Top Digital Marketing Specialist Skills

Below we've compiled a list of the most important skills for a Digital Marketing Specialist. We ranked the top skills based on the percentage of Digital Marketing Specialist resumes they appeared on. For example, 17.0% of Digital Marketing Specialist resumes contained Company Website as a skill. Let's find out what skills a Digital Marketing Specialist actually needs in order to be successful in the workplace.

The six most common skills found on Digital Marketing Specialist resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Digital Marketing Specialist jobs:
  • Develop digital marketing strategies through company website and social media accounts!
  • Developed company website and expanded marketing effort.
  • Created optimized blog posts for company blog, performed SEO for company website, and managed social media profiles.
  • Developed and maintain company website and social media profiles, Create sites that are optimized for search engines.
  • Plan first pay-per click campaign to drive traffic to special offers on company website.
  • Update Community Calendar on company website with links to local events in surrounding suburbs.
  • Created, optimized, and tracked landing page performance and content on company websites
  • Build and manage company website for content, making changes as necessary.
  • DISPLAY ADVERTISING: Develop banner ads for several newsletters and company websites.
  • Lead weekly meetings and projects as webmaster for the company website.
  • Sell and manage elements on company websites and mobile applications.
  • Coordinate, create and maintain content for the company website.
  • Increased traffic to company website through Search Engine Optimization.
  • Compose and develop SEO-friendly content for the company website.
  • Help manage and update SEO for the company website.
  • Produce site and blog content for company website.
  • Re-designed company websites and UI for optimal browsing.
  • Maintain content management of company website and blog.
  • Update and optimize company website.
  • Create and update content that is placed on company website - Research new industries that show potential profitability

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2. Online Presence

high Demand
Here's how Online Presence is used in Digital Marketing Specialist jobs:
  • Designed and implemented corporate online presence for embedded systems division.
  • Maintained the company's online presence through social media upkeep, email marketing and website management.
  • Utilize social media marketing to promote a stronger online presence while using traditional marketing channels.
  • Received awards for my efforts in further developing the online presence of RSA on EMC.com.
  • Created online presence for the retail restaurant located inside The DoubleTree by Hilton.
  • Prepare and deliver monthly online presence reports to customers.
  • Developed products from development to an online presence.
  • Worked with a Team in creating an online presence for the Dealership in which we would increase call and walking volume.
  • Prepare and manage all monthly reporting and analytics for each client's online presence using Google Analytics.

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3. Email

high Demand
Here's how Email is used in Digital Marketing Specialist jobs:
  • Provided proposal for display advertising, landing page and email synchronizing increasing quality and quantity of lead generation and department satisfaction.
  • Realized 30% open rate of monthly email communications including writing, designing and distributing significant high-profile brand promotional campaigns.
  • Coordinated and managed internal business reviews/approvals process and ensure all edits are communicated clearly to the email product team.
  • Developed effective email marketing campaigns through list acquisition, customer segmentation, content creation and delivery.
  • Provide strategic support to Marketing Managers regarding best practices in email marketing and lead generation tactics.
  • Track various lead-generating efforts and email marketing activities across multiple platforms using Adobe Marketing Cloud.
  • Lead discussion on refreshing email strategy, moving from a sales-focused to an education focused campaign
  • Coordinate all related activities for successful executing of email marketing campaigns and social media posting.
  • Developed design and content for consumer websites, online advertising/media, and email communications.
  • Developed, executed, optimized and managed all email marketing campaigns and reporting.
  • Maintained social media and email newsletter blasts for customer retention and acquisition.
  • Analyzed, monitored and communicated performance of email initiatives to business stakeholders.
  • Manage email database and work with database engineer to verify data accuracy.
  • Manage digital advertising, email marketing and other digital marketing channels.
  • Partnered with external organizations for email blast trades and web advertisements.
  • Developed and managed all social media initiatives with email marketing.
  • Produce sales material and emails for improving customer acquisition efforts.
  • Created customer loyalty through email distribution based on segmentation.
  • Measure email results to continually optimize marketing campaign successes.
  • Designed, developed and implemented email marketing campaigns.

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4. Facebook

high Demand
Here's how Facebook is used in Digital Marketing Specialist jobs:
  • Integrated social media promotions through Facebook advertising to increase fan presence and generate targeted leads.
  • Develop social media marketing campaigns involving Facebook and Twitter to increase member and community engagement.
  • Created/executed paid social buys through Facebook and Twitter advertising.
  • Produced digital-only Facebook Live segments.
  • Managed social media for the Guitar Hero product line, including the store blog, Twitter and Facebook pages and YouTube.
  • Created and implemented the first promotional contest on the Orlando Sentinel Facebook page that paved the way for their Facebook promotions.
  • Enhanced audience participation on Twitter and Facebook pages by 12 percent through the use of contests and other engaging activities.
  • Increased social media and website traffic by 14% by marketing company with daily content blast on Twitter and Facebook.
  • Monitor, audit, and edit websites and social media pages (Google+, Facebook, Yelp, etc.)
  • Gained 3,465 new Page Likes for a client s primary Facebook page over a two-month period increasing brand awareness.
  • Developed editorial calendars and developed content for 140+ local and national Facebook, Twitter, YouTube and Google+ accounts.
  • Managed day-to-day content and communication across all social media platforms (Facebook, Twitter, YouTube, blogs).
  • Post original content on Twitter, Facebook, LinkedIn, Google+, and YouTube multiple times a day.
  • Developed Facebook strategy for posts to gain on-site users based on special events and food, drink availability.
  • Develop and implement social media plan on Facebook, Twitter, LinkedIn & other social media sites.
  • Launched social media presence via the corporate blog, LinkedIn, Google +, Twitter & Facebook.
  • Manage relationships with digital and social vendors in the U.S. including Facebook, Twitter, and Google/YouTube.
  • Participated in the development and management of social networking strategy on Facebook, YouTube and Twitter platforms.
  • Increased growth and engagement rates for company social media profiles including Twitter, Facebook, and LinkedIn.
  • Implemented Facebook Ads Manager to promote posts for increase engagement and ridership of the Wheels Bus service.

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5. Search Engine Optimization

high Demand
Here's how Search Engine Optimization is used in Digital Marketing Specialist jobs:
  • Present company services including search engine optimization, online reputation management, website management and digital marketing to potential clients.
  • Managed social media accounts for multiple brands-Provided product photography to be used on social media accounts-Practiced search engine optimization techniques
  • Monitored and optimized search engine optimization efforts through tracking analysis for two divisions of the company.
  • Used ethical/white-hat search engine optimization techniques to produce solid high rankings for numerous keywords.
  • Completed Search Engine Optimization Audits for clients and aided in implementing optimization techniques.
  • Manage pay-per-click advertising, keyword generation, and search engine optimization.
  • Performed consultations, search engine optimization and traffic analysis.
  • Formulated and implemented search engine optimization strategies and tactics.
  • Manage search engine optimization/marketing campaigns with multiple search engines.
  • Worked on digital marketing and search engine optimization.
  • Created a Digital Marketing Toolkit which included best practices for: Search Engine Optimization, Web Writing and Website Creative Briefs.
  • Manage search engine optimization, local listings, social media strategy, email marketing, content marketing, and blogging.
  • Performed B2B Sales of Digital Marketing Solutions including Search Engine Placement, Search Engine Optimization and social media activity management.
  • Add inventory to websites Research market for products Search Engine Optimization Social Media Advertising and Marketing Served on the Safety Committee
  • Provided search engine optimization and marketing services to clients across the DC metro region.
  • Completed website content audit and revisions with a focus on search engine optimization.
  • Worked on search engine optimization for the best performing keywords in natural search.
  • Stay up to date with ongoing changes in organic search engine optimization.
  • Perform search engine optimization, including tagging, link building and citations.
  • Search Engine Optimization of multiple client websites across multiple industries.

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6. Web Content

high Demand
Here's how Web Content is used in Digital Marketing Specialist jobs:
  • Developed advertising website; produced web content.
  • Led projects to redesign pages and process flows by conducting usability assessments and evaluating web content; redesigns improved user experience.
  • Streamlined web content to favor sharing the same files across multiple channels, lessening the amount of manual updates by developers.
  • Advised on visual design, created and implemented interactive and social web content compatible across computers and mobile devices.
  • Performed key phrase research, META tag development, web content optimization & directed changes on websites.
  • Evaluate and update corporate web content that include redesigning home and other pages to optimize campaign effectiveness.
  • Author and publish web content for blogs, service lines, locations, classes, and more.
  • Developed ways to significantly improve web content, create on-page and off-page optimization and website design.
  • Web Content: Responsible for updating the main website and preparing assets via content management systems.
  • Provide guidance to junior staff members on email campaigns, web content, and projects.
  • Lead the publication and optimization of web content that drives e-commerce sales and lead generation.
  • Participate in various digital marketing projects, ranging from SEO/SEM, web content strategy.
  • Generate web content audits, implement edits and provide recommendations to key stakeholders.
  • Edited web content to express clear, concise mission statement, improve SEO.
  • Developed and coded Marketing web content for product launches and executive briefings.
  • Manage messages of web content and 3rd party sites.
  • Developed optimized web content using key terms and strategy.
  • Created new and revised existing web content for SEO.
  • Localized web content from English to German.
  • Performed website updates and created new web content utilizing Dreamweaver and Word Press, including landing pages and forms.

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7. Google Analytics

high Demand
Here's how Google Analytics is used in Digital Marketing Specialist jobs:
  • Studied site traffic using GOOGLE ANALYTICS and created MIS reports to detail noteworthy trends and overall traffic patterns.
  • Conducted market research analysis to identify electronic commerce trends, market opportunities, and monitor competitor performance using Google Analytics.
  • Analyze key demographics and behaviors via Google Analytics to develop customer acquisition strategy and direct traffic to website.
  • Establish full data integration across Google Analytics accounts to ensure transparency and accountability across all traffic channels.
  • Performed analysis on several websites utilizing Google Analytics to improve traffic for our business partners and clientele.
  • Set up website path tracking system in Google Analytics, evaluated application usability using A/B Testing methodology.

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8. Twitter

high Demand
Here's how Twitter is used in Digital Marketing Specialist jobs:
  • Launched Twitter account for client; Decided and prepared news events, articles and other relevant content topics on Twitter.
  • Created twitter page and helped increase followers from 0 to 120.
  • Gained the largest Twitter following among all physician staffing companies
  • Increased Twitter followers by 26% through content marketing.
  • Increased corporate Twitter influence rating to 100%.
  • Subject Matter Expert of Twitter.
  • Shaped CBRE s local social media presence on Twitter and contributed to the global Instragram.
  • Relaunched LinkedIn, Twitter, Glassdoor, and Indeed pages with new content.
  • Created Twitter statePage now over 8,000 likes in few months.
  • Led the launch of a new Twitter profile @Jake_BlanksUSA.
  • Implemented cross-promotional Twitter contest resulting in @JWMarriottLV trending for a day during SXSW (South By Southwest [ ] attendees)

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9. PPC

high Demand
Here's how PPC is used in Digital Marketing Specialist jobs:
  • Conducted reporting and analysis on the PPC program performance, including identifying business drivers and opportunities for improvement.
  • Performed quantitative analysis of market trends to recommend promotional tactics for PPC campaigns.
  • Managed 150+ online marketing campaigns for US businesses through Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns.
  • Assisted in the management of paid search (PPC) campaigns to identify opportunities, and drive click-through and conversion.
  • Created and managed budgets and creative strategies in Google AdWords PPC accounts of a combined over $1,000,000.
  • Manage measuring and tracking of PPC campaigns, including keyword development, budgeting and writing ad copy.
  • Negotiated $10M in reoccurring online ad sales (PPC) with the American Automobile Dealers Association.
  • Develop clear, detailed & actionable SEO and PPC reports that can be presented to internal clients/stakeholders.
  • Helped company achieve rapid revenue growth through PPC, content creation and organic search engine link building.
  • Maintain PPC (Pay per Click) and SEO (Search Engine Optimization) activities/campaigns.
  • Leveraged techniques such as Social Media, SEO, Content Creation, and PPC campaigns.
  • Present results and changes in performance and actions to enhance SEO and PPC campaign results.
  • Maintained effectiveness while adhering to strict SEO, SEM and PPC deadlines and budgets.
  • Manage day-to-day aspects of multiple PPC accounts with a $200,000+ annual spend.
  • Construct new PPC campaigns on display search network and product listing shopping center.
  • Optimized Amazon Sponsored Ads / PPC campaigns to increase sales and brand awareness.
  • Create, manage, and optimize PPC accounts for multiple websites & dealerships.
  • Manage PPC campaigns and continuously research SEO opportunities for website and landing pages.
  • Integrated PPC campaigns through Google AdWords and Facebook Ads with great success.
  • Google AdWords campaigns (PPC) for specific locations and multiple products.

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10. SEM

high Demand
Here's how SEM is used in Digital Marketing Specialist jobs:
  • Combined photography and social media for advertisement; used Google Web to document conference activities.
  • Delivered engaging copy edited print advertisements and assisted in the creating an attractive layout.
  • Organized and executed company representation at public events, association conferences, and seminars.
  • Provide hands-on proactive SEM Management in partnership with managing vendor account management.
  • Established social media and created advertisements focused on increasing product awareness.
  • Co-created and hosted online marketing training seminars.
  • Managed all Advertisement Placements within Content Emails.
  • Helped business owners with their Google advertisement
  • Created design catalogs, brochures, business cards, advertisements, rack cards, trade show display booths and more.
  • Budget Management: All costs associated with planned events, seminars and machine demonstrations controlled within certain budget constraints.
  • Assist representatives to leverage tools, marketing brochures, print advertisements, online media and other corporate collateral.
  • Monitor performance of search engine rankings and traffic; work with SEM vendors to reach target metrics.
  • Developed, wrote, and executed content for homepage, mobile, landing pages, and advertisements.
  • Create marketing materials and event coordination for trade shows, workshops, sales training, and seminars.
  • Introduced the bank to SEM and leveraged the tactic to generate new personal checking account sign-ups online.
  • Created and posted product and service advertisements for a retail pawn shop owned by Check Into Cash.
  • Created promotional, print and digital marketing material for undergraduate, seminary and distance learning schools.
  • Build SEM estimates derived from custom keywords, competition, target geographic area and budget.
  • Resolve client's third-party billing issues regarding Pay Per Click Process within their advertisement campaign.
  • Create, execute, and manage social media marketing content and advertisement for WBET.

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11. SEO

high Demand
Here's how SEO is used in Digital Marketing Specialist jobs:
  • Provided ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Developed strategic and logical implementation of SEO strategies to drastically increase traffic and revenues.
  • Guided inter-department personnel and agencies to ensure collaboration towards successful implementation of SEO strategies.
  • Developed customized digital marketing strategies -Achieved organic rankings for client SEO campaign.
  • Created comprehensive on-site/off-site SEO and social media recommendations.
  • Documented SEO requirements for product development.
  • Conduct SEO optimization for various clients with a long list of SEO tasks for initial site set up and ongoing work.
  • Conduct regular reviews of the site and identify areas where changes should be made to make the site more SEO friendly.
  • Use BrightEdge online Search Engine Optimization Tool for SEO Audits, keyword discovery, link building opportunities and web page optimization.
  • Worked directly with sales division to organize editorial calendars for blog postings to reflect both end user and SEO friendly content.
  • Managed all back-end search engine optimization (SEO) efforts for Institute online properties to improve rankings in natural organic search.
  • Create and maintain online content using SharePoint, optimize web pages for SEO and link the website to social media pages.
  • Managed content updates, engagement, optimization, back linking, SEO, and UX health for seven brand sites.
  • Create, test and publish new web and blog content while building and implementing the SEO and Social Media strategy.
  • Serve as web liaison for the Web Advisory Committee and provide recommendations for SEO, quality assurance, and accessibility.
  • Create a total web presence for small business online including websites, SEO, social media and reputation management.
  • Interpret data in order to identify and implement effective organic SEO, paid search and social media marketing strategies.
  • Developed and lead SEO keyword and content strategies for improving and enhancing the company presence in organic search results.
  • Planned and executed SEO campaigns for IBM inside sales pages, Optimized rep pages to improve organic search traffic.
  • Provide clients with monthly agency reporting through Conductor (SEO) & Sprout Social (Social Media).

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12. ROI

high Demand
Here's how ROI is used in Digital Marketing Specialist jobs:
  • Monitored keywords and ad text while internalizing Lead volume maximization and ROI optimization techniques.
  • Conduct ROI analyses and marketing channel evaluations for marketing campaign usage and optimization.
  • Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.
  • Owned revenue growth of online marketing programs to achieve sales, cost per lead, ROI and total channel contribution goals.
  • Served as critical team member in the development and launch of Sleep Number apps on both Apple and Android operating systems.
  • Helped develop integrated Search Engine Optimization (SEO) and Paid Search strategy to optimize traffic, conversion and ROI.
  • Measured and reported on results of various marketing initiatives, assessed ROI and effectiveness of marketing and online efforts.
  • Define SEO requirements and recommend site enhancements that maximize ROI and increase rank of natural search result listings.
  • Experiment with new or existing digital channels and try out new tactics that contribute to a strong ROI.
  • PROJECT MANAGEMENT: Plan, implement, and execute marketing projects to expand marketing reach and improve ROI.
  • Monitor campaign performance, analyze key metrics, and use findings to achieve ROAS and ROI goals.
  • Delivered quarterly and annual plans mapping and measuring ROI for the global and domestic digital marketing budget.
  • Assessed strategic marketing initiatives to forecast and develop annual operations budget that would generate the highest ROI.
  • Investigate marketing strategies' potential ROI to determine which avenues best fit company budgets and goals.
  • Recommended and developed strategic partnerships and prepared presentations and metrics for review of sales and ROI.
  • Conducted alumni database research and analyzed the fund raising campaign budget as well as ROI.
  • Put together extensive proposals detailing the clients target demographics and potential ROI for proposed marketing.
  • Develop, Implement and report all SEM campaigns for optimal spend and positive ROI.
  • Implement creative ways to improve account performance in efforts to increase advertiser s ROI.
  • Increase online presence through various social media platforms Increased online giving awareness and ROI

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13. Customer Service

high Demand
Here's how Customer Service is used in Digital Marketing Specialist jobs:
  • Provided high quality customer service in an efficient and highly professional manner.
  • Provide exemplary customer service delivering guidance and technical advice on advertising bundles.
  • Provided advertising solutions and advanced customer service for real estate professionals.
  • Conduct periodic customer service and quality assurance visits.
  • Provide excellent customer service for advertisers.
  • Received recognition for outstanding Customer Service.
  • Performed sales, collaborating with customer services
  • Monitored and analyzed site metrics, surveys, and customer service feedback, and recommended updates to increase engagement and conversion.
  • Provided exceptional customer service by meeting all customer demands as they relate to a range of issues varying in complexity.
  • Provide creative solutions to help improve web sites with the goal to improve traffic, sales and customer service.
  • Work with customer service and product support team to assure satisfaction among costumers both consumer and retailer;.
  • Provide accurate information to all internal and external customer service phone inquiries in a call center setting.
  • Refined customer service skills by exercising rapport building, empathy, answer accuracy, and customer satisfaction.
  • Designed and wrote content for customer scripts for call center; sales and customer service.
  • Improved order processing efficiency by training customer service on the site s tools and functionality.
  • Organized marketing files by customer and programs in order to provide efficient customer service.
  • Managed customer service, shipments, and orders for digital and physical products.
  • Provided exemplary customer service to all clientele, as well as potential customers.
  • Provide excellent e-mail or live chat-based customer service to Google's advertisers.
  • Directed customer through AT&T website, provided excellent customer service.

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14. Html

high Demand
Here's how Html is used in Digital Marketing Specialist jobs:
  • Accommodated HTML coding needs for all dialogue campaigns by updating email templates and guiding vendors as needed for creative design elements.
  • Specialized in the formatting of online help materials on PC, such as HTML helps, Web helps, and WinHelps.
  • Executed Search Engine Optimization tactics such as emending website HTML to create a website more friendly to search engine crawlers.
  • Review on-page content to ensure it is properly optimized for best practices and contains the correct HTML tags Content Strategy.
  • Read and write HTML code on a daily basis for both our CMS (Content Management System) and Emails.
  • Designed, wrote, and coded responsive emails in HTML & CSS, improving readability and user engagement.
  • Increased the online presence of the company with an effective website with HTML, CSS and JavaScript.
  • Customized HTML/CSS and dynamic forms for landing pages emphasizing CTA for lead generation and sales follow up.
  • Developed responsive emails using HTML 5/CSS several times a week, sent out 15 - 40 emails/week.
  • Used various SEO tools to track progress of client campaigns - Gained knowledge of HTML and Java
  • Code raw HTML homepage changes and updates due to service provider s CMS access design restraints.
  • Work with the design team to create and build HTML based landing pages and email messages.
  • Code custom HTML landing page and edit 3 corporate websites content as needed through company CMS.
  • Lead innovative online communications including Web sites, HTML email campaigns, and social media.
  • Maintain website content on a WordPress based platform using HTML coding and SEO best practices.
  • Transitioned images to HTML for emails and sent mass emails as part of marketing promotions.
  • Review HTML of email to make sure all Hyperlinks and offers are created properly.
  • Implement HTML and CSS on websites, along with email blast feature.
  • Supervised and produced the overall plan and creation of HTML email campaigns.
  • Experience manipulating HTML/CSS in web, email, and other technology platforms.

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16. Instagram

average Demand
Here's how Instagram is used in Digital Marketing Specialist jobs:
  • Created a social media presence on Instagram and Houzz, increasing followers, presence, and engagement by 100%.
  • Spearheaded T.J.Maxx Like2Buy Instagram program that drove specific ecommerce sales goals.
  • Developed a long-term Instagram strategy.
  • Advertise bracelets through Instagram by appealing to a specific target of college-aged students
  • Reached 5,000 followers in Instagram in 4 months, doubled the magazine demand by the 6th publication.
  • Discussed multiple ways to market company on social media with Instagram, Twitter, and Periscope.

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17. Youtube

average Demand
Here's how Youtube is used in Digital Marketing Specialist jobs:
  • Administer audience growth plan for the FOX Sports YouTube presence.
  • Developed custom video content such as motorcycle racer web series to generate YouTube and Vimeo views.
  • Developed and executed marketing strategies for YouTube AVOD channels including video programming schedules.
  • Managed company YouTube channel for all commercial marketing promotions.
  • Assisted with event planning and produced promo video: http://www.youtube.com/user/KITECHILD#p/a/f/2/ kMk8Ipr10po
  • Create YouTube page to educate eye care professionals about Boston Material contact lenses.

