Digital marketing manager jobs in Waterbury, CT - 287 jobs

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil , ‘all , Loctite , Snuggle , and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Be part of a team of highly motivated specialists in different regions that work together to further develop and communicate the Trade management program for Henkel Manage projects in support of trade management and digital development Monitor regulatory changes, adjust procedures and advise appropriate parties of changes Support development & maintenance of training programs for business partners Further develop relationships with internal and external legal counsel, internal stakeholders and external agencies Represent Trade in strategic projects with cross-functional and cross-regional teams Opportunity to grow professionally and personally in a truly global organization Key Responsibilities: Perform international trade license management. Run compliance reports to determine areas of improvement or savings opportunities. Compile, draft, disseminate and publish communications such as guidance documents, policies, and procedures. Plan and execute training events and develop related tools/resources. This may include training on the U.S. export and/or import laws, regulations, and compliance requirements. Assist and support the Senior Manager and Director, as required, to implement the company's International Trade Compliance program. Additionally, you are detail-oriented with excellent interpersonal skills and the ability to work independently and collaboratively in groups, including with remote clients, and to prioritize and manage projects Support all other activities within the Global Trade Department as required What makes you a good fit Bachelor's degree in supply chain, Logistics or International Trade or equivalent 5+ years of relevant trade and customs management experience within a global manufacturer Strong knowledge and Understanding of US Government export laws, regulations, and compliance requirements under the International Traffic in Arms Regulations (ITAR), Export Administration Regulations (EAR), and other international trade regulations. SAP GTS knowledge a plus Strong Communication Skills An interest for digital developments in the field of Trade & Customs Strong analytical skills and a strategic mindset, experience with project management Good time management, results oriented, can-do attitude Proven ability to work in a culturally diverse environment Some benefits of joining Henkel Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement The salary for this role is $100,000.00 - $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future. Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

The Marketing Manager is responsible for operating, optimizing, and quality-assuring RMS's marketing and demand-generation channels across residential and hotel portfolios. This role ensures that messaging, systems, and digital funnels are functioning properly, consistently, and efficiently-moving qualified prospects from first touch through inquiry and into the sales and leasing teams. This is a hands-on, detail-oriented role that blends content, systems thinking, and continuous optimization to support revenue outcomes. ROLE RESPONSIBILITIES: Own day-to-day performance and functionality of all marketing channels supporting sales: Residential listing platforms Hotel digital and OTA channels Google Search, SEO, and paid media Retargeting and nurture campaigns Actively test, monitor, and refine channel performance to improve lead flow, quality, and conversion Identify breakdowns, inefficiencies, or friction points in the funnel and drive corrective action Serve as the quality assurance lead across all active advertising and marketing platforms Spot-check live ads, listings, landing pages, and websites for accuracy, brand alignment, functionality, clarity, and consistency Ensure all systems are correctly routing inquiries to the appropriate sales or leasing teams Develop and refine written content across: Prospect retargeting and nurture campaigns Website copy and verbiage Google advertising and search campaigns Social media messaging Internal communications related to sales and marketing initiatives Ensure messaging is clear, consistent, and aligned with brand positioning and goals Collaborate with the Senior Graphic Designer to pair strong copy with effective visual execution Manage and optimize retargeting efforts for both residential and hotel prospects Ensure campaigns are sequenced appropriately to move prospects toward inquiry, tour, booking, or lease execution Continuously refine messaging and timing based on performance insights ROLE REQUIREMENTS: Bachelor's degree in marketing, communications, or related field and 5+ years of experience in a related role Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), WordPress, and Figma would be preferred but not required Exceptional written and verbal English communication skills, with the ability to adapt style to match different brand voices, audiences, and environments

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WFSB: WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day. Job Summary/Description: WFSB is seeking a passionate, energetic, and highly motivated Sales Executive with media sales experience who can adapt quickly and maximize sales across our over-the-air and digital platforms. A strong work ethic and the ability to formulate and execute a daily plan are a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and strong interpersonal skills. The ideal candidate will have a proven track record in media sales and be expected to develop and maintain positive working relationships with clients and assigned/designated agencies through frequent in-person and telephone contact. They will promote the station and sell Core Digital, Extended Digital, OTT, and Broadcast Commercial Spot advertising. The role requires preparing compelling sales presentations utilizing in-house ratings, research materials, a deep understanding of advertisers' and agencies' needs, market competition, and available station assets. Please note - primary job duties and responsibilities include, but are not limited to, the information listed above. Qualifications/Requirements: - College degree preferred or equivalent in years of experience - Previous outside sales experience - Previous work in media sales - Must have strong administrative skills - Must have strong prospecting skills If you feel you're qualified and want to work with a great group of people, go to *************************************** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal ) WFSB-TV/Gray Media is a drug-free company Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

