A digital marketing specialist is a professional who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

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Digital Marketing Specialist Responsibilities

Here are examples of responsibilities from real digital marketing specialist resumes representing typical tasks they are likely to perform in their roles.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
  • Design, write, and code responsive emails in HTML & CSS, improving readability and user engagement.
  • Assist team members in solving complex issues with SEO, CSS, and site structure issues.
  • Write & deploy email newsletters through MailChimp.
  • Generate and analyze all email lists through Salesforce.
  • Increase their social twitter followers and e-mail community.
  • Redesign corporate intranet including creating CSS and design layout.
  • Organize and manipulate data from all media vendors by using SQL.
  • Leverage tactical planning for integration of social media campaigns in a variety of client projects.
  • Provide custom PHP scripts for form creation including email forms and basic data capture forms.

Digital Marketing Specialist Job Description

Perhaps the hardest question to answer when deciding on a career as a digital marketing specialist is "should I become a digital marketing specialist?" You might find this info to be helpful. When compared to other jobs, digital marketing specialist careers are projected to have a growth rate described as "much faster than average" at 20% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a digital marketing specialist by 2028 is 139,200.

On average, the digital marketing specialist annual salary is $60,359 per year, which translates to $29.02 an hour. Generally speaking, digital marketing specialists earn anywhere from $44,000 to $81,000 a year, which means that the top-earning digital marketing specialists make $32,000 more than the ones at the lower end of the spectrum.

Once you've become a digital marketing specialist, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a marketing internship, marketing manager, head of marketing, and marketing consultant.

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Digital Marketing Specialist Skills and Personality Traits

We calculated that 23% of Digital Marketing Specialists are proficient in Digital Marketing, Marketing Campaigns, and Email Marketing. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Digital Marketing Specialists that have these skills listed on their resume here:

  • Digital Marketing, 23%

    Present company services including search engine optimization, online reputation management, website management and digital marketing to potential clients.

  • Marketing Campaigns, 6%

    Developed and oversaw implementation and launch of scheduled marketing campaigns with calculated sales goals and established key performance indicators.

  • Email Marketing, 5%

    Provide strategic support to Marketing Managers regarding best practices in email marketing and lead generation tactics.

  • Google Analytics, 4%

    Analyzed keywords and Google Analytics, while conducting competitive analysis to identify improvements to increase visibility and rankings !

  • B Testing, 4%

    Conducted A/B testing and administered over five thousand surveys to evaluate end-user experiences and identifying areas for improvement.

  • Lead Generation, 3%

    Provided proposal for display advertising, landing page and email synchronizing increasing quality and quantity of lead generation and department satisfaction.

Choose From 10+ Customizable Digital Marketing Specialist Resume templates

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Digital Marketing Specialist Resume

Most digital marketing specialists list "digital marketing," "marketing campaigns," and "email marketing" as skills on their resumes. We go into more details on the most important digital marketing specialist responsibilities here:

  • Detail oriented can be considered to be the most important personality trait for a digital marketing specialist to have. According to a digital marketing specialist resume, "market research analysts must be detail oriented because they often do precise data analysis." Digital marketing specialists are able to use detail oriented in the following example we gathered from a resume: "develop clear, detailed & actionable seo and ppc reports that can be presented to internal clients/stakeholders. "
  • Another trait important for fulfilling digital marketing specialist duties is analytical skills. According to a digital marketing specialist resume, "market research analysts must be able to understand large amounts of data and information." Here's an example of how digital marketing specialists are able to utilize analytical skills: "reviewed analytical data regarding open rates, bounce rates, unsubscribes, subject line variations and ab testing. "
  • Communication skills is also an important skill for digital marketing specialists to have. This example of how digital marketing specialists use this skill comes from a digital marketing specialist resume, "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "create and manage halo marketing communications, website, user experience, e-commerce & social media. "
  • See the full list of digital marketing specialist skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a digital marketing specialist. We found that 76.4% of digital marketing specialists have graduated with a bachelor's degree and 10.1% of people in this position have earned their master's degrees. While most digital marketing specialists have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine digital marketing specialists were not college graduates.

    Those digital marketing specialists who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for digital marketing specialists include communication degrees or public relations degrees.

    When you're ready to become a digital marketing specialist, you might wonder which companies hire digital marketing specialists. According to our research through digital marketing specialist resumes, digital marketing specialists are mostly hired by Cornerstone OnDemand, Oracle, and TTEC. Now is a good time to apply as Cornerstone OnDemand has 97 digital marketing specialists job openings, and there are 48 at Oracle and 43 at TTEC.

    Since salary is important to some digital marketing specialists, it's good to note that they are figured to earn the highest salaries at Meta, Microsoft, and Google. If you were to take a closer look at Meta, you'd find that the average digital marketing specialist salary is $126,048. Then at Microsoft, digital marketing specialists receive an average salary of $123,913, while the salary at Google is $115,461.

    View more details on digital marketing specialist salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Weber Shandwick, Google, and iProspect. These three companies have hired a significant number of digital marketing specialists from these institutions.

    For the most part, digital marketing specialists make their living in the media and professional industries. Digital marketing specialists tend to make the most in the finance industry with an average salary of $70,504. The digital marketing specialist annual salary in the technology and manufacturing industries generally make $67,895 and $64,941 respectively. Additionally, digital marketing specialists who work in the finance industry make 31.2% more than digital marketing specialists in the professional Industry.

    The three companies that hire the most prestigious digital marketing specialists are:

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    What Marketing Internships Do

    Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

    We looked at the average digital marketing specialist annual salary and compared it with the average of a marketing internship. Generally speaking, marketing interns receive $30,099 lower pay than digital marketing specialists per year.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both digital marketing specialists and marketing interns positions are skilled in digital marketing, marketing campaigns, and google analytics.

    There are some key differences in responsibilities as well. For example, a digital marketing specialist responsibilities require skills like "email marketing," "lead generation," "user experience," and "wordpress." Meanwhile a typical marketing internship has skills in areas such as "facebook," "linkedin," "event planning," and "salesforce." This difference in skills reveals how truly different these two careers really are.

    Marketing interns tend to make the most money in the technology industry by averaging a salary of $33,333. In contrast, digital marketing specialists make the biggest average salary of $70,504 in the finance industry.

    The education levels that marketing interns earn is a bit different than that of digital marketing specialists. In particular, marketing interns are 4.1% less likely to graduate with a Master's Degree than a digital marketing specialist. Additionally, they're 0.0% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Marketing Manager?

    Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

    Now we're going to look at the marketing manager profession. On average, marketing managers earn a $44,191 higher salary than digital marketing specialists a year.

    Not everything about these jobs is different. Take their skills, for example. Digital marketing specialists and marketing managers both include similar skills like "digital marketing," "marketing campaigns," and "email marketing" on their resumes.

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, digital marketing specialist responsibilities are more likely to require skills like "user experience," "wordpress," "web analytics," and "a/b." Meanwhile, a marketing manager might be skilled in areas such as "facebook," "strong project management," "business development," and "strategic partnerships." These differences highlight just how different the day-to-day in each role looks.

    Marketing managers may earn a higher salary than digital marketing specialists, but marketing managers earn the most pay in the technology industry with an average salary of $115,553. On the other side of things, digital marketing specialists receive higher paychecks in the finance industry where they earn an average of $70,504.

    On the topic of education, marketing managers earn similar levels of education than digital marketing specialists. In general, they're 2.7% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.

    How a Head Of Marketing Compares

    The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

    The third profession we take a look at is head of marketing. On an average scale, these workers bring in higher salaries than digital marketing specialists. In fact, they make a $77,470 higher salary per year.

    By looking over several digital marketing specialists and heads of marketing resumes, we found that both roles utilize similar skills, such as "digital marketing," "marketing campaigns," and "email marketing." But beyond that the careers look very different.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from digital marketing specialist resumes include skills like "user experience," "web analytics," "a/b," and "html," whereas a head of marketing might be skilled in "kpis," "strategic thinking," "facebook," and "business objectives. "

    Additionally, heads of marketing earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $134,857. Additionally, digital marketing specialists earn an average salary of $70,504 in the finance industry.

    Heads of marketing typically study at higher levels compared with digital marketing specialists. For example, they're 9.9% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.

    Description Of a Marketing Consultant

    A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

    Now, we'll look at marketing consultants, who generally average a higher pay when compared to digital marketing specialists annual salary. In fact, the difference is about $10,234 per year.

    While their salaries may vary, digital marketing specialists and marketing consultants both use similar skills to perform their jobs. Resumes from both professions include skills like "digital marketing," "marketing campaigns," and "google analytics. "

    While some skills are shared by these professions, there are some differences to note. "email marketing," "lead generation," "user experience," and "wordpress" are skills that have shown up on digital marketing specialists resumes. Additionally, marketing consultant uses skills like salesforce, facebook, business development, and real estate on their resumes.

    Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for marketing consultants with an average of $93,209. While the highest digital marketing specialist annual salary comes from the finance industry.

    Marketing consultants reach similar levels of education when compared to digital marketing specialists. The difference is that they're 3.0% more likely to earn a Master's Degree more, and 0.3% more likely to graduate with a Doctoral Degree.

    What a Digital Marketing Specialist Does FAQs

    What Skills Does A Digital Marketing Specialist Need?

    The skills that a digital marketing specialist needs hinge on good communication, finding new customers online, and stimulating the existing customer base. Digital marketing means promoting products, brands, and services to the right target audience.

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