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Become A Digital Marketing Specialist

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Working As A Digital Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $63,322

    Average Salary

What Does A Digital Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Digital Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Digital Marketing Specialist?

Digital Marketing Specialist Jobs

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Digital Marketing Specialist Career Paths

Digital Marketing Specialist
Senior Marketing Specialist Marketing Communications Manager Brand Manager
Brand Marketing Manager
7 Yearsyrs
Senior Marketing Specialist Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Senior Manager Founder And Chief Executive Officer Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Digital Marketing Strategist Marketing Manager Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Director Of Digital Marketing Director Of Strategy Strategist
Digital Strategist
5 Yearsyrs
Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Marketing Manager/Project Manager Content Manager Web Manager
Ecommerce Manager
7 Yearsyrs
Online Marketing Manager Senior Manager Of Marketing Communications Director
Marketing And Communication Consultant
10 Yearsyrs
Internet Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Senior Manager Of Marketing Director Of Sales Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Internet Marketing Manager Sales Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Writer And Editor Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Marketing Director Event Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Online Marketing Manager Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Digital Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Senior Manager Of Marketing Senior Account Executive Communications Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Digital Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Digital Specialist 2.2 years
Top Employers Before
Internship 9.3%
Manager 2.6%
Top Employers After
Owner 5.2%
Manager 3.4%
Specialist 3.1%
Consultant 3.1%

Do you work as a Digital Marketing Specialist?

Digital Marketing Specialist Demographics

Gender

Female

48.8%

Male

48.3%

Unknown

2.9%
Ethnicity

White

59.8%

Hispanic or Latino

14.6%

Asian

11.3%

Black or African American

10.0%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

37.0%

French

12.6%

Chinese

7.6%

Mandarin

7.6%

Korean

4.2%

Portuguese

3.4%

German

3.4%

Japanese

3.4%

Italian

3.4%

Vietnamese

2.5%

Cantonese

2.5%

Hindi

2.5%

Turkish

1.7%

Urdu

1.7%

Arabic

1.7%

Russian

1.7%

Hawaiian

0.8%

Marathi

0.8%

Polish

0.8%

Bengali

0.8%
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Digital Marketing Specialist Education

Schools

University of Phoenix

9.4%

Full Sail University

8.0%

Arizona State University

6.6%

University of Washington

6.1%

Brigham Young University

5.7%

Eastern Michigan University

5.7%

Temple University

5.2%

Utah Valley University

5.2%

University of Central Florida

5.2%

University of Oregon

5.2%

University of Southern California

4.2%

Southern New Hampshire University

4.2%

Florida State University

3.8%

University of Wisconsin - Milwaukee

3.8%

Florida International University

3.8%

Iowa State University

3.8%

Western Michigan University

3.8%

University of North Carolina at Chapel Hill

3.8%

Syracuse University

3.3%

Appalachian State University

3.3%
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Majors

Marketing

25.2%

Business

21.8%

Communication

12.6%

Public Relations

4.9%

Journalism

4.5%

Management

3.9%

Graphic Design

3.5%

Psychology

3.3%

English

2.6%

Photography

1.9%

Computer Science

1.8%

Political Science

1.8%

Advertising

1.8%

Information Technology

1.7%

Fine Arts

1.6%

Computer Information Systems

1.6%

Criminal Justice

1.4%

Business Communications

1.4%

Economics

1.3%

Liberal Arts

1.3%
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Degrees

Bachelors

59.9%

Masters

18.4%

Other

12.9%

Associate

4.1%

Certificate

3.3%

Diploma

0.6%

Doctorate

0.5%

License

0.3%
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Job type you want
Full Time
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Internship
Temporary

Real Digital Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Digital Marketing Specialist Sublease Exchange.Com, Inc. North Miami, FL Sep 09, 2014 $120,000
Digital Marketing Specialist Einstok Brewing Company Los Angeles, CA Sep 01, 2015 $106,142
Digital Marketing Specialist Delphi Display Systems Costa Mesa, CA Jul 09, 2016 $105,000
Digital Marketing Specialist Monkey Inferno, Inc. San Francisco, CA Jul 29, 2013 $102,500
Digital Marketing Specialist Monkey Inferno, Inc. San Francisco, CA Apr 01, 2013 $102,500
Digital Marketing Specialist Hypefolio Ltd Sunnyvale, CA Jan 12, 2015 $100,000
Digital Marketing Specialist Revlon Consumer Products Corporation New York, NY Sep 26, 2016 $95,000
Digital Marketing Specialist Prefab, LLC New York, NY Oct 05, 2015 $93,915
Digital Marketing Specialist SONY Network Entertainment International LLC San Mateo, CA Aug 25, 2016 $92,520
Digital Marketing Specialist Melbourne It DBS, Inc. Santa Clara, CA Apr 14, 2013 $88,265
Digital Marketing Specialist Morgan and Morgan P.A. New York, NY Nov 16, 2015 $85,000
Digital Marketing Specialist Iconma, LLC Boca Raton, FL Mar 25, 2014 $83,480 -
$93,915
Digital Marketing Specialist Ivymax, Inc. Cupertino, CA Aug 15, 2016 $66,784
Digital Marketing Specialist WCI Consulting Inc. Plano, TX Sep 10, 2015 $65,000
Digital Marketing Specialist WCI Consulting Inc. Plano, TX Oct 01, 2014 $65,000
Digital Marketing Specialist Shutterstock, Inc. New York, NY Jan 06, 2014 $65,000 -
$85,000
Digital Marketing Specialist Nespresso USA, Inc. New York, NY Apr 27, 2016 $65,000 -
$75,000
Digital Marketing Specialist Joy Global Surface Mining LLC Milwaukee, WI Oct 19, 2015 $62,000
Digital Marketing Specialist Throwdown Fantasy LLC New York, NY Sep 13, 2016 $62,000
Digital Marketing Specialist Overt NYC LLC New York, NY Jan 11, 2016 $50,088
Digital Marketing Specialist Marketpro, Inc. Atlanta, GA Sep 17, 2015 $50,088
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Jan 07, 2016 $50,086
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Jul 01, 2016 $50,086
Digital Marketing Specialist Distilled USA, Inc. New York, NY Sep 23, 2015 $50,000
Digital Marketing Specialist Credit Shop Incorporated Austin, TX Sep 10, 2015 $50,000

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Top Skills for A Digital Marketing Specialist

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  1. Web
  2. Online Presence
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Deployed web tracking utilities and shared analysis across all levels of organization.
  • Created strategic search engine marketing and social media direction to optimize online presence for maximum exposure and increased lead generation !
  • Lead discussion on refreshing email strategy, moving from a sales-focused to an education focused campaign
  • Integrated social media promotions through Facebook advertising to increase fan presence and generate targeted leads.
  • Completed Search Engine Optimization Audits for clients and aided in implementing optimization techniques.

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Top 10 Best States for Digital Marketing Specialists

  1. Rhode Island
  2. New Jersey
  3. California
  4. New York
  5. Delaware
  6. Minnesota
  7. District of Columbia
  8. Washington
  9. Connecticut
  10. Illinois
  • (84 jobs)
  • (583 jobs)
  • (2,807 jobs)
  • (1,436 jobs)
  • (51 jobs)
  • (427 jobs)
  • (233 jobs)
  • (436 jobs)
  • (234 jobs)
  • (990 jobs)

Top Digital Marketing Specialist Employers

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Jobs From Top Digital Marketing Specialist Employers

Digital Marketing Specialist Videos

A Day In The Life: Marketing Manager

GOMC #11 - Getting a Job in Digital Marketing

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