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The differences between digital marketing specialists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing specialist, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Digital Marketing Specialist | Marketing Manager | |
| Yearly salary | $60,359 | $104,550 |
| Hourly rate | $29.02 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 94,029 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Digital marketing specialists and marketing managers have different pay scales, as shown below.
| Digital Marketing Specialist | Marketing Manager | |
| Average salary | $60,359 | $104,550 |
| Salary range | Between $44,000 And $81,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a digital marketing specialist and a marketing manager in terms of educational background:
| Digital Marketing Specialist | Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing specialists' and marketing managers' demographics:
| Digital Marketing Specialist | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |