Five Key Resume Tips For Writing A Digital Marketing Specialist Resume:

Relevant Experience
Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.
The Right Skills
This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Company Website, be sure to list it in your resume’s skills section.
Quantifiable Achievements
Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..
An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.
Impeccable Formatting
Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.
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Choose From 10+ Customizable Digital Marketing Specialist Resume templates

Zippia allows you to choose from different easy-to-use Digital Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

What Should Be Included In A Digital Marketing Specialist Resume


1. Add Contact Information To Your Digital Marketing Specialist Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.


2. Add Your Relevant Education To The Resume

Your resume's education section should include:

  • The name of your school
  • The date you graduated (Month, Year or Year are both appropriate)
  • The name of your degree
If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

  • Academic awards (Dean's List, Latin honors, etc. )
  • GPA (if you're a recent graduate and your GPA was 3.5+)
  • Extra certifications
  • Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

  • If you're a recent graduate, you might opt to place your education section above your experience section
  • The more work experience you get, the shorter your education section should be
  • List your education in reverse chronological order, with your most recent and high-ranking degrees first
  • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

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3. Next, Create A Digital Marketing Specialist Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

  • Include 6-12 skills, in bullet point form
  • List mostly hard skills; soft skills are hard to test
  • Emphasize the skills that are most important for the job
Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Top Skills for a Digital Marketing Specialist
Not sure which skills are really important?
3 Big Tips For Listing Skills On Your Resume
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4. List Your Digital Marketing Specialist Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

Work History Example # 1
Engineering Specialist
Live Nation Entertainment
  • Implemented Google Cloud Messaging (GCM) using GCM Cloud Connection Server (CCS) to receive notifications in the app.
  • Included coding QA for CSS driven layout, links to products, external linking and article editing
  • Designed metrics framework, presenting complex technical IT metrics as business-relevant KPIs Worked on big data/data lake POC utilizing Hadoop/Vertica.
  • Managed both radio stations social media accounts on Twitter, Facebook and Instagram.
  • Structured the Google Analytics Accounts for over 150 individual Geiger Sales Partner Sites.

Work History Example # 2
Digital Marketing Specialist
Dignity Health
  • Accelerated online lead generation by planning and executing various online marketing campaigns.
  • Analyzed ad campaign efforts and improved website statistics monitored in Google Analytics.
  • Observed and communicated with surgeons to identify potential product enhancements & new product ideas.
  • Maintained team tools including Sharepoint and workamajig.
  • Compiled and reported all website data/analytics.

Work History Example # 3
Digital Marketing Specialist
  • Helped increase AA awareness of 50% and developed Hispanic CRM and launched new program for Hispanic moms.
  • Developed and led Twitter strategy.
  • Directed $500M digital budget across social platforms and authored all Facebook and Twitter content.
  • Developed and led Facebook strategy.
  • Completed various vendor led training classes (JAVA, HTML, ATG Dynamo, etc.

Work History Example # 4
Marketing Executive
Sears Holdings
  • Developed and implemented ROI measurements for all programs, and identified high-potential and low-actual markets to target future direct mailing efforts.
  • Created a 1.76 ROI by developing a more efficient footprint, promotional message and offer content in weekly ad campaigns.
  • Implemented the national visual and merchandise standards for the 15 stores in the Detroit Market.
  • Maximized marketing ROI across channels by leveraging cross channel attribution and insights.
  • Developed and launched innovative, online circular utilizing innovative social strategy.

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5. Highlight Your Digital Marketing Specialist Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your digital marketing specialist resume:

  1. Google Data Analytics Professional Certificate
  2. Certified Blockchain & Digital Marketing Professional
  3. Google Analytics Individual Qualification (GAIQ)
  4. Professional Certified Marketer (PCM)
  5. Salesforce Certified Marketing Cloud Email Specialist
  6. Certified Internet Marketer (CIM)
  7. Hootsuite Enterprise Certification
  8. Adobe Digital Publishing


6. Finally, Add A Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

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Updated July 28, 2021