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18. Web Traffic

average Demand
Here's how Web Traffic is used in Digital Marketing Specialist jobs:
  • Developed digital marketing initiatives to increase brand awareness, social engagement, and web traffic.
  • Developed effective Search Engine Optimization and web traffic analysis.
  • Create an information hub within your website that drives web traffic and boosts search rankings.
  • Manage Google AdWords campaign, increasing web traffic 221% in the first month.
  • Monitor web traffic and prospected for potential new clients and sold company services.
  • Drive web traffic and social engagement by producing content in user interest.
  • Improved the website user interface for better usability and increase web traffic.
  • Improved web traffic, search position, engagement and client sign ups.
  • Initiated a digital advertising campaign which doubled web traffic.
  • Created company blog and increased company presence in social media to drive web traffic.
  • Increased organic Web traffic by 60% and Web leads by 33%.

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19. A/B

average Demand
Here's how A/B is used in Digital Marketing Specialist jobs:
  • Conducted A/B testing and administered over five thousand surveys to evaluate end-user experiences and identifying areas for improvement.
  • Implemented robust testing strategies including A/B and landing pages testing to optimize success paths.
  • Produce highly compelling subject lines, Identify and implement A/B tests for ongoing improvement.
  • Created landing pages for digital campaigns and do A/B split testing to funnel traffic.
  • Conduct A/B testing to optimize landing pages, website attractiveness, and user-friendliness.
  • Optimized website's content for search engines through web tools and A/B testing.
  • Helped to implement A/B testing and content implementation to our site and blog.
  • Work with Marketing and Technical teams in devising strategies for A/B Testing.
  • Use A/B testing to optimize messaging and call to actions online.
  • Implement A/B testing to test landing pages, optimizing for conversions.
  • Performed A/B testing on social media posts to evaluate performance impact.
  • Included A/B split testing and multivariate testing for 2 websites.
  • Applied A/B split testing and usability analysis, improving conversions.
  • Lead A/B split testing efforts on multiple landing pages.
  • Implement and evaluate A/B tests across various digital platforms.
  • Conducted vigorous A/B tests on email campaigns, resulting in record-high open and clickthrough rates.
  • A/Btested ads for CPA optimization and click-through rates as well as mobile.
  • Presented learnings from A/B testing findings and make recommendations for improvements/next steps.
  • Monitor event tracking to identify areas for A/B testing and retargeting.
  • Executed A/B testing for landing pages 8.

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20. Internet

average Demand
Here's how Internet is used in Digital Marketing Specialist jobs:
  • Enhanced overall brand recognition and awareness across the Internet by maximizing organic search rank and establishing partnerships with manufacturer websites.
  • Execute marketing campaigns across all marketing channels including Internet marketing, e-mail marketing and social media marketing.
  • Initiated sales and developed internet marketing campaigns per customer needs across multiple industries.
  • Provided internet marketing, business development and project management for small businesses.
  • Created social media, internet, and traditional marketing content and promotional material
  • Contribute to the overall internet marketing strategy.
  • Assisted with Internet marketing for the Information Technology industry in Taiwan while editing daily English press releases announcing new products.
  • Answer continuous incoming customer calls and identify customer needs: initiate sales and develop Internet marketing plan per customer.
  • Develop and implement internet-related initiatives to support the needs of the firm s multiple office locations and subsidiary brands.
  • Managed and allocated 70% of a 1.5 mil annual internet marketing budget towards online media.
  • Initiated an internet report to analyze online revenue from prior year with current year and budget.
  • Managed all major aspects of internet marketing campaigns including; strategy, creative, and budget.
  • Generate new business leads through use of cold calls, internet prospecting, and business-to-business canvassing.
  • Manage & grew over $1M+ per year in revenues, mostly through Internet-digital sales.
  • Aided in the development and presentation of both corporate and client-focused Internet Marketing plans.
  • Assisted with Trouble Tickets, Trouble shooting and assisting with computer internet related issues.
  • Managed Social media content, Internet Marketing, and email campaigns and strategies.
  • Restored computer and serviced the internet from a customer point of view.
  • Performed daily activities utilizing Outlook Express, Internet Explorer and Excel.
  • Managed Internet Communications for 15+ sales offices throughout Central Texas.

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21. Conversion Rates

average Demand
Here's how Conversion Rates is used in Digital Marketing Specialist jobs:
  • Make suggestions on site improvements such as mobile optimization and how to use landing pages to increase conversion rates.
  • Optimized Paid Search Campaigns in order to increase conversion rates, click rates, and decrease cost.
  • Increased conversion rates through various promotions, FB Ads, Google Ads, and e-mail marketing.
  • Analyzed data to assess effectiveness, to modify marketing strategy, and to optimize conversion rates.
  • Managed 40+ AdWords accounts concurrently, doubling Conversion Rates, and increasing Click Through Rate 8X.
  • Create and optimize campaign landing pages and digital assets to increase engagement and conversion rates.
  • Performed A/B & multivariate tests that lead up to 67% increase in conversion rates.
  • Suggest on site changes to increase conversion rates from organic and paid search advertising efforts.
  • Tested multiple landing pages with A/B testing to ensure successful conversion rates of traffic.
  • Monitored campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Drive traffic and conversion rates on http://services.amazon.com/ through fresh, engaging content.
  • Increase conversion rates by 56% through various contests and promotions.
  • Improved lead form conversion rates by 25%.
  • Analyze website to improve conversion rates.
  • Reported/tracked conversion rates, campaign progress.
  • Performed landing page anlalysis and formulated strategies to increase conversion rates.
  • Optimized and significantly increased conversion rates for various eCommerce projects.
  • Optimize campaigns through better segmentation, workflows, and A/B testing to increase open rates and conversion rates.
  • Forecasted monthly lead counts, spend, and conversion rates.
  • Increased conversion rates 5% through enhancements to Ecommerce application.

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22. Pinterest

average Demand
Here's how Pinterest is used in Digital Marketing Specialist jobs:
  • Managed editorial calendars coordinating company s Facebook, Twitter, and Pinterest accounts, blog, and email marketing campaigns.
  • Engaged audience through social media such as Facebook, Twitter, LinkedIn, blogging, Google+ and Pinterest.
  • Improved Facebook, Pinterest, Twitter, LinkedIn, Google+ visibility for clients using Social media strategy.
  • Integrated cross-platform purchase availability of products for Facebook, Pinterest, and Google platforms.
  • Helped build and maintain over 4.6 million Pinterest followers.
  • Created unique and targeted posts for client social media accounts, including Facebook, LinkedIn, Twitter, Pinterest and Google+.
  • Aligned our social media strategy to increase activity on our Facebook, Twitter, YouTube, Pinterest and Instagram pages.
  • Manage social media program including Facebook, Pinterest, Twitter, LinkedIn, Instagram, Blog and YouTube.
  • Create and execute paid social media advertisements (Facebook, Twitter, Pinterest, and Instagram).
  • Maintained content creation for such social media channels as Facebook, Instagram, and Pinterest.
  • Managed the social communities and groups on Facebook, Google+ & Twitter, Pinterest 3.
  • Utilize Facebook, Instagram, Pinterest, and Twitter to promote brands and products.
  • Managed paid T.J.Maxx and Marshalls Pinterest campaigns.

