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Best digital marketing specialist certifications
Digital marketing specialist certifications allow job seekers to demonstrate their competency as an digital marketing specialist to employers. However, not all digital marketing specialist certifications provide the same value for job seekers.
The best certifications for a digital marketing specialist are Google Data Analytics Professional Certificate, Certified Blockchain & Digital Marketing Professional, and Google Analytics Individual Qualification (GAIQ).
Below is a list of the best digital marketing specialist certifications. Obtaining an digital marketing specialist certification will give you a leg up when you apply for jobs and increase your potential salary.
8 best certifications for digital marketing specialists
| Rank | Digital marketing specialist certification | Organization |
|---|---|---|
| 1 | Google Data Analytics Professional Certificate | |
| 2 | Certified Blockchain & Digital Marketing Professional | Blockchain Co... |
| 3 | Google Analytics Individual Qualification (GAIQ) | |
| 4 | Professional Certified Marketer (PCM) | AMA |
| 5 | Salesforce Certified Marketing Cloud Email Specialist | Salesforce Be... |
| 6 | Certified Internet Marketer (CIM) | IMA |
| 7 | Hootsuite Enterprise Certification | Hootsuite |
| 8 | Adobe Digital Publishing | Adobe Systems... |
8 best digital marketing specialist certifications
1. Google Data Analytics Professional Certificate
Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
2. Certified Blockchain & Digital Marketing Professional
Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
3. Google Analytics Individual Qualification (GAIQ)
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? Every 1 year(s)
4. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
5. Salesforce Certified Marketing Cloud Email Specialist
The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? Every 1 year(s)
6. Certified Internet Marketer (CIM)
The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today's fast-changing online business environment.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
7. Hootsuite Enterprise Certification
Comprehensive education for every Hootsuite product and feature, tailored specifically to members of an Enterprise Team. In this course, you’ll develop the skills to use almost all Hootsuite products and features to their full potential–giving your social media efforts a serious efficiency boost and a major leg up on the competition. Master every aspect of Hootsuite, from scheduling messages, listening for brand mentions, supercharging your ad spend and measuring your content against competing brands.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
8. Adobe Digital Publishing
The Adobe Digital Publishing Suite Exam targets individuals who create and publish content by using Adobe InDesign and the Adobe Digital Publishing Suite. Please note that in order to be certified as an ACE - Digital Publishing Suite, you must pass the Digital Publishing Suite exam, and be certified on InDesign CS6 or InDesign CC.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
What is the best certification for a digital marketing specialist?
The best digital marketing specialist certification is Google Data Analytics Professional Certificate. The Google Data Analytics Professional Certificate is awarded by the Google.
Here's a bit more background on how to obtain this digital marketing specialist certification:
- To become a certified Google Data Analytics Professional Certificate, you don't need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- No renewal for certification, if you earn it once it is valid all time.
What are some of the most in-demand certifications for digital marketing specialists?
The most in-demand digital marketing specialist certification is Google Analytics Individual Qualification based on all active job postings. Having this digital marketing specialist certification will give you access to more digital marketing specialist jobs with higher salaries.
What certifications can impact a digital marketing specialist career and salary?
The Google Data Analytics Professional Certificate certification will help you to secure a digital marketing consultant position, which will increase your pay and career trajectory. A digital marketing consultant's average salary is $63,576 whereas digital marketing specialists make an average salary of $60,359.
The most common combination of digital marketing specialist certifications include: Google Data Analytics Professional Certificate, Certified Blockchain & Digital Marketing Professional, and Google Analytics Individual Qualification (GAIQ).
Online courses for digital marketing specialists to earn certifications
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Data Analyst
Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay...
6. Learn Digital Marketing (12 Courses in 1)
Master Digital Marketing Strategy, SEO, Advertising, Social Media Marketing, Email, Analytics, Content Marketing & More...
7. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
8. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
9. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
10. Data Structures and Algorithms
Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
11. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
12. Master Course in Advanced SEO (Search Engine Optimization)
Digital Marketing, Keyword Search, Website Traffic, Link Building, SEO Audit, Google Ads and PPC, Word Press, Local SEO...
13. Web Analytics & Digital Marketing Analytics - Zero to Hero
Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics...
14. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
15. Intro to Data Analysis
Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...
16. The Complete Digital Marketing Course - 12 Courses in 1
Master Digital Marketing Strategy, Social Media Marketing, SEO, You Tube, Email, Facebook Marketing, Analytics & More!...
17. Digital Marketing Course 2023: Be a Digital Marketing Nomad
Learn Digital Marketing, Copywriting, Ads, SEO, Video Creation. Become a Digital Marketing Nomad. Freelance and Travel...
18. Data Visualization
Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...
19. Experimental Design & Recommendations
Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...
20. 30 Digital Marketing Courses In 1. Online Marketing For 2023
Online marketing is the future. Learn digital marketing basics like SEO & social media for 2023...