Digital Marketing Specialists are increasingly in demand today as so many of our previously offline dominated activities have shifted into the online realm. Digital marketing specialists make the most of online advertising using all available platforms to identify the target market, create brand identity, and conduct online marketing campaigns.

As a marketing specialist, you will work as a member of the marketing team in a company or an advertising agency. You might specialize in a certain area such as social media, search engine optimization, paid search, and many more.

Essentially, your goal will be to raise awareness for the brand or product you are working for and increase its devoted customer base. Just like an offline marketing specialist would, except your territory will be online, and your task to understand customer demands on digital platforms.

What Does a Digital Marketing Specialist Do

There are certain skills that many digital marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Digital Marketing Specialist does

How To Become a Digital Marketing Specialist

If you're interested in becoming a digital marketing specialist, one of the first things to consider is how much education you need. We've determined that 76.4% of digital marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 10.1% of digital marketing specialists have master's degrees. Even though most digital marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Digital Marketing Specialist

Digital Marketing Specialist Career Paths

Average Salary for a Digital Marketing Specialist

Digital Marketing Specialists in America make an average salary of $60,359 per year or $29 per hour. The top 10 percent makes over $81,000 per year, while the bottom 10 percent under $44,000 per year.
Average Digital Marketing Specialist Salary
$60,359 Yearly
$29.02 hourly
$44,000
10%
$60,000
Median
$81,000
90%

What Am I Worth?

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How To Become a Digital Marketing Specialist
How To Become a Digital Marketing Specialist Career Overview

States With The Most Digital Marketing Specialist Jobs

Mouse over a state to see the number of active digital marketing specialist jobs in each state. The darker areas on the map show where digital marketing specialists earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Digital Marketing Specialist Jobs By State

Digital Marketing Specialist Education

Digital Marketing Specialist Majors

20.6 %
20.4 %

Digital Marketing Specialist Degrees

Bachelors

76.4 %

Masters

10.1 %

Associate

8.1 %

Top Colleges for Digital Marketing Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

Top Skills For a Digital Marketing Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 23.3% of digital marketing specialists listed digital marketing on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Choose From 10+ Customizable Digital Marketing Specialist Resume templates

Zippia allows you to choose from different easy-to-use Digital Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
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Digital Marketing Specialist Resume
Digital Marketing Specialist Resume

Digital Marketing Specialist Demographics

Digital Marketing Specialist Gender Distribution

Male
Male
51%
Female
Female
49%

After extensive research and analysis, Zippia's data science team found that:

  • Among digital marketing specialists, 48.9% of them are women, while 51.1% are men.

  • The most common race/ethnicity among digital marketing specialists is White, which makes up 69.8% of all digital marketing specialists.

  • The most common foreign language among digital marketing specialists is Spanish at 41.6%.

Work Experience Programs For Digital Marketing Specialists

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Token Service Technology Program

Company: Visa

Cost: Free

Duration: 2-3 hours

Cyber Security Management Program

Company: ANZ Australia

Cost: Free

Duration: 5-6 hours

Digital Assurance Program

Company: PwC Switzerland

Cost: Free

Duration: 5-6 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Digital Intelligence in Business Transformation Program

Company: PwC Switzerland

Cost: Free

Duration: 7-8 hours

Process Design Program

Company: Accenture North America

Cost: Free

Duration: 5-6 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Software Engineering Program

Company: J.P. Morgan

Cost: Free

Duration: 5 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Engineering Program

Company: General Electric

Cost: Free

Duration: 3-4.5 hours

Online Courses For Digital Marketing Specialist That You May Like

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Digital Consumer Search and Marketing
coursera

Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay...

Attract and Engage Customers with Digital Marketing
coursera

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity...

Learn Digital Marketing (12 Courses in 1)
udemy
4.5
(676)

Master Digital Marketing Strategy, SEO, Advertising, Social Media Marketing, Email, Analytics, Content Marketing & More...

Show More Digital Marketing Specialist Courses
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Best States For a Digital Marketing Specialist

Some places are better than others when it comes to starting a career as a digital marketing specialist. The best states for people in this position are California, New Jersey, Washington, and New York. Digital marketing specialists make the most in California with an average salary of $74,001. Whereas in New Jersey and Washington, they would average $73,368 and $72,424, respectively. While digital marketing specialists would only make an average of $68,512 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Digital Marketing Specialist Jobs: 1,527
Highest 10% Earn:
$97,000
Location Quotient:
1.37

2. New Jersey

Total Digital Marketing Specialist Jobs: 1,492
Highest 10% Earn:
$103,000
Location Quotient:
1.23

3. Rhode Island

Total Digital Marketing Specialist Jobs: 308
Highest 10% Earn:
$89,000
Location Quotient:
1.66
Full List Of Best States For Digital Marketing Specialists

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Top Digital Marketing Specialist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ digital marketing specialists and discovered their number of digital marketing specialist opportunities and average salary. Through our research, we concluded that Robert Half was the best, especially with an average salary of $57,991. Genpact follows up with an average salary of $54,273, and then comes U.S. Bank with an average of $67,040. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a digital marketing specialist. The employers include Atlantic Health, Live Nation Entertainment, and Carnegie Mellon University

Most Common Employers For Digital Marketing Specialist

RankCompanyAverage SalaryHourly RateJob Openings
1Google$115,461$55.5115
2Oracle$88,201$42.406
3Arrow Electronics$83,154$39.9829
4The Home Depot$71,926$34.589
5Woodstream$67,101$32.266
6U.S. Bank$67,040$32.2346
7Cooley$64,793$31.1518
8FedEx$64,115$30.8216
9Wells Fargo$64,004$30.776
10Accenture$61,206$29.436

Digital Marketing Specialist Videos

Becoming a Digital Marketing Specialist FAQs

How Much Does A Digital Marketing Specialist Make?

A digital marketing specialist makes $58,000 annually or $29 hourly. This amount varies based on educational background, work experience, and location. Digital marketing promotes products, brands, and services to the right target audience. A specialist needs to have a wide range of understanding of online promotion.

What Skills Does A Digital Marketing Specialist Need?

The skills that a digital marketing specialist needs hinge on good communication, finding new customers online, and stimulating the existing customer base. Digital marketing means promoting products, brands, and services to the right target audience.

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