What is a Digital Marketing Strategist

The primary job function of a digital marketing strategist is to develop, implement, and evaluate the digital marketing campaigns and programs of a company. They usually work as full-time employees but may also work as business consultants either independently or as part of a consultancy firm.

Apart from the duties mentioned above, a digital marketing strategist is also typically responsible for conducting market research, overseeing the activity of digital campaigns, studying digital marketing trends, and identifying marketing opportunities in the digital world. They work closely with other marketing professionals, particularly campaign managers and content coordinators.

Most digital marketing strategists have a bachelor's degree in marketing, business, and communication. They also have a deep understanding of digital marketing, including best practices, strategies, and trends. Furthermore, the most successful ones have exemplary skills in communication, analysis, strategy, and project management.

On average, digital marketing strategists make around $32 per hour or roughly $65,000 a year. The highest-earning ones take home as much as $94,000 on average, especially those that work in New York, New Jersey, Rhode Island, and other high-paying states.

There is more than meets the eye when it comes to being a Digital Marketing Strategist. For example, did you know that they make an average of $30.7 an hour? That's $63,854 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Digital Marketing Strategist Do

There are certain skills that many Digital Marketing Strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Analytical skills and Communication skills.

Learn more about what a Digital Marketing Strategist does

How To Become a Digital Marketing Strategist

If you're interested in becoming a Digital Marketing Strategist, one of the first things to consider is how much education you need. We've determined that 78.5% of Digital Marketing Strategists have a bachelor's degree. In terms of higher education levels, we found that 14.9% of Digital Marketing Strategists have master's degrees. Even though most Digital Marketing Strategists have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Digital Marketing Strategist. When we researched the most common majors for a Digital Marketing Strategist, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Digital Marketing Strategist resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Digital Marketing Strategist. In fact, many Digital Marketing Strategist jobs require experience in a role such as Marketing Internship. Meanwhile, many Digital Marketing Strategists also have previous career experience in roles such as Marketing Manager or Digital Marketing Manager.

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Average Salary
$63,854
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
94,468
Job Openings
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Average Salary for a Digital Marketing Strategist

Digital Marketing Strategists in America make an average salary of $63,854 per year or $31 per hour. The top 10 percent makes over $85,000 per year, while the bottom 10 percent under $47,000 per year.
Average Salary
$63,854
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How much should you be earning as an Digital Marketing Strategist? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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Choose From 10+ Customizable Digital Marketing Strategist Resume templates

Zippia allows you to choose from different easy-to-use Digital Marketing Strategist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Digital Marketing Strategist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Digital Marketing Strategist Resume
Digital Marketing Strategist Resume

Digital Marketing Strategist Demographics

Digital Marketing Strategist Gender Statistics

male

55.9 %

female

44.1 %

Digital Marketing Strategist Ethnicity Statistics

White

71.9 %

Hispanic or Latino

11.6 %

Asian

9.6 %

Digital Marketing Strategist Foreign Languages Spoken Statistics

Spanish

36.2 %

French

14.9 %

Chinese

10.6 %
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Digital Marketing Strategist Education

Digital Marketing Strategist Majors

23.5 %
20.2 %

Digital Marketing Strategist Degrees

Bachelors

78.5 %

Masters

14.9 %

Associate

5.1 %

Top Colleges for Digital Marketing Strategists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
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Top Skills For a Digital Marketing Strategist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.3% of Digital Marketing Strategists listed Analytics on their resume, but soft skills such as Creativity and Analytical skills are important as well.

Best States For a Digital Marketing Strategist

Some places are better than others when it comes to starting a career as a Digital Marketing Strategist. The best states for people in this position are New Jersey, Rhode Island, North Carolina, and Connecticut. Digital Marketing Strategists make the most in New Jersey with an average salary of $79,347. Whereas in Rhode Island and North Carolina, they would average $77,303 and $74,454, respectively. While Digital Marketing Strategists would only make an average of $74,348 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Digital Marketing Strategist Jobs:
535
Highest 10% Earn:
$104,000
Location Quotient:
1.33
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. North Carolina

Total Digital Marketing Strategist Jobs:
1,338
Highest 10% Earn:
$101,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Digital Marketing Strategist Jobs:
145
Highest 10% Earn:
$108,000
Location Quotient:
0.99
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Digital Marketing Strategists

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Top Digital Marketing Strategist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Digital Marketing Strategists and discovered their number of Digital Marketing Strategist opportunities and average salary. Through our research, we concluded that RevLocal was the best, especially with an average salary of $62,891. IBM follows up with an average salary of $81,888, and then comes Robert Half International with an average of $62,790. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Digital Marketing Strategist. The employers include Thomson Reuters, UnitedHealth Group, and Principal Financial Group

Most Common Employers For Digital Marketing Strategist

RankCompanyZippia ScoreAverage Digital Marketing Strategist SalaryAverage Salary
1$119,671
2$111,649
3$96,983
4$81,888
5$73,161
6$67,554

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