Digital Marketing Specialists are increasingly in demand today as so many of our previously offline dominated activities have shifted into the online realm. Digital marketing specialists make the most of online advertising using all available platforms to identify the target market, create brand identity, and conduct online marketing campaigns.
As a marketing specialist, you will work as a member of the marketing team in a company or an advertising agency. You might specialize in a certain area such as social media, search engine optimization, paid search, and many more.
Essentially, your goal will be to raise awareness for the brand or product you are working for and increase its devoted customer base. Just like an offline marketing specialist would, except your territory will be online, and your task to understand customer demands on digital platforms.
Digital Marketing Specialist Overview
Digital Marketing Specialist Careers
There is more than meets the eye when it comes to being a digital marketing specialist. For example, did you know that they make an average of $26.78 an hour? That's $55,698 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
What Does a Digital Marketing Specialist Do
There are certain skills that many digital marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a digital marketing specialist, we found that a lot of resumes listed 11.7% of digital marketing specialists included analytics, while 7.6% of resumes included web content, and 6.6% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing specialist job title. But what industry to start with? Most digital marketing specialists actually find jobs in the technology and retail industries.
How To Become a Digital Marketing Specialist
If you're interested in becoming a digital marketing specialist, one of the first things to consider is how much education you need. We've determined that 70.9% of digital marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 9.3% of digital marketing specialists have master's degrees. Even though most digital marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital marketing specialist. When we researched the most common majors for a digital marketing specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital marketing specialist. In fact, many digital marketing specialist jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing specialists also have previous career experience in roles such as marketing coordinator or internship.
What is the right job for my career path?
Tell us your goals and we'll match you with the right jobs to get there.
Digital Marketing Specialist Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of digital marketing manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title director of marketing and public relations.
Digital Marketing Specialist Jobs You Might Like
What is the right job for my career path?
Tell us your goals and we'll match you with the rights job to get there.
Average Salary for a Digital Marketing Specialist
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
American Heritage Railways Inc. Digital Marketing Specialist Digital Marketing Specialist | American Heritage Railways Inc. American Heritage Railways Inc. | 06/29/2021 06/29/2021 | $45,91406/29/2021 $45,914 |
Arrow Electronics Digital Marketing Production Specialist Digital Marketing Production Specialist | Arrow Electronics Arrow Electronics | 06/27/2021 06/27/2021 | $54,17906/27/2021 $54,179 |
Apex Systems Digital Marketing Specialist Digital Marketing Specialist | Apex Systems Apex Systems | 06/27/2021 06/27/2021 | $62,00006/27/2021 $62,000 |
Cox Auto Inc. Digital Marketing Specialist Digital Marketing Specialist | Cox Auto Inc. Cox Auto Inc. | 06/26/2021 06/26/2021 | $36,52306/26/2021 $36,523 |
Signet Jewelers Digital Marketing Specialist Digital Marketing Specialist | Signet Jewelers Signet Jewelers | 06/25/2021 06/25/2021 | $55,40006/25/2021 $55,400 |
Calculate your salary
Use Zippia's Salary Calculator to see how your pay matches up.
Digital Marketing Specialist Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Digital Marketing Specialist. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
10 Best Resume Templates In 2021
Learn How To Write a Digital Marketing Specialist Resume
At Zippia, we went through countless Digital Marketing Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Detailed InformationTop Colleges for Digital Marketing Specialists
1. University of Georgia
Athens, GA • Private
2. University of Pennsylvania
Philadelphia, PA • Private
3. University of Wisconsin - Madison
Madison, WI • Private
4. Stanford University
Stanford, CA • Private
5. Northwestern University
Evanston, IL • Private
6. University of Maryland - College Park
College Park, MD • Private
7. University of Minnesota - Twin Cities
Minneapolis, MN • Private
8. Ball State University
Muncie, IN • Private
9. Purdue University
West Lafayette, IN • Private
10. Howard University
Washington, DC • Private
Online Courses For Digital Marketing Specialist That You May Like
Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO...
Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics...
Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!...
Top Skills For a Digital Marketing Specialist
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.7% of digital marketing specialists listed analytics on their resume, but soft skills such as detail oriented and analytical skills are important as well.
- Analytics, 11.7%
- Web Content, 7.6%
- Email Campaigns, 6.6%
- Content Marketing, 5.2%
- User Interface, 4.7%
- Other Skills, 64.2% See All Digital Marketing Specialist Skills
Best States For a Digital Marketing Specialist
Some places are better than others when it comes to starting a career as a digital marketing specialist. The best states for people in this position are New Jersey, California, Alaska, and New York. Digital marketing specialists make the most in New Jersey with an average salary of $65,983. Whereas in California and Alaska, they would average $64,908 and $64,259, respectively. While digital marketing specialists would only make an average of $62,580 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. New Jersey
$65,983
Avg. Salary
2. New Hampshire
$58,859
Avg. Salary
3. Rhode Island
$57,142
Avg. Salary
How Do Digital Marketing Specialist Rate Their Jobs?
Top Digital Marketing Specialist Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ digital marketing specialists and discovered their number of digital marketing specialist opportunities and average salary. Through our research, we concluded that Robert Half International was the best, especially with an average salary of $56,981. Kelly Services follows up with an average salary of $58,318, and then comes Google with an average of $80,701. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a digital marketing specialist. The employers include Informa Plc, AGCO, and Wolters Kluwer
Digital Marketing Specialist Videos
