Develop impactful pitch decks and visual narratives for internal stakeholders and client presentations.
Support cross-functional documentation such as solution maps, concept briefs, and specifications to guide HQ product design roadmaps.
Explore design collaboration opportunities with Silicon Valley companies and American start-ups.
3.Cross-Team Collaboration & Marcom Design Integration:
Partner with Business Unit (BU) Product and local marketing teams to ensure key product messaging and Key Selling Points (KSPs) are reflected in Key Visuals (KV) design and Marcom outputs.
Propose and manage concept designs while liaising with design vendors to develop physical and digital showcases for major trade fairs (e.g., CES Las Vegas) and client demos.
Support local Go-To-Market (GTM) initiatives through retail space design, in-store audits, and store visits to collect market insights, collaborating closely with HQ Visual Design and GTM teams.
Candidate Profile:
We're seeking a design thinker with a strong storytelling mindset and a deep curiosity for AI-driven, lifestyle-led consumer electronics innovation. You bring:
0-8 years of experience in design strategy, industrial design, or innovation consulting, with exposure to consumer electronics, home appliances, or smartphones.
Strong visual storytelling and ideation skills-from quick sketches to polished customer-facing outputs-using Adobe Creative Suite, PowerPoint/Keynote, and AI-based tools (e.g., MidJourney, DALLĀ·E). Experience with 3D modeling software (e.g., Blender, KeyShot) is a plus.
Bilingual proficiency (Mandarin & English) and ability to navigate cross-cultural, cross-time-zone collaboration.
A self-starter with strategic thinking, business awareness, and cultural sensitivity.
Comfort working in ambiguity and the agility to pivot between big-picture strategy and detailed execution.
Proven ability to manage cross-functional projects, working seamlessly with internal teams and external partners.
Product Marketing Manager
Digital marketing manager job in San Francisco, CA
Our client is looking for a Product Marketing Manager to their Revenue Product team!
What you'll do:
Support go-to-market planning and execution for products within client's Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
Gather advertiser feedback and market insights to inform product development
Contribute to product positioning, messaging, and activation strategies
Collaborate with cross-functional teams to support product launches
Assist with development of internal enablement materials and sales communications
Monitor GTM performance and assist with post-launch optimization
Knowledge, Skills & Abilities:
Foundational understanding of digital advertising products and advertiser needs
Clear and concise communicator with the ability to simplify complex ideas
Collaborative team player able to support cross-functional initiatives
Organized and detail-oriented with strong project execution skills
Able to manage competing priorities with minimal oversight
Minimum Qualifications:
BS/BA degree or equivalent years of experience
4+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Desired Skills:
Experience supporting GTM efforts for advertising or technology products
Familiarity with advertising measurement tools and ad platforms
Ability to analyze feedback and data to inform marketing strategy
Comfortable with data analysis and visualization using tools like Looker or similar platforms
Desired Years of Experience: 6 years
Product Marketing Manager
Digital marketing manager job in Industry, CA
About Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.
This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.
Role Summary
The Product Marketing Manager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.
This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.
Responsibilities
Key Responsibilities
1. Product Positioning and Messaging
Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
Build product briefs, value propositions, talking points, and competitive stories
Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative
2. Go-to-Market Ownership
Drive NA launch readiness for cases, cooling, peripherals, and systems
Build launch plans for regional campaigns including retail, digital, social, community, and PR
Ensure sales, channel partners, and internal teams have the right assets and messaging
3. Competitive and Market Analysis
Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
Provide clear weekly or monthly insights to support sales and product decisions
4. Sales and Channel Support
Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A+ content
Support Amazon, Newegg, Best Buy, Micro Center, B&H with product claims, visuals, and positioning
Help optimize product page content, feature callouts, and consumer-facing descriptions
5. Cross-Functional Execution
Work with Global PM to gather product data, specs, and roadmaps
Coordinate with Technical Marketing to validate claims and build reviewer guides
Align with PR on product briefings and local media priorities
Collaborate with Social and Community teams to create story-driven content
6. Internal Leadership and Process
Drive clarity in cross-team communication and campaign alignment
Manage NA launch calendars and ensure deliverables are on time
Document lessons learned and help continuously refine NA product marketing workflow
Qualifications
3-6+ years experience in product marketing, hardware, gaming, PC components, or consumer tech
Strong understanding of NA PC market, retail channels, and trends
Proven ability to build product positioning and simple narratives from complex technology
Experience with GTM planning and cross-functional execution
Comfortable working in fast-moving environments with limited instruction
Strong written communication and ability to create decks, briefs, and messaging guides
Preferred
Experience working with global teams and time-zone-distributed organizations
Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
Understanding of technical marketing, testing methodology, and reviewer landscape
Experience supporting Amazon or retail partners with product launch assets
Prior work with influencer, PR, or tech media teams
Cultural Fit
Self-driven and proactive. Does not wait for instructions or overly defined processes
Comfortable with ambiguity and able to create structure where none exists
Strong collaborator who communicates clearly and works well across regional and global teams
Takes ownership of problems and drives solutions to completion