Digital marketing specialist demographics and statistics in the US
Digital marketing specialist demographics research summary. Zippia estimates digital marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our digital marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital marketing specialists after extensive research and analysis:
- There are over 42,396 digital marketing specialists currently employed in the United States.
- 48.9% of all digital marketing specialists are women, while 51.1% are men.
- The average digital marketing specialist age is 36 years old.
- The most common ethnicity of digital marketing specialists is White (65.6%), followed by Asian (12.3%), Hispanic or Latino (11.9%) and Black or African American (5.0%).
- Digital marketing specialists are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $81,355, the highest in the US.
- In 2022, women digital marketing specialists earned 97% of what men earned.
- Washington is the best state for digital marketing specialists to live.
- Digital marketing specialists are 61% more likely to work at private companies in comparison to public companies.
On this page
Digital marketing specialist demographics by:
Digital marketing specialist gender statistics
48.9% of digital marketing specialists are women and 51.1% of digital marketing specialists are men.
- Male, 51.1%
- Female, 48.9%
Digital marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Male | 51.1% |
| Female | 48.9% |
Digital marketing specialist gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$59,389
Female income
$57,413
Digital marketing specialist gender ratio over time
This data breaks down the percentage of men and women in digital marketing specialist positions over time. Currently, 48.9% of digital marketing specialists are female.
Digital marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 59.38% | 40.62% |
| 2011 | 56.97% | 43.03% |
| 2012 | 57.21% | 42.79% |
| 2013 | 53.76% | 46.24% |
| 2014 | 53.80% | 46.20% |
| 2015 | 55.96% | 44.04% |
| 2016 | 55.20% | 44.80% |
| 2017 | 55.17% | 44.83% |
| 2018 | 54.21% | 45.79% |
| 2019 | 52.84% | 47.16% |
| 2020 | 50.33% | 49.67% |
| 2021 | 51.06% | 48.94% |
Digital marketing specialist related jobs gender ratio
We compared digital marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Marketing Specialist | 51% | 49% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital marketing specialist demographics by race
The most common ethnicity among digital marketing specialists is White, which makes up 65.6% of all digital marketing specialists. Comparatively, 12.3% of digital marketing specialists are Asian and 11.9% of digital marketing specialists are Hispanic or Latino.
- White, 65.6%
- Asian, 12.3%
- Hispanic or Latino, 11.9%
- Black or African American, 5.0%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Digital marketing specialist race
| Digital marketing specialist race | Percentages |
|---|---|
| White | 65.6% |
| Asian | 12.3% |
| Hispanic or Latino | 11.9% |
| Black or African American | 5.0% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Digital marketing specialist race and ethnicity over time
See how digital marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.57% | 5.19% | 10.10% | 8.37% |
| 2011 | 72.86% | 5.19% | 10.53% | 9.33% |
| 2012 | 72.92% | 5.40% | 9.81% | 9.56% |
| 2013 | 72.68% | 5.61% | 9.27% | 9.58% |
| 2014 | 73.01% | 5.04% | 10.44% | 9.02% |
| 2015 | 71.97% | 4.62% | 10.73% | 9.73% |
| 2016 | 70.19% | 5.79% | 10.96% | 10.63% |
| 2017 | 70.17% | 5.65% | 11.02% | 10.24% |
| 2018 | 69.47% | 5.31% | 11.04% | 10.83% |
| 2019 | 69.81% | 5.20% | 11.25% | 10.88% |
| 2020 | 67.90% | 4.65% | 11.33% | 11.75% |
| 2021 | 65.62% | 5.00% | 12.35% | 11.93% |
Digital marketing specialist wage gap by race
According to our data, asian digital marketing specialists have the highest average salary compared to other ethnicities. Black or african american digital marketing specialists have the lowest average salary at $56,155.
| Ethnicity | Salary |
|---|---|
| Unknown | $58,343 |
| White | $59,965 |
| Black or African American | $56,155 |
| Asian | $63,818 |
| Hispanic or Latino | $58,928 |
Average digital marketing specialist age
See how the average age of digital marketing specialists varies based on ethnicity and gender.
Male
Female
Digital marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital marketing specialist age breakdown
The average age of digital marketing specialists is 30-40 years years old, representing 35% of the digital marketing specialist population.
Digital marketing specialist age breakdown
| Digital Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital marketing specialist educational attainment
The most common degree for digital marketing specialists is bachelor's degree, with 76% of digital marketing specialists earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 8%.
- Bachelor's, 76%
- Master's, 10%
- Associate, 8%
- High School Diploma, 3%
- Other Degrees, 3%
Digital marketing specialists by degree level
| Digital marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 10% |
| Associate | 8% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Digital marketing specialist jobs you might like
Digital marketing specialist wage gap by degree level
According to the data, digital marketing specialists with a Doctorate degree earn more than those without, at $68,939 annually. With a Master's degree, digital marketing specialists earn a median annual income of $68,413 compared to $61,415 for digital marketing specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $68,413 |
| Bachelor's Degree | $61,415 |
| Doctorate Degree | $68,939 |
Digital marketing specialist employment statistics
Most digital marketing specialists work for a private in the technology industry.
Company size where digital marketing specialists work
Below, you can see the size of companies where digital marketing specialists work.
Digital marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 13% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 30% |
Digital marketing specialist jobs by company type
Employees with the digital marketing specialist job title have their preferences when it comes to working for a company. For instance, most digital marketing specialists prefer to work at private companies over public companies.
Digital marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 35% |
| Private | 61% |
| Government | 1% |
Digital marketing specialist jobs by industry
The most common industries for digital marketing specialists are technology, media and professional.
Digital marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 13% |
| Technology | 13% |
| Media | 12% |
| Professional | 10% |
| Retail | 9% |
| Finance | 7% |
| Manufacturing | 5% |
| Internet | 4% |
| Health Care | 4% |
| Hospitality | 3% |
| Start-up | 3% |
| Insurance | 3% |
| Education | 3% |
| Automotive | 2% |
| Transportation | 1% |
| Government | 1% |
| Utilities | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Energy | 1% |
Digital marketing specialist turnover and employment statistics
Digital marketing specialist unemployment rate over time
The unemployment rate for digital marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital marketing specialist unemployment rate by year
| Year | Digital marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital marketing specialist tenure
The average digital marketing specialist stays at their job for 1-2 years, based on the 3,603 digital marketing specialists resumes in Zippia's database.
Digital marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 26% |
| 1-2 years | 28% |
| 3-4 years | 11% |
| 5-7 years | 22% |
| 8-10 years | 7% |
| 11+ years | 6% |
Digital marketing specialist LGBT ratio compared to similar jobs
Review the percent of digital marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Logistics Planner | 8.65% | 30,339 |
| Human Resources Generalist | 8.93% | 44,365 |
| Digital Marketing Specialist | 10.00% | - |
| Business Continuity Planning Director | 11.05% | 61,432 |
| Senior Compliance Analyst | 11.64% | 26,475 |
| Campaign Fundraiser | 19.25% | 1,678 |
Similar digital marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Logistics Planner | 8.65% | 30,339 |
| Human Resources Generalist | 8.93% | 44,365 |
| Business Continuity Planning Director | 11.05% | 61,432 |
| Senior Compliance Analyst | 11.64% | 26,475 |
| Campaign Fundraiser | 19.25% | 1,678 |
Foreign languages spoken by digital marketing specialists
The most common foreign language among digital marketing specialists is Spanish at 41.6%. The second-most popular foreign language spoken is French at 12.0% and Mandarin is the third-most popular at 7.2%.
- Spanish, 41.6%
- French, 12.0%
- Mandarin, 7.2%
- Chinese, 6.6%
- Italian, 4.2%
- Other, 28.4%
Digital marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.6% |
| French | 12.0% |
| Mandarin | 7.2% |
| Chinese | 6.6% |
| Italian | 4.2% |
| Other | 28.4% |
