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Digital Marketing Strategist Careers

There is more than meets the eye when it comes to being a digital marketing strategist. For example, did you know that they make an average of $31.62 an hour? That's $65,760 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Digital Marketing Strategist Do

There are certain skills that many digital marketing strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, analytical skills and communication skills.

When it comes to the most important skills required to be a digital marketing strategist, we found that a lot of resumes listed 11.3% of digital marketing strategists included analytics, while 9.8% of resumes included content marketing, and 9.1% of resumes included web content. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital marketing strategist job title. But what industry to start with? Most digital marketing strategists actually find jobs in the technology and media industries.

How To Become a Digital Marketing Strategist

If you're interested in becoming a digital marketing strategist, one of the first things to consider is how much education you need. We've determined that 61.3% of digital marketing strategists have a bachelor's degree. In terms of higher education levels, we found that 26.2% of digital marketing strategists have master's degrees. Even though most digital marketing strategists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital marketing strategist. When we researched the most common majors for a digital marketing strategist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital marketing strategist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital marketing strategist. In fact, many digital marketing strategist jobs require experience in a role such as marketing internship. Meanwhile, many digital marketing strategists also have previous career experience in roles such as marketing manager or digital marketing manager.

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Average Salary
$65,760
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
30,138
Job Openings

Digital Marketing Strategist Career Paths

Top Careers Before Digital Marketing Strategist

Top Careers After Digital Marketing Strategist

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Marketing Strategist

Digital Marketing Strategists in America make an average salary of $65,760 per year or $32 per hour. The top 10 percent makes over $94,000 per year, while the bottom 10 percent under $45,000 per year.
Average Salary
$65,760

Best Paying Cities

City
ascdesc
Average Salarydesc
Jersey City, NJ
Salary Range69k - 125k$93k$93,221
New York, NY
Salary Range63k - 114k$85k$85,248
Greensboro, NC
Salary Range61k - 107k$81k$81,051
Austin, TX
Salary Range56k - 107k$78k$77,826
Pittsburgh, PA
Salary Range55k - 102k$75k$75,454
San Francisco, CA
Salary Range52k - 103k$74k$73,978
$44k
$125k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Digital Marketing Strategist
Digital Marketing Strategist
Hoosier Hills Credit Union
Hoosier Hills Credit Union
01/28/2021
01/28/2021
$48,31201/28/2021
$48,312
Digital Marketing Strategist
Digital Marketing Strategist
Hoosier Hills Credit Union
Hoosier Hills Credit Union
12/28/2020
12/28/2020
$48,31212/28/2020
$48,312
Digital Engagement & Marketing Strategist (20027464)
Digital Engagement & Marketing Strategist (20027464)
City of Mountain View, Ca
City of Mountain View, Ca
08/21/2020
08/21/2020
$109,36308/21/2020
$109,363
Digital Marketing and Engagement Strategist
Digital Marketing and Engagement Strategist
University of Colorado Boulder
University of Colorado Boulder
07/10/2020
07/10/2020
$48,00007/10/2020
$48,000
Digital Marketing and Engagement Strategist
Digital Marketing and Engagement Strategist
University of Colorado
University of Colorado
07/08/2020
07/08/2020
$48,00007/08/2020
$48,000
See More Recent Salaries

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Digital Marketing Strategist Demographics

Gender

male

54.9 %

female

39.3 %

unknown

5.8 %

Ethnicity

White

73.8 %

Hispanic or Latino

10.5 %

Asian

8.8 %

Foreign Languages Spoken

Spanish

36.2 %

French

14.9 %

Chinese

10.6 %
See More Demographics

Digital Marketing Strategist Education

Majors

Marketing
31.0 %
Business
20.8 %

Degrees

Bachelors

61.3 %

Masters

26.2 %

Certificate

6.4 %

Top Colleges for Digital Marketing Strategists

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Marketing Strategist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.3% of digital marketing strategists listed analytics on their resume, but soft skills such as creativity and analytical skills are important as well.

Best States For a Digital Marketing Strategist

Some places are better than others when it comes to starting a career as a digital marketing strategist. The best states for people in this position are New Jersey, New York, Rhode Island, and Virginia. Digital marketing strategists make the most in New Jersey with an average salary of $93,794. Whereas in New York and Rhode Island, they would average $83,958 and $83,528, respectively. While digital marketing strategists would only make an average of $81,344 in Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Digital Marketing Strategist Jobs:
2,218
Highest 10% Earn:
$144,000
Location Quotient:
1.43
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Pennsylvania

Total Digital Marketing Strategist Jobs:
1,614
Highest 10% Earn:
$139,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. North Carolina

Total Digital Marketing Strategist Jobs:
1,338
Highest 10% Earn:
$135,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Digital Marketing Strategist Employers

1. RevLocal
4.1
Avg. Salary: 
$69,014
Digital Marketing Strategists Hired: 
22+
2. IBM
4.8
Avg. Salary: 
$74,600
Digital Marketing Strategists Hired: 
12+
3. Lord
4.8
Avg. Salary: 
$66,676
Digital Marketing Strategists Hired: 
4+
4. Robert Half International
4.5
Avg. Salary: 
$66,925
Digital Marketing Strategists Hired: 
3+
5. Caps
3.2
Avg. Salary: 
$65,386
Digital Marketing Strategists Hired: 
3+
6. Adecco
4.3
Avg. Salary: 
$69,738
Digital Marketing Strategists Hired: 
3+

Digital Marketing Strategist Videos

Updated October 2, 2020