Post Job

Digital Marketing Specialist resume examples for 2025

Updated January 8, 2025
8 min read
Quoted Expert
Cari Ann Kreienhop

Digital marketing specialist resume research summary. We analyzed 1,639 digital marketing specialist resumes to determine which ones land the most jobs. Below you'll find example digital marketing specialist resumes that can help you get an interview (and a job offer) from companies like Robert Half and Genpact. Here are the key facts about digital marketing specialist resumes to help you get the job:

  • The average digital marketing specialist resume is 452 words long
  • The average digital marketing specialist resume is 1.0 pages long based on 450 words per page.
  • Digital marketing is the most common skill found on resume samples for digital marketing specialists. It appears on 23.3% of digital marketing specialist resumes.

After learning about how to write a professional resume for a digital marketing specialist, make sure your resume checks all the boxes with our AI resume builder.

Resume

Digital Marketing Specialist resume example

Choose from 10+ customizable digital marketing specialist resume templates

Choose from a variety of easy-to-use digital marketing specialist resume templates and get expert advice from Zippia’s AI resume writer along the way. Using pre-approved templates, you can rest assured that the structure and format of your digital marketing specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume
Digital Marketing Specialist Resume

Digital Marketing Specialist resume format and sections

  1. 1

    1. Add contact information to your digital marketing specialist resume

    Your name should be the biggest text on the page and be at or near the top of the document. Your address doesn't need to include your street name or house number - listing your city and state works just fine. Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching). Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

    Digital Marketing Specialist Resume Contact Information Example #1

    Hank Rutherford Hill

    St. Arlen, Texas | 333-111-2222 | hank.hill@gmail.com

    Do you want to know more?
    How To Write The Perfect Resume Header
  2. 2

    2. Add relevant education to your digital marketing specialist resume

    Your resume's education section should include:

    • The name of your school
    • The date you graduated (Month, Year or Year are both appropriate)
    • The name of your degree

    If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

    Optional subsections for your education section include:

    • Academic awards (Dean's List, Latin honors, etc. )
    • GPA (if you're a recent graduate and your GPA was 3.5+)
    • Extra certifications
    • Academic projects (thesis, dissertation, etc. )

    Other tips to consider when writing your education section include:

    • If you're a recent graduate, you might opt to place your education section above your experience section
    • The more work experience you get, the shorter your education section should be
    • List your education in reverse chronological order, with your most recent and high-ranking degrees first
    • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

    Check More About Digital Marketing Specialist Education

    Majors
    Show More

    Digital Marketing Specialist Resume Relevant Education Example #1

    Doctoral Degree In Business 2011 - 2014

    Strayer University Washington, DC

    Digital Marketing Specialist Resume Relevant Education Example #2

    Master's Degree In Marketing 2018 - 2019

    University of California, Santa Barbara Santa Barbara, CA

  3. 3

    3. Next, create a digital marketing specialist skills section on your resume

    Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

    Here are some tips to keep in mind when writing your resume's skills section:

    • Include 6-12 skills, in bullet point form
    • List mostly hard skills; soft skills are hard to test
    • Emphasize the skills that are most important for the job

    Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

    Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

    Example of skills to include on an digital marketing specialist resume

    • CRM Skills.
       

      CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

    • A/B Skills.
       

      A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

    Top Skills for a Digital Marketing Specialist

    • Digital Marketing, 23.3%
    • Marketing Campaigns, 5.6%
    • Email Marketing, 5.2%
    • Google Analytics, 4.5%
    • Other Skills, 61.4%
    Not sure which skills are really important?
    3 Big Tips For Listing Skills On Your Resume
  4. 4

    4. List your digital marketing specialist experience

    The most important part of any resume for a digital marketing specialist is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

    Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

    It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of digital marketing specialists" and "Managed a team of 6 digital marketing specialists over a 9-month project. "

    Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

    What experience really stands out on Digital Marketing Specialist resumes?

    Cari Ann KreienhopCari Ann Kreienhop LinkedIn Profile

    MPA Program Manager and Advisor, University of Kansas

    This is a tricky question because organizations can be focused on very different things in a given hiring search. I think what should be important to applicants in crafting their application materials is that they highlight their experience and achievements and highlight these attributes within the context of the organization's mission and strategic plan. The resume is the blueprint of how an applicant can fit into and contribute to an organization's growth; if the applicant doesn't take the time to match their resume experience to the job posting, hiring managers aren't going to take the extra time to read between the lines.
    Don't have any experience?
    How To Show Your Experience On a Resume... Even When You Don't Have Any
    Work History Example # 1
    Digital Marketing Specialist
    Allstate
    • Utilized Salesforce to deploy and track intake forms to assigned agents and track website data.
    • Created HTML emails to promote new products, product updates, and sales campaigns.
    • Created and Implemented the Largest Grassroots Social Media initiative on Facebook
    • Created, designed, and distributed the release of HTML marketing messages to third-party distribution channels on an ongoing basis.
    • Executed all national corporate marketing initiatives at a local level and ensure personalized CRM follow-up.
    Work History Example # 2
    Digital Marketing Associate
    NUESOFT TECH
    • Created internet meme's in an attempt to create buzz for artists.
    • Utilized Dreamweaver, Photoshop, and other Internet software to implement cutting-edge web graphics, video, and other marketing tools.
    • Leveraged Facebook to communicate with student alumni in addition to launching successful engagement campaigns.
    • Delivered production ready graphics in various forms including HTML for all marketing assets.
    • Managed paid spend and created Facebook ads for marketing managers across multiple focus areas.
    Work History Example # 3
    Digital Marketing Specialist
    Microsoft
    • Piloted new service capabilities such as Analytics, chat, retention programs, and editorial review processes.
    • Provided guidance and support for the launch of the replacement product, Microsoft Analytics.
    • Analyzed A/B testing in e-mail and creative to improve creative design and strategy going forward.
    • Monitored and tracked campaigns utilizing Omniture and other analytics tools to ensure advertiser client satisfaction and fulfillment.
    • Provided 100% email support for Microsoft Analytics.
    Work History Example # 4
    Email Marketing Specialist
    Sears Holdings
    • Developed and launched innovative, online circular utilizing innovative social strategy.
    • Communicated with inventory teams regarding allocation of product to online warehouse.
    • Managed CRM segmentation leveraging various components for ongoing email and direct mail campaigns.
    • Developed and managed the production process; managed day-to-day email campaign production including HTML coding.
    • Managed, segmented and cleansed a 500,000 home services provider CRM database regularly.
  5. 5

    5. Highlight digital marketing specialist certifications on your resume

    Specific digital marketing specialist certifications can be a powerful tool to show employers you've developed the appropriate skills.

    If you have any of these certifications, make sure to put them on your digital marketing specialist resume:

    1. Google Data Analytics Professional Certificate
    2. Certified Blockchain & Digital Marketing Professional
    3. Google Analytics Individual Qualification (GAIQ)
    4. Professional Certified Marketer (PCM)
    5. Salesforce Certified Marketing Cloud Email Specialist
    6. Certified Internet Marketer (CIM)
    7. Hootsuite Enterprise Certification
    8. Adobe Digital Publishing
  6. 6

    6. Finally, add an digital marketing specialist resume summary or objective statement

    A resume summary statement consists of 1-3 sentences at the top of your digital marketing specialist resume that quickly summarizes who you are and what you have to offer. The summary statement should include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

    Remember to emphasize skills and experiences that feature in the job description.

    Are you a recent grad?
    Read our guide on how to write a resume summary statement

Common digital marketing specialist resume skills

  • Digital Marketing
  • Marketing Campaigns
  • Email Marketing
  • Google Analytics
  • B Testing
  • Lead Generation
  • User Experience
  • WordPress
  • Web Analytics
  • CRM
  • A/B
  • Google Adwords
  • Project Management
  • HTML
  • Social Media Marketing
  • Digital Campaigns
  • B2B Marketing
  • ROI
  • Leveraged
  • Paid Search
  • PPC
  • Email Campaigns
  • Digital Channels
  • Media Management
  • CSS
  • PowerPoint
  • Search Engine Optimization
  • Integrated Marketing
  • Photoshop
  • Digital Content
  • Twitter
  • Instagram
  • HubSpot
  • Customer Service
  • Campaign Performance
  • Facebook ADS
  • Conversion Rates
  • Search Engine Marketing
  • YouTube
  • Keyword Research
  • Content Marketing
  • Content Creation
  • Media Planning
  • Salesforce Marketing Cloud
  • Data Analysis
  • Graphic Design
  • Pardot

Digital Marketing Specialist Jobs

Search for digital marketing specialist jobs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse business and financial jobs