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Become A Digital Marketing Specialist

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Working As A Digital Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $57,000

    Average Salary

What Does A Digital Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Digital Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Digital Marketing Specialist Career Paths

Digital Marketing Specialist
Digital Marketing Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Manager Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Marketing Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Account Manager Sales And Marketing Manager Event Manager
Director Of Marketing And Events
5 Yearsyrs
Account Manager Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Project Manager Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Assistant Manager Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Project Manager Product Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Project Manager Development Manager Brand Manager
Head Of Marketing
5 Yearsyrs
Social Media Manager Founder Senior Product Manager
Marketing Lead
5 Yearsyrs
Social Media Manager Content Strategist Content Manager
Web Content Manager
5 Yearsyrs
Assistant Manager Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Assistant Manager Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Digital Marketing Strategist
5 Yearsyrs
Freelance Marketing Consultant Marketing Analyst Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Freelance Marketing Consultant Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Freelance Marketing Consultant Content Manager Social Media Strategist
Marketing Strategist
6 Yearsyrs
Assistant Store Manager Merchandising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
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Do you work as a Digital Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Digital Marketing Specialist
Internship 8.7%
Cashier 3.2%
Server 2.8%
Top Careers After Digital Marketing Specialist
Owner 4.1%
Manager 3.2%

Do you work as a Digital Marketing Specialist?

Average Yearly Salary
$57,000
View Detailed Salary Report
$35,000
Min 10%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$92,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
Minneapolis, MN
Highest Paying State
North Dakota
Avg Experience Level
1.6 years
How much does a Digital Marketing Specialist make at top companies?
The national average salary for a Digital Marketing Specialist in the United States is $57,308 per year or $28 per hour. Those in the bottom 10 percent make under $35,000 a year, and the top 10 percent make over $92,000.

Real Digital Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Digital Marketing Senior Specialist Sap Global Marketing, Inc. Palo Alto, CA Dec 28, 2016 $139,963
Digital Marketing Senior Specialist Sap Global Marketing, Inc. Palo Alto, CA Jul 09, 2016 $113,031
Digital Marketing Specialist Einstok Brewing Company Los Angeles, CA Sep 01, 2015 $106,142
Digital Marketing Specialist Delphi Display Systems Costa Mesa, CA Jul 09, 2016 $105,000
Digital Marketing and Analytics Specialist Homelight Inc. San Francisco, CA Jun 20, 2016 $105,000
Digital Marketing Specialist Hypefolio Ltd. Sunnyvale, CA Jan 12, 2015 $100,000
Online Marketing Specialist Sideways, Inc. New York, NY Nov 22, 2016 $95,514
Digital Marketing Specialist Revlon Consumer Products Corporation New York, NY Sep 26, 2016 $95,000
Digital Marketing Specialist Prefab, LLC New York, NY Oct 05, 2015 $93,915
Digital Marketing Specialist SONY Network Entertainment International LLC San Mateo, CA Aug 25, 2016 $92,520
Digital Marketing Specialist Morgan and Morgan P.A. New York, NY Nov 16, 2015 $85,000
SR. Digital Marketing & Analytics Specialist IBM India Private Limited Minneapolis, MN Sep 04, 2015 $84,880
Digital Media Marketing Specialist Awoke LLC New York, NY Sep 07, 2015 $62,000
Digital Marketing Specialist Joy Global Surface Mining LLC Milwaukee, WI Oct 19, 2015 $62,000
Digital Marketing Specialist Joy Global Inc. Milwaukee, WI Oct 19, 2015 $62,000
Digital Marketing Specialist Throwdown Fantasy LLC New York, NY Sep 13, 2016 $62,000
Digital Marketing Specialist Upper 90 LLC New York, NY Jun 29, 2016 $61,589
Digital Marketing Specialist Upper 90, LLC New York, NY Sep 17, 2016 $61,589
Digital Marketing Specialist Harry Winston, Inc. New York, NY Sep 01, 2015 $61,000
Digital Marketing Specialist Yorkbay.com, Inc. Milpitas, CA Jan 04, 2016 $60,648
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Oct 16, 2015 $50,255
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Aug 25, 2016 $50,255
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Oct 21, 2015 $50,255
Digital Marketing Specialist Overt NYC LLC New York, NY Jan 11, 2016 $50,088
Digital Marketing Specialist Marketpro, Inc. Atlanta, GA Sep 17, 2015 $50,088

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Top Skills for A Digital Marketing Specialist

  1. Company Website
  2. Online Presence
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Develop digital marketing strategies through company website and social media accounts!
  • Created strategic search engine marketing and social media direction to optimize online presence for maximum exposure and increased lead generation !
  • Coordinated and managed internal business reviews/approvals process and ensure all edits are communicated clearly to the email product team.
  • Created/executed paid social buys through Facebook and Twitter advertising.
  • Manage pay-per-click advertising, keyword generation, and search engine optimization.

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Average Salary:

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Top 10 Best States for Digital Marketing Specialists

  1. Rhode Island
  2. New Jersey
  3. California
  4. New York
  5. Delaware
  6. Minnesota
  7. District of Columbia
  8. Washington
  9. Connecticut
  10. Illinois
  • (84 jobs)
  • (583 jobs)
  • (2,807 jobs)
  • (1,436 jobs)
  • (51 jobs)
  • (427 jobs)
  • (233 jobs)
  • (436 jobs)
  • (234 jobs)
  • (990 jobs)

Digital Marketing Specialist Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,603 Digital Marketing Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Digital Marketing Specialist Resume

View Resume Examples

Digital Marketing Specialist Demographics

Gender

Male

45.6%

Female

45.1%

Unknown

9.3%
Ethnicity

White

61.0%

Hispanic or Latino

14.3%

Asian

10.4%

Black or African American

10.1%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

41.6%

French

12.0%

Mandarin

7.2%

Chinese

6.6%

Italian

4.2%

Korean

3.6%

German

3.6%

Hindi

3.0%

Portuguese

3.0%

Japanese

3.0%

Cantonese

2.4%

Vietnamese

1.8%

Urdu

1.8%

Turkish

1.2%

Russian

1.2%

Arabic

1.2%

Marathi

0.6%

Gujarati

0.6%

Hawaiian

0.6%

Bengali

0.6%
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Digital Marketing Specialist Education

Schools

University of Phoenix

9.3%

Arizona State University

8.8%

Full Sail University

7.2%

New York University

7.0%

Brigham Young University

7.0%

University of Central Florida

5.9%

University of Washington

5.4%

Temple University

4.9%

Eastern Michigan University

4.9%

Florida International University

4.1%

Kirkwood Community College

3.9%

Florida State University

3.9%

University of Texas at Austin

3.6%

Utah Valley University

3.6%

Northeastern University

3.6%

San Francisco State University

3.4%

Ohio State University

3.4%

Pennsylvania State University

3.4%

University of Wisconsin - Milwaukee

3.4%

University of Oregon

3.4%
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Majors

Marketing

25.5%

Business

21.8%

Communication

12.7%

Public Relations

4.9%

Graphic Design

4.1%

Management

3.8%

Journalism

3.4%

English

3.3%

Psychology

3.3%

Computer Science

1.8%

Information Technology

1.7%

Photography

1.7%

Computer Information Systems

1.6%

Fine Arts

1.6%

Political Science

1.6%

Advertising

1.6%

Criminal Justice

1.5%

Liberal Arts

1.5%

Economics

1.4%

Business Communications

1.3%
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Degrees

Bachelors

59.4%

Masters

18.4%

Other

12.7%

Associate

4.7%

Certificate

3.2%

Diploma

0.9%

License

0.4%

Doctorate

0.4%
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