What Does A Digital Marketing Specialist Do?

A digital marketing specialist is a professional who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Here are examples of responsibilities from real digital marketing specialist resumes representing typical tasks they are likely to perform in their roles.

  • Manage lead flows via HubSpot and Salesforce.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Manage eCommerce social media campaigns, as well as product-focused email marketing campaigns to increase brand awareness and stimulate company growth.
  • Manage and analyze e-commerce data.
  • Create and monitor ads' performance on Facebook and Instagram.
  • Work to increase internet visibility through social networking sites including; facebook.com, myspace.com, and twitter.
  • Design, write, and code responsive emails in HTML & CSS, improving readability and user engagement.
  • Demonstrate program results and propose tactical recommendations to clients, increasing ROI through monthly program data analysis.
Digital Marketing Specialist Traits
Detail oriented involves being extremely mindful and observant of all details.
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.

Digital Marketing Specialist Overview

Perhaps the hardest question to answer when deciding on a career as a digital marketing specialist is "should I become a digital marketing specialist?" You might find this info to be helpful. When compared to other jobs, digital marketing specialist careers are projected to have a growth rate described as "much faster than average" at 20% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a digital marketing specialist by 2028 is 139,200.

On average, the digital marketing specialist annual salary is $55,698 per year, which translates to $26.78 an hour. Generally speaking, digital marketing specialists earn anywhere from $40,000 to $77,000 a year, which means that the top-earning digital marketing specialists make $37,000 more than the ones at the lower end of the spectrum.

Once you've become a digital marketing specialist, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a marketing internship, marketing manager, head of marketing, and marketing consultant.

Digital Marketing Specialist Jobs You Might Like

Digital Marketing Specialist Skills and Personality Traits

We calculated that 12% of Digital Marketing Specialists are proficient in Analytics, Web Content, and Email Campaigns. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Digital Marketing Specialists that have these skills listed on their resume here:

  • Analytics, 12%

    Interpret marketing initiatives Manage Social Media Communities Aide in formulating online media marketing plans Outline web analytics reports Organize events and promotions

  • Web Content, 8%

    Documented content management system procedures and led Transcend micro-site redevelopment for global Brooks subsidiaries and partners.

  • Email Campaigns, 7%

    Conceptualized and designed email campaigns, targeting consumers and tracking results.

  • Content Marketing, 5%

    Key responsibilities included: - Creation and strategic placement of keyword-rich articles for content marketing initiatives.

  • User Interface, 5%

    Collaborate with software engineering team on user interface design projects.

  • CRM, 5%

    Updated and eliminated inaccurate data from our CRM system to help with company-wide organization.

Most digital marketing specialists list "analytics," "web content," and "email campaigns" as skills on their resumes. We go into more details on the most important digital marketing specialist responsibilities here:

  • Detail oriented can be considered to be the most important personality trait for a digital marketing specialist to have. According to a digital marketing specialist resume, "market research analysts must be detail oriented because they often do precise data analysis." Digital marketing specialists are able to use detail oriented in the following example we gathered from a resume: "provide assistance and detailed instructions to help customers login to their online accounts, regardless of their online knowledge. "
  • Another trait important for fulfilling digital marketing specialist duties is analytical skills. According to a digital marketing specialist resume, "market research analysts must be able to understand large amounts of data and information." Here's an example of how digital marketing specialists are able to utilize analytical skills: "created presentations and proposals based on advertisers' target market by introducing research data for print and online advertising strategy recommendations. "
  • Communication skills is also an important skill for digital marketing specialists to have. This example of how digital marketing specialists use this skill comes from a digital marketing specialist resume, "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "focused on developing concepts and copy for digital and online communications. "
  • See the full list of digital marketing specialist skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a digital marketing specialist. We found that 76.4% of digital marketing specialists have graduated with a bachelor's degree and 10.1% of people in this position have earned their master's degrees. While most digital marketing specialists have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine digital marketing specialists were not college graduates.

    Those digital marketing specialists who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for digital marketing specialists include communication degrees or public relations degrees.

    When you're ready to become a digital marketing specialist, you might wonder which companies hire digital marketing specialists. According to our research through digital marketing specialist resumes, digital marketing specialists are mostly hired by Huron Consulting Group, Robert Half International, and Wolters Kluwer. Now is a good time to apply as Huron Consulting Group has 27 digital marketing specialists job openings, and there are 26 at Robert Half International and 25 at Wolters Kluwer.

    Since salary is important to some digital marketing specialists, it's good to note that they are figured to earn the highest salaries at Gartner, Capital One, and McKinsey & Company. If you were to take a closer look at Gartner, you'd find that the average digital marketing specialist salary is $88,589. Then at Capital One, digital marketing specialists receive an average salary of $87,585, while the salary at McKinsey & Company is $85,097.

    View more details on digital marketing specialist salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Sony Corporation of America, American Express, and Weber Shandwick. These three companies have hired a significant number of digital marketing specialists from these institutions.

    For the most part, digital marketing specialists make their living in the technology and retail industries. Digital marketing specialists tend to make the most in the technology industry with an average salary of $68,834. The digital marketing specialist annual salary in the manufacturing and health care industries generally make $66,353 and $65,436 respectively. Additionally, digital marketing specialists who work in the technology industry make 23.6% more than digital marketing specialists in the hospitality Industry.

    The three companies that hire the most prestigious digital marketing specialists are:

      What Marketing Internships Do

      Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

      We looked at the average digital marketing specialist annual salary and compared it with the average of a marketing internship. Generally speaking, marketing interns receive $25,954 lower pay than digital marketing specialists per year.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both digital marketing specialists and marketing interns positions are skilled in analytics, web content, and email campaigns.

      There are some key differences in responsibilities as well. For example, a digital marketing specialist responsibilities require skills like "user interface," "crm," "a/b," and "project management." Meanwhile a typical marketing internship has skills in areas such as "communication," "linkedin," "salesforce," and "special events." This difference in skills reveals how truly different these two careers really are.

      Marketing interns tend to make the most money in the technology industry by averaging a salary of $49,629. In contrast, digital marketing specialists make the biggest average salary of $68,834 in the technology industry.

      The education levels that marketing interns earn is a bit different than that of digital marketing specialists. In particular, marketing interns are 9.6% less likely to graduate with a Master's Degree than a digital marketing specialist. Additionally, they're 0.1% less likely to earn a Doctoral Degree.

      What Are The Duties Of a Marketing Manager?

      Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

      Now we're going to look at the marketing manager profession. On average, marketing managers earn a $51,357 higher salary than digital marketing specialists a year.

      Not everything about these jobs is different. Take their skills, for example. Digital marketing specialists and marketing managers both include similar skills like "analytics," "web content," and "email campaigns" on their resumes.

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, digital marketing specialist responsibilities are more likely to require skills like "user interface," "a/b," "digital strategy," and "css." Meanwhile, a marketing manager might be skilled in areas such as "business development," "partnerships," "sem," and "linkedin." These differences highlight just how different the day-to-day in each role looks.

      Marketing managers may earn a higher salary than digital marketing specialists, but marketing managers earn the most pay in the technology industry with an average salary of $119,669. On the other side of things, digital marketing specialists receive higher paychecks in the technology industry where they earn an average of $68,834.

      On the topic of education, marketing managers earn higher levels of education than digital marketing specialists. In general, they're 5.7% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.

      How a Head Of Marketing Compares

      The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

      The third profession we take a look at is head of marketing. On an average scale, these workers bring in higher salaries than digital marketing specialists. In fact, they make a $89,067 higher salary per year.

      By looking over several digital marketing specialists and heads of marketing resumes, we found that both roles utilize similar skills, such as "analytics," "web content," and "email campaigns." But beyond that the careers look very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from digital marketing specialist resumes include skills like "user interface," "a/b," "html," and "internet," whereas a head of marketing might be skilled in "business objectives," "product development," "business development," and "demand generation. "

      Additionally, heads of marketing earn a higher salary in the internet industry compared to other industries. In this industry, they receive an average salary of $171,220. Additionally, digital marketing specialists earn an average salary of $68,834 in the technology industry.

      Heads of marketing typically study at higher levels compared with digital marketing specialists. For example, they're 8.3% more likely to graduate with a Master's Degree, and 1.1% more likely to earn a Doctoral Degree.

      Description Of a Marketing Consultant

      A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

      Now, we'll look at marketing consultants, who generally average a higher pay when compared to digital marketing specialists annual salary. In fact, the difference is about $7,994 per year.

      While their salaries may vary, digital marketing specialists and marketing consultants both use similar skills to perform their jobs. Resumes from both professions include skills like "analytics," "web content," and "email campaigns. "

      While some skills are shared by these professions, there are some differences to note. "user interface," "crm," "a/b," and "project management" are skills that have shown up on digital marketing specialists resumes. Additionally, marketing consultant uses skills like salesforce, sales goals, business development, and real estate on their resumes.

      Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for marketing consultants with an average of $78,865. While the highest digital marketing specialist annual salary comes from the technology industry.

      Marketing consultants reach higher levels of education when compared to digital marketing specialists. The difference is that they're 7.2% more likely to earn a Master's Degree more, and 0.8% more likely to graduate with a Doctoral Degree.