The primary job function of a digital marketing strategist is to develop, implement, and evaluate the digital marketing campaigns and programs of a company. They usually work as full-time employees but may also work as business consultants either independently or as part of a consultancy firm.
Apart from the duties mentioned above, a digital marketing strategist is also typically responsible for conducting market research, overseeing the activity of digital campaigns, studying digital marketing trends, and identifying marketing opportunities in the digital world. They work closely with other marketing professionals, particularly campaign managers and content coordinators.
Most digital marketing strategists have a bachelor's degree in marketing, business, and communication. They also have a deep understanding of digital marketing, including best practices, strategies, and trends. Furthermore, the most successful ones have exemplary skills in communication, analysis, strategy, and project management.
On average, digital marketing strategists make around $32 per hour or roughly $65,000 a year. The highest-earning ones take home as much as $94,000 on average, especially those that work in New York, New Jersey, Rhode Island, and other high-paying states.
There is more than meets the eye when it comes to being a Digital Marketing Strategist. For example, did you know that they make an average of $30.7 an hour? That's $63,854 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Digital Marketing Strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Analytical skills and Communication skills.
If you're interested in becoming a Digital Marketing Strategist, one of the first things to consider is how much education you need. We've determined that 78.5% of Digital Marketing Strategists have a bachelor's degree. In terms of higher education levels, we found that 14.9% of Digital Marketing Strategists have master's degrees. Even though most Digital Marketing Strategists have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Digital Marketing Strategist. When we researched the most common majors for a Digital Marketing Strategist, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Digital Marketing Strategist resumes include Associate Degree degrees or High School Diploma degrees.
You may find that experience in other jobs will help you become a Digital Marketing Strategist. In fact, many Digital Marketing Strategist jobs require experience in a role such as Marketing Internship. Meanwhile, many Digital Marketing Strategists also have previous career experience in roles such as Marketing Manager or Digital Marketing Manager.