Digital marketing specialist job description

The Fletcher School is the United States first professional graduate school of international affairs. Since 1933 Fletchers multi-disciplinary education in international relations, law, and business, has prepared the worlds leaders to become innovative problem-solvers in government, private sector, and non-governmental organizations. The Fletcher School seeks to fulfill its mission in the most environmentally sensible way possible. We are also committed to increasing the diversity of our administrative staff. Members of under-represented groups are strongly encouraged to apply.
What You'll Do


The Digital Marketing Specialist will support the Associate Director, Digital Marketing and the Director, Communications Public Relations and Marketing with all aspects of the schools enrollment marketing efforts to maximize outcomes in support of Fletchers enrollment goals. This role will require close coordination between CPRM and Admissions, as well as various program administrators for different degree programs.

The Digital Marketing Specialist will:
Work with the Director and Associate Director to plan and implement an integrated enrollment marketing strategy utilizing current tools and resources including but not limited to SMS messaging, email, event, and content marketing, and paid media (search, social, publications/websites, etc). Collaborate with Communications and Admissions staff to streamline and maximize communications messaging across channels throughout the entire enrollment marketing process including Advertising, website content, admissions event marketing, admissions newsletter marketing, drip campaign email messaging, and social media marketing. Work with internal communications manager to identify best use of school social media channels and online affinity and identity groups to raise awareness for and generate interest in Fletcher degree programs. Create, manage, analyze and present regular metrics reporting on enrollment marketing efforts. Serve as day-to-day liaison between CPRM and Admissions, and between CPRM and other schools marketing and/or admissions offices with whom Fletcher shares degree programs (Friedman, School of Engineering, etc). Serve as the CPRM office liaison with Fletchers contracted OPM (online program manager) for its GBA degree program. Work in collaboration with the program administrator(s) to identify synergies to support and collaborate on GBA program marketing in order to optimize marketing in achieving program enrollment and retention goals, and to ensure the program's marketing aligns with the schools mission, goals, and broader marketing and positioning strategy. Work with program administrator(s) to secure all available data from OPM that can inform Fletchers broader enrollment marketing efforts. Manage day to day execution of paid media campaigns, including serving as liaison between CPRM and publication/website contacts. Manage online library of enrollment marketing assets. Conduct regular peer benchmarking assessments and create best practices documents for Fletcher enrollment marketing efforts.
What We're Looking For



Basic Requirements:
Knowledge and experience typically acquired through a completion of a Bachelors degree in related area of study or equivalent and 3 - 5 years of enrollment marketing experience, in Demonstrated experience with website and social media analytics tools Experience working in higher education A commitment to The Fletcher Schools DEI mission and goals in the execution of positions responsibilities and tasks.
Preferred Qualifications:
Experience ensuring compliance of web page content with W3C and Section 508 (ADA) accessibility standards preferred. Ongoing training will be provided to help keep up with current trends and requirements.
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.



Equal Opportunity Employer minority/females/veterans/disability/sexual orientation/gender identity.


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At Delaware North, we care about our associates. We are committed to invest in our people's personal and professional journeys, without you, there is no us. These are just some of the benefits we offer: health, dental, and vision insurance, 401(k) with company match, performance bonuses, paid vacation days and holidays, and generous friends-and-family discounts at many of our hotels and resorts. Click here to learn more.

Responsibilities

• Monitor, review and take ownership of optimization of every online and offline acquisition channel and flow such as events, retail, search engine marketing, digital, SEO, partners, and others.
• Maintain high-quality data, defining how it is captured, and optimizing results to deliver insightful reports.
• Implement and manage search engine performance acquisition campaigns, from strategy and opportunity identification to agency briefing, through to campaign deployment, optimization, and detailed reporting.
• Define customer profiles through research and analysis to identify acquisition channels, opportunities for remarketing and product upsell.
• Build and coordinate digital campaigns, and conversion funnels from design through to booking and tracking.
• Develop new and innovative campaign concepts and contribute to the team's overall growth strategy with an emphasis on a test and learn fast strategy.

Qualifications

• Five or more years of experience in performance acquisition.
• Demonstrated aptitude for campaign reporting and insights.
• Four to five years of hands-on experience in managing performance advertising with firm CPA and LTV targets such as Adwords, Facebook Advertising, Google Content Network, and the like.
• Strong understanding of SEO, content acquisition, and Google Analytics.
• Excellent interpersonal skills, the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical groups, spanning all organizational levels.
• Demonstrated experience in managing partner relationships and delivering value and relationship growth from 3rd parties or existing customers.
• Strong Implementation skills for digital marketing, tracking, and PPC platforms.

Who We Are

At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

The Digital Marketing Specialist will assist the Digital Marketing Manager with projects concerning both internal and external digital initiatives and communications. The Digital Marketing Specialist's role is to design, create, and deliver on marketing initiatives to support the expansion and growth of Motion Industries services and products. This role requires proficiency in email marketing, graphics, web advertising, and social media.
• Manages multi-channel campaigns in our marketing automation platform Adobe Campaign.
• Assisting with Motion Industries' email, social, and web marketing campaigns from start-to-finish.
• Tracks the success of all Motion Industries' campaigns using reporting on proper KPIs for email, social, and web.
• Establishes a range of automated marketing campaigns based on various criteria.
• Manages email list hygiene by maintaining good IP reputations for different ISPs.
• Writes content for successful social media campaigns, manages social media advertisements, and has a solid understanding of social media marketing.
• Crafts and develops email marketing campaigns including automated messaging and drip campaigns.
• Works with a team to craft digital campaigns to target new customers and generate business with existing clients.
• Makes updates to Motion Industries Knowledge Links blog sites.
• Monitors and develops new A/B testing initiatives on the web, email, and social media campaigns.
• Helps with new digital initiatives.
• Covers social media for various company events and community givebacks.
• Proofs and writes scripts for product demonstration videos.
• Performs other duties as assigned.

EDUCATION & EXPERIENCE

Typically requires a bachelor's Degree in Marketing, Business, or Advertising with three (3) to (5) years of experience.

KNOWLEDGE, SKILLS, ABILITIES

• HTML, HTML5, CSS knowledge is preferred.
• Deep understanding of digital marketing.
• Ability to organize multiple overlapping projects.
• Ability to prioritize areas of responsibility.
• Motivated self-starter who is capable of working both individually and with a team.
• Proficient with Microsoft Office.
• Proficient with Adobe Photoshop, InDesign, Illustrator, Adobe After Effects
• Detail oriented but able to work within a strategic plan.
• Ability to learn from analytics and suggest improvements.
• Knowledge and ability to pull audiences and segmentation to increase campaign effectiveness.
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.