Most digital marketing specialists list "digital marketing," "marketing campaigns," and "email marketing" as skills on their resumes. We go into more details on the most important digital marketing specialist responsibilities here:
See the full list of digital marketing specialist skills.
After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a digital marketing specialist. We found that 76.4% of digital marketing specialists have graduated with a bachelor's degree and 10.1% of people in this position have earned their master's degrees. While most digital marketing specialists have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine digital marketing specialists were not college graduates.
Those digital marketing specialists who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for digital marketing specialists include communication degrees or public relations degrees.
When you're ready to become a digital marketing specialist, you might wonder which companies hire digital marketing specialists. According to our research through digital marketing specialist resumes, digital marketing specialists are mostly hired by Cornerstone OnDemand, Oracle, and TTEC. Now is a good time to apply as Cornerstone OnDemand has 97 digital marketing specialists job openings, and there are 48 at Oracle and 43 at TTEC.
Since salary is important to some digital marketing specialists, it's good to note that they are figured to earn the highest salaries at Meta, Microsoft, and Google. If you were to take a closer look at Meta, you'd find that the average digital marketing specialist salary is $126,048. Then at Microsoft, digital marketing specialists receive an average salary of $123,913, while the salary at Google is $115,461.
View more details on digital marketing specialist salaries across the United States.
If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Weber Shandwick, Google, and iProspect. These three companies have hired a significant number of digital marketing specialists from these institutions.
For the most part, digital marketing specialists make their living in the media and professional industries. Digital marketing specialists tend to make the most in the finance industry with an average salary of $70,504. The digital marketing specialist annual salary in the technology and manufacturing industries generally make $67,895 and $64,941 respectively. Additionally, digital marketing specialists who work in the finance industry make 31.2% more than digital marketing specialists in the professional Industry.