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The differences between digital marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing specialist and a marketing & sales specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a digital marketing specialist include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Digital Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $60,359 | $54,214 |
| Hourly rate | $29.02 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 94,029 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Digital marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| Digital Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $60,359 | $54,214 |
| Salary range | Between $44,000 And $81,000 | Between $37,000 And $78,000 |
| Highest paying City | San Francisco, CA | Renton, WA |
| Highest paying state | California | Washington |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Finance | Telecommunication |
There are a few differences between a digital marketing specialist and a marketing & sales specialist in terms of educational background:
| Digital Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing specialists' and marketing & sales specialists' demographics:
| Digital Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.1% Female, 48.9% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |