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Digital marketing specialist resume examples from 2026

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Land interviews using Zippia's AI-powered resume builder.

Updated March 26, 2025
6 min read
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How to write a digital marketing specialist resume

Craft a resume summary statement

Your resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to writing the most important 2-4 sentences of your resume:

Step 1: Mention your current job title or the role you're pursuing.

Step 2: Include your years of experience in digital marketing specialist-related roles. Consider adding relevant company and industry experience as relevant to the job listing.

Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.

Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.

These four steps should give you a strong elevator pitch and land you some digital marketing specialist interviews.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:

  1. Start with the job listing. Frequently, the keywords looked for by recruiters will be listed. Be careful to include all skills in the job listing you have experience with.
  2. Consider all the software and tools you use on a daily basis. When in doubt, list them!
  3. Make sure you use accurate and up to date terms for all the skills listed.
These five steps should give you a strong elevator pitch and land you some digital marketing specialist interviews.

Here are example skills to include in your “Area of Expertise” on a digital marketing specialist resume:

  • Digital Marketing
  • Marketing Campaigns
  • Email Marketing
  • Google Analytics
  • B Testing
  • Lead Generation
  • User Experience
  • WordPress
  • Web Analytics
  • CRM
  • A/B
  • Google Adwords
  • Project Management
  • HTML
  • Social Media Marketing
  • Digital Campaigns
  • B2B Marketing
  • ROI
  • Leveraged
  • Paid Search
  • PPC
  • Email Campaigns
  • Digital Channels
  • Media Management
  • CSS
  • PowerPoint
  • Search Engine Optimization
  • Integrated Marketing
  • Photoshop
  • Digital Content

Zippia’s AI can customize your resume for you.

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How to structure your work experience

A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.

  1. Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
  2. Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.

How to write digital marketing specialist experience bullet points

Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:

  • Use strong action verbs like Led, Built, or Optimized.
  • Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
  • Wrap it up by explaining the actions you took to achieve the result and how you made an impact.

Here are effective examples from digital marketing specialist resumes:

Work history example #1

Engineering Specialist

Live Nation Entertainment

  • Implemented Google Cloud Messaging (GCM) using GCM Cloud Connection Server (CCS) to receive notifications in the app.
  • Included coding QA for CSS driven layout, links to products, external linking and article editing
  • Designed metrics framework, presenting complex technical IT metrics as business-relevant KPIs Worked on big data/data lake POC utilizing Hadoop/Vertica.
  • Managed both radio stations social media accounts on Twitter, Facebook and Instagram.
  • Structured the Google Analytics Accounts for over 150 individual Geiger Sales Partner Sites.

Work history example #2

Digital Marketing Specialist

Dignity Health

  • Accelerated online lead generation by planning and executing various online marketing campaigns.
  • Analyzed ad campaign efforts and improved website statistics monitored in Google Analytics.
  • Observed and communicated with surgeons to identify potential product enhancements & new product ideas.
  • Maintained team tools including Sharepoint and workamajig.
  • Compiled and reported all website data/analytics.

Work history example #3

Digital Marketing Specialist

P&G

  • Helped increase AA awareness of 50% and developed Hispanic CRM and launched new program for Hispanic moms.
  • Developed and led Twitter strategy.
  • Directed $500M digital budget across social platforms and authored all Facebook and Twitter content.
  • Developed and led Facebook strategy.
  • Completed various vendor led training classes (JAVA, HTML, ATG Dynamo, etc.

Work history example #4

Marketing Executive

Sears Holdings

  • Developed and implemented ROI measurements for all programs, and identified high-potential and low-actual markets to target future direct mailing efforts.
  • Created a 1.76 ROI by developing a more efficient footprint, promotional message and offer content in weekly ad campaigns.
  • Implemented the national visual and merchandise standards for the 15 stores in the Detroit Market.
  • Maximized marketing ROI across channels by leveraging cross channel attribution and insights.
  • Developed and launched innovative, online circular utilizing innovative social strategy.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

Here is the best way to format your education section:

  • Display your highest degree first.
  • If you graduated over 5 years ago, put this section at the bottom of your resume. If you lack relevant work experience, the education section should go to the top.
  • If you have a bachelor's or master's degree, do not list your high school education.
  • If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from digital marketing specialist resumes:

Doctoral Degree in business

Strayer University, Washington, DC

2011 - 2014

Master's Degree in marketing

University of California, Santa Barbara, Santa Barbara, CA

2018 - 2019

Highlight your digital marketing specialist certifications on your resume

Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.

Include the full name of the certification, along with the name of the issuing organization and date of obtainment.

If you have any of these certifications, be sure to include them on your digital marketing specialist resume:

  1. Google Data Analytics Professional Certificate
  2. Certified Blockchain & Digital Marketing Professional
  3. Google Analytics Individual Qualification (GAIQ)
  4. Professional Certified Marketer (PCM)
  5. Salesforce Certified Marketing Cloud Email Specialist
  6. Certified Internet Marketer (CIM)
  7. Hootsuite Enterprise Certification
  8. Adobe Digital Publishing

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