**Who Are We?** Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. **Job Category** Data Analytics **Compensation Overview** The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. **Salary Range** $132,800.00 - $219,100.00 **Target Openings** 1 **What Is the Opportunity?** At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies. As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives. You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value. You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives. This position may direct a team of digital analytics professionals. **What Will You Do?** + Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s). + Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives. + Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines. + Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps. + Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives. + Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities. + Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing. + Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement. + Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met. + Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams. + Provide technical use cases for digital analytics tool assessment and vendor evaluation. + Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches. + Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy. What Will Our Ideal Candidate Have? + Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems. + Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR). + Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies. + Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions. + Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives. + Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.). + Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes. + Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams. + Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations. + Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries. + Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities. **What is a Must Have?** + Bachelor's degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related. **What Is in It for You?** + **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment. + **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers. + **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays. + **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs. + **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice. **Employment Practices** Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (*******************) so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. To learn more about our comprehensive benefit programs please visit ******************************************************** .

For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you. About the Role: Come Ride With Us in our Wilton, CT office as our Digital Performance Marketing Director. Step into a role where your work directly shapes how customers discover, engage with, and stay connected to our brand. Reporting to the VP of Digital Marketing, you will guide the vision and run the strategy behind our entire digital performance engine. Your focus will be clear: build smart acquisition paths, deepen engagement, and create meaningful retention moments across every stage of the customer journey. You'll lead a talented, cross-functional team that brings performance channels (SEM, SEO, display, affiliates, social) and lifecycle programs (email, app marketing, loyalty, and consumer data) to life. Your decisions will move real numbers, strengthen personalization, and elevate the full digital experience. If you thrive on ownership, experimentation, and growth that you can see in the data, this role gives you the runway to deliver exactly that. How You'll Make an Impact: Oversee the coordination of all global performance marketing initiatives, partnering with category marketing managers and GTM team, developing and communicating effective strategies, guiding on digital marketing mix (including social, display, search, retargeting) and spend to ensure strong return on investment and efficient CAC Responsible for paid media budget, including setting and achieving spend and objectives for NPI launch campaigns, demand capture and ecommerce drivers, and other performance-driven marketing channels Establish KPIs, track and analyze performance (ROI) for each paid media campaign and marketing channel to maximize budget and systematically drive progress towards goals and objectives Lead our SEO efforts, coordinating the production of content, copy updates and back-end optimizations and other strategies that increase organic traffic, page rank, and position Lead the strategy and execution of our lifecycle marketing efforts to drive customer acquisition and retention; increasing engagement, loyalty, conversion, and customer LTV Work closely with digital product managers to share funnel conversion improvement ideas, landing page feedback, and optimization ideas Regularly update Marketing team with monthly reporting, NPI reports, social media reports and other reports necessary to share KPIs and results Manage relationships with digital marketing agencies and relevant technology partners Champion and encourage a positive working environment and effective teamwork in line with Cannondale's behaviors and culture What You Bring to the Table: 8-10 years of experience in relevant field (performance marketing, growth marketing) at a consumer brand (preferably B2B with some D2C) Ability and experience in managing and working with cross-functional teams Passion and enthusiasm for cycling Experience in developing marketing models and forecasts, managing a budget to specific ROI targets Solid foundational understanding of media concepts, terminology, and bid-based buying models Experience working with conversion tracking and mobile marketing attribution partners as well as digital reporting tools (such as Google Analytics) is required Ability to synthesize data, conduct data-driven analysis, prepare and present key insights to senior leadership and business owners. Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required Experience overseeing email/CRM/CDP or lifecycle marketing programs and customer data strategy Experience building, testing and optimizing customer segments used in acquisition, retargeting and email campaigns Test and learn mindset, with experience creating and managing A/B or multivariate tests Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours Bachelor's degree in a relevant field of study What we offer: Comprehensive Medical/Prescription/Dental/Vision plans Hybrid work environment (3 days in-office, 2 days WFH) Generous Paid Time Off Programs Life & Disability Insurance FSA/HSA/Dependent Care FSA 401k and company match Commuter Incentive Program Volunteer Time Off Voluntary benefits (critical illness, accident, and hospital indemnity insurances) Great discounts on company products Employee Wellness Program EAP benefit Parental Leave program Access to group home and auto insurance A mix of casual yet professional culture Want a closer look into what it's like to Come Ride With Us? Explore more of Cannondale on Instagram and LinkedIn. About the organization As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike, including brands like Gazelle, Santa Cruz, Cervélo, Kalkhoff, Focus, Urban Arrow, Veloretti and Swapfiets. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings. Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we value a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, regardless of your gender or race, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Our DEI Mission Statement: At Cannondale, we are on a mission to inspire cycling for all. Whoever you were, are, or will be, you can find yourself here. Our diverse line-up of bikes reflects diverse voices, diverse communities, and diverse aspirations. We know the only way to foster that diversity is to foster inclusion in our perspectives. We are committed to not only seeking unique voices, but also cultivating, embracing, and channeling those of every member of the Cannondale community. We understand that doing so makes both our company and our products better. It's why we want you to Come Ride With Us - because bikes belong to us all. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know. To learn more about our privacy policy, please click here: Privacy Policy | Cannondale (English) An applicant's personal information will be shared in accordance with our privacy policy; by applying for a position, you are accepting the terms of our policy.

