Most digital marketing specialists list "analytics," "web content," and "email campaigns" as skills on their resumes. We go into more details on the most important digital marketing specialist responsibilities here:
After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a digital marketing specialist. We found that 76.4% of digital marketing specialists have graduated with a bachelor's degree and 10.1% of people in this position have earned their master's degrees. While most digital marketing specialists have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine digital marketing specialists were not college graduates.
Those digital marketing specialists who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for digital marketing specialists include communication degrees or public relations degrees.
When you're ready to become a digital marketing specialist, you might wonder which companies hire digital marketing specialists. According to our research through digital marketing specialist resumes, digital marketing specialists are mostly hired by Huron Consulting Group, Robert Half International, and Wolters Kluwer. Now is a good time to apply as Huron Consulting Group has 27 digital marketing specialists job openings, and there are 26 at Robert Half International and 25 at Wolters Kluwer.
Since salary is important to some digital marketing specialists, it's good to note that they are figured to earn the highest salaries at Gartner, Capital One, and McKinsey & Company. If you were to take a closer look at Gartner, you'd find that the average digital marketing specialist salary is $88,589. Then at Capital One, digital marketing specialists receive an average salary of $87,585, while the salary at McKinsey & Company is $85,097.
If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Sony Corporation of America, American Express, and Weber Shandwick. These three companies have hired a significant number of digital marketing specialists from these institutions.
For the most part, digital marketing specialists make their living in the technology and retail industries. Digital marketing specialists tend to make the most in the technology industry with an average salary of $68,834. The digital marketing specialist annual salary in the manufacturing and health care industries generally make $66,353 and $65,436 respectively. Additionally, digital marketing specialists who work in the technology industry make 23.6% more than digital marketing specialists in the hospitality Industry.