Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing specialists and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing specialist, becoming a coordinator takes usually requires 6-12 months. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Digital Marketing Specialist | Coordinator | |
| Yearly salary | $60,359 | $41,599 |
| Hourly rate | $29.02 | $20.00 |
| Growth rate | 19% | 12% |
| Number of jobs | 94,029 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 57% |
| Average age | 37 | 43 |
| Years of experience | 6 | 12 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Digital marketing specialists and coordinators have different pay scales, as shown below.
| Digital Marketing Specialist | Coordinator | |
| Average salary | $60,359 | $41,599 |
| Salary range | Between $44,000 And $81,000 | Between $27,000 And $61,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Alaska |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a digital marketing specialist and a coordinator in terms of educational background:
| Digital Marketing Specialist | Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between digital marketing specialists' and coordinators' demographics:
| Digital Marketing Specialist | Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |