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What is a digital marketing strategist and how to become one
The primary job function of a digital marketing strategist is to develop, implement, and evaluate the digital marketing campaigns and programs of a company. They usually work as full-time employees but may also work as business consultants either independently or as part of a consultancy firm.
Apart from the duties mentioned above, a digital marketing strategist is also typically responsible for conducting market research, overseeing the activity of digital campaigns, studying digital marketing trends, and identifying marketing opportunities in the digital world. They work closely with other marketing professionals, particularly campaign managers and content coordinators.
Most digital marketing strategists have a bachelor's degree in marketing, business, and communication. They also have a deep understanding of digital marketing, including best practices, strategies, and trends. Furthermore, the most successful ones have exemplary skills in communication, analysis, strategy, and project management.
On average, digital marketing strategists make around $32 per hour or roughly $65,000 a year. The highest-earning ones take home as much as $94,000 on average, especially those that work in New York, New Jersey, Rhode Island, and other high-paying states.
What general advice would you give to a Digital Marketing Strategist?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $65,114
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 44.08%
male 55.92%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Digital Marketing Strategist career paths
Key steps to become a digital marketing strategist
Explore digital marketing strategist education requirements
Start to develop specific digital marketing strategist skills
Skills Percentages Digital Marketing 26.52% Google Analytics 4.68% Email Marketing 3.97% Marketing Campaigns 3.75% A/B 2.71% Complete relevant digital marketing strategist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital marketing strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital marketing strategist based on U.S. Bureau of Labor Statistics data and data from real digital marketing strategist resumes.Research digital marketing strategist duties and responsibilities
- Manage large internal campaigns and launch new intranet site with new CMS.
- Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
- Create and implement customer facing web products (sites, campaigns, surveys and email) using HTML and CSS.
- Create web banner and twitter background for twitter page.
Prepare your digital marketing strategist resume
When your background is strong enough, you can start writing your digital marketing strategist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital marketing strategist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Digital Marketing Strategist Resume templates
Build a professional Digital Marketing Strategist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Digital Marketing Strategist resume.
Apply for digital marketing strategist jobs
Now it's time to start searching for a digital marketing strategist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Digital Marketing Strategist Job
Are you a Digital Marketing Strategist?
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Average digital marketing strategist salary
The average Digital Marketing Strategist salary in the United States is $65,114 per year or $31 per hour. Digital marketing strategist salaries range between $48,000 and $87,000 per year.
What Am I Worth?
How do digital marketing strategists rate their job?
Digital Marketing Strategist reviews
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
I love being able to analyze large amounts of data and present it in simple ways to management.
I don't like how much I have to stare at a computer. But, that's the world we live in now - ruled by Digital Media!
Updated January 8, 2025