Job Description The Director of Digital Strategy leads and executes marketing initiatives that support revenue growth across Arch Promo Group and its portfolio of brands. This role partners closely with sales leadership and brand stakeholders to translate business goals into practical, measurable marketing programs. This position is both strategic and hands-on, owning day-to-day execution while helping build structure, consistency, and momentum in a fast-paced, growth-driven environment. Success in this role requires strong communication, organization, and the ability to turn ideas into action. Location:This role may be based in St. Louis, MO or at other Arch Promo Group locations, including Roxana, IL; Lake Barrington, IL; Stamford, CT; Valley Cottage, NY; Fitchburg, MA; Baltimore, MD; or Stuttgart, AR. Hybrid flexibility may vary by location. Supervisory Responsibilities: None. Duties/Responsibilities: · Lead digital marketing execution in support of sales goals, trade shows, and key selling periods · Serve as the primary marketing point of contact between corporate leadership and brand general managers · Support inside and outside sales teams with campaigns, tools, and content that drive engagement and opportunity creation · Manage brand presence and visibility across industry platforms including ESP, SAGE, and Distributor Central · Oversee website content, landing pages, and digital touchpoints to improve awareness and lead flow · Build and maintain a realistic social media and digital content calendar across brands · Create or coordinate content that highlights products, people, culture, and brand value · Recommend and manage digital campaigns that are practical, measurable, and sales-focused · Develop and manage the marketing budget with a focus on ROI and business impact · Track performance, report insights, and continuously optimize marketing efforts · Collaborate cross-functionally with sales, customer service, and leadership to ensure alignment and execution Required Skills/Abilities: · Strong understanding of digital marketing strategy and execution in a B2B environment · Excellent communication and organizational skills with the ability to manage multiple priorities · Ability to operate across multiple brands and stakeholder groups · Self-motivated, entrepreneurial, and comfortable building structure in a fast-moving environment · Team-oriented mindset with the ability to collaborate effectively across departments · Data-driven approach with a focus on measurable outcomes and continuous improvement · Creative, flexible, and resourceful in problem-solving and execution Education and Experience: A combination of education, training, and experience that supports the ability to execute effectively and enable sales and brand partners to succeed. A typical path includes: · Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience · Five or more years of marketing experience, preferably in promotional products or a related B2B industry · Experience with CRM or marketing automation tools; HubSpot experience preferred About Arch Promo Group Arch Promo Group is a fast-paced, growth-driven promotional products organization bringing together several strong brands under one umbrella. We operate with an entrepreneurial mindset, moving quickly, testing ideas, and building structure as we scale. We value collaboration, accountability, and people who take ownership. This is not a highly scripted environment. It is an opportunity to build, influence, and execute while working closely with sales and leadership to drive growth.

The Associate Director Digital Marketing is responsible for strengthening Tauck's presence across digital touchpoints leading up to the point of purchase. This includes responsibility for establishing and advancing digital strategies that increase qualified lead flow and improve conversion. With increased investment in digital marketing channels and the launch of eCommerce planned for the first half of 2026, this role is accountable for both setting strategic direction for our website and other key digital initiatives across paid media, user experience, and lead optimization, as well as driving forward those initiatives through strong project management skills and advanced digital fluency. This highly cross-functional leader will collaborate closely with Brand, Creative, Database & Customer Acquisition, and IT teams, as well as external partners such as Tauck's media agency, UX consultants, and web development vendors to enable the team to achieve measurable marketing results through digital channels to unlock continued digital passenger growth for Tauck. KEY RESPONSIBILITIES: Own and execute the end-to-end conversion rate optimization (CRO) strategy to increase lead generation and desired actions across digital marketing channels. Drive website strategy and enhancements to Tauck.com and Roambytauck.com, optimizing for UX, engagement, and effectiveness in converting prospective travelers. Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide customers through the pre-purchase journey. Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful recommendations. Design, launch, and analyze A/B tests to optimize website pages, landing pages, and digital funnels. Partner with Brand and Customer Acquisition leads to ensure seamless integration across creative, media, and digital campaigns. Leverage expertise in eCommerce to maximize Tauck's reach, engagement, and conversion. Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce Personalization) to shorten time from lead to conversion. Partner with IT to ensure website infrastructure and integrations support business goals and deliver reliable performance. Manage relationships with key external digital partners (e.g. UX consultants, website research vendors, etc.), providing clear direction and accountability for results. Track, analyze, and report on performance, identifying opportunities to improve ROI and effectiveness across channels. Stay current on digital trends, tools, and best practices; proactively recommend innovations to advance Tauck's digital presence and maintain a competitive edge. SKILLS & QUALIFICATIONS: 7-10 years of progressive experience in digital marketing, including lead generation, media, UX, and conversion optimization. Proven ability to design and deliver strategies that generate qualified leads and improve conversion. Strong understanding of digital media planning and optimization across paid channels. Experience managing large-scale websites and digital initiatives in a consumer-facing environment. Knowledge of analytics tools, CRO methods, and digital performance reporting using Tableau, GA4 or. Excellent communication and collaboration skills, with the ability to influence stakeholders and partners at all levels. Strategic thinker with exceptional project management, problem-solving, and organization skills. Experience with ecommerce and modern CRMs (e.g. Salesforce Marketing Cloud). Entrepreneurial mindset with ability to adapt and anticipate changing business needs. Bachelor's degree in Marketing, Business, or related field required; MBA preferred.

Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.

Job Description The Brand Marketing Manager will lead the development and execution of marketing initiatives that strengthen our dealership's brand, attract new customers, and enhance loyalty among existing ones. This role blends strategic thinking with hands-on execution, ensuring cohesive and impactful messaging across digital, social, traditional, and experiential channels. Key Responsibilities: Develop and execute brand marketing strategies that align with dealership goals and objectives. Manage and maintain the dealership's brand voice, messaging, and visual identity across all channels. Plan and oversee advertising campaigns (digital, print, social, radio, and TV) to drive leads and sales. Analyze market trends, customer insights, and competitive activity to inform marketing strategies. Collaborate with sales, service, and management teams to ensure cohesive marketing initiatives. Manage the marketing budget and vendor relationships to maximize ROI. Track, measure, and report on marketing campaign performance and make data-driven recommendations. Lead special projects, events, and promotions to enhance brand visibility and community presence. Qualifications: Bachelor's degree in marketing, communications, or a related field. 3+ years of experience in brand marketing Strong understanding of digital marketing, social media, and traditional advertising channels. Excellent project management and organizational skills. Strong analytical skills and experience using marketing analytics to drive decision-making. Exceptional written, verbal, and presentation skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Mediate.ly is an exciting new start up agency trading desk that is positioned to disrupt the industry by offering unique audience segments and proactive customer service unseen in the trading desk space. We are looking for a Programmatic Media Trader to join our Programmatic team. In this position, you will work closely with our Programmatic Director, as well as clients and the ad ops team, in meeting and exceeding our client's advertising goals. You will have direct responsibility for the daily execution of Programmatic campaigns, specifically campaign implementation, monitoring, optimization, analysis, and reporting. Hands-on keyboard management of programmatic campaigns for multiple clients via demand side platforms. Daily performance optimization for clients including optimization of bidding strategy, white/black lists, viewability, and segmentation. Expected to provide intelligent interpretation and appropriate action plans based on campaign performance. Communicate with clients on all elements of programmatic campaign, including performance reporting, project status and client goals/KPIs Maintain high levels of up-to-date knowledge of best practices and strategies in the management of Programmatic campaigns Work with Director on plan development and RFP support. Work with the integrated media and digital planning teams who are providing planning strategy (e.g. audience, flighting) and KPIs

