Digital marketing specialist jobs in Harrisonburg, VA

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients- that is what Vantive aspires to deliver. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us is driven to help improve patients' lives worldwide. Join us in advancing our mission to extend lives and expand possibilities. Your Role As the Marketing Program Manager for Vantive's Digital Solutions, you will be the operational engine behind the planning, development, and execution of global marketing programs that span our entire portfolio of digital products and services. This includes software platforms, connected technologies, and digitally-enabled services. You'll work cross-functionally with Global Marketing, Product Marketing, the Chronic and Acute therapy teams, regional marketing, clinical, and creative teams to ensure content and campaigns are delivered on time, on brand, and with measurable impact. What You'll Be Doing Manage end-to-end execution of marketing programs, ensuring alignment with portfolio strategy and commercial goals. Drive the execution and maintenance of core marketing materials including brochures, solution briefs, case studies, videos, sales presentations, and campaign assets. Own the content development calendar and asset library, ensuring updates are made efficiently and consistently across the portfolio. Support digital campaign execution, including website content, social media posts, paid digital ads, and tracking engagement metrics. Coordinate localization and regional enablement efforts, working closely with regional marketing partners. Manage vendor relationships for creative and content production, ensuring high-quality, cost-effective deliverables. Create and distribute internal communications such as newsletters, intranet articles, webinars and email distribution. Coordinate creative briefs and project timelines with design and production teams Own asset tracking, version control, and distribution workflows Own marketing performance reports, tracking data across channels and campaigns to ensure continuous optimization of initiatives. What You'll Bring Bachelor's Degree Required in Marketing, Business, Communications, Arts or related field. MBA a plus 3-5+ years of experience in B2B marketing, program management, or content production ideally in healthcare, MedTech, or regulated industries. Strong project management skills with the ability to juggle multiple priorities and deadlines across a global matrixed team. A talent for turning complex topics into clear, well-designed content that supports the customer journey. Excellent communication and collaboration skills, with a track record of working cross-functionally with marketing, clinical, product, and regional teams. Familiarity with digital marketing channels, tools (e.g., CMS, marketing automation platforms), and metrics. A proactive, detail-oriented mindset and a passion for bringing meaningful healthcare innovations to life through compelling storytelling and execution. A strong eye for design and strong proficiency in Canva, PowerPoint, Adobe Suite and video editing. PMP Certification a plus. Vantive is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $104,000 to $130,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for a discretionary bonus. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview US Benefits at Vantive This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive's 401(k) retirement savings plan, to help you prepare for your future. The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Vantive's US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Vantive Equal Employment Opportunity Vantive is an equal opportunity employer. Vantive evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Know Your Rights: Workplace Discrimination is Illegal Reasonable Accommodation Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link Recruitment Fraud Notice Vantive has discovered incidents of employment scams, where fraudulent parties pose as Vantive employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.