Digital marketing specialist jobs in Taylor, MI - 312 jobs
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Online Feedback & Opinion Specialist - Flexible Part-Time Role
Opinion Bureau
Digital marketing specialist job in Taylor, MI
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$46k-65k yearly est. 1d ago
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Sales and Marketing Analyst - Automotive Fleet sales
RMA Group Company Limited
Digital marketing specialist job in Detroit, MI
RMA Group, headquartered in Bangkok, Thailand, is a multi-sector group with 9,000 employees and an operational presence in 14 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.
Global Fleet Sales (GFS) is responsible for fleet sales of Ford and other branded vehicles into the fleet sector globally. We are seeking a Sales and Marketing Analyst for the GFS business based in Detroit, whom will be responsible for supporting the Inside Sales Team Manager and Global Sales and Operations Teams.
This entry-level position plays a critical role in supporting our sales operations and marketing initiatives, with strong emphasis on bidding for tenders and managing proposal submissions. The ideal candidate will be highly organized, analytical, and eager to learn the ins and outs of sales strategy and execution. Additionally, they will have experience in pricing analytics, being able to determine and seek out costs from multiple sources.
Key Responsibilities
Sales Support & Operations
Assist the sales team with administrative tasks, lead tracking, and CRM updates
Prepare sales reports, dashboards, and performance metrics
Coordinate internal resources to support sales activities and customer requests
Conduct research and gather information about potential customers and industries
Learn and understand our product offerings to support customer requests
Pricing Analyst
Verify and collect all costs in the total transaction flow of a potential business opportunity
Collaborate with sales teams to develop and implement effective pricing strategies that align with business goals
Prepare reports and presentations to communicate pricing strategies and recommendations to management
Tender Management
Monitor tender portals and identify relevant opportunities
Support the preparation and submission of bids, including gathering documentation, pricing, and compliance materials
Maintain a calendar of tender deadlines and submission milestones
Collaborate with cross-functional teams to ensure timely and accurate bid responses
Background and Experience
Minimum of a bachelor's degree in any field
Experience in sales or sales operations
Intermediate/Advanced in Excel
Computer literacy
Ability to multi-task and produce work output in a timely manner
Be detail-oriented
Be a team player
Be proactive, focused on problem solving and able to think outside the box
Position Location
Based in Southfield, Michigan (subject to change). Requires occasional travel to regional offices, trade shows, customer visits, and to RMA Group head office in Thailand.
RMA Group is an equal opportunity employer, with a diverse group of colleagues globally representing different cultures, backgrounds, and beliefs. Our values of Innovation, Integrity and Endurance are embedded in what we do, and we welcome applicants who are committed to respecting diversity of thought, and in living our values on a day-to-day basis.
$46k-69k yearly est. 2d ago
DIGITAL MARKETING COORDINATOR
Smart 4.4
Digital marketing specialist job in Detroit, MI
JOB TITLE: DIGITALMARKETING COORDINATOR
DEPARTMENT: MARKETING AND COMMUNICATIONS
The DigitalMarketing Coordinator specializes in spearheading the development and growth of SMART's different digital touch points including digital signage at bus stops, onboard digital screens and shelters, Email SaaS system and terminal e-boards as well as the SMART website. Act as a liaison between the IT Department and Marketing to monitor and maintain the health of digital systems, manage content updates, and produce emergency alerts. Collaborate with the Social Media Coordinator and Graphic Designer to create highly effective and consistent campaigns that enhance the user experience. Possess knowledge of CRM systems and develop the relationship marketing aspect of the system, analyze data, coordinate with various departments on data-driven changes and completion of complaint investigations.
DUTIES AND RESPONSIBILITIES
Provide support for marketing activities and knowledge of CMS to maintain websites and possess working knowledge of CSS/HTML.
Create and maintain email and text lists and messaging.
Create and edit marketing materials, as needed.
Research market trends and keywords as it relates to Google Analytics, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Develop relationships within the authority to keep information consistent across channels.
Partner with multiple departments and vendors that generate content daily on behalf of the company -- including but not limited to PR agencies, Legal, Maintenance, Transportation, etc.
Suggest new ways to attract prospective customers, including promotions and contests.
Optimize image and video placement and recommend improved website functionality.
Organize promotional activities and create an effective content strategy to engage and convert audiences across digital platforms.
Ability to work some nights and weekends.
Performs other duties as assigned.
Minimum Qualifications:
Bachelor's degree or higher in Marketing, Communications, Public Relations or relevant field.
3 years' experience in communications, social media, marketing, public relations, or related field.
Excels at research and expertise in multiple digital media platforms.
An equivalent combination of education and experience may be substituted for minimum requirements.
KNOWLEDGE, SKILLS, AND ABILITIES
Able to manage content management platforms.
Knowledge of Microsoft Office and Adobe Creative Suite.
Ability to handle challenges with a smile and loves to help people; strong interpersonal skills.
In-depth knowledge of SEO, keyword research and analytics
Ability to deliver creative content (text, image, and video)
Ability to grasp future trends in digital technologies and act proactively.
Excellent communication and writing skills.
Multitasking & analytical skills and possess the ability to work both independently and as part of a team.
Superior time management, organizational skills and ability to meet deadlines.
Preferred: Ability to manage multiple projects at once and familiar with digital tools for increased growth.
SMART is an Equal Opportunity Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age
THE AUTHORITY RESERVES THE RIGHT TO REVISE OR CHANGE THIS JOB DESCRIPTION AT ANY TIME.
$46k-60k yearly est. Auto-Apply 6d ago
Digital Marketing Project Manager
FCA Us LLC 4.2
Digital marketing specialist job in Auburn Hills, MI
The DigitalMarketing Project Manager will support marketing performance initiatives that drive a simplified, intuitive, and personalized journey for Stellantis customers across tiers and channels. This individual will lead the planning, execution, and delivery of tier-less connected funnel initiatives, including managing resources, requirements, timelines, and budgets. The ideal candidate will be comfortable leading projects across multiple brands, departments, and priorities, and will work seamlessly with cross-functional teams. This role will report to the Director of Marketing Strategy.
