Digital Marketing Specialists are increasingly in demand today as so many of our previously offline dominated activities have shifted into the online realm. Digital marketing specialists make the most of online advertising using all available platforms to identify the target market, create brand identity, and conduct online marketing campaigns.
As a marketing specialist, you will work as a member of the marketing team in a company or an advertising agency. You might specialize in a certain area such as social media, search engine optimization, paid search, and many more.
Essentially, your goal will be to raise awareness for the brand or product you are working for and increase its devoted customer base. Just like an offline marketing specialist would, except your territory will be online, and your task to understand customer demands on digital platforms.
There is more than meets the eye when it comes to being a digital marketing specialist. For example, did you know that they make an average of $26.78 an hour? That's $55,698 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many digital marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a digital marketing specialist, we found that a lot of resumes listed 11.7% of digital marketing specialists included analytics, while 7.6% of resumes included web content, and 6.6% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing specialist job title. But what industry to start with? Most digital marketing specialists actually find jobs in the technology and retail industries.
If you're interested in becoming a digital marketing specialist, one of the first things to consider is how much education you need. We've determined that 70.9% of digital marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 9.3% of digital marketing specialists have master's degrees. Even though most digital marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital marketing specialist. When we researched the most common majors for a digital marketing specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital marketing specialist. In fact, many digital marketing specialist jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing specialists also have previous career experience in roles such as marketing coordinator or internship.