Digital Marketing Specialists are increasingly in demand today as so many of our previously offline dominated activities have shifted into the online realm. Digital marketing specialists make the most of online advertising using all available platforms to identify the target market, create brand identity, and conduct online marketing campaigns.
As a marketing specialist, you will work as a member of the marketing team in a company or an advertising agency. You might specialize in a certain area such as social media, search engine optimization, paid search, and many more.
Essentially, your goal will be to raise awareness for the brand or product you are working for and increase its devoted customer base. Just like an offline marketing specialist would, except your territory will be online, and your task to understand customer demands on digital platforms.
What is a Digital Marketing Specialist?
What Does a Digital Marketing Specialist Do
There are certain skills that many digital marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
How To Become a Digital Marketing Specialist
If you're interested in becoming a digital marketing specialist, one of the first things to consider is how much education you need. We've determined that 76.4% of digital marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 10.1% of digital marketing specialists have master's degrees. Even though most digital marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.
Digital Marketing Specialist Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of digital marketing manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title director of marketing and public relations.
Average Salary for a Digital Marketing Specialist
What Am I Worth?
States With The Most Digital Marketing Specialist Jobs
Mouse over a state to see the number of active digital marketing specialist jobs in each state. The darker areas on the map show where digital marketing specialists earn the highest salaries across all 50 states.
Number Of Digital Marketing Specialist Jobs By State
Top Colleges for Digital Marketing Specialists
1. University of Georgia
Athens, GA • Private
2. University of Pennsylvania
Philadelphia, PA • Private
3. University of Wisconsin - Madison
Madison, WI • Private
4. Stanford University
Stanford, CA • Private
5. Northwestern University
Evanston, IL • Private
6. University of Maryland - College Park
College Park, MD • Private
7. University of Minnesota - Twin Cities
Minneapolis, MN • Private
8. Ball State University
Muncie, IN • Private
9. Purdue University
West Lafayette, IN • Private
10. Howard University
Washington, DC • Private
Top Skills For a Digital Marketing Specialist
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 23.3% of digital marketing specialists listed digital marketing on their resume, but soft skills such as detail oriented and analytical skills are important as well.
Choose From 10+ Customizable Digital Marketing Specialist Resume templates
Zippia allows you to choose from different easy-to-use Digital Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Digital Marketing Specialist Demographics
Digital Marketing Specialist Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among digital marketing specialists, 48.9% of them are women, while 51.1% are men.
- The most common race/ethnicity among digital marketing specialists is White, which makes up 69.8% of all digital marketing specialists.
- The most common foreign language among digital marketing specialists is Spanish at 41.6%.
Work Experience Programs For Digital Marketing Specialists
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: ANZ Australia
Cost: Free
Duration: 5-6 hours
Company: PwC Switzerland
Cost: Free
Duration: 7-8 hours
Company: Accenture North America
Cost: Free
Duration: 5-6 hours
Company: JPMorgan Chase
Cost: Free
Duration: 4-5 hours
Online Courses For Digital Marketing Specialist That You May Like
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay...
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity...
Master Digital Marketing Strategy, SEO, Advertising, Social Media Marketing, Email, Analytics, Content Marketing & More...
Best States For a Digital Marketing Specialist
Some places are better than others when it comes to starting a career as a digital marketing specialist. The best states for people in this position are California, New Jersey, Washington, and New York. Digital marketing specialists make the most in California with an average salary of $74,001. Whereas in New Jersey and Washington, they would average $73,368 and $72,424, respectively. While digital marketing specialists would only make an average of $68,512 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Washington
$72,424
Avg. Salary
2. New Jersey
$73,368
Avg. Salary
3. Rhode Island
$64,004
Avg. Salary
How Do Digital Marketing Specialist Rate Their Jobs?
Top Digital Marketing Specialist Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ digital marketing specialists and discovered their number of digital marketing specialist opportunities and average salary. Through our research, we concluded that Robert Half was the best, especially with an average salary of $57,991. Genpact follows up with an average salary of $54,273, and then comes U.S. Bank with an average of $67,040. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a digital marketing specialist. The employers include Atlantic Health, Live Nation Entertainment, and Carnegie Mellon University
Most Common Employers For Digital Marketing Specialist
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | $115,461 | $55.51 | 15 | |
| 2 | Oracle | $88,201 | $42.40 | 6 |
| 3 | Arrow Electronics | $83,154 | $39.98 | 29 |
| 4 | The Home Depot | $71,926 | $34.58 | 9 |
| 5 | Woodstream | $67,101 | $32.26 | 6 |
| 6 | U.S. Bank | $67,040 | $32.23 | 46 |
| 7 | Cooley | $64,793 | $31.15 | 18 |
| 8 | FedEx | $64,115 | $30.82 | 16 |
| 9 | Wells Fargo | $64,004 | $30.77 | 6 |
| 10 | Accenture | $61,206 | $29.43 | 6 |
Digital Marketing Specialist Videos
Becoming a Digital Marketing Specialist FAQs
How Much Does A Digital Marketing Specialist Make?
A digital marketing specialist makes $58,000 annually or $29 hourly. This amount varies based on educational background, work experience, and location. Digital marketing promotes products, brands, and services to the right target audience. A specialist needs to have a wide range of understanding of online promotion.
What Skills Does A Digital Marketing Specialist Need?
The skills that a digital marketing specialist needs hinge on good communication, finding new customers online, and stimulating the existing customer base. Digital marketing means promoting products, brands, and services to the right target audience.