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The differences between digital marketing specialists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing specialist and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Marketing Specialist | Digital Marketing Consultant | |
| Yearly salary | $60,359 | $71,064 |
| Hourly rate | $29.02 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 94,029 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital marketing specialists and digital marketing consultants have different pay scales, as shown below.
| Digital Marketing Specialist | Digital Marketing Consultant | |
| Average salary | $60,359 | $71,064 |
| Salary range | Between $44,000 And $81,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Booz Allen Hamilton |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a digital marketing specialist and a digital marketing consultant in terms of educational background:
| Digital Marketing Specialist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing specialists' and digital marketing consultants' demographics:
| Digital Marketing Specialist | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |