FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Digital Marketing Specialist

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Digital Marketing Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $53,000

    Average Salary

What Does A Digital Marketing Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

Show More

Show Less

How To Become A Digital Marketing Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

Show More

Show Less

Digital Marketing Specialist jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Digital Marketing Specialist Career Paths

Digital Marketing Specialist
Communications Specialist Office Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Search Engine Optimizer Digital Marketing Manager Marketing Director
Brand Director
11 Yearsyrs
Communications Specialist Communications Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Senior Manager Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Digital Project Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Digital Marketing Strategist
6 Yearsyrs
Senior Manager Chief Executive Officer Social Media Manager
Digital Strategist
5 Yearsyrs
Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Instructor Program Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Digital Marketing Analyst Digital Marketing Manager Senior Product Manager
Marketing Lead
6 Yearsyrs
Search Engine Optimizer Marketing Consultant
Marketing Manager
6 Yearsyrs
Digital Project Manager Senior Project Manager Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Instructor Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Founder Founder And Chief Executive Officer Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Digital Marketing Strategist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Digital Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Director General Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Show More

Average Length of Employment
Media Specialist 2.9 years
Web Specialist 2.4 years
Digital Specialist 2.2 years
Marketing Writer 2.1 years
Digital Consultant 1.7 years
Top Employers Before
Internship 8.9%
Top Employers After
Manager 3.7%
Founder 3.4%
Specialist 3.4%
Owner 3.0%
Consultant 3.0%
Internship 3.0%

Digital Marketing Specialist Demographics

Gender

Female

49.5%

Male

47.6%

Unknown

2.9%
Ethnicity

White

76.8%

Asian

10.0%

Hispanic or Latino

9.9%

Unknown

2.5%

Black or African American

0.8%
Show More
Languages Spoken

Spanish

38.2%

French

13.5%

Portuguese

5.6%

Chinese

5.6%

Mandarin

4.5%

Korean

4.5%

Italian

4.5%

German

3.4%

Japanese

3.4%

Russian

3.4%

Vietnamese

2.2%

Hindi

2.2%

Arabic

2.2%

Hawaiian

1.1%

Marathi

1.1%

Cantonese

1.1%

Estonian

1.1%

Bengali

1.1%

Urdu

1.1%
Show More

Digital Marketing Specialist Education

Schools

University of Phoenix

9.1%

Full Sail University

8.6%

Temple University

5.9%

Eastern Michigan University

5.9%

University of Washington

5.9%

Brigham Young University

5.3%

Arizona State University

5.3%

University of Oregon

5.3%

Southern New Hampshire University

4.8%

University of Southern California

4.3%

Florida State University

4.3%

Utah Valley University

4.3%

University of Central Florida

4.3%

Indiana University Bloomington

4.3%

Appalachian State University

3.7%

New York University

3.7%

Auburn University

3.7%

University of Minnesota - Twin Cities

3.7%

University of Wisconsin - Milwaukee

3.7%

University of Kansas

3.7%
Show More
Majors

Marketing

24.8%

Business

20.7%

Communication

12.9%

Public Relations

5.1%

Journalism

4.8%

Management

4.5%

Graphic Design

3.9%

Psychology

3.4%

English

2.4%

Advertising

2.1%

Photography

1.8%

Computer Science

1.8%

Political Science

1.7%

Kinesiology

1.6%

Business Communications

1.6%

Fine Arts

1.5%

Economics

1.5%

Liberal Arts

1.5%

Information Technology

1.5%

Criminal Justice

1.3%
Show More
Degrees

Bachelors

59.4%

Masters

18.5%

Other

13.3%

Associate

4.2%

Certificate

3.2%

Diploma

0.7%

Doctorate

0.5%

License

0.3%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Digital Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Digital Marketing Specialist Sublease Exchange.Com, Inc. North Miami, FL Sep 09, 2014 $120,000
Digital Marketing Specialist Einstok Brewing Company Los Angeles, CA Sep 01, 2015 $106,142
Digital Marketing Specialist Delphi Display Systems Costa Mesa, CA Jul 09, 2016 $105,000
Digital Marketing Specialist Monkey Inferno, Inc. San Francisco, CA Jul 29, 2013 $102,500
Digital Marketing Specialist Monkey Inferno, Inc. San Francisco, CA Apr 01, 2013 $102,500
Digital Marketing Specialist Hypefolio Ltd Sunnyvale, CA Jan 12, 2015 $100,000
Digital Marketing Specialist Revlon Consumer Products Corporation New York, NY Sep 26, 2016 $95,000
Digital Marketing Specialist Prefab, LLC New York, NY Oct 05, 2015 $93,915
Digital Marketing Specialist SONY Network Entertainment International LLC San Mateo, CA Aug 25, 2016 $92,520
Digital Marketing Specialist Melbourne It DBS, Inc. Santa Clara, CA Apr 14, 2013 $88,265
Digital Marketing Specialist Morgan and Morgan P.A. New York, NY Nov 16, 2015 $85,000
Digital Marketing Specialist Iconma, LLC Boca Raton, FL Mar 25, 2014 $83,480 -
$93,915
Digital Marketing Specialist Ivymax, Inc. Cupertino, CA Aug 15, 2016 $66,784
Digital Marketing Specialist WCI Consulting Inc. Plano, TX Sep 10, 2015 $65,000
Digital Marketing Specialist WCI Consulting Inc. Plano, TX Oct 01, 2014 $65,000
Digital Marketing Specialist Shutterstock, Inc. New York, NY Jan 06, 2014 $65,000 -
$85,000
Digital Marketing Specialist Nespresso USA, Inc. New York, NY Apr 27, 2016 $65,000 -
$75,000
Digital Marketing Specialist Joy Global Surface Mining LLC Milwaukee, WI Oct 19, 2015 $62,000
Digital Marketing Specialist Throwdown Fantasy LLC New York, NY Sep 13, 2016 $62,000
Digital Marketing Specialist Overt NYC LLC New York, NY Jan 11, 2016 $50,088
Digital Marketing Specialist Marketpro, Inc. Atlanta, GA Sep 17, 2015 $50,088
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Jan 07, 2016 $50,086
Digital Marketing Specialist Boostinsider Inc. Burlingame, CA Jul 01, 2016 $50,086
Digital Marketing Specialist Lewis Pr, Inc. San Francisco, CA Sep 17, 2014 $50,000
Digital Marketing Specialist Credit Shop Incorporated Austin, TX Sep 10, 2015 $50,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Digital Marketing Specialist

WebContentOnlinePresenceEmailCampaignsWebAnalyticsFacebookGoogleAnalyticsTwitterSearchEngineOptimizationPPCVideoSeo/SemHtmlKeywordResearchCustomerServiceLinkBuildingROIYoutubeInstagramPinterestWebTraffic

Show More

Top Digital Marketing Specialist Skills

  1. Web Content
  2. Online Presence
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Streamlined web content to favor sharing the same files across multiple channels, lessening the amount of manual updates by developers.
  • Created strategic search engine marketing and social media direction to optimize online presence for maximum exposure and increased lead generation !
  • Created Email campaigns to provide work samples and portfolios for an estimated of 30 potential clients daily.
  • Facilitate data tracking required for web analytics.
  • Achieved a 7% member penetration on Facebook and 5% average engagement rate, double the industry standard.

Top Digital Marketing Specialist Employers

Show More

Digital Marketing Specialist Videos

A Day In The Life: Marketing Manager

GOMC #11 - Getting a Job in Digital Marketing

Getting a job in digital marketing

×