Average Digital Marketing Specialist Salary
$55,000 yearly
$19.64 hourly
Updated July 8, 2021
$40,000
10 %
$55,000
Median
$77,000
90 %
Digital marketing specialists in the United States make an average salary of $55,698 per year or $26.78 per hour. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $40,000 a year, while the top 10% makes $77,000. As most things go, location can be critical. New Jersey, California, Alaska, New York, and Minnesota provide the highest digital marketing specialist salaries.

Average Digital Marketing Specialist Salary By State

The darker areas on the map show where digital marketing specialists earn the highest salaries across all 50 states.

Average Salary

Digital Marketing Specialist average salary by State

StateascdescAvg. salaryascdescHourly rateascdesc
Alabama
Alabama
$39,749
$39,749
$19.11
$19.11
Alaska
Alaska
$64,259
$64,259
$30.89
$30.89
Arizona
Arizona
$46,223
$46,223
$22.22
$22.22
Arkansas
Arkansas
$45,787
$45,787
$22.01
$22.01
California
California
$64,908
$64,908
$31.21
$31.21
Colorado
Colorado
$51,017
$51,017
$24.53
$24.53
Connecticut
Connecticut
$58,197
$58,197
$27.98
$27.98
Delaware
Delaware
$56,937
$56,937
$27.37
$27.37
District of Columbia
District of Columbia
$55,663
$55,663
$26.76
$26.76
Florida
Florida
$42,800
$42,800
$20.58
$20.58
Georgia
Georgia
$50,923
$50,923
$24.48
$24.48
Hawaii
Hawaii
$36,111
$36,111
$17.36
$17.36
Idaho
Idaho
$47,658
$47,658
$22.91
$22.91
Illinois
Illinois
$52,203
$52,203
$25.10
$25.10
Indiana
Indiana
$52,109
$52,109
$25.05
$25.05
Iowa
Iowa
$43,270
$43,270
$20.80
$20.80
Kansas
Kansas
$54,888
$54,888
$26.39
$26.39
Kentucky
Kentucky
$46,903
$46,903
$22.55
$22.55
Louisiana
Louisiana
$42,158
$42,158
$20.27
$20.27
Maine
Maine
$57,682
$57,682
$27.73
$27.73
Maryland
Maryland
$54,135
$54,135
$26.03
$26.03
Massachusetts
Massachusetts
$54,732
$54,732
$26.31
$26.31
Michigan
Michigan
$51,619
$51,619
$24.82
$24.82
Minnesota
Minnesota
$60,008
$60,008
$28.85
$28.85
Mississippi
Mississippi
$34,213
$34,213
$16.45
$16.45
Missouri
Missouri
$45,301
$45,301
$21.78
$21.78
Montana
Montana
$44,365
$44,365
$21.33
$21.33
Nebraska
Nebraska
$43,067
$43,067
$20.71
$20.71
Nevada
Nevada
$51,220
$51,220
$24.63
$24.63
New Hampshire
New Hampshire
$58,859
$58,859
$28.30
$28.30
New Jersey
New Jersey
$65,983
$65,983
$31.72
$31.72
New Mexico
New Mexico
$48,884
$48,884
$23.50
$23.50
New York
New York
$62,580
$62,580
$30.09
$30.09
North Carolina
North Carolina
$46,473
$46,473
$22.34
$22.34
North Dakota
North Dakota
$43,334
$43,334
$20.83
$20.83
Ohio
Ohio
$44,438
$44,438
$21.36
$21.36
Oklahoma
Oklahoma
$52,976
$52,976
$25.47
$25.47
Oregon
Oregon
$55,928
$55,928
$26.89
$26.89
Pennsylvania
Pennsylvania
$54,500
$54,500
$26.20
$26.20
Rhode Island
Rhode Island
$57,142
$57,142
$27.47
$27.47
South Carolina
South Carolina
$45,931
$45,931
$22.08
$22.08
South Dakota
South Dakota
$46,272
$46,272
$22.25
$22.25
Tennessee
Tennessee
$41,591
$41,591
$20.00
$20.00
Texas
Texas
$53,071
$53,071
$25.51
$25.51
Utah
Utah
$40,790
$40,790
$19.61
$19.61
Vermont
Vermont
$49,940
$49,940
$24.01
$24.01
Virginia
Virginia
$57,826
$57,826
$27.80
$27.80
Washington
Washington
$54,608
$54,608
$26.25
$26.25
West Virginia
West Virginia
$40,844
$40,844
$19.64
$19.64
Wisconsin
Wisconsin
$48,374
$48,374
$23.26
$23.26
Wyoming
Wyoming
$39,984
$39,984
$19.22
$19.22

Highest Paying Cities For Digital Marketing Specialist

0 selections
CityascdescAvg. salaryascdescHourly rateascdesc
San Francisco, CA
San Francisco, CA
$70,371
$70,371
$33.83
$33.83
New York, NY
New York, NY
$62,716
$62,716
$30.15
$30.15
Minneapolis, MN
Minneapolis, MN
$60,043
$60,043
$28.87
$28.87
Philadelphia, PA
Philadelphia, PA
$54,744
$54,744
$26.32
$26.32
Boston, MA
Boston, MA
$54,743
$54,743
$26.32
$26.32
Austin, TX
Austin, TX
$53,506
$53,506
$25.72
$25.72

The largest raises come from changing jobs.

See what's out there.

Average Digital Marketing Specialist Salary Over Time

Compare salaries for individual cities or states with the national average.

Location

    How Much Do Digital Marketing Specialists Make In Different Industries?

    Digital marketing specialist salaries can vary on many factors, including what industry a job is in. In fact, jobs with technology, manufacturing, and health care companies tend to be the highest paying. Furthermore, a digital marketing specialist can make a yearly salary of $68,834 while working for technology companies. All the while, other digital marketing specialists are making $66,353 at manufacturing companies and $65,436 at health care companies. One industry digital marketing specialists may want to avoid is the hospitality industry as it offers the lowest average salary at $55,671.
    Industry
    Avg. Salary
    Range
    1. Technology
    $68,834
    Avg. Salary
    $48k
    $78k
    2. Manufacturing
    $66,353
    Avg. Salary
    $48k
    $78k
    3. Health Care
    $65,436
    Avg. Salary
    $48k
    $78k
    4. Retail
    $64,373
    Avg. Salary
    $48k
    $78k
    5. Media
    $59,486
    Avg. Salary
    $48k
    $78k
    6. Education
    $58,385
    Avg. Salary
    $48k
    $78k

    High Paying Digital Marketing Specialist Jobs

    Average JOB Salary by Field

    Marketing Internship

    Avg. salary: $31,896

    Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
    64,193 Marketing Internship Jobs
    Marketing Manager

    Avg. salary: $106,039

    Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
    50,822 Marketing Manager Jobs
    Head Of Marketing

    Avg. salary: $122,488

    The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
    43,789 Head Of Marketing Jobs
    Marketing Consultant

    Avg. salary: $61,688

    A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
    49,319 Marketing Consultant Jobs
    Marketing And Sales Coordinator

    Avg. salary: $44,917

    A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
    44,537 Marketing And Sales Coordinator Jobs
    Marketing Lead

    Avg. salary: $109,490

    A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
    61,163 Marketing Lead Jobs

    Digital Marketing Specialist Salaries By Years Of Experience

    The salary for a digital marketing specialist can vary depending on the years of experience that a person has, from entry level to senior level. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.

    Which Companies Pay Digital Marketing Specialists The Most?

    To earn a high income as a digital marketing specialist, working for Gartner or Capital One might be your best bet, as they are the highest paying companies in this field. In addition, companies like McKinsey & Company and Vertoe report highly competitive wages for digital marketing specialists.
    Company
    Company
    Avg. Salary
    Range
    $66k
    $99k
    $66k
    $99k
    $66k
    $99k

    Recently Added Digital Marketing Specialist Salaries

    Location
    CompanyascdescJobascdescLocationascdescDate AddedascdescSalaryascdesc
    American Heritage Railways Inc.
    American Heritage Railways Inc.
    Digital Marketing Specialist
    Digital Marketing Specialist
    Digital Marketing Specialist
    Durango, CO
    Durango, CO
    06/29/2021
    06/29/2021
    $45,914
    $45,914
    06/29/2021
    Digital Marketing Production Specialist
    Digital Marketing Production Specialist
    Englewood, CO
    Englewood, CO
    06/27/2021
    06/27/2021
    $54,179
    $54,179
    06/27/2021
    Digital Marketing Specialist
    Digital Marketing Specialist
    Maple Grove, MN
    Maple Grove, MN
    06/27/2021
    06/27/2021
    $62,000
    $62,000
    06/27/2021
    Digital Marketing Specialist
    Digital Marketing Specialist
    Burlington, VT
    Burlington, VT
    06/26/2021
    06/26/2021
    $36,523
    $36,523
    06/26/2021
    Digital Marketing Specialist
    Digital Marketing Specialist
    Irving, TX
    Irving, TX
    06/25/2021
    06/25/2021
    $55,400
    $55,400
    06/25/2021
    XXX
    XXX
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Atlanta, GA
    Atlanta, GA
    06/18/2021
    06/18/2021
    $50,000
    $50,000
    06/18/2021
    XXX
    XXX
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Dallas, TX
    Dallas, TX
    06/18/2021
    06/18/2021
    $50,000
    $50,000
    06/18/2021
    XXX
    XXX
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Ione, OR
    Ione, OR
    06/18/2021
    06/18/2021
    $50,000
    $50,000
    06/18/2021
    XXX
    XXX
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    New York, NY
    New York, NY
    06/18/2021
    06/18/2021
    $50,000
    $50,000
    06/18/2021
    XXX
    XXX
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Evercommerce-Digital Marketing Specialist, PPC (Remote)
    Olympia, WA
    Olympia, WA
    06/18/2021
    06/18/2021
    $50,000
    $50,000
    06/18/2021

    Average Digital Marketing Specialist Salary by Demographic

    Digital Marketing Specialist Gender Pay Gap

    male-income
    Male Income
    $56,562
    female-income
    Female Income
    $54,959
    Median Digital Marketing Specialist Income by Race
    Asian digital marketing specialists have the highest average salary compared to other ethnicities. Hispanic or latino digital marketing specialists have the lowest average salary at $53,786.
    $59,000
    $58,000
    $57,000
    $56,000
    $55,000
    $54,000
    $53,000
    White
    Black or African American
    Asian
    Unknown
    Hispanic or Latino
    Ethnicityascdesc
    Salaryascdesc
    White$55,312
    Black or African American$54,503
    Asian$58,586
    Unknown$56,618
    Hispanic or Latino$53,786
    Average Digital Marketing Specialist Salary by Education Level
    Digital marketing specialists with a Doctorate degree earn more than those without, at $64,308 annually. With a Masters degree, digital marketing specialists earn a median annual income of $63,242 compared to $54,959 for digital marketing specialists with an Bachelors degree.
    $65,000
    $63,000
    $61,000
    $59,000
    $57,000
    $55,000
    $53,000
    Bachelor's Degree
    Master's Degree
    Doctorate Degree
    Educationascdesc
    Salaryascdesc
    Bachelor's Degree$54,959
    Master's Degree$63,242
    Doctorate Degree$64,308