Key responsibilities include but not limited to:
Define project scope, objectives, deliverables, and timing
Develop and execute detailed end-to-end project plans
Ensure that projects are completed on time and within scope and budget
Ensure project delivery adheres to required standards
Coordinate activities across multiple stakeholders, teams, and departments
Proactively assess potential roadblocks, mitigate risks, and resolve obstacles
Track progress and overall performance of project deliverables
Own establishment of program timelines, on-time delivery of milestones, and ongoing reporting of the program status
Proactively identify when issues arise, timing is off track, or deliverables are at risk; and develop a clear action plan to prevent delays
Actively manage the interdependencies of each deliverable and their impact on overall program delivery and timing
$99k-129k yearly est. 3d ago
Digital Marketing Project Manager
Stellantis
Digital marketing specialist job in Auburn Hills, MI
The DigitalMarketing Project Manager will support marketing performance initiatives that drive a simplified, intuitive, and personalized journey for Stellantis customers across tiers and channels. This individual will lead the planning, execution, and delivery of tier-less connected funnel initiatives, including managing resources, requirements, timelines, and budgets. The ideal candidate will be comfortable leading projects across multiple brands, departments, and priorities, and will work seamlessly with cross-functional teams. This role will report to the Director of Marketing Strategy.
Key responsibilities include but not limited to:
Define project scope, objectives, deliverables, and timing
Develop and execute detailed end-to-end project plans
Ensure that projects are completed on time and within scope and budget
Ensure project delivery adheres to required standards
Coordinate activities across multiple stakeholders, teams, and departments
Proactively assess potential roadblocks, mitigate risks, and resolve obstacles
Track progress and overall performance of project deliverables
Own establishment of program timelines, on-time delivery of milestones, and ongoing reporting of the program status
Proactively identify when issues arise, timing is off track, or deliverables are at risk; and develop a clear action plan to prevent delays
Actively manage the interdependencies of each deliverable and their impact on overall program delivery and timing
$90k-130k yearly est. 3d ago
SEO & Digital Marketing Specialist
Prestige Business Services
Digital marketing specialist job in Southfield, MI
Our law firm is looking for a detail-oriented SEO & DigitalMarketingSpecialist to execute day-to-day digitalmarketing initiatives that strengthen our online visibility and generate qualified case leads. This role is hands-on and focuses on optimizing our website, running digital campaigns, and ensuring our content reaches the right audience. The ideal candidate has experience in SEO and digitalmarketing within a competitive industry such as legal, medical, or professional services.
Key Responsibilities
SEO Execution
Perform keyword research with a focus on local search and legal-specific terms.
Optimize web pages, blogs, and landing pages for on-page SEO.
Support link-building campaigns and outreach efforts.
Conduct regular site audits and implement technical SEO improvements (meta tags, site speed, mobile optimization, schema, etc.).
Digital Campaign Support
Assist in setting up and optimizing paid search (Google Ads, Bing) and paid social campaigns.
Collaborate with content writers to ensure articles and case studies are optimized for search engines and client conversion.
Manage email campaigns, remarketing ads, and social media promotions.
Ensure all digital activities comply with state bar and ABA advertising guidelines.
Analytics & Reporting
Track performance using Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, or similar).
Prepare reports on traffic, rankings, and lead generation performance.
Provide insights and recommendations to improve campaign effectiveness.
Collaboration
Work closely with intake and marketing teams to ensure leads are being captured and tracked effectively.
Communicate findings and updates to marketing leadership.
Stay up to date with SEO best practices, algorithm updates, and legal marketing trends.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
1-3+ years of hands-on SEO and digitalmarketing experience.
Proficiency with SEO tools (SEMrush, Ahrefs, Moz), Google Analytics, Google Ads, and social ad platforms.
Experience with CMS platforms (WordPress preferred).
Familiarity with technical SEO (HTML, CSS basics) a plus.
Strong analytical skills with attention to detail.
Ability to work independently on multiple projects in a fast-paced environment.
$46k-65k yearly est. 12d ago
Digital Marketing Strategist
Hanson Inc. 4.3
Digital marketing specialist job in Toledo, OH
Hanson is seeking a data-driven strategist to join our team as a DigitalMarketing Strategist. This role bridges the gap between marketing strategy, analytics and technology to help ensure our clients' websites and digital tools perform at their highest potential. You'll work closely with cross-functional teams to optimize digital experiences, drive measurable growth and ensure our clients' marketing ecosystems are fully aligned with business goals.
The ideal candidate has deep expertise in marketing, as well as assessing performance through analytics tools like Google Analytics and strong working knowledge of SEO, CRM/marketing automation systems (such as HubSpot or Salesforce), data-visualization/BI tools (like Power BI or Looker Studio), and an understanding of MarTech infrastructure (tag management, A/B testing platforms, CMS integrations) to help turn insight into action across our clients' digital ecosystems.
Responsibilities and Expectations
Marketing and Content Strategy & Planning
Collaborate with account and project management teams, and directly with clients to uncover marketing objectives and success measures overall and at the project level
Develop, direct, and execute performance-driven marketing and content strategies across digital channels
Collaborate with creative and development teams to align messaging and execution with strategic goals
Collaborate with media partner to translate client and audience strategies, into media strategies
Analytics & Performance Optimization
Analyze campaign and website performance using tools like Google Analytics, Looker Studio, Power BI and others
Translate data into actionable insights and recommendations to improve conversion rates, engagement and ROI
Collaborate with teams to direct the creation of dashboards and reporting frameworks for internal and client-facing use
MarTech & Data Integration
Lead marketing strategies, guide recommendations and collaborate with teams to optimize marketing technology stacks (CRM, CDP, CMS, automation platforms)
Partner with teams to ensure seamless data flow between platforms to support personalization, segmentation and attribution
Evaluate and recommend new tools and technologies to enhance performance
Website & Conversion Strategy
Lead recommendations and partner with UX, design, and development teams to analyze, define and improve site architecture, speed, and user experience
Lead efforts to assess current website and SEO/GEO performance in order to guide improvements and ongoing optimization strategies and tactics
Lead A/B testing and CRO initiatives to maximize site effectiveness
Client & Stakeholder Engagement
Present strategic recommendations and performance reports to clients and internal stakeholders
Serve as a trusted advisor on marketing technology and analytics best practices
Core Functional Skills
Strong marketing and digital acumen and demonstrated experience in website optimization
Advanced proficiency with digital analytics platforms, including Google Analytics 4; including analysis beyond standard reports through custom explorations, user pathing, funnel analysis, and segmentation. Able to translate behavioral and audience context into actionable insights on user intent
Strong understanding and capability in planning and directing the creation of dashboards and data visualizations in tools such as LookerStudio, PowerBI, Tableau, or similar in partnership with Hanson teams responsible for creation and implementation
Understanding of media strategy and placement in order to collaborate on media strategies with partners.
Hands-on experience with CRM, CDP and marketing automation systems, including HubSpot, Salesforce or comparable platforms
Working knowledge of tag management systems, especially Google Tag Manager (event tracking, custom tags)
Solid understanding of website performance metrics, SEO and GEO/AEO, user behavior patterns, and attribution modeling
Familiarity with marketing data pipelines and integrations across CMS, CRM, analytics, and advertising platforms
Ability to analyze multi-channel marketing performance, including paid media, email, organic, and on-site behavior
Experience collaborating closely with UX, design and development teams to shape digital experiences and requirements
Comfort working with spreadsheets, data exports and large datasets (Excel, Sheets)
Strong understanding of modern marketing technology stacks, including CMS platforms (WordPress, Webflow, enterprise-level traditional and headless CMS options)
Experience presenting insights and recommendations to stakeholders in a clear, compelling and data-backed manner
Knowledge of privacy, consent and data governance considerations, especially related to analytics and tracking
IDEAL EXPERIENCE & QUALIFICATIONS
5+ years of experience in digitalmarketing, analytics or marketing strategy (agency experience preferred)
Proficiency with analytics tools is a must
Experience with CRM or marketing automation platforms is a must
Demonstrated ability to turn data into insights and actionable recommendations for internal partners and for clients
Demonstrated eagerness to evaluate and adopt emerging tools and technologies (including AI-driven solutions) to improve digital performance and client outcomes
Comfort with ambiguity and confidence navigating evolving client needs and project priorities
INTANGIBLES/CULTURAL FIT
Qualities we look for include empathy, flexibility, direct communication, initiative and accountability. Check the ego at the door.
In our experience, there isn't a single “style” that works. We'll need you to be a diplomat, strategist, psychologist, salesperson, coach, and mentor to our clients and our internal team.
We value intellectual curiosity and promote it wherever possible. Tell us how you like to learn and grow yourself as it relates to the world of marketing, technology and creative.
WHAT WE OFFER (for full-time employment)
Hybrid work environment (primarily remote with in-office collaboration on Tuesdays; candidates must live within ~50 miles of Toledo, OH and be able to attend occasional team/client meetings)
Competitive salary
Medical, dental and vision coverage
Life insurance
Short-term and long-term disability insurance
Paid holidays, including paid time off between Christmas Eve and New Year's Day
Paid birthday day off
401(k) with employer match
Flexible Spending Account (FSA) and Health Reimbursement Arrangement (HRA)
We are currently working in a hybrid work-from-home and in-office model, so you'll be collaborating with Hanson teams in person and/or via Microsoft Teams, Slack and email. #ZR
$47k-66k yearly est. 31d ago
Marketing Cloud Email Specialist
Publicis Groupe
Digital marketing specialist job in Birmingham, MI
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
Join us as a Marketing Cloud Email Specialist and drive our email marketing success. You'll combine technical expertise with marketing strategy to create compelling, compliant email campaigns that engage customers and deliver results.
Responsibilities
What You'll Do
* Design, build, and implement comprehensive email marketing campaigns from concept to delivery
* Develop responsive HTML email templates optimized for all platforms and devices
* Create automated email journeys using Journey Builder to champion customer relationships
* Lead sophisticated audience segmentation strategies and contact data organization
* Conduct A/B testing to continuously improve email performance and engagement
* Leverage Einstein features for predictive analytics and advanced personalization
* Monitor email deliverability and implement optimization strategies
* Conduct thorough email testing across multiple devices, clients, and browsers
* Apply Email on Acid, Litmus, or similar tools to verify email rendering and compatibility
* Drive automated testing workflows and comprehensive QA processes while working with Quality Assurance Teams
* Run development workflows using Git for version control
* Track tasks and issues using JIRA or similar project management tools
Qualifications
* 3+ years in email marketing with hands-on Email HTML & Website HTML coding experience
* Proficiency in building HTML emails with deep experience in conditional logic, personalization, modularity/components & templates.
* Strong background in responsive email design and cross-platform compatibility
* Deep understanding of email marketing principles including segmentation and personalization
* Experience with Salesforce Marketing Cloud Email Studio, Content Builder, and Automation Studio
* Knowledge of Journey Builder for automated campaign development
* Familiarity with Einstein features and predictive analytics
* Experience with A/B testing methodologies and performance optimization
* Knowledge of email deliverability standard processes
* Experience with email testing platforms (Email on Acid, Litmus, or similar)
* Experience with version control systems (Git) and project management tools (JIRA)
* Understanding of automated testing frameworks and QA methodologies
* Experience developing AMP (Accelerated Mobile Pages) emails for interactive content
* Salesforce Marketing Cloud Email Specialist certification
* Experience with advanced email marketing automation
* CSS and JavaScript knowledge for enhanced email functionality
* Understanding of customer journey mapping and lifecycle marketing
* Knowledge of email accessibility standards (WCAG compliance)
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
* Paid Family Care for parents and caregivers for 12 weeks or more
* Monetary assistance and support for Adoption, Surrogacy and Fertility
* Monetary assistance and support for pet adoption
* Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
* Tuition Assistance
* Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
* Matching Gifts programs
* Flexible working arrangements
* 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
* Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact *****************************.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390.00 - $95,200.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/15/26.
$72.4k-95.2k yearly 31d ago
Ownership Marketing Specialist, eCommerce
Ford Global
Digital marketing specialist job in Dearborn, MI
The Consumer Service Marketing team at Ford Motor Company is comprised of skilled marketers responsible for nurturing owner relationships through engaging and effective marketing communications, designed to drive owner loyalty and generate retail parts and service purchases. In support of key business units within the Ford Customer Service Division (FCSD), ownership service marketing implements campaigns that demonstrate the value and effortlessness of doing business with Ford.
In this position...
The e-commerce Ownership Service Marketingspecialist will develop integrated, multi-channel marketing plans that message everything from compelling offers Accessories and Parts-specific content. These are part of a personalized experience that customers unlock the day they choose Ford, giving them the confidence that we have got them covered for their journey ahead.
This role is hybrid requiring at least 4 days per week onsite in Dearborn, MI.
You'll have...
Bachelor's degree or academic equivalent.
5+ years of experience in marketing, advertising, or customer experience.
2+ years of previous experience in automotive marketing.
Even better, you may have...
Previous experience and knowledge developing Omni-channel digitalmarketing strategies (Paid and Owned).
Previous experience in campaign strategy management experience and marketing asset production.
Data analytical skills to discern strategic, actionable insights from performance metrics.
Ability to own project goals, lead projects independently, as well as multi-task, prioritize and organize workload.
Ability to effectively collaborate and generate consensus with cross functional teams, including internal and external partners, such as ad agencies.
Budget-management skills oriented to delivering goals within a set funding target.
Solution-oriented, effective communication skills.
Experience in a marketing or advertising role (agency and/or client side).
Lead weekly status discussions with internal and external stakeholders.
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage.
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
Vehicle discount program for employees and family members and management leases.
Tuition assistance.
Established and active employee resource groups.
Paid time off for individual and team community service.
A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
Paid time off and the option to purchase additional vacation time.
For more information on salary and benefits, click here.
This position is a range of salary grades SG7-SG8.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-LC2
What you'll do...
Become an expert in the latest and upcoming FCSD accessory and parts e-commerce priorities that are driving Ford and our customers into the future.
Develop and present regular go-to-market and channel/content strategies for business partners that showcase customer-centric, efficiently produced creative assets delivered in a quality and timely manner.
Co-create and drive the strategic communications elements of customer journeys intended to generate customer awareness and intention, and keep them engaged with FCSD offers, accessories, and parts.
Strategize, plan, and prioritize creative content to drive brand style, consistency, and effectiveness across our channels and advertising tiers.
Be accountable for the performance of the strategy and content created by analyzing data and insights to drive continuous improvements and reach marketing objectives.
$45k-69k yearly est. Auto-Apply 8d ago
Digital Marketing Assistant for Growing eCommerce Business
J & B Tools Sales Inc. 3.9
Digital marketing specialist job in Livonia, MI
Job DescriptionBenefits:
401(k)
401(k) matching
Competitive salary
Dental insurance
Health insurance
Paid time off
Vision insurance
We are seeking a DigitalMarketing Assistant to join our team! We sell automotive tools & equipment and other items on our website, *************** as well as various online marketplaces. Knowledge of tools is not required. We are a small business with less than 60 employees. This is an in-person position in Livonia, MI.
Responsibilities:
Edit and update product pages/product variations as needed when product changes, deletions, or updates are submitted by the customer service team, tech team, or a supplier
Collect and organize product information, then add new products/product variations in bulk to the website using Excel/Google Spreadsheets.
Manage website redirects, including creating, editing, or removing redirects to maintain proper site navigation
Run GAP analysis by gathering product details from suppliers or other websites to help add new or remove items from our site.
Format and publish approved blog posts, including applying backlinks, adjusting fonts, optimizing image placement, and refining layout for visual consistency.
Update existing brand and product pages with keywords, meta titles, and descriptions to help improve search rankings.
Upload/Maintain accurate product documentation including datasheets, manuals, and instructional videos on the website.
Edit current images on the website, whether removing the grey background, resizing, or optimization for web display.
Optimize on-site merchandising, cross-sells, upsells, and promotional banners to drive sales.
Manage and improve the Affiliate program
Assist in developing a B2B sales program, including onboarding businesses, pricing, sales quotes, and B2B specific marketing.
Collaborate with customer service and fulfillment teams to improve post-purchase satisfaction and the return experience using a return portal.
Monitor customer comments and messages on Instagram and Facebook by escalating issues to the Customer Service Manager to ensure timely resolution.
Implement SEO, GEO, CRO, and UX/UI best practices to improve search, visibility, and conversion rates.
Design new graphics for Facebook and Instagram ads, updating them quarterly to keep content fresh and relevant, and update cover photos that reflect current campaigns and branding.
When a customer leaves a negative review, capture a screenshot and forward it to the Customer Service team to initiate follow-up and resolution efforts.
Qualifications:
Marketing experience at another company
Familiarity with many of the programs listed below
Ability to stay organized and strong attention to detail
Experience with online retail / eCommerce knowledge
Working on a small team and willing to wear multiple hats and learn new things
Programs/Software (not all required)
Google Suite (Google Spreadsheets, Google Docs, Google Slides)
Adobe Creative Suite (Illustrator, Photoshop)
Social Media: (Instagram, Facebook, Pinterest, Youtube)
Chat GPT or similar AI platform
Yotpo Reviews
Impact Affiliate
BigCommerce
Google Merchant Center
EDI
Searchspring
ShipperHQ
Benefits:
Health, dental, vision, life insurance - HAP and Humana
Paid holidays
Vacation time
401K with 4% employer match
Small business environment with low turnover
Opportunity to grow and advance in the growing small business
$27k-39k yearly est. 16d ago
Marketing Specialist
Camel Energy Inc.
Digital marketing specialist job in Ann Arbor, MI
Job DescriptionMarketing SpecialistTheMarketingSpecialist will play a key role in supporting the company's marketing operations within the battery and energy storage sector. This position is mainly responsible for supporting the implementation and execution of the company's overall marketing plan. Core tasks encompass marketing content creation, promotional material management, digitalmarketing operations, and marketing event support, aiming to enhance brand awareness, generate leads, and support business growth.
Essential Duties and Responsibilities:Marketing Material Management
Develop, organize, and maintain an inventory of current marketing materials, including brochures, datasheets, presentations, and display graphics.
Design, and create various marketing materials, including but not limited to product brochures, flyers, posters, roll-up banners, PowerPoint presentations, and sales kits.
Coordinate updates and revisions to marketing content with internal teams and external designers to ensure materials reflect current products and branding.
Manage the inventory of promotional items giveaways.
Promotional Item Procurement and Management
Source, compare prices, procure, and customize company gifts and promotional items based on marketing campaign and branding needs.
Fulfill promotional item requests from various departments, managing allocation and distribution with proper records.
Event and Conference Coordination
Plan and coordinate all aspects of trade show and conference preparation, including booth design, materials management, logistics, and vendor coordination.
Collaborate with external vendors for booth construction, design, printing, and other event-related services.
Ensure timely communication with vendors, processing of purchase orders, and payment of invoices.
Maintain and monitor a comprehensive conference and marketing calendar to ensure all deliverables and milestones are met.
Website Maintenance and Online Marketing
Perform updates and maintenance of the company website.
Assist in managing social media accounts, including content publishing, community engagement, and data tracking.
Regularly collect and analyze online marketing data to produce basic performance reports.
Marketing Operations and Process Improvement
Assist managers in developing marketing plans, and be responsible for their execution, tracking, and performance evaluation.
Identify and resolve timeliness and availability gaps in marketing deliverables.
Develop structured systems for efficient creation, storage, and retrieval of marketing assets.
Provide proactive support to internal teams to ensure consistent and readily available marketing resources, and developing strategies.
Cross-Functional Coordination
Serve as a liaison between the marketing, sales, and operations teams to ensure alignment of marketing materials with business objectives.
Communicate project timelines, deliverables, and expectations across departments and with external partners.
Prepare and track budgetary items related to marketing materials, vendor contracts, and event expenses.
Qualifications:
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 2-3 years of professional experience in marketing coordination, preferably within the battery, energy storage, or manufacturing industries.
Proven experience managing vendor relationships and coordinating event logistics.
Exceptional organizational and project management skills, with the ability to manage multiple priorities simultaneously.
Strong written and verbal communication skills with attention to detail and accuracy.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with Adobe Acrobat or equivalent tools.
Work Environment & Expectations
Effectively manage multiple tasks and priorities in a deadline-driven environment.
Maintain a high level of accuracy and attention to detail while performing repetitive tasks.
Adapt quickly to changing procedures and business needs.
Demonstrate a proactive approach to problem-solving and process improvement.
Requires the ability to lift materials or boxes up to 50 pounds
May have long periods of sitting in an office environment
What we offer:
Competitive salary + Bonus Opportunity
Work Flexibility (9 am - 5 pm), 1 day Remote
Medical
Dental
Vision
401k + Employer Match
Short Term Disability
Long Term Disability
Paid Time Off
Voluntary Life Insurance
Optional Critical Care, Accident Coverage
Employee Assistance Program
Please Visit us at: ******************************* Energy, Inc., is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation and gender identity), national origin, disability, age, genetic information, Vietnam era veteran status, marital status, height, weight, or any other status protected under applicable federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, transfers, leaves of absence, compensation, and training. Our policy reflects and affirms the Company's commitment to the principles of fair employment and the elimination of all discriminatory practices. Camel Energy, Inc., is a drug-free workplace, and we use E-Verify to confirm the identity and employment eligibility of all new employees. Polygraph Protection Act employee rights Polygraph Protection Act employee rights SPANISHYour Rights Under USERRAYour Rights Under USERRA
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$44k-69k yearly est. 24d ago
Marketing Specialist
Reliance One
Digital marketing specialist job in Farmington Hills, MI
Job Description
MarketingSpecialist
Employment Type: 5-Month Contract
Compensation: Competitive pay
Benefits: Competitive benefits package starting Day 1
Position Summary
Reliance One, Inc. is seeking a MarketingSpecialist to plan, implement, and evaluate marketing activities that support the promotion of a full portfolio of quality products across the North American region. This role will contribute to strategic marketing initiatives while supporting digitalmarketing efforts and collaborating closely with internal teams and external partners.
The MarketingSpecialist will assist with responsibilities typically handled by both a DigitalMarketing Coordinator and Head of Marketing, helping ensure consistent, effective communication across multiple platforms.
Essential Duties and Responsibilities
Manage product- and sales-channel-specific content for customer communication and promotion
Coordinate with multiple agency partners, including PR, influencer marketing, printing, and fulfillment services
Implement and execute marketing strategies for the North American region
Communicate regional marketing initiatives to global teams and align goals across multiple functions
Collaborate with sales, product, category management, and customer service teams to ensure strategies are aligned and executed effectively
Monitor and apply current digitalmarketing trends to deliver impactful messaging to target audiences
Maintain web and social media presence; analyze visitor data to optimize engagement, reach, and user experience
Plan, support, and evaluate trade shows and events, including pre- and post-event analysis
Leverage CRM platforms to support communication strategies and foster collaboration between sales teams and customers
Support the integration of multiple digital platforms into a cohesive and dynamic experience for internal and external stakeholders
Coordinate with the Central Marketing office to ensure all communications meet corporate standards and align with overall strategy
Stay informed on current marketing trends and market developments within the Automotive Aftermarket
Qualifications
To perform this role successfully, the individual must be able to carry out each essential duty with a high level of professionalism and attention to detail. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Education and Experience
Bachelor's degree in Marketing, Communications, or a related field
5+ years of marketing experience
Automotive Aftermarket experience preferred
Familiarity with CRM platforms, social media tools, and Adobe Creative Suite preferred
Equal Employment Opportunity Statement
Reliance One, Inc. is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any kind, without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
$45k-69k yearly est. 5d ago
Marketing Analyst/Specialist
Apidel Technologies 4.1
Digital marketing specialist job in Toledo, OH
Job Description
8 plus years of experience in Graphic Design and Leading project of various sizes in a crossfuntional environment Interview: Onsite interview Monday to Friday 8am to 5pm Job Title: MarketingSpecialist - Graphic Design
Purpose Of The Job
The MarketingSpecialist - Graphic Design will be a valuable partner with the () strategic marketing and sales teams. The primary function of this role is to create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives. The role is a mix of strategy and execution on graphic content, involving members of the strategic marketing team, corporate, sales and outside resources. This role will be challenged to ideate new and relevant marketing content that drives a best-in-class roofing brand.
Span of Control: Individual contributor, high cross-functional interaction particularly with Digital Lead and Local Marketing Advantage/Cobranding Sr. MarketingSpecialist
Products Supported: All Roofing Products
Primary Targets: Contractor, Strategic Marketing
Reports to: Strategic Marketing Leader
Working model: Hybrid, with Tuesday, Wednesday, and Thursday in the office
Job Responsibilities
Lead and create new and elevated marketing content that drives a best-in-class roofing brand:
Create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives.
Create and implement social media content marketing initiatives to drive traffic, engagement, and leads that deliver sales and increase contractor loyalty and advocacy.
Have a strong connection across strategic marketing teams to create content and optimize the user experience that supports the business objectives.
Understand the highest impact projects to prioritize requests accordingly. Have a solution mindset that helps drive initiatives to completion that accomplish business objectives using additional resources, if needed.
Analyze and track metrics to gage success and identify new opportunities and communicate across the internal teams.
Job Requirements
Minimum Qualifications:
Bachelors degree in graphic design, art or related discipline
8+ years of experience of graphic designer experience.
8+ years experience leading projects of various sizes in a cross-functional environment.
Experience:
Project management skills and understanding how to manage the priorities of multiple stakeholders in a matrix environment, with focus on the delivery of results.
Familiarity with building materials and construction category applications is preferred.
Knowledge, Skills & Abilities:
Highly motivated and results-oriented with a high-energy level and passion for digitalmarketing.
Strong communication skills, relationship building.
High aptitude to learn quickly, assimilates to new projects and teams and works well under pressure with appropriate attention to detail.
Good presentation skills small groups and large settings.
Willing and able to operate \'hands on\' to get results; shows a can-do-attitude and able to operate under pressure to meet deadlines.
Articulate, approachable, and candid; shows appreciation for and understanding of the feelings of others; aware of personal impact on others.
Ability to be successful in a highly matrixed structure across functional, business, geographic and cultural boundaries.
Functions effectively with ambiguity and change.
Organized, deliberate and reliable in structuring work and effective as a problem solver.
$40k-60k yearly est. 3d ago
Philanthropy Marketing Intern - Summer 2026
Rocket Companies Inc. 4.1
Digital marketing specialist job in Detroit, MI
Interns at the Rock Family of Companies gain priceless hands-on experience. Here, they learn how it feels to be in the workplace, participate in events and become a valuable member of our team. Rocket Community Fund is the philanthropic arm of Rocket Companies. We aim to simplify complex and inequitable systems to ensure that every American has access to stable, healthy housing, especially in our home city of Detroit.
Gilbert Family Foundation is a private nonprofit foundation founded by Jennifer and Dan Gilbert to accelerate a cure for neurofibromatosis type 1 (NF1) and build economic opportunity and equity in the city of Detroit.
As an intern on the marketing and communications team, you will work with both Rocket Community Fund and Gilbert Family Foundation to promote the impact of our philanthropic investments both in Detroit and across the country.
This role will provide hands-on experience with many facets of marketing and communications including public relations, social media, video production, copywriting and more. Your contributions will support the marketing and communications team as they collaborate with partners to tell compelling and memorable stories about our investments.
* --
Key Responsibilities:
* Draft and edit copy for blogs, social media posts, newsletters, and internal communications.
* Assist with creating graphics, presentations, and other visual assets.
* Help schedule and monitor posts across social media channels.
* Track engagement and flag opportunities to join relevant conversations.
* Assist with event logistics, such as signage, registration lists, and day-of coordination.
* Capture photos, videos, or quotes for post-event recaps.
* Conduct research on media trends, partner organizations, and key audiences.
* Compile and summarize news coverage and social media mentions.
* Support campaign rollouts by maintaining timelines, task lists, and approvals.
* Help organize and archive creative assets for easy team access.
* Assist in pulling data for monthly marketing dashboards and reports.
* Analyze campaign performance and suggest potential optimizations.
* Coordinate with cross-functional teams and external partners as needed.
* Participate in team meetings and brainstorming sessions, contributing ideas.
* Maintain contact lists, update editorial calendars, and manage shared documents.
* Support budget tracking by logging invoices and expenses related to campaigns.
About You:
We are seeking a dynamic and thoughtful individual with the following qualities:
Preferred Qualifications:
* Currently studying marketing, public relations, communications or a related field.
* Strong research, analytical, and organizational skills.
* Excellent verbal and written communication skills.
* Proficiency in Microsoft Office.
Key Traits:
* Curious, detail-oriented, and a critical thinker.
* Independent and capable of managing multiple priorities with minimal supervision.
* Collaborative and skilled in engaging with diverse stakeholders.
What You'll Gain:
* Experience contributing to impactful philanthropic initiatives in education, employment, housing, community development and scientific research.
* Networking opportunities with leaders in philanthropy.
* A chance to drive meaningful change in Detroit and across the country.
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
$20k-29k yearly est. 40d ago
Philanthropy Marketing Intern - Summer 2026
Quicken Loans 4.1
Digital marketing specialist job in Detroit, MI
Interns at the Rock Family of Companies gain priceless hands-on experience. Here, they learn how it feels to be in the workplace, participate in events and become a valuable member of our team.
Rocket Community Fund is the philanthropic arm of Rocket Companies. We aim to simplify complex and inequitable systems to ensure that every American has access to stable, healthy housing, especially in our home city of Detroit.
Gilbert Family Foundation is a private nonprofit foundation founded by Jennifer and Dan Gilbert to accelerate a cure for neurofibromatosis type 1 (NF1) and build economic opportunity and equity in the city of Detroit.
As an intern on the marketing and communications team, you will work with both Rocket Community Fund and Gilbert Family Foundation to promote the impact of our philanthropic investments both in Detroit and across the country.
This role will provide hands-on experience with many facets of marketing and communications including public relations, social media, video production, copywriting and more. Your contributions will support the marketing and communications team as they collaborate with partners to tell compelling and memorable stories about our investments.
---
Key Responsibilities:
Draft and edit copy for blogs, social media posts, newsletters, and internal communications.
Assist with creating graphics, presentations, and other visual assets.
Help schedule and monitor posts across social media channels.
Track engagement and flag opportunities to join relevant conversations.
Assist with event logistics, such as signage, registration lists, and day-of coordination.
Capture photos, videos, or quotes for post-event recaps.
Conduct research on media trends, partner organizations, and key audiences.
Compile and summarize news coverage and social media mentions.
Support campaign rollouts by maintaining timelines, task lists, and approvals.
Help organize and archive creative assets for easy team access.
Assist in pulling data for monthly marketing dashboards and reports.
Analyze campaign performance and suggest potential optimizations.
Coordinate with cross-functional teams and external partners as needed.
Participate in team meetings and brainstorming sessions, contributing ideas.
Maintain contact lists, update editorial calendars, and manage shared documents.
Support budget tracking by logging invoices and expenses related to campaigns.
About You:
We are seeking a dynamic and thoughtful individual with the following qualities:
Preferred Qualifications:
Currently studying marketing, public relations, communications or a related field.
Strong research, analytical, and organizational skills.
Excellent verbal and written communication skills.
Proficiency in Microsoft Office.
Key Traits:
Curious, detail-oriented, and a critical thinker.
Independent and capable of managing multiple priorities with minimal supervision.
Collaborative and skilled in engaging with diverse stakeholders.
What You'll Gain:
Experience contributing to impactful philanthropic initiatives in education, employment, housing, community development and scientific research.
Networking opportunities with leaders in philanthropy.
A chance to drive meaningful change in Detroit and across the country.
Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
$32k-40k yearly est. Auto-Apply 47d ago
Direct Marketing Internship
AAA Life Insurance Company 4.5
Digital marketing specialist job in Livonia, MI
Responsibilities
Projects/Responsibilities:
Collaboratively engaging with multiple areas of the organization to improve the back end processing of direct mail campaigns
Contribute to weekly knowledge base meetings and other direct mail meetings
Improve operational efficiencies through processes and automation
Create direct mail dashboards
Assist in analyzing direct mail data and identifying opportunities for improvement
Assist in campaign tracking
Compile and analyze marketing data to identify areas for improvement
Research new partners, new marketing tactics, trends and/or opportunities for growth
Research competitors' marketing strategies to identify new opportunities or garner insights to improve campaign performance
Identify opportunities for integrated marketing campaigns between direct mail and digital
Proactively seek out new opportunities to increase sales, reduce costs, and improve internal processes.
Develop automated, easy to understand reports and ad hoc analyses that effectively answer questions, identify patterns and highlight opportunities for improvement or action.
Assist in validation of technical deliverables for completeness, accuracy and quality.
Proactively work with all roles on the project team to provide support as needed to ensure overall quality and success of initiatives
Assist in validation of technical deliverables for completeness, accuracy and quality.
Qualifications
Minimum Qualifications:
Currently pursuing a bachelor's or master's degree in a related field such as Marketing, Advertising, Marketing Analytics, or similar field of study, minimum GPA of 3.2.
Excellent written and verbal communication skills.
Strong organizational, problem-solving, and analytical skills.
Versatility, flexibility, and willingness to adapt to changing priorities.
Ability to exercise independent judgment and demonstrate leadership skills.
Proficiency in Microsoft PowerPoint, Word, and Excel.
Proven ability to manage multiple projects and meet deadlines.
Strong interpersonal skills for effective collaboration and stakeholder engagement.
While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
PM21
#LI-Hybrid
$26k-35k yearly est. Auto-Apply 23d ago
Marketing Specialist
University of Toledo 4.0
Digital marketing specialist job in Toledo, OH
Title: MarketingSpecialist Department Org: Auxiliary Administration - 111880 Employee Classification: U1 - Unclassified PSA FT Bargaining Unit: Professional Staff Association Shift: 1 Start Time: 8:15 am End Time: 5:00 pm Posted Salary: Starting at $49,900
Float: False
Rotate: False
On Call: False
Travel: False
Weekend/Holiday: False
Job Description:
This marketingspecialist is central to the University's ability to protect its brand and reputation to internal and external stakeholders. The position impacts the University's ability to attract and retain students; promote the institution's successful outcomes and philanthropic efforts and contribute to ongoing efforts to stakeholders in programs that support student, faculty and staff satisfaction.
Minimum Qualifications:
Education/experience:
* Bachelor's degree required - May accept five-seven (5-7) years applicable experience in lieu of higher education.
* Prefer minimum of four years of marketing and/or project management experience
* Excellent computer skills in Microsoft Office -- strong Excel, Power Point and Word skills and experience required.
Communication and other skills:
* Excellent written (including editing) and oral communication skills
* Knowledge of or ability to learn and adhere to AP Style guidelines
* Self-motivated with the ability to follow directions while working independently
* High proficiency in project management, attention to detail, prioritization of work and organizational skills required.
* Ability to build relationships and develop trust with stakeholders
* Ability to contribute to team projects
* A high degree of professionalism and strong work ethic coupled with a sense of responsibility and integrity required.
* Ability to work under minimal supervision, tight time constraints, and periodic high-volume circumstances.
* Willingness and ability to take direction from various sources required.
* Must be flexible and available outside of normal business hours. May be required to respond to urgent matters at all times of the day and/or on scheduled days off.
Preferred Qualifications:
Conditions of Employment:
To promote the highest levels of health and well-being, the University of Toledo campuses are tobacco-free. Pre-employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position.
Equal Employment Opportunity Statement:
The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation.
The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect.
The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at ************************ or ************ between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request.
Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the UToledo Main Campus.
Advertised: 26 Nov 2025 Eastern Standard Time
Applications close:
$49.9k yearly 54d ago
Online Feedback & Opinion Specialist - Flexible Part-Time Role
Opinion Bureau
Digital marketing specialist job in Fenton, MI
Take quick online surveys and earn rewards for sharing your thoughts. Join today - it's free and easy!
$46k-65k yearly est. 1d ago
Digital Marketing Project Manager
Stellantis Nv
Digital marketing specialist job in Auburn Hills, MI
The DigitalMarketing Project Manager will support marketing performance initiatives that drive a simplified, intuitive, and personalized journey for Stellantis customers across tiers and channels. This individual will lead the planning, execution, and delivery of tier-less connected funnel initiatives, including managing resources, requirements, timelines, and budgets. The ideal candidate will be comfortable leading projects across multiple brands, departments, and priorities, and will work seamlessly with cross-functional teams. This role will report to the Director of Marketing Strategy.
Key responsibilities include but not limited to:
* Define project scope, objectives, deliverables, and timing
* Develop and execute detailed end-to-end project plans
* Ensure that projects are completed on time and within scope and budget
* Ensure project delivery adheres to required standards
* Coordinate activities across multiple stakeholders, teams, and departments
* Proactively assess potential roadblocks, mitigate risks, and resolve obstacles
* Track progress and overall performance of project deliverables
* Own establishment of program timelines, on-time delivery of milestones, and ongoing reporting of the program status
* Proactively identify when issues arise, timing is off track, or deliverables are at risk; and develop a clear action plan to prevent delays
* Actively manage the interdependencies of each deliverable and their impact on overall program delivery and timing
Basic Qualifications:
* Bachelor's degree in Business Administration or a related field
* 5+ years of experience in project and/or program management; preferably in marketing, analytic product, or technology product industries
* Excellent organization and time managements skills
* Experience in budget and resource management
* Experience leading and inspiring cross-functional teams
* Exceptional communication and interpersonal skills
* Proficient in project management software (Microsoft Project, Asana, Jira, etc.)
* Excellent executive level presentation skills
* Highly organized and detailed-oriented
* Ability to thrive in a fast-paced, dynamic environment
Preferred Qualifications:
* PMP certification
$90k-130k yearly est. 28d ago
Direct Marketing Internship
AAA Life Insurance Company 4.5
Digital marketing specialist job in Livonia, MI
Responsibilities
Projects/Responsibilities:
Document the customer journey/create journey maps
Assist in selecting email subject lines, CTAs, and other content blocks for email campaigns
Review/proof test emails for accuracy, functionality, etc.
Assist in campaign tracking set up for new campaigns
Analyze web traffic, monitor KPIs and performance using Google Analytics and internal reports
Compile and analyze marketing data to identify areas for improvement
Research new partners, new marketing tactics, trends and/or opportunities for growth
Research competitors' marketing strategies to identify new opportunities or garner insights to improve campaign performance (possibly document digitalmarketing activity for top 3 competitors)
Consider testing opportunities to improve campaign effectivness
Identify opportunities for integrated marketing campaigns between direct mail and digital
Suggest new ideas to market to defined segments via digital or direct mail
Participate in informing creative strategy and assist with asset development and approval process
Objectives:
-Gain insight into Direct Marketing's creative strategy and digitalmarketing activities
-Understand the basics of campaign set up, performance monitoring and analysis, testing/optimization
-Participate in cross-departmental and agency meetings to see how we engage with other partners
-Learn about and participate in the creative development and compliance review process
-Learn about the competitive landscape, trends in digitalmarketing
-Understand the customer journey from click to conversion
-Overview and education on data onboarding process
-Hands-on training with pivot tables to view and analyze data
-Education on the sales funnel and the various types of campaign objectives - awareness, consideration, conversion
-Education on different types of life insurance that AAA Life offers
Qualifications
Pursuing a bachelor's degree in Business, Marketing/Advertising, Communications or a related field
Strong organization and communication skills
While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
PM21
#LI-Hybrid
$26k-35k yearly est. Auto-Apply 23d ago
Learn more about digital marketing specialist jobs
How much does a digital marketing specialist earn in Taylor, MI?
The average digital marketing specialist in Taylor, MI earns between $39,000 and $77,000 annually. This compares to the national average digital marketing specialist range of $44,000 to $81,000.
Average digital marketing specialist salary in Taylor, MI
$55,000
What are the biggest employers of Digital Marketing Specialists in Taylor, MI?
The biggest employers of Digital Marketing Specialists in Taylor, MI are: