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Become A Digital Marketing Specialist

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Working As A Digital Marketing Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $53,000

    Average Salary

What Does A Digital Marketing Specialist Do At Xilinx, Inc.

* Implement PR and brand marketing software to help streamline launches.
* Coordinate between internal staff and external creative agencies.
* Work cross-functionally between the marketing teams to understand business goals and provide marketing solutions to meet key objectives.
* Write creative briefs that effectively communicate project needs; ensuring timely delivery of creative assets to execute account plans.
* Ability to analyze program results, adjusting plans as needed to effectively drive results.
* Available to help with projects outside of above listed job responsibilities when needed by the team

What Does A Digital Marketing Specialist Do At Dupont

* Working with the digital marketing and Marketing Communications team, effectively executes functional Digital Marketing programs that are aligned with business/marketing plans.
* Manages the Website platform and leads the content development and optimization efforts for the website across all U
* S. and Canada, including managing reporting results and analytics.
* Learns and executes the fundamentals of Digital Marketing e.g.
* Content management, SEO, SEM, paid search, Email marketing with Eloqua, Social media, and Account Based Marketing, E-commerce.
* Collaborates with Marketing, Marketing Communications, IT and external agency/resources to coordinate, implement and optimize with other campaign tactics.
* Analyzes the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
* Supports dashboards for Communications efforts in Tableau and develop insights for marketing and MC team.
* Networks with like functional experts across all businesses and regions to identify cross-business opportunities and leverage best practices.
* Manage the PO processing

What Does A Digital Marketing Specialist Do At Robert Half

* Work with the online marketing team and external agencies to define and implement campaigns to drive key business metrics
* Partner with external agencies to structure, launch and manage campaigns to bring traffic to companies marketing platforms
* Manage the companies Social Media Platforms with the support of external agency (Facebook, Instagram and/or Weibo, WeChat etc)
* Assist in generating online content and proactively bring new ideas to enhance our marketing efforts
* Work with Marketing for Google Analytics, Adwords, Search Optimization etc and lead the paid search marketing
* Assist with online budget planning, optimization, invoicing and reconciliation as need, to ensure all online marketing efforts are completed within allocated budget as cost-effectively as possible
* Manage and increase sales of the company website with the assist of external agencies, through supporting marketing campaigns, CRM, traffic generation etc
* Plan and execute online sales strategy for dedicated channels
* Manage and develop new online accounts to boost sales
* Work with accounting, logistics to make sure sales transactions inventory are balanced

What Does A Digital Marketing Specialist Do At D.R. Horton, Inc.

* Use Google Analytics, Facebook Pages and other platforms to report on division and market performance.
* Monitor trends and usage metrics to recommend improvements.
* Assist in managing key vendor relationships.
* Collaborate on traffic-driving and realtor-focused strategies.
* Coordinate development and delivery of neighborhood marketing collateral.
* Review offsite signage routes and sign condition as needed.
* Support sales staff requests as needed.
* Assist in planning and coordinating various division meetings and events.
* Supervisory Responsibilities
* This job has no supervisory responsibilities

What Does A Digital Marketing Specialist Do At Siemens

* Includes the following; other duties may be assigned.
* Administration of the internal and/or external content management systems for Siemens USA (Adobe Experience Manager and Microsoft SharePoint).
* Project support for asset uploads to the Adobe Digital Asset Management tool for Siemens marketing and communications collateral.
* Support in the design, implementation and execution of all content personalization and targeting technology in support of Siemens USA comm’s channels.
* Apply relevant design, development and governance standards, policies and procedures to, and ensure consistency, quality, and transparency of all US DI development projects.
* Consultation on new proposed marketing technology and application introductions for Siemens USA.
* Support in the connections of new marketing technology platforms to our existing infrastructure.
* Creation, deletion and editing of internal and external webpages across all Siemens US divisions and central support departments.
* Project management support for new page and website creation.
* Collaborate with external agencies in support of the businesses on the development and implementation of website applications (HTML5)
* Technical support for Siemens US internal social media platforms, collaboration tools, file exchange systems and blog channels including new account creation, workflow development, troubleshooting and software updates testing and rollout.
* Collaborate with Siemens IT support and ATOS team on technical requirements.
* Support in the development and implementation of documentation and best practice information for all existing US DI marketing technology

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How To Become A Digital Marketing Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Marketing Specialist jobs

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Digital Marketing Specialist Career Paths

Digital Marketing Specialist
Communications Specialist Office Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Search Engine Optimizer Digital Marketing Manager Marketing Director
Brand Director
11 Yearsyrs
Communications Specialist Communications Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Senior Manager Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Digital Project Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Digital Marketing Strategist
6 Yearsyrs
Senior Manager Chief Executive Officer Social Media Manager
Digital Strategist
5 Yearsyrs
Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Instructor Program Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Digital Marketing Analyst Digital Marketing Manager Senior Product Manager
Marketing Lead
6 Yearsyrs
Search Engine Optimizer Marketing Consultant
Marketing Manager
6 Yearsyrs
Digital Project Manager Senior Project Manager Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Instructor Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Founder Founder And Chief Executive Officer Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Digital Marketing Strategist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Digital Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Director General Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
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Digital Marketing Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • Chinese

  • Mandarin

  • Korean

  • Italian

  • German

  • Japanese

  • Russian

  • Vietnamese

  • Hindi

  • Arabic

  • Hawaiian

  • Marathi

  • Cantonese

  • Estonian

  • Bengali

  • Urdu

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Digital Marketing Specialist

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Digital Marketing Specialist Education

Digital Marketing Specialist

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Real Digital Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Digital Marketing Specialist Sublease Exchange.Com, Inc. North Miami, FL Sep 09, 2014 $120,000
Digital Marketing Specialist Einstok Brewing Company Los Angeles, CA Sep 01, 2015 $106,142
Digital Marketing Specialist Delphi Display Systems Costa Mesa, CA Jul 09, 2016 $105,000
Digital Marketing Specialist Monkey Inferno, Inc. San Francisco, CA Jul 29, 2013 $102,500
Digital Marketing Specialist Monkey Inferno, Inc. San Francisco, CA Apr 01, 2013 $102,500
Digital Marketing Specialist Hypefolio Ltd Sunnyvale, CA Jan 12, 2015 $100,000
Digital Marketing Specialist Revlon Consumer Products Corporation New York, NY Sep 26, 2016 $95,000
Digital Marketing Specialist Prefab, LLC New York, NY Oct 05, 2015 $93,915
Digital Marketing Specialist SONY Network Entertainment International LLC San Mateo, CA Aug 25, 2016 $92,520
Digital Marketing Specialist Melbourne It DBS, Inc. Santa Clara, CA Apr 14, 2013 $88,265
Digital Marketing Specialist Morgan and Morgan P.A. New York, NY Nov 16, 2015 $85,000
Digital Marketing Specialist Iconma, LLC Boca Raton, FL Mar 25, 2014 $83,480 -
Digital Marketing Specialist Ivymax, Inc. Cupertino, CA Aug 15, 2016 $66,784
Digital Marketing Specialist WCI Consulting Inc. Plano, TX Sep 10, 2015 $65,000
Digital Marketing Specialist WCI Consulting Inc. Plano, TX Oct 01, 2014 $65,000
Digital Marketing Specialist Shutterstock, Inc. New York, NY Jan 06, 2014 $65,000 -
Digital Marketing Specialist Nespresso USA, Inc. New York, NY Apr 27, 2016 $65,000 -
Digital Marketing Specialist Joy Global Surface Mining LLC Milwaukee, WI Oct 19, 2015 $62,000
Digital Marketing Specialist Throwdown Fantasy LLC New York, NY Sep 13, 2016 $62,000
Digital Marketing Specialist Overt NYC LLC New York, NY Jan 11, 2016 $50,088
Digital Marketing Specialist Marketpro, Inc. Atlanta, GA Sep 17, 2015 $50,088
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Jan 07, 2016 $50,086
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Jul 01, 2016 $50,086
Digital Marketing Specialist Lewis Pr, Inc. San Francisco, CA Sep 17, 2014 $50,000
Digital Marketing Specialist Credit Shop Incorporated Austin, TX Sep 10, 2015 $50,000

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Top Skills for A Digital Marketing Specialist


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Top Digital Marketing Specialist Skills

  1. Web Content
  2. Online Presence
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Streamlined web content to favor sharing the same files across multiple channels, lessening the amount of manual updates by developers.
  • Created strategic search engine marketing and social media direction to optimize online presence for maximum exposure and increased lead generation !
  • Created Email campaigns to provide work samples and portfolios for an estimated of 30 potential clients daily.
  • Facilitate data tracking required for web analytics.
  • Achieved a 7% member penetration on Facebook and 5% average engagement rate, double the industry standard.

Top Digital Marketing Specialist Employers

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Digital Marketing Specialist Videos

A Day In The Life: Marketing Manager

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