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Best states for a digital marketing specialist
Quoted expert
Marlene Kahla Ph.D.
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Are you thinking of becoming a digital marketing specialist and really want to work at Robert Half? Turns out, your chances to become a digital marketing specialist are better in some states than others.Turns out, the median salary for the highest 10% of digital marketing specialists in America is $81,000.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for digital marketing specialists. Washington is the best state for digital marketing specialists, where the median salary is $72,424.If you are currently seeking employment as a digital marketing specialist, you can find open job positions using Zippia's search tools.
10 best states for digital marketing specialists in 2025
1. Washington
Total digital marketing specialist jobs: 1,527 Average annual salary: $72,424 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $97,000 Location Quotient: 1.37
2. New Jersey
Total digital marketing specialist jobs: 1,492 Average annual salary: $73,368 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $103,000 Location Quotient: 1.23
3. Rhode Island
Total digital marketing specialist jobs: 308 Average annual salary: $64,004 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $89,000 Location Quotient: 1.66
4. Delaware
Total digital marketing specialist jobs: 266 Average annual salary: $66,043 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $93,000 Location Quotient: 1.38
5. New York
Total digital marketing specialist jobs: 2,200 Average annual salary: $68,512 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $96,000 Location Quotient: 1.12
6. Minnesota
Total digital marketing specialist jobs: 1,077 Average annual salary: $65,140 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $86,000 Location Quotient: 1.06
7. California
Total digital marketing specialist jobs: 4,493 Average annual salary: $74,001 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $106,000 Location Quotient: 1
8. Connecticut
Total digital marketing specialist jobs: 647 Average annual salary: $62,208 Lowest 10 percent earn: $44,000 Highest 10 percent earn: $87,000 Location Quotient: 1.27
9. Oregon
Total digital marketing specialist jobs: 599 Average annual salary: $66,237 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $91,000 Location Quotient: 0.94
10. Colorado
Total digital marketing specialist jobs: 1,024 Average annual salary: $62,381 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $85,000 Location Quotient: 1.12
Digital marketing specialist jobsNear Columbus, OH
How Zippia determines the best states to be a digital marketing specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a digital marketing specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Washington | $72,424 | $53,000 | 7,405,743 | 1,527 |
| 2 | New Jersey | $73,368 | $51,000 | 9,005,644 | 1,492 |
| 3 | Rhode Island | $64,004 | $45,000 | 1,059,639 | 308 |
| 4 | Delaware | $66,043 | $46,000 | 961,939 | 266 |
| 5 | New York | $68,512 | $48,000 | 19,849,399 | 2,200 |
| 6 | Minnesota | $65,140 | $48,000 | 5,576,606 | 1,077 |
| 7 | California | $74,001 | $51,000 | 39,536,653 | 4,493 |
| 8 | Connecticut | $62,208 | $44,000 | 3,588,184 | 647 |
| 9 | Oregon | $66,237 | $48,000 | 4,142,776 | 599 |
| 10 | Colorado | $62,381 | $45,000 | 5,607,154 | 1,024 |
| 11 | Iowa | $65,047 | $47,000 | 3,145,711 | 502 |
| 12 | Maine | $60,008 | $44,000 | 1,335,907 | 211 |
| 13 | New Hampshire | $58,691 | $42,000 | 1,342,795 | 297 |
| 14 | Idaho | $61,227 | $44,000 | 1,716,943 | 250 |
| 15 | Maryland | $65,525 | $46,000 | 6,052,177 | 977 |
| 16 | Alaska | $63,532 | $55,000 | 739,795 | 132 |
| 17 | Illinois | $59,240 | $43,000 | 12,802,023 | 1,892 |
| 18 | Pennsylvania | $55,277 | $39,000 | 12,805,537 | 1,853 |
| 19 | Texas | $56,654 | $39,000 | 28,304,596 | 3,160 |
| 20 | Georgia | $55,213 | $38,000 | 10,429,379 | 1,685 |
| 21 | District of Columbia | $59,484 | $41,000 | 693,972 | 316 |
| 22 | Michigan | $55,360 | $39,000 | 9,962,311 | 962 |
| 23 | Massachusetts | $57,638 | $41,000 | 6,859,819 | 1,383 |
| 24 | Wisconsin | $53,499 | $39,000 | 5,795,483 | 822 |
| 25 | Utah | $51,259 | $36,000 | 3,101,833 | 822 |
| 26 | Indiana | $53,875 | $38,000 | 6,666,818 | 700 |
| 27 | Tennessee | $52,698 | $37,000 | 6,715,984 | 726 |
| 28 | Nevada | $53,703 | $37,000 | 2,998,039 | 292 |
| 29 | South Dakota | $51,755 | $38,000 | 869,666 | 163 |
| 30 | Virginia | $54,254 | $37,000 | 8,470,020 | 1,468 |
| 31 | New Mexico | $53,971 | $38,000 | 2,088,070 | 216 |
| 32 | Arizona | $52,794 | $37,000 | 7,016,270 | 903 |
| 33 | Oklahoma | $53,785 | $38,000 | 3,930,864 | 294 |
| 34 | Ohio | $52,223 | $37,000 | 11,658,609 | 1,225 |
| 35 | North Dakota | $49,292 | $37,000 | 755,393 | 156 |
| 36 | Hawaii | $46,402 | $38,000 | 1,427,538 | 178 |
| 37 | North Carolina | $50,901 | $35,000 | 10,273,419 | 1,503 |
| 38 | Wyoming | $46,487 | $34,000 | 579,315 | 131 |
| 39 | Vermont | $47,978 | $35,000 | 623,657 | 153 |
| 40 | Kansas | $51,164 | $37,000 | 2,913,123 | 414 |
| 41 | Montana | $48,064 | $35,000 | 1,050,493 | 230 |
| 42 | Arkansas | $49,382 | $35,000 | 3,004,279 | 408 |
| 43 | South Carolina | $53,079 | $36,000 | 5,024,369 | 464 |
| 44 | Alabama | $51,885 | $35,000 | 4,874,747 | 469 |
| 45 | Nebraska | $47,253 | $34,000 | 1,920,076 | 361 |
| 46 | Florida | $46,306 | $31,000 | 20,984,400 | 2,525 |
| 47 | Missouri | $50,867 | $36,000 | 6,113,532 | 639 |
| 48 | Louisiana | $49,907 | $34,000 | 4,684,333 | 342 |
| 49 | West Virginia | $46,899 | $32,000 | 1,815,857 | 189 |
| 50 | Kentucky | $42,391 | $30,000 | 4,454,189 | 466 |
| 51 | Mississippi | $43,412 | $30,000 | 2,984,100 | 221 |
Highest paying states for digital marketing specialists
| Rank | State | Avg. Digital Marketing Specialist Salary |
|---|---|---|
| 1 | Washington | $72,424 |
| 2 | New Jersey | $73,368 |
| 3 | Rhode Island | $64,004 |
| 4 | Delaware | $66,043 |
| 5 | New York | $68,512 |
| 6 | Minnesota | $65,140 |
| 7 | California | $74,001 |
| 8 | Connecticut | $62,208 |
| 9 | Oregon | $66,237 |
| 10 | Colorado | $62,381 |
| 11 | Iowa | $65,047 |
| 12 | Maine | $60,008 |
| 13 | New Hampshire | $58,691 |
| 14 | Idaho | $61,227 |
| 15 | Maryland | $65,525 |
| 16 | Alaska | $63,532 |
| 17 | Illinois | $59,240 |
| 18 | Pennsylvania | $55,277 |
| 19 | Texas | $56,654 |
| 20 | Georgia | $55,213 |
| 21 | District of Columbia | $59,484 |
| 22 | Michigan | $55,360 |
| 23 | Massachusetts | $57,638 |
| 24 | Wisconsin | $53,499 |
| 25 | Utah | $51,259 |
| 26 | Indiana | $53,875 |
| 27 | Tennessee | $52,698 |
| 28 | Nevada | $53,703 |
| 29 | South Dakota | $51,755 |
| 30 | Virginia | $54,254 |
| 31 | New Mexico | $53,971 |
| 32 | Arizona | $52,794 |
| 33 | Oklahoma | $53,785 |
| 34 | Ohio | $52,223 |
| 35 | North Dakota | $49,292 |
| 36 | Hawaii | $46,402 |
| 37 | North Carolina | $50,901 |
| 38 | Wyoming | $46,487 |
| 39 | Vermont | $47,978 |
| 40 | Kansas | $51,164 |
| 41 | Montana | $48,064 |
| 42 | Arkansas | $49,382 |
| 43 | South Carolina | $53,079 |
| 44 | Alabama | $51,885 |
| 45 | Nebraska | $47,253 |
| 46 | Florida | $46,306 |
| 47 | Missouri | $50,867 |
| 48 | Louisiana | $49,907 |
| 49 | West Virginia | $46,899 |
| 50 | Kentucky | $42,391 |
| 51 | Mississippi | $43,412 |
Expert opinions on the best states for digital marketing specialists
Are there any particularly good places in the United States for digital marketing specialists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Digital marketing specialist best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025