What Does a Digital Marketing Specialist Do?

We looked at the average digital marketing specialist annual salary and compared it with the average of a marketing internship. Generally speaking, marketing interns receive $30,099 lower pay than digital marketing specialists per year.

While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both digital marketing specialists and marketing interns positions are skilled in digital marketing, marketing campaigns, and google analytics.

There are some key differences in responsibilities as well. For example, a digital marketing specialist responsibilities require skills like "email marketing," "lead generation," "user experience," and "wordpress." Meanwhile a typical marketing internship has skills in areas such as "facebook," "linkedin," "event planning," and "salesforce." This difference in skills reveals how truly different these two careers really are.

Marketing interns tend to make the most money in the technology industry by averaging a salary of $33,333. In contrast, digital marketing specialists make the biggest average salary of $70,504 in the finance industry.

The education levels that marketing interns earn is a bit different than that of digital marketing specialists. In particular, marketing interns are 4.1% less likely to graduate with a Master's Degree than a digital marketing specialist. Additionally, they're 0.0% more likely to earn a Doctoral Degree.

Now we're going to look at the marketing manager profession. On average, marketing managers earn a $44,191 higher salary than digital marketing specialists a year.

Not everything about these jobs is different. Take their skills, for example. Digital marketing specialists and marketing managers both include similar skills like "digital marketing," "marketing campaigns," and "email marketing" on their resumes.

In addition to the difference in salary, there are some other key differences that are worth noting. For example, digital marketing specialist responsibilities are more likely to require skills like "user experience," "wordpress," "web analytics," and "a/b." Meanwhile, a marketing manager might be skilled in areas such as "facebook," "strong project management," "business development," and "strategic partnerships." These differences highlight just how different the day-to-day in each role looks.

Marketing managers may earn a higher salary than digital marketing specialists, but marketing managers earn the most pay in the technology industry with an average salary of $115,553. On the other side of things, digital marketing specialists receive higher paychecks in the finance industry where they earn an average of $70,504.

On the topic of education, marketing managers earn similar levels of education than digital marketing specialists. In general, they're 2.7% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.

The third profession we take a look at is head of marketing. On an average scale, these workers bring in higher salaries than digital marketing specialists. In fact, they make a $77,470 higher salary per year.

By looking over several digital marketing specialists and heads of marketing resumes, we found that both roles utilize similar skills, such as "digital marketing," "marketing campaigns," and "email marketing." But beyond that the careers look very different.

Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from digital marketing specialist resumes include skills like "user experience," "web analytics," "a/b," and "html," whereas a head of marketing might be skilled in "kpis," "strategic thinking," "facebook," and "business objectives. "

Additionally, heads of marketing earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $134,857. Additionally, digital marketing specialists earn an average salary of $70,504 in the finance industry.

Heads of marketing typically study at higher levels compared with digital marketing specialists. For example, they're 9.9% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.

Now, we'll look at marketing consultants, who generally average a higher pay when compared to digital marketing specialists annual salary. In fact, the difference is about $10,234 per year.

While their salaries may vary, digital marketing specialists and marketing consultants both use similar skills to perform their jobs. Resumes from both professions include skills like "digital marketing," "marketing campaigns," and "google analytics. "

While some skills are shared by these professions, there are some differences to note. "email marketing," "lead generation," "user experience," and "wordpress" are skills that have shown up on digital marketing specialists resumes. Additionally, marketing consultant uses skills like salesforce, facebook, business development, and real estate on their resumes.

Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for marketing consultants with an average of $93,209. While the highest digital marketing specialist annual salary comes from the finance industry.

Marketing consultants reach similar levels of education when compared to digital marketing specialists. The difference is that they're 3.0% more likely to earn a Master's Degree more, and 0.3% more likely to graduate with a Doctoral Degree.