Digital marketing manager jobs in Waco, TX

Comply365 is a leading provider of Operational Content Management, Safety Management, and Training Management in the highly regulated industries of Aviation, Defense, and Rail. We provide a powerful combination of expertise and products underpinned by unified best practices, empowering airlines, rail, and defense organizations with the most comprehensive product portfolio to elevate operational excellence, and transform safety management and training, with closer integration of data across these domains. Comply365 ensures our customers' teams and assets are always geared for peak operational performance and unlocks unparalleled financial and operational gains through more streamlined, robust, and agile operations. Our culture truly sets us apart at Comply365. In addition to our unwavering dedication to our customers and products that we offer, we are, first and foremost, a diverse team of driven, energetic, and passionate individuals who work together to make a direct impact on the future of our company. We have built, and continue to build a world-class, dynamic, and people-first culture. We believe in celebrating one another's achievements, open communication, and transparent leadership. About The Position We are looking for a highly motivated and skilled Digital Marketing Manager to lead our Demand Generation and Account Based Marketing initiatives. As part of a dynamic marketing team, this is a key position that requires advanced knowledge of demand generation and ABX strategies, a keen analytical thinker and the ability to develop creative campaigns that drive traffic, engagement, and conversions across multiple channels. The successful candidate will have a proven track record of generating leads and revenue for a B2B software company nurturing leads throughout the funnel and executing targeted ABX campaigns for key accounts. Reporting to the Director of Marketing, the Digital Marketing Manager will develop and execute campaigns to bring qualified leads and customers into the funnel, decide on outreach strategies for different prospect segments and define approaches to using content for generating more high quality MQLs that convert to SQLs and eventually turn into revenue. This is an excellent opportunity to join Comply365, a market leader in operations, safety, training and data intelligence technologies serving the global aviation, defense and rail industries with a stellar customer base of 140+ customers in 30+ countries in 6 continents worldwide. And that can be updated to 480+ customers in in 80 countries. This role is hybrid, you will need to be located within a commutable distance to the Dallas/Fort Worth area and have a willingness to be in the office. Key Responsibilities - Introduce effective ABM / ABX strategies targeting high-value accounts to support growth in key customer accounts. Develop growth strategies with the sales team in order to optimize engagement within high-value accounts. Develop and execute multi-channel demand generation campaigns that have a direct impact on pipeline growth, including content marketing, webinars, campaigns, email marketing, social media and paid advertising. Work with sales and account management teams to identify high value target accounts and create personalised marketing campaigns to drive penetration and increase opportunities for cross-sell. Optimize the Comply365 website - Continue to increase traffic and sessions on the Comply365 website to drive increased volume and quality of inbound leads. Manage our Website SEO and Content tool, BrightEdge, to continue to refine and improve SEO, website traffic and the frequency of blogs. Leveraging our marketing automation tool, HubSpot and CRM, Salesforce, to build and maintain a robust lead scoring framework to progress MQLs to SQLs and therefore identify and prioritize high quality leads for sales follow-up. Optimize the lead and opportunity nurturing process to progress leads along the funnel, improve conversion rates, reduce churn, and increase customer lifetime value. Work with the wider Marketing Team to produce high-quality marketing content that speaks to prospects' and customers' pain points and that highlights the benefits of our product offerings. Conduct regular A/B tests and analyze campaign performance to identify areas for improvement and make data-driven decisions. Optimise digital campaigns and all online marketing channels - Manage both paid and organic digital campaigns to drive inbound leads. Utilise SEO, PPC, email marketing, and social media, and optimise each channel's potential to ensure maximum reach, engagement, and conversion. Optimize the Comply365 website - Continue to increase traffic and sessions on the recently launched Comply365 website to drive increased volume and quality of inbound leads. Collaborate with cross-functional teams, including product, customer success, and operations, to ensure campaigns align with overall business objectives. Analyse data and metrics: set campaign KPIs and supervise the success of marketing initiatives by analysing marketing data leveraging both our HubSpot and Salesforce. Manage marketing reporting dashboards to report on MQLs and SQLs, associated pipeline contribution and MQL to close win rate. Skills and Qualifications - Degree in Marketing, Communications, or a related field. 5+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation and account-based marketing targeting high value accounts. Demonstrable success driving pipeline growth and revenue through integrated campaigns. Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms Excellent written and verbal communication skills, with the ability to create engaging marketing content. Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines. Strong analytical skills and ability to use data to inform decision-making and strategy development. Experience managing budgets and ability to balance competing priorities effectively. Why come aboard? You're not just accepting a new job when you join our team, you'll be taking your career to new heights! We can't offer you a bar in far Bombay, but here's how we'll support you in doing some of the most impactful work of your career: Flexible work environment Unlimited PTO Paid Holidays Comprehensive benefits package (medical, dental, vision, life insurance, disability insurance, HSA, and FSA) Paid parental leave (12 weeks primary caregiver, 6 weeks secondary caregiver) 401(k) plan with company match Ample learning and development opportunities Employee referral bonus Semi-annual on-site meetings Fun, positive, collaborative environment! Comply365 is a global company, and our success draws upon our employees' diverse viewpoints, skills, and experiences. We are proud to be an equal opportunity employer, and all qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.