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Digital marketing specialist salary
Average digital marketing specialist salary
$60,359
Average Digital Marketing Specialist Salary
The average salary for a Digital Marketing Specialist in the United States stands at $60,359 annually. This figure reflects the evolving nature of digital marketing roles, which are increasingly vital for businesses. Salaries can differ based on a variety of factors, including experience level, location, and industry.
Salary by Experience Level
Entry-level positions typically start around $40,000, while those with several years of experience can earn upwards of $75,000. Specializations in areas like SEO, content marketing, or social media can also influence earning potential.
Top Paying States
States like California, New York, and Texas offer some of the highest salaries for Digital Marketing Specialists. In California, for instance, salaries can exceed $75,000 due to the concentration of tech companies and startups.
Conclusion
To maximize your salary as a Digital Marketing Specialist, consider gaining skills in high-demand areas, pursuing certifications, and targeting job opportunities in high-paying locations.
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Where can a Digital Marketing Specialist earn more?
Digital marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital marketing specialist | $37,900 | $18.21 |
| Mid-level digital marketing specialist | $64,000 | $30.75 |
| Senior-level digital marketing specialist | $105,000 | $50.36 |
Digital marketing specialist salary estimates from across the web
Average digital marketing specialist salary by state
The average digital marketing specialist salary in California, New Jersey, and Washington are the highest in the U.S. The lowest average digital marketing specialist salary states are West Virginia, Wyoming, and Hawaii.
- State view
- County view
Highest paying states for digital marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $72,424 | $34.82 |
| 2 | New Jersey | $73,368 | $35.27 |
| 3 | Rhode Island | $64,004 | $30.77 |
| 4 | Delaware | $66,043 | $31.75 |
| 5 | New York | $68,512 | $32.94 |
| 6 | Minnesota | $65,140 | $31.32 |
| 7 | California | $74,001 | $35.58 |
| 8 | Connecticut | $62,208 | $29.91 |
| 9 | Oregon | $66,237 | $31.84 |
| 10 | Colorado | $62,381 | $29.99 |
| 11 | Iowa | $65,047 | $31.27 |
| 12 | Maine | $60,008 | $28.85 |
| 13 | New Hampshire | $58,691 | $28.22 |
| 14 | Idaho | $61,227 | $29.44 |
| 15 | Maryland | $65,525 | $31.50 |
| 16 | Alaska | $63,532 | $30.54 |
| 17 | Illinois | $59,240 | $28.48 |
| 18 | Pennsylvania | $55,277 | $26.58 |
| 19 | Texas | $56,654 | $27.24 |
| 20 | Georgia | $55,213 | $26.54 |
| 21 | District of Columbia | $59,484 | $28.60 |
| 22 | Michigan | $55,360 | $26.62 |
| 23 | Massachusetts | $57,638 | $27.71 |
| 24 | Wisconsin | $53,499 | $25.72 |
| 25 | Utah | $51,259 | $24.64 |
| 26 | Indiana | $53,875 | $25.90 |
| 27 | Tennessee | $52,698 | $25.34 |
| 28 | Nevada | $53,703 | $25.82 |
| 29 | South Dakota | $51,755 | $24.88 |
| 30 | Virginia | $54,254 | $26.08 |
| 31 | New Mexico | $53,971 | $25.95 |
| 32 | Arizona | $52,794 | $25.38 |
| 33 | Oklahoma | $53,785 | $25.86 |
| 34 | Ohio | $52,223 | $25.11 |
| 35 | North Dakota | $49,292 | $23.70 |
| 36 | Hawaii | $46,402 | $22.31 |
| 37 | North Carolina | $50,901 | $24.47 |
| 38 | Wyoming | $46,487 | $22.35 |
| 39 | Vermont | $47,978 | $23.07 |
| 40 | Kansas | $51,164 | $24.60 |
| 41 | Montana | $48,064 | $23.11 |
| 42 | Arkansas | $49,382 | $23.74 |
| 43 | South Carolina | $53,079 | $25.52 |
| 44 | Alabama | $51,885 | $24.94 |
| 45 | Nebraska | $47,253 | $22.72 |
| 46 | Florida | $46,306 | $22.26 |
| 47 | Missouri | $50,867 | $24.46 |
| 48 | Louisiana | $49,907 | $23.99 |
| 49 | West Virginia | $46,899 | $22.55 |
| 50 | Kentucky | $42,391 | $20.38 |
| 51 | Mississippi | $43,412 | $20.87 |
Highest paying cities for digital marketing specialists
The highest-paying cities for digital marketing specialists are San Francisco, CA, Seattle, WA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $81,355 | $39.11 |
| 2 | Seattle, WA | $72,662 | $34.93 |
| 3 | New York, NY | $68,613 | $32.99 |
| 4 | Minneapolis, MN | $65,132 | $31.31 |
| 5 | Broomfield, CO | $62,395 | $30.00 |
| 6 | Washington, DC | $59,558 | $28.63 |
| 7 | Chicago, IL | $59,347 | $28.53 |
| 8 | Boston, MA | $57,644 | $27.71 |
| 9 | Austin, TX | $56,619 | $27.22 |
| 10 | Philadelphia, PA | $55,508 | $26.69 |
| 11 | Atlanta, GA | $55,451 | $26.66 |
| 12 | Grand Rapids, MI | $54,879 | $26.38 |
| 13 | Indianapolis, IN | $53,834 | $25.88 |
| 14 | Milwaukee, WI | $53,463 | $25.70 |
| 15 | Las Vegas, NV | $53,052 | $25.51 |
| 16 | Phoenix, AZ | $52,968 | $25.47 |
| 17 | Memphis, TN | $52,498 | $25.24 |
| 18 | Columbus, OH | $51,699 | $24.86 |
| 19 | Raleigh, NC | $51,300 | $24.66 |
| 20 | Salt Lake City, UT | $51,053 | $24.54 |
Digital Marketing Specialists are the most in-demand in these five cities:
Digital marketing specialist salary details
A digital marketing specialist's salary ranges from $44,000 a year at the 10th percentile to $81,000 at the 90th percentile.
What is a digital marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $81,000 | $6,750 | $39 |
| 75th Percentile | $70,000 | $5,833 | $34 |
| Average | $60,359 | $5,030 | $29 |
| 25th Percentile | $51,000 | $4,250 | $25 |
| 10th Percentile | $44,000 | $3,667 | $21 |
Highest paying digital marketing specialist jobs
The highest paying types of digital marketing specialists are head of marketing, marketing lead, and marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
How would you rate the starting salaries for digital marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring digital marketing specialists now:
Which companies pay digital marketing specialists the most?
Digital marketing specialist salaries at Meta and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average digital marketing specialist salary at companies like Google and Jordan Company are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $126,048 | $60.60 |
| 2 | Microsoft | $123,913 | $59.57 |
| 3 | $115,461 | $55.51 | |
| 4 | Jordan Company | $104,588 | $50.28 |
| 5 | PacSun | $101,310 | $48.71 |
| 6 | Snowflake Computing | $101,297 | $48.70 |
| 7 | Amphenol | $95,193 | $45.77 |
| 8 | Elma Electronic | $92,856 | $44.64 |
| 9 | KLA | $92,680 | $44.56 |
| 10 | NuVasive | $92,627 | $44.53 |
| 11 | Nordstrom | $92,472 | $44.46 |
| 12 | BJ's Wholesale Club | $91,656 | $44.07 |
| 13 | Oracle | $88,201 | $42.40 |
| 14 | Artisan Partners | $87,832 | $42.23 |
| 15 | Juniper Networks | $87,467 | $42.05 |
| 16 | Vista Equity Partners | $87,399 | $42.02 |
| 17 | Pure Storage | $85,553 | $41.13 |
| 18 | Infineon Technologies | $85,017 | $40.87 |
| 19 | JCPenney | $84,276 | $40.52 |
| 20 | Arrow Electronics | $83,154 | $39.98 |
Wage gap by gender, race and education
Digital Marketing Specialist salary by industry
The average digital marketing specialist salary varies across industries:
- The average digital marketing specialist salary in the finance industry is $70,504, the highest of any industry.
- The average digital marketing specialist salary in the finance industry is $67,895.
- Digital marketing specialists in the professional industry earn an average salary of $57,237, the lowest of any industry.
Highest paying industries for digital marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $70,504 | $33.90 |
| 2 | Technology | $67,895 | $32.64 |
| 3 | Manufacturing | $64,941 | $31.22 |
| 4 | Retail | $62,163 | $29.89 |
| 5 | Hospitality | $61,379 | $29.51 |
| 6 | Media | $61,365 | $29.50 |
| 7 | Professional | $57,237 | $27.52 |
High paying digital marketing specialist jobs
Digital marketing specialist salary trends
The average digital marketing specialist salary has risen by $5,099 over the last ten years. In 2014, the average digital marketing specialist earned $55,260 annually, but today, they earn $60,359 a year. That works out to a 5% change in pay for digital marketing specialists over the last decade.
Compare digital marketing specialist salaries for cities or states with the national average over time.
Average digital marketing specialist salary over time
Compare digital marketing specialist salaries for individual cities or states with the national average.
Digital marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $60,400 | $29.02 | +3.1% |
| 2024 | $58,500 | $28.13 | +1.1% |
| 2023 | $57,900 | $27.83 | -0.2% |
| 2022 | $58,000 | $27.88 | +1.1% |
| 2021 | $57,400 | $27.59 | +0.7% |
Recently added digital marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Wealth Enhancement Group | Digital Marketing Specialist | Corporate Clients | San Diego, CA | 06/29/2025 | $68,000 |
| Aledade | Digital Marketing Specialist, Remote | Austin, TX | 06/29/2025 | $75,000 |
| One Solution Provider | Digital Marketing | New York, NY | 06/29/2025 | $49,999 |
| Catalent | Digital Marketing Senior Specialist | Bridgewater, NJ | 06/28/2025 | $83,610 |
| Ziegler | Digital Marketing Specialist | Bloomington, MN | 06/28/2025 | $70,000 |
| Advisor Employee Services | Digital Marketing Specialist-Financial Firm-Winter | Winter Garden, FL | 06/27/2025 | $50,000 |
| Utah Valley University | Student-Digital Marketing Specialist-Green House | Orem, UT | 06/27/2025 | $27,131 |
| Westwood Professional Services | Digital Marketing Specialist | Minnetonka, MN | 06/27/2025 | $65,000 |
| Jobs@Du | Digital Marketing Specialist (Temporary) | Denver, CO | 06/27/2025 | $52,175 |
| Dish Network Corporation | Digital Marketing Specialist II | El Segundo, CA | 06/26/2025 | $72,623 |
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