Job Description We are seeking a Digital Marketing Strategist to lead the planning, execution, and optimization of our digital marketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The Digital Marketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels. This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digital marketing efforts with sales and publicity goals. Key Responsibilities Digital Strategy & Campaign Management Develop and execute comprehensive digital marketing strategies across social media, email marketing, website, SEO, and SEM. Plan and manage digital campaigns supporting new releases, seasonal promotions, and backlist titles. Align campaigns across channels to create cohesive, brand-consistent reader journeys. Own campaign timelines, goals, execution, and post-campaign analysis. Social Media & Content Planning Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement. Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives. Collaborate with authors, publicity, and editorial teams on social content and promotions. Ensure consistent brand voice and messaging across platforms and imprints. Email Marketing & Audience Development Build, segment, and grow email lists by genre, interest, and engagement behavior. Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions). Optimize email performance through A/B testing, segmentation, and performance analysis. Website & User Experience Optimization Manage and optimize website marketing efforts to improve traffic, conversion, and user experience. Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths. Ensure website content aligns with campaign goals and brand standards. SEO, SEM & Traffic Growth Support SEO strategy through content planning, keywords, and on-site optimization. Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives. Monitor performance and adjust strategies to maximize ROI. Analytics, Reporting & Optimization Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution. Produce regular performance reports with insights and recommendations for optimization. Use data to continuously refine strategy and improve results. Budget & ROI Management Manage digital marketing budgets and campaign spend. Ensure marketing efforts are aligned with ROI goals and business priorities. Recommend allocation shifts based on performance and opportunity. Cross-Functional Collaboration Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals. Support integrated campaigns tied to media coverage, author events, and sales initiatives. Industry & Trend Monitoring Stay current on digital marketing trends, platform updates, and best practices. Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing. Qualifications 2-3 years of experience in digital marketing, preferably in publishing, media, retail, or consumer brands. Proven experience managing integrated digital campaigns across social media, email, and web. Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization. Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus. Excellent writing, content planning, and project management skills. Design skills a plus. Data-driven mindset with the ability to translate insights into action. Preferred Experience marketing books or content-driven products. Familiarity with CMS platforms and basic UX best practices. Experience working with multiple brands or imprints under one organization. KPIs & Measures of Success Growth of email subscribers and engagement by audience segment Social media engagement, traffic, and conversion performance Website traffic, conversion rates, and campaign attribution Email- and digital-attributed sales ROI of digital campaigns and budget efficiency About Our Company For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic. Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit ************************* Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. How would you elevate customer confidence by simplifying complex pricing and packaging updates? Spectrum seeks a strategic leader to shape and deliver transparent messaging, optimize digital experiences and self-service tools, and partner across teams to ensure customers always understand the value they receive. Join Spectrum and directly influence how customers interact with and perceive our products. How You'll Make an Impact * Create and deliver messaging for pricing and packaging changes that helps customers easily understand updates through clear and transparent communication * Manage ongoing integrated marketing campaigns that drive retention and reinforce customer value * Ideate and work cross-functionally to implement tools that automate pricing and packaging updates across customer-facing sites and portals * Improve and broaden customer access to key service information through enhanced self-service tools, strengthening the overall customer experience * Optimize customer-facing landing pages to reduce friction, increase comprehension, and guide customers through simpler, more intuitive experiences * Identify opportunities to reinforce value and upsell where it benefits the customer across all touchpoints Working Conditions * Office environment * Travel as required What You'll Bring to Spectrum Required Qualifications Education * Bachelor's degree in marketing or related field or equivalent experience Experience * 5+ years of marketing and customer experience * 3+ years of billing and web design familiarity * 2+ years of experience with workflow tools and automation Skills * Understanding of database structures, server tools, and website capabilities. * Knowledge of best practices for marketing messaging and web design * Billing and customer experience expertise * Proficiency in Microsoft Excel and PowerPoint; ability to create executive-ready presentations * Familiarity with leveraging AI tools for automation and efficiency * Project management skills Preferred Qualifications Education * Master's Degree Experience * 2+ years of management or leadership experience * 2+ years of experience with automation/workflow tools Skills * Experience in telecommunications, media, or subscription services * Familiarity with government-supported programs and compliance requirements #LI-VB1 MCU501 2026-68832 2026 Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more. Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.

This role requires a dynamic and experienced social media content manager with a strong background in influencer marketing. They will be reporting to the Senior Brand Manager, Consumer Experience. This position is responsible for steering the day-to-day activities of this client's cosmetics brands' social media platforms and influencer initiatives while working closely with media and brand teams. Key responsibilities include managing and overseeing organic social media, influencer, and PR agencies; owning end-to-end influencer campaign development and execution-including briefing, strategy, tactics, roster management, concept development, and asset approval; collaborating with the brand team to ensure the brand's unique tone of voice and positioning is reflected across all social channels; managing monthly content calendars with agency support to ensure approvals and posting cadence; reporting KPIs and analyzing monthly, quarterly, and annual performance for influencer campaigns and organic social; developing a strategic vision to continuously grow social presence and engagement with target audiences; fostering cross-functional collaboration with teams such as e-commerce, shopper marketing, digital (website), PR, and media; and managing budgets and purchase orders. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to ********************.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: **************************************************** Skills and Requirements -4+ years of previous influencer marketing experience -BS/BA required -4+ years of brand social media experience -Experience managing social media agencies and campaigns -Organic marketing (vs. paid) experience -Experience managing content calendars -MBA -Experience in beauty, skin, personal care -SAP experience

Purpose The Digital Imaging Associate responsibilities are to prepare, compile, sort, and batch documents for data entry, according to work types and client specifications. Supervision Reports directly to Digital Imaging Supervisor Responsibilities Prepare documents according to job instructions per each client's specifications. Compiling, verifying, and sorting information to prepare source data for computer entry Entering customer and account data from source documents within time limits Reviewing data for deficiencies or errors, correcting any incompatibilities, and checking output Insert customer and account data by inputting text based and numerical Ability to research and obtain further information for incomplete documents Follow instructions and communicate with supervisor or trainer when appropriate to ensure customer expectations are met. Typing speed of 40 to 60 WPM with 98% accuracy required. Maintain a log of completed work. Maintain confidentiality and security of client information per client guidelines. Maintain levels of productivity and quality based on department standards. Ability to balance several projects at one time Picking up and delivering documents to clients while maintaining exemplary customer relations Ensure customer satisfaction prior to leaving and provide them a bridge to the proper person within the company should there be a situation that needs to be addressed. Always leave customer location the way you found it. Additional responsibilities and duties may be assigned. Job Related Dimensions Scanner/Copier industry experience preferred LaserFiche experience highly preferred Team player, exceptional communication skills, strong business work ethic, positive attitude and professional manner, very organized Ability to multi-task in a fast-paced environment and form business relationships with both internal and external customers Strong attention to detail Strong communication skills - both verbal and written Maintain high levels of customer care while demonstrating a friendly, professional and positive attitude Proficiency in MS Office products (Excel, Word, MS Outlook, Powerpoint) Qualifications Proven data entry work experience, as a Data Entry Operator Typing speed and accuracy Prior experience in production print/imaging facility or similar environment a plus High School Diploma or GED. Clear communication skills, written and verbal Good time management skills, extremely detail oriented and a desire to work in a team environment Physical Demands & Work Environment Ability to sit/stand at desk for prolonged periods of time. Work schedule generally consists of 40 hours per week High levels of repetitive motion daily Ability to lift, push, pull; 50 to 100 lbs. UBEO offers a competitive compensation package. UBEO also offers an excellent benefits package which is a significant part of our employee's total compensation. We strive to provide a broad range of competitive benefits designed to meet your personal needs and priorities. Our comprehensive benefits package includes: Choice of medical, dental and vision plans that provide our employees and their families with high-quality healthcare, including orthodontia for both adults and child(ren) Generous Company Paid Health Reimbursement Account Options to defray deductible expenses Company paid life and accidental death and dismemberment insurance for you, your spouse and child(ren) Flexible Spending and Health Savings Account Options - Set aside pre-tax dollars to cover out-of-pocket expenses related to health or dependent care Voluntary coverages at low group rates including Aflac Insurance - In the event of death or disability, you can help protect your family against the loss of income with various types of insurance Pet Insurance, breathe easy knowing Nationwide has your pets covered Pre-paid legal coverage, access to experienced attorneys that can help you with any legal issue 24/7 A generous wealth accumulation program will help you achieve financial security for retirement. We offer a 401(K) Plan w/ Match upon eligibility and Free Financial Counseling Generous vacation, holiday, and sick leave programs - as we believe that taking advantage of time away from work is essential for a well-balanced life UBEO is an Equal Opportunity Employer and considers applicants for all positions without regard to age, sex, color, race, religion, national origin, disability, genetic information or predisposition, military/veteran status, citizenship status, marital status or any other group protected by applicable federal, state or local laws.

Belimo is a global leader in the development, production and marketing of actuator solutions for controlling heating, ventilation and air conditioning systems. Actuators, control valves and sensors make up the company's core business. The Digital Marketing Specialist is responsible for maintaining and growing the digital presence of Belimo via Social media, the company website, email marketing campaigns and other channels. The position requires strong analytic skills to delivery an effective and efficient digital marketing strategy that ensures Belimo maintains a strong digital presence that meets the company's objectives and brand strategies. COMPANY'S MISSION AND VALUES The objectives of this position are fully integrated to the objectives of the Company's Mission and Values. It is the responsibility of all employees to perform their duties in accordance with Company Policy.REPORTING STRUCTURE The Digital Marketing Specialist reports directly to the Manager, Marketing Americas and is part of the Product Management Department. The Digital Marketing Specialist bears full responsibility for agreed upon goals and objectives. JOB RESPONSIBILITIES Social Media Tasks: Lead development of social media posts and ensure active social media presence. Attention to detail and ensuring that all information is conveyed accurately, timely and meets objectives is required. Work with others to ensure latest and accurate information conveyed. Prepare and execute social media posts in FR-CA, Spanish and Portuguese minimum 2x/month utilizing Belimo translation process. Maintain Instagram and Twitter, global social media channels for Belimo. Updates to stories, company info/pix and responses as needed. Ensure all aspects follow CD standards. Social Media management working with agency or solely to develop/execute plan to enhance performance, followers, interactions utilizing advertising/boosting efforts, etc. Creation/Assist with video development/editing as needed for social media posts, etc. Website/Web Strategy Tasks: Work with Web Specialist as necessary to execute effective digital campaigns, create landing pages as needed, etc. Enhance PPC efforts, manage Google ad words campaign. Analyze current/past activities to develop campaign optimization. Regular monitoring/analysis of PPC efforts and maintaining of budgets. Other: Google analytics expert, create quarterly & year-end social media and e-mail metrics analysis reporting. REQUIREMENTS Bachelors Degree in Marketing/Digital Marketing Minimum of 3-5 years of relevant work experience Proficiency in Microsoft Office; PC-literate Strong knowledge/experience with websites (CMS), social media platforms advertising tools, Google Analytics Certified Prior experience leading/executing campaigns on social media channels Ability to work independently, as well as part of a larger team, manage multiple products and meet deadlines Excels in fast paced environment and able to quickly adapt to change Demonstrates strong interpersonal, communication, writing, proofreading & creative skills Detail oriented multi-tasker who is able to prioritize workload and time effectively while still paying attention to detail Desirable: Digital Marketing/Social Media Certification from accredited school Graphic design/video program knowledge is a plus Writing/presentation sample required We offer competitive salary & an excellent benefits package including performance bonus & an outstanding 401K Plan. Belimo is an Equal Opportunity Employer.

Now100 is committed to understanding our clients' needs and providing solutions that not only meet but exceed their expectations. We match thoroughly vetted resources to contract, contract-to-hire, and permanent positions in all industries. Job Description Role: Sr. Project Manager - Digital Duration: 12+ Months Location: Hartford, CT or Des Moines, IA Description: This is a Contract to hire opportunity, Will need to be fully vaccinated as per GA's policy Must be located or willing to relocate in Hartford or Des Moines as they will be required to go into the office. As a member of the EPMO team, the Individual Market's Digital Program Manager partners with the head of Digital Customer Experience and other key stakeholders to lead the digital strategy function for client. This role oversees and directs the strategy for the planning, and execution of the digital portfolio of projects focused on digital transformational engagements for our business. You will work closely with project teams (including digital strategists, UX/UI designers, product managers, engineers, data scientists and industry SMEs) and key stakeholders to understand customer and user needs, resolve conflicts and remove barriers, and ensure deliverables are on-time and meet quality standards. This role will typically interface with a diverse mix of internal and vendor stakeholders, all working towards the goal of delivering a project on-time and at or under budget. We are looking for someone with an entrepreneurial and consultant outlook, has a systems thinking mindset, the ability to simplify the complex and act upon it, who is comfortable working in a dynamic team environment, and who will embrace the opportunity to connect cross functionally with other teams. Additionally, this hire will have strong business acumen with a mindset that is always thinking ahead, program/portfolio management experience, and possess excellent business partnering, negotiation and networking skills. Responsibilities: Accountable for the overall application of the Individual Markets Digital Program in terms of strategic value, architectural fit and business alignment. Oversee and ensure projects are on time and on budget that require multiple layers of service providers and internal and external stakeholders. Build and maintain collaborative relationships with stakeholders, Technology partners, Strategic Sourcing, and other key teams across organization Prioritize project portfolio with internal stakeholders to develop a roadmap that will successfully execute on portfolio. Translate the business strategy, needs & requirements into clear direction for the project teams Assist in the definition of project scope and goals, including project and staffing estimation Define and create project approach, including project plans, targets, milestones and dependencies Track project/engagement dependencies, milestones, and deliverables to ensure successful project implementation and deployment. Lead stakeholder communications across all project work threads. Ensure appropriate communications regarding issues and risks to foster project success and long-term stakeholder relationship. Serves as internal escalation point person on projects and ability to successfully resolve problems and issues. Serve as subject matter expert and lead sponsor for designated program and projects and provide meaningful updates to business in laymen's terms. Budget and expense reporting as it pertains to the project portfolio. Champion continuous core business capability improvement through timely adoption of innovative technologies, procedures, and processes Qualifications Qualifications Undergraduate degree required, MBA or other advanced degree also preferred 5+ years project and/or program management experience, with experience leading projects across digital product delivery, UI/UX design and/or digital strategy Experience working for a management and/or technology consulting firm and/or creative agency highly desired Experience managing creative teams (visual design, content design, UX/UI design) to create user-centric solutions highly desired Passion and drive for continuous improvement, transformational change, with a business owner mentality Ability to design, develop, and communicate accounting and finance related deliverables (resource plans, budgets, forecasts, variance analysis, etc.) Has the ability to break down large complex problems into smaller deliverables that can be executed through an iterative approach in weeks and months, not months and years. Strives for excellence but can see failure as an opportunity to learn. Strong written and verbal communication skills with the ability to influence outcomes and gain team member and stakeholder buy-in Critical thinker and highly analytical with an ability to solve complex problems that include the application of both good business sense and common sense Demonstrated strategic thinking and problem-solving skills, ability to interpret data and synthesize complex issues to identify best solutions. Builds trusted relationships and collaborates across diverse and multi-functional teams to successfully drive business objectives. Advanced skills in business management tools including: Microsoft PowerPoint, Word, Excel, Visio, Project and Access. Additional Information Preferred: Advanced degree. Life Insurance and/or Annuity experience beneficial, but not a must Experience managing large, complex programs Experience working and leading in an Agile Delivery Mode 15 years of experience in various business/technology roles with progressive responsibilities PMP certification preferred. All your information will be kept confidential according to EEO guidelines.

We are seeking a Digital Marketing Strategist to lead the planning, execution, and optimization of our digital marketing efforts across social media, email, and web channels, with a strong focus on driving audience growth, engagement, and measurable sales. The Digital Marketing Strategist is responsible for developing and executing integrated online marketing strategies that drive traffic, leads, and book sales. This role oversees social media, email marketing, website optimization, and digital campaigns across SEO, SEM, and owned channels. This is a hands-on, data-driven role that combines strategy and execution, with ownership of campaign performance, reporting, and optimization. The ideal candidate understands how to market books to niche audiences, leverage a strong backlist, and align digital marketing efforts with sales and publicity goals. Key Responsibilities Digital Strategy & Campaign Management Develop and execute comprehensive digital marketing strategies across social media, email marketing, website, SEO, and SEM. Plan and manage digital campaigns supporting new releases, seasonal promotions, and backlist titles. Align campaigns across channels to create cohesive, brand-consistent reader journeys. Own campaign timelines, goals, execution, and post-campaign analysis. Social Media & Content Planning Oversee Globe Pequot's social media presence across major platforms, including content planning, publishing, and engagement. Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives. Collaborate with authors, publicity, and editorial teams on social content and promotions. Ensure consistent brand voice and messaging across platforms and imprints. Email Marketing & Audience Development Build, segment, and grow email lists by genre, interest, and engagement behavior. Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions). Optimize email performance through A/B testing, segmentation, and performance analysis. Website & User Experience Optimization Manage and optimize website marketing efforts to improve traffic, conversion, and user experience. Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths. Ensure website content aligns with campaign goals and brand standards. SEO, SEM & Traffic Growth Support SEO strategy through content planning, keywords, and on-site optimization. Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives. Monitor performance and adjust strategies to maximize ROI. Analytics, Reporting & Optimization Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution. Produce regular performance reports with insights and recommendations for optimization. Use data to continuously refine strategy and improve results. Budget & ROI Management Manage digital marketing budgets and campaign spend. Ensure marketing efforts are aligned with ROI goals and business priorities. Recommend allocation shifts based on performance and opportunity. Cross-Functional Collaboration Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals. Support integrated campaigns tied to media coverage, author events, and sales initiatives. Industry & Trend Monitoring Stay current on digital marketing trends, platform updates, and best practices. Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing. Qualifications 2-3 years of experience in digital marketing, preferably in publishing, media, retail, or consumer brands. Proven experience managing integrated digital campaigns across social media, email, and web. Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization. Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus. Excellent writing, content planning, and project management skills. Design skills a plus. Data-driven mindset with the ability to translate insights into action. Preferred Experience marketing books or content-driven products. Familiarity with CMS platforms and basic UX best practices. Experience working with multiple brands or imprints under one organization. KPIs & Measures of Success Growth of email subscribers and engagement by audience segment Social media engagement, traffic, and conversion performance Website traffic, conversion rates, and campaign attribution Email- and digital-attributed sales ROI of digital campaigns and budget efficiency About Our Company For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic. Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit ************************* Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to ******************* for Globe Pequot's Equal Employment Opportunity-Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.

Lifester.com is looking for a highly creative and motivated person to be part of our growing startup team to help execute our digital marketing and sales strategy. Primary Duties and Responsibilities: Marketing Automation Salesforce CRM customization and integration SEO, SEM and Google Adwords knowledge Hootsuite, social media advertising Guest blogging and press release creation Adobe Photoshop or general design knowledge Compensation Package: $50,000 to $75,000 Salary commensurate with experience Subsidized benefits package Requirements: Bachelor's degree; 3-5 years of relevant work experience in digital marketing 3-5 years hands-on, demonstrable experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (Act-on highly preferred), with knowledge of how cross-platform integrations impact data flows and campaign enablement. Excellent written and verbal communication skills and ability to interact with all levels of businesses and technical resources. Exceptional interpersonal and sales skills, proactive working style and extremely organized. Strong attention to detail, accuracy, follow-up, and deadline a must.

Who Are We? Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. Job Category Data Analytics Compensation Overview The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. Salary Range $132,800.00 - $219,100.00 Target Openings 1 What Is the Opportunity? At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy-compliant data collection strategies. As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long-term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives. You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value. You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives. This position may direct a team of digital analytics professionals. What Will You Do? * Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s). * Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives. * Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines. * Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps. * Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives. * Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities. * Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing. * Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement. * Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met. * Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams. * Provide technical use cases for digital analytics tool assessment and vendor evaluation. * Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches. * Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy. What Will Our Ideal Candidate Have? * Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems. * Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR). * Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies. * Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions. * Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives. * Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.). * Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes. * Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams. * Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations. * Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries. * Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities. What is a Must Have? * Bachelor's degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related. What Is in It for You? * Health Insurance: Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment. * Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers. * Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays. * Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs. * Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice. Employment Practices Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. To learn more about our comprehensive benefit programs please visit *********************************************************