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Become A Digital Marketing Strategist

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Working As A Digital Marketing Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $144,270

    Average Salary

What Does A Digital Marketing Strategist Do At Heartland Payment Systems, Inc.

* Develop and execute paid media strategies to increase lead volume
* Assist the creative team by providing guidance on landing page conversion
* Perform click path analysis and recommendations; identify digital customer journey
* Measure performance of digital marketing campaigns
* Manage Google AdWords, Bing, and TrueView ads
* Manage data analytics platforms, particularly Google’s suite of products
* Identify the path to conversion and identify ways to improve online customer experience
* Brainstorm new and creative demand generation strategies
* Report on KPIs and provide constant suggestions for improvement
* Build technical SEO evaluations and create implementation strategies
* ADDITIONAL RESPONSIBILITIES
* As needed

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How To Become A Digital Marketing Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Marketing Strategist jobs

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Digital Marketing Strategist Demographics

Gender

  • Male

    53.4%
  • Female

    43.1%
  • Unknown

    3.4%

Ethnicity

  • White

    74.4%
  • Asian

    12.1%
  • Hispanic or Latino

    11.2%
  • Unknown

    1.4%
  • Black or African American

    1.0%
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Languages Spoken

  • Spanish

    32.3%
  • Chinese

    12.9%
  • French

    12.9%
  • Portuguese

    6.5%
  • Irish

    3.2%
  • Czech

    3.2%
  • Bulgarian

    3.2%
  • Japanese

    3.2%
  • Russian

    3.2%
  • Carrier

    3.2%
  • Cantonese

    3.2%
  • Mandarin

    3.2%
  • Serbian

    3.2%
  • Croatian

    3.2%
  • Italian

    3.2%
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Digital Marketing Strategist

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Digital Marketing Strategist Education

Digital Marketing Strategist

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Real Digital Marketing Strategist Salaries

Job Title Company Location Start Date Salary
Interactive/Digital Marketing Strategist Intstrux LLC New York, NY Dec 19, 2014 $180,000
Digital Marketing Strategist Intel Corporation San Francisco, CA Mar 11, 2016 $127,670 -
$166,380
Digital Marketing Strategist EGON Zehnder International, Inc. New York, NY May 07, 2016 $120,000 -
$150,000
Senior Digital Marketing Strategist Fingerprint Digital, Inc. San Francisco, CA Jul 22, 2013 $112,000
Digital Marketing Strategist AIG Employee Services, Inc. New York, NY Feb 05, 2016 $110,000
Digital Marketing Strategist Lord, Abbett & Co. LLC Jersey City, NJ Jun 18, 2016 $100,000
Digital Marketing Strategist Lord, Abbett & Co. LLC Jersey City, NJ Aug 18, 2016 $100,000
Digital Marketing Strategist Ready Set Rocket LLC New York, NY Mar 01, 2012 $100,000
Digital Marketing Strategist Lord, Abbett & Co. LLC Jersey City, NJ Sep 01, 2014 $95,000
Digital Marketing Strategist Lord, Abbett & Co. LLC Jersey City, NJ Aug 18, 2014 $95,000
Senior Digital Marketing Strategist Laird and Partners New York LLC New York, NY Sep 21, 2015 $90,000
Digital Marketing Strategist Digital Results LLC Austin, TX Sep 25, 2015 $80,500 -
$95,000
Digital Marketing Strategist Tee-Zed Products, LLC Greensboro, NC Nov 28, 2015 $75,000
Digital Marketing Strategist Digital Results LLC Austin, TX Sep 25, 2015 $75,000 -
$95,000
Digital Media Marketing Strategist Local Response Inc. New York, NY Nov 26, 2012 $75,000
Digital Marketing Strategist All Day Every Day LLC New York, NY Oct 01, 2012 $70,000
Digital Marketing Strategist J. Life, LLC New York, NY Dec 15, 2014 $70,000
Digital Marketing Strategist Firewood Marketing Inc. Mountain View, CA Jun 09, 2016 $70,000
Digital Marketing Strategist IBM Corporation Austin, TX Sep 14, 2016 $68,578 -
$87,100
Digital Media and Marketing Strategist IBT Media Inc. New York, NY Sep 13, 2014 $63,000
Digital Marketing Strategist Maydream, Inc. New York, NY Sep 01, 2015 $62,000 -
$70,000
Digital Marketing Strategist Red Cube Production Inc. Burlingame, CA Dec 12, 2016 $55,000
Digital Marketing Strategist Andorra Life, LLC Industry, CA May 07, 2016 $52,000
Digital Marketing Strategist OPEX Corporation Moorestown, NJ Sep 18, 2015 $50,000
Digital Marketing Strategist Rauxa Digital, LLC San Francisco, CA Aug 20, 2014 $50,000 -
$65,000
Digital Marketing Strategist Tee-Zed Products, LLC Greensboro, NC Nov 19, 2015 $50,000

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Top Skills for A Digital Marketing Strategist

WebDevelopmentContentStrategyWebAnalyticsOnlinePresenceEmailCampaignsFacebookADSGoogleAnalyticsTwitterSearchEngineOptimizationPPCROISeo/SemInstagramKeywordResearchDigitalStrategyLinkedinWebDesignInternetPinterestPaidSearch

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Top Digital Marketing Strategist Skills

  1. Web Development
  2. Content Strategy
  3. Web Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Project managed web development resources to execute marketing campaigns.
  • Developed content strategy based on customer journey and engagement.
  • Conducted web analytics vendor audits, tag implementations, performance measurement, and conversion optimization programs.
  • Home Health Care Facility: Newly built facility needed a marketing strategy and online presence.
  • Implemented best practices for mobile and email campaigns within first three months.

Top Digital Marketing Strategist Employers

Digital Marketing Strategist Videos

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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