Top Digital Marketing Specialist Certifications For Your Career In 2021

Certifications can be a powerful tool to show employers you know your stuff. However, not all certifications are created equal.

We've compiled a list of the most common certifications for digital marketing specialists. Not only will obtaining these certifications give you a leg up for job hunting, they will also increase your overall value.

Most Common Certifications For Digital Marketing Specialist

We have compiled a detailed list of certifications for digital marketing specialists, along with certification requirements and information on how to earn them. This list is based on how often digital marketing specialists earned these certifications and how they typically list them in their resumes.

1. Google Data Analytics Professional Certificate

Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.

Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? No
  • Renewal Required? No
Course That Help You To Prepare For Certification
Google Analytics Certification - 1 Day Certification Guide
udemy
4.4
(14,594)
2. Certified Blockchain & Digital Marketing Professional

Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.

Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? No
  • Renewal Required? No
3. Google Analytics Individual Qualification (GAIQ)

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? No
  • Renewal Required? Every 1 year(s)
Course That Help You To Prepare For Certification
GA4 Mastery 2021 + Pass Google Analytics Certification Exam
udemy
4.4
(228)
4. Professional Certified Marketer (PCM)

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? Yes
  • Renewal Required? Every 3 year(s)
Certifying Organization
American Marketing Association
5. Salesforce Certified Marketing Cloud Email Specialist

The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? No
  • Renewal Required? Every 1 year(s)
Course That Help You To Prepare For Certification
Salesforce Marketing Cloud Admin Practice Exams
udemy
4.1
(54)
6. Certified Internet Marketer (CIM)

The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today's fast-changing online business environment.

The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today's fast-changing online business environment.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? Yes
  • Renewal Required? 
Certifying Organization
Internet Marketing Association
7. Hootsuite Enterprise Certification

Comprehensive education for every Hootsuite product and feature, tailored specifically to members of an Enterprise Team. In this course, you’ll develop the skills to use almost all Hootsuite products and features to their full potential–giving your social media efforts a serious efficiency boost and a major leg up on the competition. Master every aspect of Hootsuite, from scheduling messages, listening for brand mentions, supercharging your ad spend and measuring your content against competing brands.

Comprehensive education for every Hootsuite product and feature, tailored specifically to members of an Enterprise Team. In this course, you’ll develop the skills to use almost all Hootsuite products and features to their full potential–giving your social media efforts a serious efficiency boost and a major leg up on the competition. Master every aspect of Hootsuite, from scheduling messages, listening for brand mentions, supercharging your ad spend and measuring your content against competing brands.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? No
  • Renewal Required? No
8. Adobe Digital Publishing

The Adobe Digital Publishing Suite Exam targets individuals who create and publish content by using Adobe InDesign and the Adobe Digital Publishing Suite. Please note that in order to be certified as an ACE - Digital Publishing Suite, you must pass the Digital Publishing Suite exam, and be certified on InDesign CS6 or InDesign CC.

The Adobe Digital Publishing Suite Exam targets individuals who create and publish content by using Adobe InDesign and the Adobe Digital Publishing Suite. Please note that in order to be certified as an ACE - Digital Publishing Suite, you must pass the Digital Publishing Suite exam, and be certified on InDesign CS6 or InDesign CC.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? Yes
  • Renewal Required? 
Certifying Website
Adobe Digital Publishing
Certifying Organization
Adobe Systems Incorporated

Digital Marketing Specialist Jobs You Might Like

Digital Marketing Specialist Jobs

What is the best certification for a Digital Marketing Specialist?

What are Some of the Most In-Demand Certifications For Digital Marketing Specialists?

We analyzed online job postings to determine the most commonly asked-for certifications. The most popular certification requirement is None. By holding this certification, you will gain a more-competitive resume that will look impressive to potential employers.

What Certifications Can Impact a Digital Marketing Specialist Career and Salary?

Digital marketing specialists are most often promoted to a digital marketing consultant position. A digital marketing consultant average salary is $63,576 whereas digital marketing specialists make an average salary of $55,698. The None certification could help you to get a digital marketing consultant position in your career path.

Digital marketing specialists are most likely to hold a combination of the following certifications: Professional Certified Marketer (PCM), Certified Internet Marketer (CIM), and Adobe Digital Publishing.

Senior And Mid Level Jobs For Digital Marketing Specialist

online courses for Digital Marketing Specialists that you may like

If you are not ready to pass the certification program but still want to improve your skills, these online courses may help.

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Updated September 9, 2021