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The differences between digital marketing specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Digital Marketing Specialist | Marketing Executive | |
| Yearly salary | $60,359 | $73,499 |
| Hourly rate | $29.02 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 94,029 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Digital marketing specialists and marketing executives have different pay scales, as shown below.
| Digital Marketing Specialist | Marketing Executive | |
| Average salary | $60,359 | $73,499 |
| Salary range | Between $44,000 And $81,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | Meta | Microsoft |
| Best paying industry | Finance | Retail |
There are a few differences between a digital marketing specialist and a marketing executive in terms of educational background:
| Digital Marketing Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing specialists' and marketing executives' demographics:
| Digital Marketing Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |