Updated August 22, 2022

Average Digital Marketing Specialist Salary

$60,359yearly

$29.02 hourly

Entry level Salary
$44,000 yearly
$44,000
10 %
$60,359
Median
$81,000
90 %

How much does a Digital Marketing Specialist make?

Digital marketing specialists make $60,359 per year on average, or $29.02 per hour, in the United States. Digital marketing specialists on the lower end of that spectrum, the bottom 10% to be exact, make roughly $44,000 a year, while the top 10% makes $81,000.

Location impacts how much a digital marketing specialist can expect to make. Digital marketing specialists make the most in California, New Jersey, Washington, New York, and Oregon.

Highest Paying States For Digital Marketing Specialists

The darker areas on the map show where digital marketing specialists earn the highest salaries across all 50 states.

  • State View
  • County View
Average Salary:

Digital Marketing Specialist average salary by State

RankStateAvg. SalaryHourly RateJob Count
1Washington$72,424$34.821,527
2New Jersey$73,368$35.271,492
3Rhode Island$64,004$30.77308
4Delaware$66,043$31.75266
5New York$68,512$32.942,200
6Minnesota$65,140$31.321,077
7California$74,001$35.584,493
8Connecticut$62,208$29.91647
9Oregon$66,237$31.84599
10Colorado$62,381$29.991,024
11Iowa$65,047$31.27502
12Maine$60,008$28.85211
13New Hampshire$58,691$28.22297
14Idaho$61,227$29.44250
15Maryland$65,525$31.50977
16Alaska$63,532$30.54132
17Illinois$59,240$28.481,892
18Pennsylvania$55,277$26.581,853
19Texas$56,654$27.243,160
20Georgia$55,213$26.541,685
21District of Columbia$59,484$28.60316
22Michigan$55,360$26.62962
23Massachusetts$57,638$27.711,383
24Wisconsin$53,499$25.72822
25Utah$51,259$24.64822
26Indiana$53,875$25.90700
27Tennessee$52,698$25.34726
28Nevada$53,703$25.82292
29South Dakota$51,755$24.88163
30Virginia$54,254$26.081,468
31New Mexico$53,971$25.95216
32Arizona$52,794$25.38903
33Oklahoma$53,785$25.86294
34Ohio$52,223$25.111,225
35North Dakota$49,292$23.70156
36Hawaii$46,402$22.31178
37North Carolina$50,901$24.471,503
38Wyoming$46,487$22.35131
39Vermont$47,978$23.07153
40Kansas$51,164$24.60414
41Montana$48,064$23.11230
42Arkansas$49,382$23.74408
43South Carolina$53,079$25.52464
44Alabama$51,885$24.94469
45Nebraska$47,253$22.72361
46Florida$46,306$22.262,525
47Missouri$50,867$24.46639
48Louisiana$49,907$23.99342
49West Virginia$46,899$22.55189
50Kentucky$42,391$20.38466
51Mississippi$43,412$20.87221

Highest Paying Cities For Digital Marketing Specialists

RankCityAvg. SalaryHourly Rate
1San Francisco, CA$81,355$39.11
2Seattle, WA$72,662$34.93
3New York, NY$68,613$32.99
4Minneapolis, MN$65,132$31.31
5Broomfield, CO$62,395$30.00
6Washington, DC$59,558$28.63
7Chicago, IL$59,347$28.53
8Boston, MA$57,644$27.71
9Austin, TX$56,619$27.22
10Philadelphia, PA$55,508$26.69
11Atlanta, GA$55,451$26.66
12Grand Rapids, MI$54,879$26.38
13Indianapolis, IN$53,834$25.88
14Milwaukee, WI$53,463$25.70
15Las Vegas, NV$53,052$25.51

Digital Marketing Specialist Salary Details

Average Digital Marketing Specialist Salary Graph
Average Digital Marketing Specialist Salary Graph, Trends, and Summary

What is a Digital Marketing Specialist's Salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$81,000$6,750$39
75th Percentile$70,000$5,833$34
Average$60,359$5,030$29
25th Percentile$51,000$4,250$25
10th Percentile$44,000$3,667$21

Average Salary By Related Titles

Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
Marketing Internship$30,260$2,522$14.55122,135
Marketing Manager$104,550$8,712$50.2689,627
Head Of Marketing$137,829$11,486$66.2692,557
Marketing Consultant$70,593$5,883$33.9488,935
Marketing And Sales Coordinator$45,306$3,776$21.7889,923
Marketing Lead$104,664$8,722$50.3292,987

Here are the five companies hiring the most now:

  1. Google Jobs (15)
  2. Oracle Jobs (6)
  3. Arrow Electronics Jobs (29)
  4. The Home Depot Jobs (9)
  5. Woodstream Jobs (6)

Which Companies Pay Digital Marketing Specialists The Most?

The highest paying companies for digital marketing specialists are Meta and Microsoft according to our most recent salary estimates. In addition, companies like Google and Jordan Company report highly competitive wages for digital marketing specialists.
RankCompanyAverage SalaryHourly RateJob Openings
1Meta$126,048$60.60209
2Microsoft$123,913$59.57107
3Google$115,461$55.5131
4Jordan Company$104,588$50.284
5PacSun$101,310$48.7114
6Snowflake Computing$101,297$48.7012
7Amphenol$95,193$45.775
8Elma Electronic$92,856$44.641
9KLA$92,680$44.565
10NuVasive$92,627$44.53
11Nordstrom$92,472$44.461
12BJ's Wholesale Club$91,656$44.0711
13Oracle$88,201$42.40198
14Artisan Partners$87,832$42.23
15Juniper Networks$87,467$42.059
16Vista Equity Partners$87,399$42.028
17Pure Storage$85,553$41.134
18Infineon Technologies$85,017$40.8713
19JCPenney$84,276$40.5211
20Arrow Electronics$83,154$39.9887

How Much Do Digital Marketing Specialists Make In Different Industries?

Here are some examples of how much a digital marketing specialist salaries can based on different industries:

  1. The finance industry pays digital marketing specialists an average salary of $70,504

  2. The technology industry pay $67,895

  3. The lowest paying industry for digital marketing specialists is the professional industry. Digital marketing specialists in this industry earn an average salary of $57,237

Highest Paying Industries For Digital Marketing Specialists

RankIndustryAverage SalaryHourly Rate
1Finance$70,504$33.90
2Technology$67,895$32.64
3Manufacturing$64,941$31.22
4Retail$62,163$29.89
5Hospitality$61,379$29.51
6Media$61,365$29.50
7Professional$57,237$27.52

High Paying Digital Marketing Specialist Jobs

Digital Marketing Specialist Salary Trends

The salary for a digital marketing specialist can vary depending on the years of experience that a person has, from entry level to senior level. An accountant with 0-2 years of experience earns an average salary of $37,872, a mid-career professional with 3-6 years of experience makes $60,359 a year on average, and a senior level accountant with 7-12 years of experience enjoys an average annual salary of $104,749. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.

Digital Marketing Specialist Salary By Experience Level

Experience LevelAvg. SalaryHourly Rate
Entry Level$37,900$18.21
Mid Level$64,000$30.75
Senior Level$105,000$50.36

Average Digital Marketing Specialist Salary Over Time

Compare salaries for individual cities or states with the national average.

    Digital Marketing Specialist Salary By Year

    YearAvg. SalaryHourly Rate% Change
    2022$60,400$29.02+3.1%
    2021$58,500$28.13+1.1%
    2020$57,900$27.83-0.2%
    2019$58,000$27.88+1.1%
    2018$57,400$27.59+0.7%

    Recently Added Digital Marketing Specialist Salaries

    CompanyJobLocationDate AddedSalary
    CaptionlabsDigital Marketing SpecialistTampa, FL07/26/2022$50,000
    Florim Solution, Inc.MKT Digital Marketing SpecialistClarksville, TN07/24/2022$50,000
    Nonprofit Technology NetworkDigital Marketing SpecialistNew York, NY07/24/2022$64,604
    TIAADigital Marketing SpecialistCharlotte, NC07/23/2022$72,050
    TIAADigital Marketing SpecialistChicago, IL07/23/2022$72,050
    Ram Partners, LLCDigital Marketing SpecialistAtlanta, GA07/22/2022$50,000
    City of DenverDigital Marketing Specialist-Denver International AirportDenver, CO07/22/2022$78,718
    Big Brand Tire & ServiceDigital Marketing SpecialistMoorpark, CA07/22/2022$48,001
    Nordstrom Inc.Digital Marketing Specialist-Paid SocialNew York, NY07/22/2022$59,500
    Nordstrom Inc.Digital Marketing Specialist-Paid SocialChicago, IL07/22/2022$59,500

    Digital Marketing Specialist Salaries FAQs

    What State Pays Digital Marketing Specialists The Most?

    California pays Digital Marketing Specialists the most in the United States, with an average salary of $74,001 per year, or $35.58 per hour.

    How Do I Know If I'm Being Paid Fairly As A Digital Marketing Specialist?

    You know if you are being paid fairly as a Digital Marketing Specialist if your pay is close to the average pay for the state you live in. For example, if you live in New Jersey you should be paid close to $73,368 per year.

    What Type Of Digital Marketing Specialist Gets Paid The Most?

    Head Of Marketing gets paid the most. Head Of Marketing made a median salary of $137,829. The best-paid 10 percent make $169,000, while the lowest-paid 10 percent make $112,000.

    How Much Do Marketing Specialists Make?

    Marketing specialists make a variety of salaries due to the variety of job types in this field. A marketing specialist in a small company may only earn $30,000 annually while serving other administrative functions. An event marketing specialist makes an average of $52,000, in contrast to a digital marketing specialist in a larger company earning between $72,000 to $100,000 annually.

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