How much does a digital marketing specialist make?

A digital marketing specialist makes $58,000 annually or $29 hourly. This amount varies based on educational background, work experience, and location. Digital marketing promotes products, brands, and services to the right target audience. A specialist needs to have a wide range of understanding of online promotion.

What companies hire digital marketers?

Companies across various industries, such as technology, media, retail, finance, and healthcare, hire digital marketers . These industries have seen a significant shift towards digital marketing strategies to reach out to their customers and remain competitive in the market. Digital marketing has become a crucial part of businesses' growth and success, with a focus on social media, search engine optimization (SEO), content marketing, and email marketing.

What is the career path for digital marketing?

The career path for digital marketing includes jobs as a digital marketing intern, digital marketing specialist, and digital account manager. This career path is very high in demand because digital marketing is the cornerstone of most modern advertising and communications strategies. There are many different qualifications associated with digital marketing.

What skills does a digital marketing specialist need?

The skills that a digital marketing specialist needs hinge on good communication, finding new customers online, and stimulating the existing customer base. Digital marketing means promoting products, brands, and services to the right target audience.

What is a digital marketing specialist and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Dr. Gail Hudson Ph.D.,

Michelle R. Eubanks

A digital marketing specialist develops and executes marketing campaigns for businesses using channels such as social media, email, and search engines. They are responsible for creating strategies that increase brand awareness, drive traffic to websites, and generate leads. The role requires strong analytical skills to measure the performance of campaigns and make data-driven decisions. Digital marketing specialists must stay up-to-date with the latest trends and technologies in the industry to ensure their campaigns are effective.

What general advice would you give to a digital marketing specialist?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreDigital Marketing SpecialistUS Average

Salary

4.7

Avg. Salary $60,359

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 12.35%

Black or African American 5.00%

Hispanic or Latino 11.93%

Unknown 4.96%

White 65.62%

Gender

female 48.94%

male 51.06%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

What are the pros and cons of being a digital marketing specialist?

Pros

High demand for digital marketing specialists
Opportunity to work in a variety of industries
Flexibility to work remotely
Ability to work with cutting-edge technology and tools
Chance to be creative and innovative

Cons

High-pressure environment with tight deadlines
Need to constantly prove ROI for campaigns
Can be challenging to balance creativity with strategy
May require extensive travel for client meetings or events
Can be difficult to keep up with the competition

Key steps to become a digital marketing specialist

Explore digital marketing specialist education requirements

Most common digital marketing specialist degrees

Bachelor's

76.4 %

Master's

10.1 %

Associate

8.1 %

Start to develop specific digital marketing specialist skills

Skills	Percentages
Digital Marketing	23.34%
Marketing Campaigns	5.58%
Email Marketing	5.16%
Google Analytics	4.47%
B Testing	4.04%

Complete relevant digital marketing specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital marketing specialist based on U.S. Bureau of Labor Statistics data and data from real digital marketing specialist resumes.

Research digital marketing specialist duties and responsibilities

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.

Prepare your digital marketing specialist resume

When your background is strong enough, you can start writing your digital marketing specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital marketing specialist resume templates

Build a professional digital marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital marketing specialist resume.

Apply for digital marketing specialist jobs

Now it's time to start searching for a digital marketing specialist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average digital marketing specialist salary

The average digital marketing specialist salary in the United States is $60,359 per year or $29 per hour. Digital marketing specialist salaries range between $44,000 and $81,000 per year.

Average digital marketing specialist salary

$60,359 Yearly

$29.02 hourly

How do digital marketing specialists rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Digital marketing specialist reviews

A zippia user wrote a review on Apr 2020

Pros

The ability to do tasks in a lot of different areas of marketing

Cons

Having to work with clients

A zippia user wrote a review on Nov 2019

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.

What is a digital marketing specialist and how to become one

What general advice would you give to a digital marketing specialist?

What are the pros and cons of being a digital marketing specialist?

Digital marketing specialist career paths

Key steps to become a digital marketing specialist

Explore digital marketing specialist education requirements

Most common digital marketing specialist degrees

Start to develop specific digital marketing specialist skills

Complete relevant digital marketing specialist training and internships

Research digital marketing specialist duties and responsibilities

Prepare your digital marketing specialist resume

Choose from 10+ customizable digital marketing specialist resume templates

Apply for digital marketing specialist jobs

How did you land your first digital marketing specialist job

Average digital marketing specialist salary

How do digital marketing specialists rate their job?

Digital marketing specialist reviews

Digital marketing specialist FAQs

How much does a digital marketing specialist make?

What companies hire digital marketers?

What is the career path for digital marketing?

What skills does a digital marketing specialist need?

Search for digital marketing specialist jobs

Digital marketing specialist jobs by state