Digital marketing manager jobs in Wilmington, DE - 634 jobs
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Mgr, Advertising
Fox & Roach/Trident Limited Partnership
Digital marketing manager job in Devon, PA
Purpose of Job
The Advertising Manager is responsible for the operational management of all advertising programs including new product development and enhancements to existing programs and vendor relations. Also responsible for championing key initiatives for product development, implementation, and ongoing training. Additionally, responsible for the production management of the Home Buyers Guide or other real estate magazines.
Job Duties and Responsibilities
(Essential Job Functions)
Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.
Coordinate all advertising and print media within intended deadlines. Develop project plans, provide direction and coordinate project activities associated with advertising. (40%)
Supervise staff to ensure that projects are done well and on time. Analyze staff needs to successfully carry out any new or existing programs. Establish and maintain a positive, healthy working atmosphere. Perform supervisory activities, including employee safety, selection and development of employees, employee counseling and motivation, and salary administration. Assist in the administration of the department budget and reporting the work performed within the department. (25%)
Assist in design, production and implementation of all marketing programs and campaigns. (10%)
Continually monitor and report to management on utilization of current and new advertising programs and provide the management team with regular participation updates. (10%)
Ensure that all advertising and marketing programs are being adequately promoted in all communication mediums to the sales associates and consumers. (10%)
Create support pieces for sales associates and management to promote utilization of existing programs. (5%)
Perform any additional responsibilities as requested or assigned. (0 - 5%)
Performance Expectations
Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
Establish and maintain positive and productive work relationships with all staff, customers and business partners.
Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Qualifications
Education:
Bachelor's degree in marketing, communications, business administration or related field; or equivalent work experience.
Experience:
Two years of advertising experience, with an emphasis in print media.
Experience in a senior technical/leadership role.
Knowledge and Skills:
Strong personal computer skills; proficiency in PowerPoint and Word.
Effective oral and written communication skills, including presentation skills.
Effective interpersonal skills and leadership abilities.
Effective analytical, problem-solving and decision-making skills.
Project management skills; ability to prioritize and handle multiple tasks and projects concurrently. Ability to work within tight deadline environment.
We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer
$60k-94k yearly est. 5d ago
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Digital Experience Manager
A. Duie Pyle, Inc. 4.5
Digital marketing manager job in West Chester, PA
A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast and Mid-Atlantic. Supported by our vast network of Less-Than-Truckload (LTL) service centers, warehouse facilities, and dedicated locations, we have the ability to offer flexible and seamless integrated solutions tailored to our customer's needs.
Simply put, when it comes to integrated supply chain solutions, Pyle People Deliver. Our promise is to provide outstanding service as it remains to be our first and foremost mission.
Position Summary:
We are seeking a strategic and detail-oriented Digital Experience Manager to play a pivotal role in shaping and enhancing our customers' journey across digital platforms, ensuring seamless interactions across all touchpoints. You will work closely with cross-functional teams to design, implement, and optimize digital experiences that delight our customers, drive engagement, and promote brand loyalty. This is an exciting opportunity for someone who is customer-centric, data-driven, and eager to make a significant impact on our business.
Reporting to the Director of User Experience, this role will collaborate with the Marketing Strategy and IT teams to develop and execute a comprehensive digital customer experience strategy that aligns with business objectives. The Digital Experience Manager will lead UX design initiatives to create intuitive and visually appealing digital interfaces that enhance the overall customer experience.
The responsibilities of the position include, but are not limited to:
Coordinating cross-functional digital initiatives focused on improving user experience and ensuring our digital platforms effectively serve customers and stakeholders in the competitive logistics marketplace
Overseeing the entire UX design process, including user research, wireframing, prototyping, and usability testing. Ensure projects are completed on time and within scope
Conducting user research, collaborating with cross-functional teams like IT, sales, engineering and operations to ensure project execution remains on track and connected to overarching business goals
Supporting marketing strategy in the campaign development process to optimize the user experience across all customer facing digital properties
Managing the developmental priorities of our web properties across 4 sites (aduiepyle.com, careers, PyleNow and MyPyle) and responsible for prioritization of web development working alongside of internal IT developers as well external web development resources
Analyzing and reporting on site performance, API and deep link connections
Creating design specifications for web service APIs in collaboration with technical teams
Evaluating API modification requests and work with developers to implement enhancements
Providing support to web service API end-users and maintain documentation
Ensuring the website has accurate and current domain and hosting information to prevent potential downtimes
Evaluating and recommending new digital tools and platforms
Managing relationships with any new third-party service providers added post recommendation
Coordinating with vendors on service issues and upgrades
Managing licenses and subscriptions for user experience related digital tools
To be qualified for this position, you must possess the following:
Bachelor's degree in DigitalMarketing, User Experience Design, Computer Science, or related field
5+ years of experience in digital experience management, UX design, or related roles
Proven track record of managing multiple web properties and digital platforms simultaneously
Strong understanding of UX/UI design principles, methodologies, and best practices
Experience with user research methods, including user testing, surveys, and analytics interpretation
Proficiency with design and prototyping tools (e.g., Balsamiq, Figma, Adobe XD)
Working knowledge of web analytics platforms (e.g., Google Analytics, Adobe Analytics)
Demonstrated experience with API documentation and specifications
Strong project management skills with ability to prioritize competing demands and manage multiple projects simultaneously
Experience collaborating with cross-functional teams including IT, Marketing, Sales, and Operations
Excellent communication and presentation skills with ability to articulate design decisions to both technical and non-technical stakeholders
Understanding of web development technologies (HTML, CSS, JavaScript) and how they impact UX
Experience managing vendor relationships and third-party service providers
The following skillsets are preferred:
Experience in the logistics, transportation, or supply chain industry
Certification in UX design (e.g., Google, Nielsen Norman Group, UXPA)
Familiarity with accessibility standards (WCAG) and inclusive design principles
Knowledge of SEO best practices and their impact on user experience
Experience with customer journey mapping and service design
Proficiency with content management systems (CMS) and digital asset management platforms
Experience with data visualization tools (e.g., Tableau, Power BI)
For a full job description associated with this posting, please contact A. Duie Pyle's Human Resources department. This job posting is intended solely for external advertising purposes and does not represent a comprehensive list of all job-related duties and qualifications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
$83k-109k yearly est. 5d ago
Vice President - Vendor Marketing
Almo Corporation 4.3
Digital marketing manager job in Philadelphia, PA
About the Role
As a leading Pro AV distributor in North America, we are investing in a dynamic leader to own and elevate our vendor-facing marketing function. This role will lead a team of highly skilled vendor marketingmanagers and be accountable for driving vendor excitement, growing marketing-driven revenue, and ensuring our marketing function becomes a strategic growth engine for both our business and our vendor partners. This is a highly visible commercial leadership role requiring energy, creativity, marketing excellence, and strong leadership presence.
What You'll Be Accountable For
1. Vendor Excitement & Strategic Engagement
Position our organization as the most strategic, innovative, and growth-driving partner for key Pro AV vendors.
Build deep relationships with vendor stakeholders, shaping joint business plans and securing marketing investments.
Translate vendor priorities into high-impact activation plans across events, digital, and channel programs.
Ensure vendors clearly see the ROI and commercial value of partnering with our marketing organization.
2. Marketing Performance, Growth & Commercial Impact
Design and deliver marketing initiatives that drive measurable sales growth across digital, events, demand generation, and category campaigns.
Own marketing service income and vendor co-op/MDF performance.
Implement performance frameworks, dashboards, and reporting to demonstrate ROI and drive continuous improvement.
Partner closely with sales to ensure marketing plans fuel pipeline, conversion rates, and revenue acceleration.
3. People Leadership & Team Direction
Lead, coach, and develop a team of vendor marketingmanagers with clear growth plans, priorities and performance plans.
Align a virtual cross-functional ecosystem that includes sales, BDMs, operations, events, and digital teams.
Foster a culture of collaboration, creativity, accountability, and high performance.
Provide direction, remove obstacles, and ensure the team executes with excellence.
Who You Are
High-Energy Marketing Leader with Marketing Expertise
* Able to inspire, excite, and earn credibility with vendors through marketing expertise and presence.
* Deep literacy across modern marketing: events, digital demand gen, content, analytics, channel marketing, and partner programs.
Commercially Strong & ROI-Driven
* Fluent in commercial levers and able to turn marketing strategies into greater vendor collaboration, revenue, margin, and share growth.
* Financially astute and able to optimize marketing spend for measurable returns.
Exceptional People & Stakeholder Leader
Proven ability to lead high-performing teams and influence across a matrixed environment.
Strong stakeholder management with vendors, internal sales leaders, and cross-functional teams.
Clear, persuasive communicator who brings prioritization and focus.
What You'll Get
1. Personal Growth & Career Acceleration
Exposure to high-performance modern, innovative marketing in a fast-evolving environment.
Opportunities to learn and apply cutting-edge marketing innovation, including AI-powered workflows, GEO targeting, SEO, digital analytics, automation, market leading events and more.
A culture that encourages experimentation, curiosity, and skill expansion.
2. A Place to Grow Your Career & Your Earnings
* We pride ourselves on being a company where people develop rapidly, take on increasing responsibility, and grow their earning potential.
* Strong internal promotion pathways and a leadership team invested in your success.
3. A Fun, Energizing, People-Powered Culture
We believe work should be fulfilling and enjoyable.
A team that genuinely has fun together, celebrates wins, and supports each other.
A people-first environment where personality, passion, and energy matter.
Location: The Account Specialist, Affiliate Marketing position is a remote, work-from-home role, as are all positions at Acceleration Partners (a structure central to our culture and vision to change the work/life paradigm). Some travel is required for client meetings, internal meetings, conferences, and other events.
The Role:
The Account Director is a critical role at Acceleration Partners that's ideal for individuals who are excited about growing online brands and delivering exciting and innovative strategies that grow our clients and lead to ongoing success.
This role is primarily focused on engaging directly with brands across our client portfolio, delivering the strong growth and outcomes that are expected of us on a consistent basis.
This person will be heavily focused on building strong relationships with clients, understanding their business needs, and finding solutions to support them. They will thrive in a fast-paced environment and feel excited as new challenges come their way. They will oversee a portfolio of clients and be responsible for retaining and growing revenue across this group.
In addition to delivering excellent outcomes for clients, this person will also be responsible for identifying and closing expansion opportunities for clients and will be called upon to help lead the pitching and winning of new business as a subject matter expert.
The Account Director will work closely with our Program Directors to oversee large account teams and will be accountable for ensuring we are delivering outcomes at a high standard and in line with client needs.
This person will have a demonstrated track record of embracing relationships, leveraging communication and interpersonal skills to build relationships based on trust and genuine partnership.
Top 5 Job Responsibilities:
Client Management and Engagement - Serves as the primary relationship manager for a portfolio of clients, working to earn client trust and encourage them to grow and retain. Engages heavily with client contacts, showing curiosity about their companies and striving to know the fundamentals of their businesses as well as they do. Excels at building relationships beyond the initial client contact, making in-roads with the client's marketing leadership and brokering relationships with C-Suite leaders when possible (CEO, CMO, VP of Marketing, etc). Builds strong rapport with client through both virtual and in-person touchpoints. Skilled at anticipating and proactively addressing client risks and opportunities and owns client-facing dialogue on risks and escalations.
Strategic Thinking and Implementation - Develops forward-thinking strategies that wow our clients and encourage them to engage closely with AP. Ensure that high-potential account opportunities are proactively identified, pitched and optimized with client buy-in to capitalize on them. Regularly works with the account team to develop and execute innovative strategy, tactics, and efficiencies that meet and exceed channel and business objectives. Skilled at interpreting program data to identify risks and opportunities; readily uses data to make strategic decisions and sell clients on those decisions. Pushes the team to operate with a growth mindset and take calculated risks when needed. Shows an instinct to know when risks are worth taking for the good of the account and excels at selling client on new strategies. Can deliver and oversee high quality client outputs including QBRs, strategy planning decks, weekly calls and reporting.
Market Innovation and Big Picture Thinking - Stays dialed into the latest industry developments, leveraging an understanding of new publisher models and trends to support clients effectively. Understands clients' industry/market trends and identifies how to capitalize on them and drive results for clients in any economic environment or business phase. Understands AP's role as a partner to clients and is adaptable to clients' changing business needs. Understands and regularly uses industry data and trends to pitch new opportunities to clients
AP Revenue Accountability and Growth - Shows high accountability for reaching existing revenue targets and often exceeds those targets. Identifies potential expansion opportunities and leads the development, pitching and closing of those opportunities as well. Proactively monitors account renewals to ensure successful renewal rates and maximize opportunities. Has strong financial accountability, monitoring and achieving clients KPI's and goals. Possesses a clear understanding of AP's various services and market opportunities and proactively identifies those expansion opportunities. Shows comfort and confidence pitching expansion opportunities to clients, helping them understand why scope, geographic or service expansions will help them achieve their goals. Serves as an SME in new business pitches and participates heavily in the sales process to win new revenue.
Lead, Coach and Influence - Although not responsible for direct management of teams, leads by influence and excels at driving an account team to get strong results. Coaches, guides and leads Account Managers and teams to understand and implement new strategies and respond to client needs and feedback. Works closely with Program Directors across the portfolio to ensure account teams are delivering strong program performance and generating excellent outcomes for clients. Works with Program Directors to identify necessary hiring profiles for senior account team members. Is comfortable with mixed-accountability and can influence strong performance without directly managing the team.
QUALITIES OF THE IDEAL CANDIDATE:
Enthusiasm for client delivery and engagement
Enjoys the challenge of growing client programs and engagements
Commercially astute, with strong negotiation skills
Comfortable working across large teams with mixed accountabilities
Comfortable coaching and leading teams without managing directly
Self-starter with a strong internal motivation to hit and expand on revenue goals and targets
Strong strategic planner; able to bring strategy to life to engage clients
Excellent at thinking with the big picture in mind
Innovative thinker with an enthusiasm to test new things
Excellent written and oral communication skills
Data-oriented; understands the value of data to drive decision making
Has a deep understanding of the online industry and the levers to pull to bring success
Displays accountability, always meeting deadlines and keeping commitments.
Leads by example and knows how to collaborate and motivate team members in a remote environment
Has confidence, poise, and eloquence in client meetings and difficult situations
Thrives in a fast-paced environment and enjoys bringing order to chaos and sets the tone for the team
Can overcome roadblocks and take a solution-oriented approach to challenges.
BY 6 MONTHS... the Account Director is overseeing the strategic direction and outcomes of multiple affiliate programs. They have formed strong relationships with key client contacts and have a great
understanding of their business and needs. They effectively coach team to get required results without stepping into the weeds by providing on-going positive and constructive feedback. They have a good working relationship with their Program Director and the teams they manage are running effectively delivering high Client Satisfaction Scores and good outcomes.
BY 1 YEAR... the Account Director is delivering against their portfolio expansion targets and ensuring 90%-plus revenue retention within their current client base. Our clients lean on them as their strategic partner and feel excited about engaging with the work that is being delivered. Their clients love their Acceleration Partners team, all deliverables are A caliber, and Client Satisfaction Scores remain consistent at 8+
MINIMUM QUALIFICATIONS & SKILLS:
8 plus years of online marketing, e-commerce, or affiliate marketing experience required
General understanding of affiliate marketing experience required (direct or indirect channel exposure at agency or inhouse)
Proficiency in delivering compelling presentations, constructing impactful decks, and storytelling (or influencing a strategy) is essential.
Experience of managing revenue targets a plus
Experience of Data Analysis and effective use of data and insights to build strategies
Knowledge of general affiliate tracking methodologies via platform partners (Radius by Impact, ShareASale, etc.) required
Microsoft Office expertise- required
Experience in an Agency or Client Service environment highly preferred
Successful track record of increasing client spend through up-selling and expansion efforts is preferred
WHY ACCELERATION PARTNERS?
Acceleration Partners is the world's largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, AP's global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem. Serving over 200 brands-including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry-AP's diversified team is creating what's next in the industry by building high-performing partnership marketing programs. As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth.
AP PERKS & BENEFITS - WHAT WE OFFER
100% remote work for everyone
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401K with matching
Open Paid Time Off
Summer & Holiday Wellness Breaks in July and December
Volunteer and Birthday Time Off
Focus Fridays
Paid Parental Leave Benefits
Wellness, Technology & Education Allowances
Paid sabbatical leaves, donation matching, and more!!
Target Salary is $100,000 - $130,000 + bonus, depending on location and experience.
Benefits may vary based on employment status or country location.
Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual's age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.
#LI-REMOTE
*GLSDR*
#LI-MG1
$82k-113k yearly est. 8d ago
Marketing and Events Executive
Acquis 4.1
Digital marketing manager job in Conshohocken, PA
Acquis is an established and fast-growing international insurance broker providing equipment insurance solutions for leasing and asset finance companies in the UK, EU and US. We deliver high-value outsourced insurance management programs to a specialist client base, operating in a low-volume, high-value sales environment where quality, high services standards and client partnership drive our success.
In May 2023, Acquis was acquired by NSM Insurance Group (rebranded in 2025 as Ignyte Insurance), a leading speciality insurance provider headquartered in Philadelphia. We are adding to our US commercial team of ambitious and proactive individuals to grow our business in the US with the aim of becoming market leader. It is an extremely exciting time to join Acquis as we pursue our growth strategy, and the successful candidate will be integral to that success.
Joining Acquis means becoming part of a dynamic, collaborative, and forward-thinking organisation that values continuous improvement. We work together in a supportive and inclusive environment where every employee feels included and valued, we recognise that our current and future success is dependent on our greatest asset, our people.
The Opportunity
The Marketing and Events Executive will play a key role in building Acquis' market presence across the U.S., positioning the business as the go-to insurance partner for equipment leasing. This role supports the execution of targeted B2B marketing campaigns and industry events that drive lead generation, strengthen client relationships, and grow brand awareness.
The ideal candidate is a proactive, detail-oriented marketer with strong communication skills and a passion for delivering impactful campaigns and events in a B2B and financial services environment. You will work closely with sales and the wider marketing team to support Acquis as it continues to expand its U.S. footprint.
Key Responsibilities
Marketing Campaigns & Brand Positioning
Support the delivery of a comprehensive marketing plan focused on lead generation and relationship building with prospects.
Create and deliver targeted campaigns and promotional activities across a wide range of marketing channels to increase brand awareness across the U.S. market.
Help position Acquis as a trusted expert in equipment leasing insurance through consistent, insight-led marketing communications.
Ensure all marketing activities align with and reinforce the Acquis brand, values, and professional positioning.
Test and refine campaign messaging, channels, and formats to improve performance.
Content & Sales Enablement
Support the Content Executive with the delivery of the content marketing plan across channels including website, social media, PR, direct marketing, and email.
Create relevant and timely sales-enablement resources that support the conversion of prospects into clients.
Support client retention by producing resources, communications, and updates that strengthen long-term partnerships.
Apply Account Based Marketing (ABM) principles to deliver highly targeted and efficient acquisition of new accounts.
Develop personalised outreach and campaigns for priority accounts.
Events & Relationship Building
Support the planning and delivery of industry events, Acquis owned events and client hospitality initiatives that create relationship-building opportunities for the sales team.
Assist with the coordination of industry events, including logistics, promotion, and follow-up activity.
Ensure events support broader marketing and sales objectives, from brand visibility to pipeline generation
What you can bring
Proven marketing experience, ideally gained within a B2B and/or financial services environment.
Excellent verbal and written communication skills.
Strong organisational and time-management skills with the ability to manage multiple priorities.
High level of attention to detail and accuracy.
Creative mindset with the ability to think innovatively and solve problems.
Strong work ethic, enthusiasm for marketing, and a willingness to learn and develop.
Why Acquis?
Opportunity to work in a growing international business with strong ambitions
Exposure to a broad range of marketing activities including campaigns, content, and events.
Flexible working arrangements (hybrid working).
Competitive compensation package and opportunities for long-term career growth.
$66k-95k yearly est. 2d ago
Marketing Manager
King Swings
Digital marketing manager job in Parkesburg, PA
Title: MarketingManager
Reports to: Chief Marketing Officer
Location: Full-Time hybrid role based in the Parkesburg, PA Office
King Swings is seeking a strategic, hands-on MarketingManager to lead the brand marketing initiatives across our residential and commercial businesses. The role is responsible for translating brand strategy into action, ensuring campaigns, launches, partnerships, and activations are executed consistently, on time, and on brand.
The MarketingManager works closely with internal and external partners to bring marketing plans to life, support growth initiatives, and maintain a cohesive brand presence across all touchpoints. In this role, you will help expand our reach, develop meaningful relationships to drive consistent, high-impact product launches, brand activations, and partnerships.
Marketing Planning & Execution
Manage the execution of the marketing calendar across product launches, evergreen campaigns, activations, and partnerships.
Coordinate integrated campaigns across owned, earned, and paid channels in collaboration with performance, creative, and digital teams.
Own marketing briefs and manage cross-functional kickoffs. Maintain marketing documentation, calendars, and project plans.
Track progress against timelines and flag risks or gaps to leadership.
Brand Marketing
Own campaign development and execution, translating objectives into clear campaign narratives, messaging frameworks, and go-to-market plans.
Lead strategy implementation across product launches, seasonal initiatives, partnerships, events, and sales enablement.
Drive cross-functional campaign alignment, partnering with Creative, Digital, Performance, PR, and Sales to deliver high-impact campaigns on time and on brand.
Partnerships & Collaborations
Support existing partnerships by coordinating deliverables, activations, and marketing support.
Research and assist in developing new brand and community partnership opportunities.
Coordinate with partners to execute co-branded campaigns and storytelling initiatives.
Activations & Community Engagement
Manage the execution of event marketing and community engagement initiatives.
Coordinate logistics, timelines, and cross-functional inputs for events and activations.
Partner with Creative and Sales to ensure events align with brand and business goals.
PR
Serve as the internal point of contact for PR agency coordination, including asset delivery, approvals, and timelines.
Collaborate with influencer and performance teams to support integrated PR and content amplification.
Assist in incorporating PR moments into digital content and marketing campaigns.
Qualifications
4-6 years of marketing experience in brand marketing, campaigns, and partnerships.
Experience leading integrated marketing campaigns across multiple channels.
Excellent verbal, written, and visual communication skills.
Strong project management and organizational skills.
Strong interpersonal and leadership skills.
Shares King Swings' values of family, integrity, and community.
Willingness to work occasional evenings and weekends for events.
Bachelor's degree in Marketing, Communications, or related field.
Compensation & Perks
Salary Range:
$80,000 - $100,000 annually
Final compensation is determined based on experience, demonstrated scope, and alignment with role requirements.
Health benefits
401(k)
Paid time off (PTO) and company holidays
Hybrid work schedule based in our Parkesburg, PA office
Employee discount
Opportunities for growth and advancement within a growing, family-owned company
$80k-100k yearly 1d ago
AD - Present Customer Analytics
Onemain (Formerly Springleaf & Onemain Financials
Digital marketing manager job in Wilmington, DE
We are seeking an Associate Director of Present Customer (PC) Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. This individual will manage a team of two data-centric analysts, while partnering with the rest of the organization to develop and execute new strategies.
This role requires deep expertise in customer analytics, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers.
Collaborating with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle.
In the Role
* Own and develop all aspects of Present Customer (PC) and Marketing reporting. Present insights on PC trends to various stakeholders
* Partner with Present customer channel marketing teams to develop and drive loan renewal strategies.
* Monitor PC loan renewal performance trends and comparisons to Plan.
* Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.
* Partner with Data Science to influence the development of new models to help improve PC performance and cross-sell conversion rates.
* Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets.
* Partner with the Card team to develop and analyze product cross-sell strategies. Be a stakeholder on a team that advances OneMain's strategic agenda to become a multiproduct company.
* Manage a team of high-performing analysts.
Requirements
* Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields, or an equivalent combination of education and professional experience is strongly preferred.
* 5+ years of analytical experience in digital/marketing space
* 2+ years of experience managing analysts; proven ability to build and incentivize high-performing analytical teams.
* Advanced Excel skills required; proficiency with SQL required, SAS and/or Python a plus.
* Experience leveraging digitalmarketing and data visualization tools.
* Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives.
* Lending or consumer finance industry experience preferred.
Location: (hybrid) Wilmington, DE or Baltimore, MD
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
* Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
* Up to 4% matching 401(k)
* Employee Stock Purchase Plan (10% share discount)
* Tuition reimbursement
* Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
* Paid sick leave as determined by state or local ordinance, prorated based on start date
* Paid holidays (7 days per year, based on start date)
* Paid volunteer time (3 days per year, prorated based on start date)
Target base salary range is $130,000 - $180,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
$130k-180k yearly 4d ago
Digital Product Program Manager
Gap International 4.4
Digital marketing manager job in Springfield, PA
ABOUT THE ROLE We are seeking a highly skilled and strategic Digital Product Program Manager to oversee the development and management of our digital product portfolio. This key role ensures that product development and business objectives are aligned, all stakeholders are informed, and project timelines are met with efficiency. The Digital Product Program Manager will drive the development of new products, enhancements to existing digital products, and implement sustainable processes for scaling and supporting them within our organization and with clients.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries-from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.
RESPONSIBILITIES
Program and Project Management
* Project Oversight: Oversee all aspects of digital product development and maintenance, ensuring the development team is fully utilized and delivers within budget.
* Timeline & Scope Management: Define project scope and create high-level plans outlining deliverables, schedules, and resource allocation. Ensure all product deliverables align with stakeholder needs prior to development.
* Communication and Reporting: Facilitate clear and continuous communication between business stakeholders, digital teams, and leadership, including bi-weekly status updates and reports on critical actions and project roadblocks.
* Risk Management: Proactively identify project risks and resolve issues in a timely manner. Ensure technical impacts and scope changes are clearly communicated and approved.
* Team Leadership: Lead, manage, and coach the digital product development team, fostering an environment of collaboration and growth.
Product Development
* Product Ownership: Lead and manage the development and lifecycle of digital products, ensuring timely delivery and alignment with business requirements.
* Cross-Functional Collaboration: Work closely with internal business stakeholders, technical architects, and development teams to ensure alignment on product requirements, design, and delivery timelines.
* Continuous Improvement: Develop repeatable, sustainable processes for the design, implementation, and maintenance of digital products, integrating feedback from clients and internal stakeholders.
Client and Consultant Experience
* Client Success: Own the customer experience for our digital products, ensuring they are well-received, accessible, and effective in meeting client needs.
* Product Licensing & Administration: Manage the client licensing process for digital products, addressing issues quickly and maintaining a seamless experience for clients.
* Consultant Enablement: Ensure consultants are fully knowledgeable and proficient with the suite of digital products available to clients and proactively support them in driving product adoption.
QUALIFICATIONS
* 7+ years of experience in product development, program management, or a similar role within digital products, preferably in a consulting or B2B environment.
* Strong understanding of software development processes, digital product design, and cross-functional collaboration. Familiarity with project management tools and software development methodologies (e.g., Agile, Waterfall).
* Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively to diverse stakeholders.
* Ability to work collaboratively with cross-functional teams and senior leadership.
* Potential travel domestically and/or internationally
* Current resident or able to relocate to the Philadelphia area
WHAT WE OFFER
* A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
* Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
* A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
* A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.
$84k-122k yearly est. 20d ago
Marketing Analytics Senior Manager
Ra 3.1
Digital marketing manager job in Wilmington, DE
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Senior Manager
Job Level: Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$101k-140k yearly est. 60d+ ago
Quant Analytics Manager - Marketing Data Analytics
Jpmorgan Chase & Co 4.8
Digital marketing manager job in Wilmington, DE
JobID: 210686300 JobSchedule: Full time JobShift: Base Pay/Salary: Chicago,IL $118,750.00-$195,000.00 We are excited to share an impactful opportunity on our Performance Marketing Analytics team for a Quant Analytics Manager, where you will play a pivotal role in shaping and optimizing our email channel marketing strategy through advanced analytics and cross-functional collaboration.
Job Summary:
As a Quant Analytics Manager on the Performance Marketing Analytics team, you'll be a key contributor to a crucial book of work and lead the transformation of email channel marketing strategy. This includes not only a deep understanding of the data from SFMC, but also how the data and SFMC features can improve email channel performance. The focus will be on standing up a measurement plan and analytics for push notification, testing SFMC flow control features, and supporting strategy around preference center and opt outs. You will partner across the firm with data partners, marketers, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization.
Job Responsibilities:
* Work with the data technology and SFMC product teams closely to identify gaps in the data capture strategy and collaboratively implement enhancements
* Develop and track channel performance KPIs, communicating findings to senior CCB leadership to improve 'Push Notification' strategy
* Establish an understanding of the push channel to compare to other channels and identify potential synergies/impacts on other owned media channels contact strategy
* Collaborate with other teams to craft test designs, interpret and translate results to present to senior management
* Understand data and identify opportunities to leverage SFMC Einstein features within the customer journey construct
* Provide data subject matter expertise on email audience availability by consulting on preference center and opt out data projects
* Report performance of campaigns to optimize resources towards high-potential initiatives
* Identify areas of improvement in email campaign-level performance, delivering recommended optimizations to marketers and channel management
* Guide and mentor new hires and/or interns as needed
Required qualifications, capabilities, and skills:
* Bachelor's degree in a quantitative, analytical, or related field
* 5+ years of experience in an advanced analytics role
* Strong SQL knowledge, including complex queries
* Advanced analytics experience
* Experience with relational databases and data prep to summarize large datasets
* Capable of defining metrics, evaluating results, drawing conclusions and insights to design and recommend system or process improvements
* Critical and analytical thinking with a data-oriented mindset
* Ability to develop advanced data visualization and presentations
* Strong ability to translate data findings into business story telling for leadership
* Excellent written and verbal communication skills
* Comfort building and managing relationships with both analytics and business stakeholders
Preferred qualifications, capabilities, and skills:
* Master's degree in related field
* Knowledge in one or more of these tools: Salesforce, Alteryx, Tableau, Python, Power BI preferred
* Experience with Email Marketing/Push Marketing strategy
* Experience with test experimental design and results analysis
* Functional industry experience in marketing, operations, technology or finance
* Team leadership experience
$118.8k-195k yearly Auto-Apply 19d ago
Data & Marketing Systems - Quant Analytics Manager
JPMC
Digital marketing manager job in Newark, DE
As a Data & Marketing Systems Quant Analytics Manager on the Performance Marketing Operations and Transformation team , you will roll up your sleeves to design, implement, and optimize data-driven targeting strategies. You'll be hands-on in campaign execution, collaborating with Marketing, Sales, Technology, and Product teams. Your work will establish best practices for data management, drive standardization, and promote a culture of analytics-driven marketing excellence through direct, practical involvement.
Job responsibilities
Develop and implement data management strategies for marketing execution through hands-on analysis and solution building
Leverage data from multiple systems of record to refine customer targeting and optimize performance metrics with direct data manipulation
Drive adoption of best practices for standardization and reusability of marketing data outputs by building and maintaining reusable assets
Manage execution, monitoring, and quality of data projects to ensure seamless audience targeting, including hands-on troubleshooting and validation
Collaborate with product and technology teams to create requirements and plans for product development and omni-channel initiatives, actively participating in technical discussions and solutioning
Establish and maintain strong working relationships with project leads, stakeholders, and subject matter experts through direct engagement and teamwork
Work with business leadership to define and prioritize project objectives, plan deliverables, and oversee execution, including hands-on project tracking and reporting
Promote a culture of data-driven decision making within the organization by sharing practical insights and results
Ensure compliance with data governance and privacy standards through hands-on data management and documentation
Provide thought leadership in data analytics and marketing technology, including hands-on evaluation and implementation of new tools
Mentor junior analysts and contribute to team development through direct coaching and support
Required qualifications, capabilities and skills
Bachelor's degree in Data Science, Statistics, Information Systems, or related field
5+ proven hands-on experience in data analytics or customer segmentation
Proficiency in SQL, Python, Segment, Excel, Tableau, Adobe, etc., with demonstrated ability to use these tools in daily work
Ability to translate business requirements into technical specifications and communicate complex concepts to non-technical partners
Strong knowledge of digitalmarketing principles, with practical application in campaign execution
Team player with ability to build strong cross-business relationships through direct collaboration
Strong communication skills with the ability to influence and manage stakeholders and senior management
Preferred qualifications, capabilities and skills
Experience in marketing operations and/or MarTech industry platforms, with hands-on involvement in platform setup and management
Proficient in project management and agile tools such as Microsoft Project, Excel, PowerPoint, JIRA, and Confluence, with practical experience in project tracking
Experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.), including hands-on configuration and usage
Experience working with marketing technology agencies, digital agencies, IT consultancies, and/or digitalmarketing agencies
High energy, solutions-oriented individual able to manage multiple initiatives under tight deadlines, with a hands-on approach to problem solving
Strong relationship development and negotiating skills; able to earn respect and trust among business partners and team members through direct engagement
$94k-129k yearly est. Auto-Apply 22d ago
TV Advertising Manager
Artech Information System 4.8
Digital marketing manager job in Philadelphia, PA
Artech is the 10th Largest IT Staffing Company in the US, according to Staffing Industry Analysts' 2012 annual report. Artech provides technical expertise to fill gaps in clients' immediate skill-sets availability, deliver emerging technology skill-sets, refresh existing skill base, allow for flexibility in project planning and execution phases, and provide budgeting/financial flexibility by offering contingent labor as a variable cost.
Job Description
• Define, develop, and implement standard operational frameworks
• Support development of new programmers and campaigns - manages approvals, planning, execution and closeout to ensure all planned results are achieved on time
• Work closely with programmers, third party vendors and internal teams to establish and achieve goals while tracking all progress along the way
• Have full understanding of all campaign reporting, reviews internally and externally on a regular basis.
• Simultaneously manages multiple campaigns for each programmer
• Liaison between programmer and all vendors - manage client expectations to be consistent with program sponsor and take corrective action to address gaps
• Contain and resolve issues within the program that do not require sponsor attention.
• Maintain communication with all stakeholders
• Consistent exercise of independent judgment and discretion in matters of significance.
• Coordinate with work streams, projects, and initiatives which may impact successful completion of the operational process that include Bringing your Own Data (“BYOD”) and ROI measurement processes
• Support program/project management governance processes in areas of project data collection, status updates, regular and ad-hoc working team and executive reporting
• Works with Project Manager to drive progress to ensure objectives are delivered on time and business results are realized
• Works with Account Manager and senior leadership team to support other advertising data initiatives
• Other duties and responsibilities as assigned
• Support on-boarded Programmers from a program management, data request and data product offering perspective
• Coordinate follow-up meetings with Programmers, manage and oversee all functions of Programmer products from training, onboarding, to launch
• Provide customer support and manage day to day account management with all programmers
• Coordinate creatives from Programmers (Operational Support) & troubleshoot any issues that may arise
• Work with internal teams to create repeatable reliable process and reporting outputs
• Create playbook for Programmers to understand process, procedures and timelines
EXPERIENCE NEEDED
• Bachelor's Degree or Equivalent
• Requires 5-7 years of related experience
• Field of Study: Advertising/Media, Sales, Media Planning, Corporate Strategy
• Experience with Agency Planning or TV Sales in the Media and Advertising Industry
• Experience with Campaign Planning and post-campaign reporting
• Experience with market research/strategy, data visualization, and financial modeling for a Programmers
• Experience in applying data insights to TV planning and buying
• Knowledgeable with Set-top-box and watermark data analysis and reporting
• Excellent communication skills (oral and written) at multiple levels of the organization
• Core understanding of Advertising business and technologies that support it
• Domestic travel TBD (25%)
Top skills
1. campaign planning/ Post campaign reporting, campaign optimization
2. experience in advertising/media sales, media planning
3. knowledge of data insights
4. set top box experience
5. experience with bring your own data (BYOD)
6. experience with Linear addressable products and VOD addressable products. Candidate needs to be operational focused and TV focused
Additional Information
If you are interested, please contact:
Sophia
************
$64k-91k yearly est. 60d+ ago
Digital Product Program Manager
Gap International 4.4
Digital marketing manager job in Springfield, PA
Job Description
ABOUT THE ROLE
We are seeking a highly skilled and strategic Digital Product Program Manager to oversee the development and management of our digital product portfolio. This key role ensures that product development and business objectives are aligned, all stakeholders are informed, and project timelines are met with efficiency. The Digital Product Program Manager will drive the development of new products, enhancements to existing digital products, and implement sustainable processes for scaling and supporting them within our organization and with clients.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries-from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.
RESPONSIBILITIES
Program and Project Management
Project Oversight: Oversee all aspects of digital product development and maintenance, ensuring the development team is fully utilized and delivers within budget.
Timeline & Scope Management: Define project scope and create high-level plans outlining deliverables, schedules, and resource allocation. Ensure all product deliverables align with stakeholder needs prior to development.
Communication and Reporting: Facilitate clear and continuous communication between business stakeholders, digital teams, and leadership, including bi-weekly status updates and reports on critical actions and project roadblocks.
Risk Management: Proactively identify project risks and resolve issues in a timely manner. Ensure technical impacts and scope changes are clearly communicated and approved.
Team Leadership: Lead, manage, and coach the digital product development team, fostering an environment of collaboration and growth.
Product Development
Product Ownership: Lead and manage the development and lifecycle of digital products, ensuring timely delivery and alignment with business requirements.
Cross-Functional Collaboration: Work closely with internal business stakeholders, technical architects, and development teams to ensure alignment on product requirements, design, and delivery timelines.
Continuous Improvement: Develop repeatable, sustainable processes for the design, implementation, and maintenance of digital products, integrating feedback from clients and internal stakeholders.
Client and Consultant Experience
Client Success: Own the customer experience for our digital products, ensuring they are well-received, accessible, and effective in meeting client needs.
Product Licensing & Administration: Manage the client licensing process for digital products, addressing issues quickly and maintaining a seamless experience for clients.
Consultant Enablement: Ensure consultants are fully knowledgeable and proficient with the suite of digital products available to clients and proactively support them in driving product adoption.
QUALIFICATIONS
7+ years of experience in product development, program management, or a similar role within digital products, preferably in a consulting or B2B environment.
Strong understanding of software development processes, digital product design, and cross-functional collaboration. Familiarity with project management tools and software development methodologies (e.g., Agile, Waterfall).
Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively to diverse stakeholders.
Ability to work collaboratively with cross-functional teams and senior leadership.
Potential travel domestically and/or internationally
Current resident or able to relocate to the Philadelphia area
WHAT WE OFFER
A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.
$84k-122k yearly est. 24d ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Wilmington, DE
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$101k-140k yearly est. 60d+ ago
Manager, Marketing Analytics
Onemain (Formerly Springleaf & Onemain Financials
Digital marketing manager job in Wilmington, DE
OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-DigitalMarketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design.
The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.
The Role
In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.
Responsibilities:
* Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
* Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
* Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.
* Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
* Manage multiple competing projects, setting clear expectations, and adhering to deadlines.
Qualifications
* Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.
* 5+ years of experience in complex, data-driven problem-solving.
* Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).
* Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.
* Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.
* Ability to work independently, make sound, fact-based recommendations, and think strategically.
* Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.
* Customer-focused mindset with a passion for delivering innovative marketing solutions.
* Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).
Who We Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
* Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
* Up to 4% matching 401(k)
* Employee Stock Purchase Plan (10% share discount)
* Tuition reimbursement
* Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
* Paid sick leave as determined by state or local ordinance, prorated based on start date
* Paid holidays (7 days per year, based on start date)
* Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
$94k-130k yearly est. 28d ago
Data & Marketing Systems Quant Analytics Manager
JPMC
Digital marketing manager job in Newark, DE
As a Data & Marketing Systems Quant Analytics Manager on the Performance Marketing Operations and Transformation team , you will roll up your sleeves to design, implement, and optimize data-driven targeting strategies. You'll be hands-on in campaign execution, collaborating with Marketing, Sales, Technology, and Product teams. Your work will establish best practices for data management, drive standardization, and promote a culture of analytics-driven marketing excellence through direct, practical involvement.
Job responsibilities
Develop and implement data management strategies for marketing execution through hands-on analysis and solution building
Leverage data from multiple systems of record to refine customer targeting and optimize performance metrics with direct data manipulation
Drive adoption of best practices for standardization and reusability of marketing data outputs by building and maintaining reusable assets
Manage execution, monitoring, and quality of data projects to ensure seamless audience targeting, including hands-on troubleshooting and validation
Collaborate with product and technology teams to create requirements and plans for product development and omni-channel initiatives, actively participating in technical discussions and solutioning
Establish and maintain strong working relationships with project leads, stakeholders, and subject matter experts through direct engagement and teamwork
Work with business leadership to define and prioritize project objectives, plan deliverables, and oversee execution, including hands-on project tracking and reporting
Promote a culture of data-driven decision making within the organization by sharing practical insights and results
Ensure compliance with data governance and privacy standards through hands-on data management and documentation
Provide thought leadership in data analytics and marketing technology, including hands-on evaluation and implementation of new tools
Mentor junior analysts and contribute to team development through direct coaching and support
Required qualifications, capabilities and skills
Bachelor's degree in Data Science, Statistics, Information Systems, or related field
Proven hands-on experience in data analytics or customer segmentation
Proficiency in SQL, Python, Segment, Excel, Tableau, Adobe, etc., with demonstrated ability to use these tools in daily work
Ability to translate business requirements into technical specifications and communicate complex concepts to non-technical partners
Strong knowledge of digitalmarketing principles, with practical application in campaign execution
Team player with ability to build strong cross-business relationships through direct collaboration
Strong communication skills with the ability to influence and manage stakeholders and senior management
Preferred qualifications, capabilities and skills
Experience in marketing operations and/or MarTech industry platforms, with hands-on involvement in platform setup and management
Proficient in project management and agile tools such as Microsoft Project, Excel, PowerPoint, JIRA, and Confluence, with practical experience in project tracking
Experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.), including hands-on configuration and usage
Experience working with marketing technology agencies, digital agencies, IT consultancies, and/or digitalmarketing agencies
High energy, solutions-oriented individual able to manage multiple initiatives under tight deadlines, with a hands-on approach to problem solving
Strong relationship development and negotiating skills; able to earn respect and trust among business partners and team members through direct engagement
$94k-129k yearly est. Auto-Apply 22d ago
Quant Analytics Manager - Marketing Systems
Jpmorgan Chase 4.8
Digital marketing manager job in Newark, DE
As a Data & Marketing Systems Quant Analytics Manageron the Performance Marketing Operations and Transformation team , you will **roll up your sleeves to design, implement, and optimize data-driven targeting strategies** . You'll be hands-on in campaign execution, collaborating with Marketing, Sales, Technology, and Product teams. Your work will establish best practices for data management, drive standardization, and promote a culture of analytics-driven marketing excellence through direct, practical involvement.
**Job responsibilities**
+ Develop and implement data management strategies for marketing execution through hands-on analysis and solution building
+ Leverage data from multiple systems of record to refine customer targeting and optimize performance metrics with direct data manipulation
+ Drive adoption of best practices for standardization and reusability of marketing data outputs by building and maintaining reusable assets
+ Manage execution, monitoring, and quality of data projects to ensure seamless audience targeting, including hands-on troubleshooting and validation
+ Collaborate with product and technology teams to create requirements and plans for product development and omni-channel initiatives, actively participating in technical discussions and solutioning
+ Establish and maintain strong working relationships with project leads, stakeholders, and subject matter experts through direct engagement and teamwork
+ Work with business leadership to define and prioritize project objectives, plan deliverables, and oversee execution, including hands-on project tracking and reporting
+ Promote a culture of data-driven decision making within the organization by sharing practical insights and results
+ Ensure compliance with data governance and privacy standards through hands-on data management and documentation
+ Provide thought leadership in data analytics and marketing technology, including hands-on evaluation and implementation of new tools
+ Mentor junior analysts and contribute to team development through direct coaching and support
**Required qualifications, capabilities and skills**
+ Bachelor's degree in Data Science, Statistics, Information Systems, or related field
+ 5+ years of proven hands-on experience in data analytics or customer segmentation
+ Proficiency in SQL, Python, Segment, Excel, Tableau, Adobe, etc., with demonstrated ability to use these tools in daily work
+ Ability to translate business requirements into technical specifications and communicate complex concepts to non-technical partners
+ Strong knowledge of digitalmarketing principles, with practical application in campaign execution
+ Team player with ability to build strong cross-business relationships through direct collaboration
+ Strong communication skills with the ability to influence and manage stakeholders and senior management
**Preferred qualifications, capabilities and skills**
+ Experience in marketing operations and/or MarTech industry platforms, with hands-on involvement in platform setup and management
+ Proficient in project management and agile tools such as Microsoft Project, Excel, PowerPoint, JIRA, and Confluence, with practical experience in project tracking
+ Experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.), including hands-on configuration and usage
+ Experience working with marketing technology agencies, digital agencies, IT consultancies, and/or digitalmarketing agencies
+ High energy, solutions-oriented individual able to manage multiple initiatives under tight deadlines, with a hands-on approach to problem solving
+ Strong relationship development and negotiating skills; able to earn respect and trust among business partners and team members through direct engagement
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
$99k-131k yearly est. 20d ago
Digital Product Program Manager
Gap International 4.4
Digital marketing manager job in Springfield, PA
ABOUT THE ROLE
We are seeking a highly skilled and strategic Digital Product Program Manager to oversee the development and management of our digital product portfolio. This key role ensures that product development and business objectives are aligned, all stakeholders are informed, and project timelines are met with efficiency. The Digital Product Program Manager will drive the development of new products, enhancements to existing digital products, and implement sustainable processes for scaling and supporting them within our organization and with clients.
ABOUT GAP INTERNATIONAL
Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in the ever-changing marketplace. For nearly 50 years, Gap International has worked with over 50,000 executives in 1,500 organizations across 65 countries-from CEOs and executives of Fortune 1000 companies to entrepreneurs. Headquartered in Philadelphia metropolitan area, Gap International has experience in every major industry sector, including manufacturing, retail, energy, FMCG, pharmaceuticals, healthcare, technology, telecommunications, and financial services.
RESPONSIBILITIES
Program and Project Management
Project Oversight: Oversee all aspects of digital product development and maintenance, ensuring the development team is fully utilized and delivers within budget.
Timeline & Scope Management: Define project scope and create high-level plans outlining deliverables, schedules, and resource allocation. Ensure all product deliverables align with stakeholder needs prior to development.
Communication and Reporting: Facilitate clear and continuous communication between business stakeholders, digital teams, and leadership, including bi-weekly status updates and reports on critical actions and project roadblocks.
Risk Management: Proactively identify project risks and resolve issues in a timely manner. Ensure technical impacts and scope changes are clearly communicated and approved.
Team Leadership: Lead, manage, and coach the digital product development team, fostering an environment of collaboration and growth.
Product Development
Product Ownership: Lead and manage the development and lifecycle of digital products, ensuring timely delivery and alignment with business requirements.
Cross-Functional Collaboration: Work closely with internal business stakeholders, technical architects, and development teams to ensure alignment on product requirements, design, and delivery timelines.
Continuous Improvement: Develop repeatable, sustainable processes for the design, implementation, and maintenance of digital products, integrating feedback from clients and internal stakeholders.
Client and Consultant Experience
Client Success: Own the customer experience for our digital products, ensuring they are well-received, accessible, and effective in meeting client needs.
Product Licensing & Administration: Manage the client licensing process for digital products, addressing issues quickly and maintaining a seamless experience for clients.
Consultant Enablement: Ensure consultants are fully knowledgeable and proficient with the suite of digital products available to clients and proactively support them in driving product adoption.
QUALIFICATIONS
7+ years of experience in product development, program management, or a similar role within digital products, preferably in a consulting or B2B environment.
Strong understanding of software development processes, digital product design, and cross-functional collaboration. Familiarity with project management tools and software development methodologies (e.g., Agile, Waterfall).
Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively to diverse stakeholders.
Ability to work collaboratively with cross-functional teams and senior leadership.
Potential travel domestically and/or internationally
Current resident or able to relocate to the Philadelphia area
WHAT WE OFFER
A high-impact role with visibility and the opportunity to make a meaningful contribution to the company's success.
Abundant opportunities for professional growth and career advancement in a supportive, collaborative environment.
A dynamic, inclusive company culture that fosters innovation, teamwork, and a sense of belonging.
A competitive compensation package, including salary, comprehensive benefits, and performance-based bonuses.
LOCATION
Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.
In order to be considered for this role, applicants should be legally authorized to work in the US.
Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.
$84k-122k yearly est. Auto-Apply 20d ago
Marketing Analytics Manager
Ra 3.1
Digital marketing manager job in Philadelphia, PA
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digitalmarketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$97k-135k yearly est. 60d+ ago
Quant Analytics Manager - Marketing and Communications
Jpmorgan Chase & Co 4.8
Digital marketing manager job in Newark, DE
JobID: 210697047 JobSchedule: Full time JobShift: Day : As a Data & Marketing Systems Quant Analytics Manager on the Performance Marketing Operations and Transformation team , you will roll up your sleeves to design, implement, and optimize data-driven targeting strategies. You'll be hands-on in campaign execution, collaborating with Marketing, Sales, Technology, and Product teams. Your work will establish best practices for data management, drive standardization, and promote a culture of analytics-driven marketing excellence through direct, practical involvement.
Job responsibilities
* Develop and implement data management strategies for marketing execution through hands-on analysis and solution building
* Leverage data from multiple systems of record to refine customer targeting and optimize performance metrics with direct data manipulation
* Drive adoption of best practices for standardization and reusability of marketing data outputs by building and maintaining reusable assets
* Manage execution, monitoring, and quality of data projects to ensure seamless audience targeting, including hands-on troubleshooting and validation
* Collaborate with product and technology teams to create requirements and plans for product development and omni-channel initiatives, actively participating in technical discussions and solutioning
* Establish and maintain strong working relationships with project leads, stakeholders, and subject matter experts through direct engagement and teamwork
* Work with business leadership to define and prioritize project objectives, plan deliverables, and oversee execution, including hands-on project tracking and reporting
* Promote a culture of data-driven decision making within the organization by sharing practical insights and results
* Ensure compliance with data governance and privacy standards through hands-on data management and documentation
* Provide thought leadership in data analytics and marketing technology, including hands-on evaluation and implementation of new tools
* Mentor junior analysts and contribute to team development through direct coaching and support
Required qualifications, capabilities and skills
* Bachelor's degree in Data Science, Statistics, Information Systems, or related field
* 5+ proven hands-on experience in data analytics or customer segmentation
* Proficiency in SQL, Python, Segment, Excel, Tableau, Adobe, etc., with demonstrated ability to use these tools in daily work
* Ability to translate business requirements into technical specifications and communicate complex concepts to non-technical partners
* Strong knowledge of digitalmarketing principles, with practical application in campaign execution
* Team player with ability to build strong cross-business relationships through direct collaboration
* Strong communication skills with the ability to influence and manage stakeholders and senior management
Preferred qualifications, capabilities and skills
* Experience in marketing operations and/or MarTech industry platforms, with hands-on involvement in platform setup and management
* Proficient in project management and agile tools such as Microsoft Project, Excel, PowerPoint, JIRA, and Confluence, with practical experience in project tracking
* Experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.), including hands-on configuration and usage
* Experience working with marketing technology agencies, digital agencies, IT consultancies, and/or digitalmarketing agencies
* High energy, solutions-oriented individual able to manage multiple initiatives under tight deadlines, with a hands-on approach to problem solving
* Strong relationship development and negotiating skills; able to earn respect and trust among business partners and team members through direct engagement
How much does a digital marketing manager earn in Wilmington, DE?
The average digital marketing manager in Wilmington, DE earns between $72,000 and $147,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.
Average digital marketing manager salary in Wilmington, DE