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23. Online

average Demand
Here's how Online is used in Digital Marketing Specialist jobs:
  • Created presentations and proposals based on advertisers' target market by introducing research data for print and online advertising strategy recommendations.
  • Created strategic search engine marketing and social media direction to optimize online presence for maximum exposure and increased lead generation !
  • Manage social media campaigns and day-to-day activities including online advocacy, writing editorial, community-outreach efforts, promotions, etc.
  • Communicate and successfully implement internal online reputation management campaigns for executive leadership and nursing leadership via corporate-wide training and presentations.
  • Identified additional online marketing and platform opportunities such as 3rd party product migration and in- product messaging/transaction portal optimization.
  • Developed my academic thesis based on my project with Kettering University which focused on online marketing and e-commerce development.
  • Managed a team of designers and programmers during implementation and execution of various dynamic online solutions and campaigns.
  • Developed and successfully implemented online strategy, maintaining a high conversion rate of Lead-to-Prospect-to-Buyer.
  • Created online proposals and optimized existing campaigns to improve performance and client retention.
  • Launched an online promotional mechanism to survey customers preferences about cosmetics products.
  • Developed employee advocacy social media program to increase awareness and online traffic.
  • Increased online customer engagement by devising and engineering a web-based Loyalty Program.
  • Develop strategies and implement proactive processes for capturing customer online reviews.
  • Create, implement, and manage online customer-focused acquisition advertising campaigns.
  • Developed branded online content to attract foreign investors and local entrepreneurs !
  • Audited online channels to assess offer accuracy, attachment and competitiveness.
  • Create initial strategic online marketing plans for businesses and individuals.
  • Deliver professional and creative written communications for online media sites.
  • Developed strategic marketing and promotional strategy for online campaigns.
  • Developed and merged traditional marketing campaigns with online advertisements.

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24. CRM

average Demand
Here's how CRM is used in Digital Marketing Specialist jobs:
  • Updated and eliminated inaccurate data from our CRM system to help with company-wide organization.
  • Configured and deployed marketing automation solutions and integrated them with CRM system.
  • Integrated Microsoft Dynamics CRM platform into corporate website and communications initiatives.
  • Developed and executed online, mobile, CRM, social programs and features in order to market movie and television products.
  • Lead the implementation of a group wide CRM install for seven dealerships.
  • Implemented Sales CRM which has drastically improved response times and appointment rates
  • Managed more than 300 client accounts using CRM system Retention Manager.
  • Supported the Manager of CRM to shape CRM business strategy.
  • Researched and implementation of CRM system for Sales department.
  • Utilize CRM system to document sales efforts.
  • Worked with digital and analytics teams to align social media marketing and social CRM programs to marketing and business goals.
  • Engaged in intensive data entry procedures regarding accounts, notes, and traces via the Zoho CRM system.
  • Manage with online marketing platform to create engaging content that connects all information to Salesforce CRM.
  • Captured customer needs by utilizing Customer Relationship Management (CRM) tools such as Salesforce.
  • Served as a best practice consultant and hands-on expert with marketing automation and CRM systems.
  • Used multiple CRM and CMS systems including Wordpress and Act-On.
  • Utilized the Salesforce CRM system to track prospects.
  • Collaborated with Sales Operations to maximize the utilization of Salesforce CRM software within Marketing for reports and contact management.
  • Managed campaigns and improved workflow processes within Aprimo, and Onyx Laureate's primary CRM data management system.

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25. KPI

average Demand
Here's how KPI is used in Digital Marketing Specialist jobs:
  • Analyzed monthly and quarterly engagement and KPI reports using social media measurement tools to review effectiveness of campaigns and maximize efforts.
  • Report and analyze digital campaign results for Marketing stakeholders based on established KPIs.
  • Analyze data, measure performance against KPIs, and provide recommendations based on key findings and best practices.
  • Prepare client reporting and provide landing page recommendations to increase efficiencies and hit KPI goals.
  • Analyze and report monthly data related to site traffic, conversions, and KPIs.
  • Work directly with in-house media buyers to optimize campaigns according to client KPIs.
  • Manage multi-channel campaigns to deliver strategic objectives as well as report on KPI.
  • Analyzed and delivered customer insights derived from global site KPIs and testing strategies.
  • Developed reports and KPIs to optimize tracking process and uncover customer insights.
  • Defined KPIs to track business and assessed campaign successes and implications.

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26. Adobe Photoshop

average Demand
Here's how Adobe Photoshop is used in Digital Marketing Specialist jobs:
  • Designed double-parallel quad-fold brochure, business cards, and banners using Adobe Photoshop and Adobe Illustrator.
  • Created and distributed marketing materials using design software such as Adobe Photoshop and Illustrator.
  • Created web graphics and edited photos using Adobe Photoshop & Adobe Illustrator.
  • Create digital graphics using Adobe Photoshop CS3.
  • Create content for web using MS Office, Adobe Photoshop, Magento and Hubspot.
  • Developed new graphical banners and logos utilizing Adobe Photoshop to modernize website.

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27. Keyword Research

average Demand
Here's how Keyword Research is used in Digital Marketing Specialist jobs:
  • Conducted meticulous keyword research and competitor analysis using Keyword Planner and SEO tools.
  • Conduct keyword research discovery and analysis.
  • Optimized code of 500 web pages using SEO best practices, including keyword research, SEO copy writing, optimizing URLs.
  • Performed website analysis, keyword research and mapping, and assessed link building opportunities.
  • Implement SEO tactics by link building and keyword research to improve the website visibility.
  • Grow paid search marketing with extensive keyword research and expanding to all search engines.
  • Create process documents to train interns on topics like Keyword Research and Competitive Analysis.
  • Perform and use SEO and keyword research to improve or maintain organic search rankings.
  • Performed keyword research, competitive and market analysis, and technical SEO reviews.
  • Conducted extensive keyword research using Google Keyword Tool and Enterprise SEO Software.
  • Create web content and perform keyword research using programs like Google Trends.
  • Conducted keyword research and selection for pay-per-click campaigns and SEO projects.
  • Manage keyword research by using system and tools in place.
  • Perform in-depth keyword research for SEO and PPC campaigns.
  • Perform keyword research and to identify relevant keywords.
  • Performed thorough keyword research, competitive and market analysis, technical reviews, content audits, and inbound link analysis.
  • Worked with clients to establish monthly optimization goals by utilizing data gathered from keyword research and Google Analytics.
  • Manage Google and Bing AdWords accounts - keyword research, ad copy creation and testing and results tracking.
  • Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
  • Analyzed and developed keyword research and on-page optimization proposals for clients using Google Analytics and Google AdWords.

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28. Project Management

average Demand
Here's how Project Management is used in Digital Marketing Specialist jobs:
  • Demonstrated highly strategic project management for key client relationships, senior management, executives and vendors out-of-state and regionally.
  • Project Management: Overseeing implementation of various marketing projects in coordination with IT department locally and internationally.
  • Developed guidelines within business units to establish work flow and project management.
  • Project management: creating proposals, monitoring budgets, scheduling, and ongoing communication with clients, directors and team members.
  • Project management, development, and adding content and assets with assistance of creative, content owners, and stake holders.
  • Apply project management methodologies to understand the scope, requirements, and dependencies necessary to complete the work.
  • Created project management processes, reducing costs by 35% and increasing on time delivery by 80%.
  • Led data and content migration of website to a new content management system using Agile project management.
  • Act as liaison to the event management team and project management team for ongoing marketing and communications projects
  • Project Management - Coordinated and managed on-site video shoot with outside production partner and Milwaukee Brewers.
  • Project Management: Managed relationship between marketing, IT and multiple digital agencies.
  • Specialized in project management, community building, and event planning.
  • Provide leadership and project management during the development and implementation of marketing/advertising initiatives for Private Label.
  • Created project management templates to allow accurate understanding of project progress and deliverables.
  • Project Management Worked with central marketing team members and agencies in the physical production and execution of marketing campaigns.
  • Coordinate production workflows with project management and business partners to meet campaign deadlines.

