Find The Best Digital Marketing Specialist Jobs For You

Where do you want to work?

0 selections

Digital Marketing Specialist Careers

Digital Marketing Specialists are increasingly in demand today as so many of our previously offline dominated activities have shifted into the online realm. Digital marketing specialists make the most of online advertising using all available platforms to identify the target market, create brand identity, and conduct online marketing campaigns.

As a marketing specialist, you will work as a member of the marketing team in a company or an advertising agency. You might specialize in a certain area such as social media, search engine optimization, paid search, and many more.

Essentially, your goal will be to raise awareness for the brand or product you are working for and increase its devoted customer base. Just like an offline marketing specialist would, except your territory will be online, and your task to understand customer demands on digital platforms.

There is more than meets the eye when it comes to being a digital marketing specialist. For example, did you know that they make an average of $26.78 an hour? That's $55,698 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Digital Marketing Specialist Do

There are certain skills that many digital marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

When it comes to the most important skills required to be a digital marketing specialist, we found that a lot of resumes listed 11.7% of digital marketing specialists included analytics, while 7.6% of resumes included web content, and 6.6% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing specialist job title. But what industry to start with? Most digital marketing specialists actually find jobs in the technology and retail industries.

How To Become a Digital Marketing Specialist

If you're interested in becoming a digital marketing specialist, one of the first things to consider is how much education you need. We've determined that 70.9% of digital marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 9.3% of digital marketing specialists have master's degrees. Even though most digital marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital marketing specialist. When we researched the most common majors for a digital marketing specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing specialist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital marketing specialist. In fact, many digital marketing specialist jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing specialists also have previous career experience in roles such as marketing coordinator or internship.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary
$55,698
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
59,763
Job Openings

Digital Marketing Specialist Career Paths

Top Careers Before Digital Marketing Specialist

Top Careers After Digital Marketing Specialist

Digital Marketing Specialist Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Marketing Specialist

Digital Marketing Specialists in America make an average salary of $55,698 per year or $27 per hour. The top 10 percent makes over $77,000 per year, while the bottom 10 percent under $40,000 per year.
Average Salary
$55,698
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range52k - 94k$70k$70,371
New York, NY
Salary Range48k - 80k$63k$62,716
Minneapolis, MN
Salary Range47k - 75k$60k$60,043
Philadelphia, PA
Salary Range42k - 70k$55k$54,744
Boston, MA
Salary Range42k - 70k$55k$54,743
Austin, TX
Salary Range41k - 69k$54k$53,506
$32k
$94k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Digital Marketing Specialist
Digital Marketing Specialist
American Heritage Railways Inc.
American Heritage Railways Inc.
06/29/2021
06/29/2021
$45,91406/29/2021
$45,914
Digital Marketing Production Specialist
Digital Marketing Production Specialist
Arrow Electronics
Arrow Electronics
06/27/2021
06/27/2021
$54,17906/27/2021
$54,179
Digital Marketing Specialist
Digital Marketing Specialist
Apex Systems
Apex Systems
06/27/2021
06/27/2021
$62,00006/27/2021
$62,000
Digital Marketing Specialist
Digital Marketing Specialist
Cox Auto Inc.
Cox Auto Inc.
06/26/2021
06/26/2021
$36,52306/26/2021
$36,523
Digital Marketing Specialist
Digital Marketing Specialist
Signet Jewelers
Signet Jewelers
06/25/2021
06/25/2021
$55,40006/25/2021
$55,400
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Digital Marketing Specialist Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Digital Marketing Specialist. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Digital Marketing Specialist Resume

At Zippia, we went through countless Digital Marketing Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Digital Marketing Specialist Demographics

Gender

male

48.6 %

female

46.9 %

unknown

4.5 %

Ethnicity

White

69.0 %

Asian

11.9 %

Hispanic or Latino

10.6 %

Foreign Languages Spoken

Spanish

41.6 %

French

12.0 %

Mandarin

7.2 %
See More Demographics

Digital Marketing Specialist Education

Majors

Marketing
20.8 %
Business
20.4 %

Degrees

Bachelors

70.9 %

Masters

9.3 %

Certificate

8.1 %

Top Colleges for Digital Marketing Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info

Online Courses For Digital Marketing Specialist That You May Like

Digital Marketing Agency Social Media Marketing Business
udemy
4.6
(1,780)

Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO...

Web Analytics & Digital Marketing Analytics - Zero to Hero
udemy
4.2
(801)

Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics...

The Complete Digital Marketing Course - 12 Courses in 1
udemy
4.5
(135,511)

Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!...

See more
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Marketing Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.7% of digital marketing specialists listed analytics on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Best States For a Digital Marketing Specialist

Some places are better than others when it comes to starting a career as a digital marketing specialist. The best states for people in this position are New Jersey, California, Alaska, and New York. Digital marketing specialists make the most in New Jersey with an average salary of $65,983. Whereas in California and Alaska, they would average $64,908 and $64,259, respectively. While digital marketing specialists would only make an average of $62,580 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Digital Marketing Specialist Jobs:
1,492
Highest 10% Earn:
$105,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Hampshire

Total Digital Marketing Specialist Jobs:
297
Highest 10% Earn:
$94,000
Location Quotient:
1.11
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Digital Marketing Specialist Jobs:
308
Highest 10% Earn:
$92,000
Location Quotient:
1.66
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
View Full List

How Do Digital Marketing Specialist Rate Their Jobs?

Working as a Digital Marketing Specialist? Share your experience anonymously.
Rate
Do you work as a Digital Marketing Specialist?
Rate how you like work as Digital Marketing Specialist. It's anonymous and will only take a minute.
Rate

Top Digital Marketing Specialist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ digital marketing specialists and discovered their number of digital marketing specialist opportunities and average salary. Through our research, we concluded that Robert Half International was the best, especially with an average salary of $56,981. Kelly Services follows up with an average salary of $58,318, and then comes Google with an average of $80,701. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a digital marketing specialist. The employers include Informa Plc, AGCO, and Wolters Kluwer

1. Robert Half International
4.5
Avg. Salary: 
$56,981
Digital Marketing Specialists Hired: 
74+
2. Kelly Services
4.5
Avg. Salary: 
$58,318
Digital Marketing Specialists Hired: 
23+
3. Google
4.8
Avg. Salary: 
$80,701
Digital Marketing Specialists Hired: 
16+
4. Gannett
4.3
Avg. Salary: 
$60,671
Digital Marketing Specialists Hired: 
15+
5. The Home Depot
4.8
Avg. Salary: 
$78,764
Digital Marketing Specialists Hired: 
9+
6. Boyd Gaming
4.2
Avg. Salary: 
$53,178
Digital Marketing Specialists Hired: 
8+

Digital Marketing Specialist Videos

Updated October 2, 2020