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29. Press Releases

average Demand
Here's how Press Releases is used in Digital Marketing Specialist jobs:
  • Created content for and coordinate approval of press releases on events, news announcements, and other topics as assigned.
  • Designed and maintained social media presence of the two companies as well as the development and distribution of press releases.
  • Develop marketing copy for websites, blogs, press releases, and newsletters, optimizing when appropriate for SEO.
  • Write and edit content for e-Newsletters, social media, press releases, web banners and a WordPress blog.
  • Executed online marketing activities, press releases, blog postings, link building and directory submissions.
  • Write content for the website, blog material, social media postings and press releases.
  • Created optimized on-site and off-site content including blogs, press releases and articles.
  • Write and distribute press releases, news articles, and blog entries.
  • Updated website with press releases, fashion articles and inventory; Blogged.
  • Created three press releases with the help of co-workers.
  • Send out press releases to the media.
  • Assisted in writing press releases and newsletters.
  • Drafted various copywriting materials such as press releases, media alerts, pitches and requests for coverage for different events.

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30. Blog Posts

low Demand
Here's how Blog Posts is used in Digital Marketing Specialist jobs:
  • Write and proofread blog posts, manage social media, edit video for use in social media and corporate website.
  • Maintained social media presence and brand recognition through blog posts and display ad groups via multiple platforms.
  • Write articles and blog posts on a variety of topics directed at different audiences to drive traffic.
  • Manage 5+ graduate bloggers by editing all blog posts before publication.
  • Authored small business marketing blog posts featured on the Blanks/USA website.
  • Created marketing collateral and contents (blog posts) surrounding promotion events
  • Inserted Authentic Data and Quotes in In-depth Blog Posts.
  • Create content including website copy & blog posts.
  • Generated 30 blog posts in 5 months.

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31. Digital Strategy

low Demand
Here's how Digital Strategy is used in Digital Marketing Specialist jobs:
  • Conducted and analyzed tests to optimize digital strategy performance on a regular basis.
  • Developed digital strategy according to clients needs.
  • Develop digital strategy around company brand based on research in the Bison meat industry.
  • Developed a digital strategy to increase overall communication and business plan for the CEO an international consulting company.
  • Support digital strategy with weekly PowerPoint deck analyzing Social metrics and suggesting next steps to increase demand generation.
  • Developed a digital strategy and structure to build future marketing campaigns for successful member engagement.

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32. CSS

low Demand
Here's how CSS is used in Digital Marketing Specialist jobs:
  • Create and design CSS based web-pages.
  • Redesigned corporate intranet including creating CSS and design layout.
  • Research and develop site based on current CSS and web page hierarchy using Word Press and PHP.
  • Implemented Cascading Style sheets (CSS) for website presentation.
  • Used table-less CSS to construct site, and jQuery to facilitate interactive elements.

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33. Graphic Design

low Demand
Here's how Graphic Design is used in Digital Marketing Specialist jobs:
  • Mentor and supervise social media specialist and graphic designer
  • Worked daily with graphic designers, copywriters, customer analysts and directors to coordinate all aspects of digital marketing campaigns.
  • Lead, train, and manage web and graphic design contractors for day-to-day execution of content authoring and creative design.
  • Assisted the graphic designer with overflow of creating design assets for product launches and marketing campaigns.
  • Designed promotional materials, including graphic designs, PowerPoint presentations, and video ads for campaigns.
  • Assisted with graphic design utilizing Adobe Creative Cloud to create digital and print materials.
  • Worked with a team of graphic designers and outside vendors to create marketing collateral.
  • Assist with graphic design needs, having created countless promotional pieces.
  • Managed outside vendors for mailing list buys and graphic design needs.
  • Produced all creative briefs and worked with graphic designers on all assets
  • Collaborated with graphic designers on projects for clients.
  • Support graphic designer as needed.
  • Consulted with graphic designers to develop innovative infographics to convey high-value content with modern design.
  • Web Designer O.T.B Design - Cleveland, Ohio Self-employed web and graphic designer, and also audio production.

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34. Analytics

low Demand
Here's how Analytics is used in Digital Marketing Specialist jobs:
  • Interpret marketing initiatives Manage Social Media Communities Aide in formulating online media marketing plans Outline web analytics reports Organize events and promotions
  • Identified opportunity for customers to maximize efficient use of advertising budgets by utilizing analytics software to plan and execute marketing campaigns.
  • Analyzed keywords and Google Analytics, while conducting competitive analysis to identify improvements to increase visibility and rankings !
  • Executed and evaluated monthly/annual social media analytics reports using social media analytic tools, Sprout Social and Radian6.
  • Maintained a comprehensive database of all social media analytics and monitored social and traditional media for agency mentions.
  • Tracked campaign-related landing page conversions in Google Analytics and provided results and KPI-based analysis to senior management.
  • Operated in multiple areas of Residential HVAC Brand Marketing Division as Digital Marketing Analytics Specialist.
  • Utilize digital analytics to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Translate department goals into actionable and measurable digital marketing programs using analytics and reporting.
  • Developed and implemented program analytics, budgets, public relations initiatives and marketing programming.
  • Analyzed, monitored and reported on digital marketing efforts with Google Analytics and other software
  • Collaborated with analyst on media results to tweak efforts for maximum results using Google Analytics
  • Spearheaded web/online efforts associated with company events and recognition programs and provided analytics.
  • Develop search engine optimization plans for individual websites utilizing Google Analytics performance insights.
  • Evaluated artist impact and campaign effectiveness through analysis of digital /retail analytics.
  • Developed first global search marketing and web analytics program in company history.
  • Used Google analytics to analyze visibility and keywords effectiveness of websites.
  • Constructed data analytics dashboards in Adobe Site Catalyst to monitor performance.
  • Developed requirements and managed the implementation of new web analytics solution.
  • Provided analytics and reporting support to measure efficiency of marketing efforts.

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35. Market Research

low Demand
Here's how Market Research is used in Digital Marketing Specialist jobs:
  • Conducted market research to understand competition and identify possible threats and opportunities.
  • Conducted market research to rationalize category and segment opportunities.
  • Performed in depth market research on target audiences to pinpoint most effective marketing mediums and campaigns.
  • Perform market research and provide views on emerging technologies, marketing opportunities and strategic partnership.
  • Conduct market research for entry into new markets, and perform present customer analysis.
  • Performed market research and competitor analyses to better position ourselves in our market.
  • Perform market research and analysis for Real Estate Agents coming on board.
  • Perform keyword and market research for the industry.
  • Assisted with internal and external communication including market research, competitive analysis, and customer feedback.
  • Manage social marketing strategies, conduct market research, and monitor website metrics to foresee trends and keep tabs on traffic.
  • Created market research report; conducted market research to find answers about consumer requirement, habits and trends
  • Conduct market research & launch cause marketing corporates sponsorship program to enrich revenue stream.
  • Market research with Bay Area tech companies in adult day health care program.

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36. Yahoo

low Demand
Here's how Yahoo is used in Digital Marketing Specialist jobs:
  • Achieved top 10 organic listings for client s websites in Google, Yahoo and MSN for target keywords.
  • Search Engine Optimization- Position businesses on Google, Yahoo, and the MSN network.
  • Developed online marketing campaigns for Google ads words and Yahoo search engines.
  • Pay Per Click Services - Google Ad-words, Microsoft Bing / Yahoo Search Account setup and strategic campaign structuring.
  • Developed and optimized SEM keyword pay-per-click ad campaigns for more than 30 websites across Google, Yahoo and Bing.
  • Manage and evaluate search engine marketing initiatives across multiple search engines such as Google, Bing, and Yahoo.
  • Performed reputation management getting rid of bad reviews on Glassdoor, Google and Yahoo!
  • Helped maintain digital advertisements on search engines such as Google, Bing and Yahoo.
  • Work with Google and Bing/Yahoo search engines to launch new marketing campaigns.
  • Google maps, Google+, Yahoo, Bing, Yelp customer content.
  • Planned and executed all aspects of search engine advertising campaigns Used paid search systems, such as Google Adwords and Yahoo!
  • Execute and optimize paid and organic SEM campaigns using Google, Yahoo, Bing and Google analytics.
  • Created XML sitemaps, submitting them to Google and Bing Webmaster Tools, and Yahoo!
  • Monitor and optimize Google Adwords, as well as Bing/Yahoo SEM advertising campaigns.

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37. Business Owners

low Demand
Here's how Business Owners is used in Digital Marketing Specialist jobs:
  • Conducted leadership-training sessions to educate and empower fellow business owners.
  • Educated business owners on digital marketing.
  • Meet with business owners, CEO s, and Marketing Directors to plan the best marketing strategy for their vertical.
  • Target audiences included C-level medical, legal, IT professionals, and small business owners.
  • Created and developed various websites for a number of different clients and small business owners.
  • Developed team of independent business owners; support them to grow their business revenue.
  • Help provide solutions to business owners for challenges with their business listing.
  • Educate business owners how to improve search results on Google searches.
  • Helped business owners to display their business listing correctly to Google.
  • Created and delivered social media training to small business owners.
  • Helped small business owners track their financial data
  • Manage a book of 130-150 clients as a trusted marketing advisor for small business owners in a variety of industries.
  • Code call small to medium business owners with the goal of selling a digital marketing product.

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38. Content Development

low Demand
Here's how Content Development is used in Digital Marketing Specialist jobs:
  • Supported targeted promotions through content development and campaign tracking and reporting.
  • Managed the content development, updates and maintenance for 15 corporate websites.
  • Manage content development to meet digital media targets.
  • Skilled in content development and copywriting for web based platforms.
  • Implement brand marketing strategies through content development specifically tailored to both consumers and small business owners.
  • Facilitated website and blog design projects from conception to delivery of completed final product, overseeing content development and organization.

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39. New Clients

low Demand
Here's how New Clients is used in Digital Marketing Specialist jobs:
  • Launch digital campaigns, cater to existing clients and gain new clients on a daily basis for advertising.
  • Implement effective marketing strategies, in both print and web, to recruit new clients.
  • Prospected and secured new clients through business-to-business meetings and presentations (2011-2013).
  • Brainstorm and implement creative ways to effectively gain new clients.
  • Draft contracts and set up billing for new clients.
  • Closed business with 13 new clients during tenure.
  • Identified and established relationships with new clients.
  • Provide training, education for new clients.
  • Negotiated cost-effective terms with new clients.
  • Gained new clients from cold calling realtors, brokers, agents and industry related businesses.

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40. CTR

low Demand
Here's how CTR is used in Digital Marketing Specialist jobs:
  • Increase traffic towards the Girl Scout online shop and land store utilizing electronic advertising and newsletters.
  • Bid strategically to continuously increase Click-through-Rate (CTR) and decrease cost per acquisition.
  • Solidified the SOL REPUBLIC brand as a staple in the electronic music market.
  • Led digital marketing for the Consumer Electronics division within the Brand Marketing team
  • Handle all aspects of social media and assist with electronic advertising.
  • Designed and refined HTML email templates to increase CTR.
  • Assisted clients with questions and issues regarding electric accounts.
  • Analyze CTR and CPC of foreign language ads.
  • Performed research for electronic bill pay.
  • Top performance: increase of CTR from 1.4% to 8.2% after 4 monthly campaigns.
  • Increased PPC impressions 307%, clicks 1,300% and CTR 243% by optimizing PPC accounts and introducing remarketing efforts.
  • Launched multiple SEM campaigns, each resulting in above average CTR s while managing CPC s desired by clients...
  • Compiled customer data using Analytics, creating a jump in YouTube CTR by 1.5%.
  • Streamlined the web site management and electronic marketing processes.
  • Optimized adwords for higher CTR and offline conversions.

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41. Content Strategy

low Demand
Here's how Content Strategy is used in Digital Marketing Specialist jobs:
  • Work directly with business units to drive and maintain editorial calendar used to implement content strategy across global web initiatives.
  • Developed two year content strategy and focused on marketing in eleven channels spending zero in advertising.
  • Incorporate integrated marketing experience to enrich content strategy across websites.
  • Manage and supervise freelancers and contractors for content strategy
  • Lead content strategy and creative development for responsive websites and migration to new CMS.
  • Developed content strategy based on brokerage business objectives and agent or client needs.
  • Managed all social media accounts, marketing copy and content strategy.
  • Integrate content strategy across all digital channels for seamless user experience.
  • Advised on content on-site and off-site content strategy.

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42. Digital Content

low Demand
Here's how Digital Content is used in Digital Marketing Specialist jobs:
  • Worked closely with the chief marketing officer to develop innovative digital content strategies.
  • Coordinate with digital agency to develop, edit, and proof digital content for social media channels and Google.
  • Optimize all digital content for SEO to improve organic search results, work with paid search.
  • Produce and update digital content to ensure on-site information is accurate and current.
  • Managed, maintained, and distributed digital content library of 600+ videos.
  • Drive desktop and mobile website enhancement projects and manage digital content.
  • Worked closely with internal and external designers to project manage the development of dynamic digital content, including videos and infographics.
  • Design digital media campaigns aligned with business goals as well as coordinate the creation of digital content (e.g.
  • Write and implement press releases, media pitches, influencer lists, and client research Event coordination Digital content such as blogs

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43. Data Analysis

low Demand
Here's how Data Analysis is used in Digital Marketing Specialist jobs:
  • Demonstrated ability to improve website performance through complex detailed data analysis and implementation of on-site and off-site optimization techniques.
  • Provided data analysis of performance reports based on key metrics to drive marketing strategies and support decision-making.
  • Demonstrated program results and proposed tactical recommendations to clients, increasing ROI through monthly program data analysis.
  • Generated B2B ideas for e-mail marketing and e-commerce campaigns through data analysis increasing online sales by 40%.
  • Provide reporting & data analysis, identify opportunities and measure the progress of web-marketing efforts.
  • Provided social media data analysis on a weekly basis.
  • Managed data analysis, management and SEO.
  • Create performance dashboards for data analysis and report KPIs to stakeholders.

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44. B2C

low Demand
Here's how B2C is used in Digital Marketing Specialist jobs:
  • Combined targeted guest blogging and link building campaigns, acquiring traffic for B2B and B2C service and e-commerce websites.
  • Experience in multiple industries including B2B and B2C encompassing; lead generation and various niche markets.
  • Oversee social media branding and communication activities for three B2C brands.
  • Researched, wrote, and edited blog posts for top B2B and B2C tech brands.
  • Specialized in inbound marketing, SEO strategy, market research, and B2B/B2C SALES COPY social media engagement.
  • Developed and executed brand awareness plans for major client B2C accounts, including leading couture retailer Stuart Weitzman.
  • Web Analytics - analyzing and preparing reports that provide insight for B2B and B2C marketing strategies.
  • Design and Implementation of B2B and B2C Sales Campaigns through Email and Social Media Platforms.

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45. Powerpoint

low Demand
Here's how Powerpoint is used in Digital Marketing Specialist jobs:
  • Developed sales and marketing collateral including but not limited to PowerPoint presentations and sales slides.
  • Design and produce web and printed marketing materials, graphics creation, PowerPoint, PDF and file management/maintenance.
  • Create PowerPoint results decks after programs have ended.
  • Utilize Excel, PowerPoint, and Word.
  • Have developed 'How To' viewlets using PowerPoint and Quicktime.
  • Developed client engaging presentations via Microsoft PowerPoint presenting favorable results and researched growth opportunities for bi-weekly meetings.

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46. Reputation Management

low Demand
Here's how Reputation Management is used in Digital Marketing Specialist jobs:
  • Perform reputation management, marketing strategy, and web development.
  • Monitored online brand reputation and performed reputation management as needed.
  • Create and manage website and social media content for all four dealership locations, and reputation management.
  • Developed and executed reputation management and marketing strategies for plastic surgeons (2011-2013).
  • Utilized reputation management to drive negative search results from top 10.
  • Talented marketer focusing web design, search engine optimization, social media marketing, mobile marketing and reputation management.

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47. Hootsuite

low Demand
Here's how Hootsuite is used in Digital Marketing Specialist jobs:
  • Managed and directed social media editorial calendar and postings utilizing apps such as HootSuite.
  • Managed all social media platforms for both manufacturers utilizing Hootsuite.
  • Created, monitored and managed social media content for GGP properties on a daily basis using Hootsuite and Adobe Creative Cloud.
  • Managed special promotions, daily posts and responded to messages on social media pages through Hootsuite.
  • Managed the Wheels Bus social media pages efficiently with Hootsuite.
  • Coordinated social media marketing campaigns through Act-On and Hootsuite.
  • Designed, built and managed the brand s social media presence (Hootsuite) 2.
  • Monitored organization reputation using Hootsuite, Mention, Google Alerts, and Nuvi.
  • Post via Hootsuite Update and verify information in contact database.
  • Utilized Hootsuite, in preplanned content for social media channels
  • Experienced in Constant Contact, MailChimp, Google Analytics, Hootsuite, Zoho, and Microsoft Office.
  • Plan, conceptualize, design & automation w/Constant Contact, Hootsuite, Rignite & Hubspot.
  • Google Adwords, Hootsuite and Yext certified.

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48. User Interface

low Demand
Here's how User Interface is used in Digital Marketing Specialist jobs:
  • Improved user interface with 18% increase in satisfaction.
  • Create graphics for web site development, application user interfaces, web and print advertising.
  • Improved product efficiency by performing user interface testing to ensure that the product met gathered business requirements.
  • Collaborate with software engineering team on user interface design projects.
  • Enhanced UI (user interface) to reduce vendor data calls, saving the company millions in annual operating costs.
  • Collaborated with appropriate teams to drive user interface enhancements that consisted of page flow, design, and content.

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49. Campaign Performance

low Demand
Here's how Campaign Performance is used in Digital Marketing Specialist jobs:
  • Lead the monitoring and reporting of campaign performance to proactively communicate any issues and develop actionable recommendations to maximize campaign success.
  • Developed marketing plans, and analyzed campaign performance.
  • Propose solutions to improve organic, and campaign performance, and identify risk and opportunity.
  • Evaluate audience trends and campaign performance to provide digestible analysis for various groups.
  • Build targeting strategies and audience segments to optimize campaign performance across channels.
  • Create weekly reports with data on clients advertising campaign performance.
  • Track, report and analyze campaign performance.
  • Determined customer metrics and KPIs on campaign performances to help stakeholders optimize organic conversions/leads.
  • Developed qualitative and quantitative dashboard analytics to measure campaign performance.
  • Develop update and analyze dashboards to report on campaign performance (Google Analytics, FB Insights, third party applications).
  • Build digital contesting campaigns, analyze digital campaign performances, identify greatest opportunities, and make sound decisions and solve problems.
  • Identify and report KPIs and campaign performance.
  • Report monthly on campaign performance.

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50. Trade Shows

low Demand
Here's how Trade Shows is used in Digital Marketing Specialist jobs:
  • Directed all social media platforms and advertising, promoted trade shows and events, publicized sales, and co-marketed with retailers.
  • Attended expos and trade shows, and learned a lot about the car business through all types of digital marketing.
  • Ensured proper delivery of materials, staffing, and show setup/tear down at all events and trade shows.
  • Plan, organize, create displays, booths and attend national, industry specific, trade shows.
  • Participated in trade shows, exhibits, and product demonstrations to communicate company image.
  • Put together emails to advertise current inventory and upcoming trade shows.
  • Facilitated trade shows to promote the vapor steam cleaning business.
  • Attend Trade shows and purchase trade show marketing materials.
  • Booked, organized, and exhibited at trade shows.
  • Created marketing materials for trade shows.
  • Trade Shows and Event Planning: Responsible for scheduling and coordinating all meetings, networking events and webinars.
  • Managed special events for HiteJinro including launch parties, sponsorships, movie premieres, and trade shows.
  • Created, organized and assisted to trade shows and expos in Las Vegas and Chicago.
  • Managed social media channels Copywriting Coordinated events Trade shows CES, and Outdoor Retailer Product Photography Created Marketing Collateral Travel arrangements

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20 Most Common Skill for a Digital Marketing Specialist

Company Website21.2%
Online Presence13.5%
Email10%
Facebook6.9%
Search Engine Optimization6.3%
Web Content5.8%
Google Analytics5.8%
Twitter4.7%

Typical Skill-Sets Required For A Digital Marketing Specialist

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
17%
17%
2
2
Online Presence
Online Presence
10.8%
10.8%
3
3
Email
Email
8%
8%
4
4
Facebook
Facebook
5.5%
5.5%
5
5
Search Engine Optimization
Search Engine Optimization
5%
5%
6
6
Web Content
Web Content
4.7%
4.7%
7
7
Google Analytics
Google Analytics
4.6%
4.6%
8
8
Twitter
Twitter
3.7%
3.7%
9
9
PPC
PPC
2.4%
2.4%
10
10
SEM
SEM
2.1%
2.1%
11
11
SEO
SEO
2.1%
2.1%
12
12
ROI
ROI
2%
2%
13
13
Customer Service
Customer Service
1.8%
1.8%
14
14
Html
Html
1.8%
1.8%
15
15
Link Building
Link Building
1.7%
1.7%
16
16
Instagram
Instagram
1.5%
1.5%
17
17
Youtube
Youtube
1.5%
1.5%
18
18
Web Traffic
Web Traffic
1.4%
1.4%
19
19
A/B
A/B
1.3%
1.3%
20
20
Internet
Internet
1.2%
1.2%
21
21
Conversion Rates
Conversion Rates
1.1%
1.1%
22
22
Pinterest
Pinterest
1.1%
1.1%
23
23
Online
Online
1.1%
1.1%
24
24
CRM
CRM
1%
1%
25
25
KPI
KPI
1%
1%
26
26
Adobe Photoshop
Adobe Photoshop
1%
1%
27
27
Keyword Research
Keyword Research
1%
1%
28
28
Project Management
Project Management
1%
1%
29
29
Press Releases
Press Releases
0.9%
0.9%
30
30
Blog Posts
Blog Posts
0.8%
0.8%
31
31
Digital Strategy
Digital Strategy
0.7%
0.7%
32
32
CSS
CSS
0.7%
0.7%
33
33
Graphic Design
Graphic Design
0.6%
0.6%
34
34
Analytics
Analytics
0.6%
0.6%
35
35
Market Research
Market Research
0.6%
0.6%
36
36
Yahoo
Yahoo
0.6%
0.6%
37
37
Business Owners
Business Owners
0.5%
0.5%
38
38
Content Development
Content Development
0.5%
0.5%
39
39
New Clients
New Clients
0.5%
0.5%
40
40
CTR
CTR
0.5%
0.5%
41
41
Content Strategy
Content Strategy
0.5%
0.5%
42
42
Digital Content
Digital Content
0.5%
0.5%
43
43
Data Analysis
Data Analysis
0.5%
0.5%
44
44
B2C
B2C
0.4%
0.4%
45
45
Powerpoint
Powerpoint
0.4%
0.4%
46
46
Reputation Management
Reputation Management
0.4%
0.4%
47
47
Hootsuite
Hootsuite
0.4%
0.4%
48
48
User Interface
User Interface
0.4%
0.4%
49
49
Campaign Performance
Campaign Performance
0.4%
0.4%
50
50
Trade Shows
Trade Shows
0.4%
0.4%

26,481 Digital Marketing Specialist Jobs

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