The primary job function of a digital marketing strategist is to develop, implement, and evaluate the digital marketing campaigns and programs of a company. They usually work as full-time employees but may also work as business consultants either independently or as part of a consultancy firm.
Apart from the duties mentioned above, a digital marketing strategist is also typically responsible for conducting market research, overseeing the activity of digital campaigns, studying digital marketing trends, and identifying marketing opportunities in the digital world. They work closely with other marketing professionals, particularly campaign managers and content coordinators.
Most digital marketing strategists have a bachelor's degree in marketing, business, and communication. They also have a deep understanding of digital marketing, including best practices, strategies, and trends. Furthermore, the most successful ones have exemplary skills in communication, analysis, strategy, and project management.
On average, digital marketing strategists make around $32 per hour or roughly $65,000 a year. The highest-earning ones take home as much as $94,000 on average, especially those that work in New York, New Jersey, Rhode Island, and other high-paying states.
How to Become a Digital Marketing Strategist
What is a Digital Marketing Strategist
There is more than meets the eye when it comes to being a Digital Marketing Strategist. For example, did you know that they make an average of $30.7 an hour? That's $63,854 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Digital Marketing Strategist Do
There are certain skills that many Digital Marketing Strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Analytical skills and Communication skills.
How To Become a Digital Marketing Strategist
If you're interested in becoming a Digital Marketing Strategist, one of the first things to consider is how much education you need. We've determined that 78.5% of Digital Marketing Strategists have a bachelor's degree. In terms of higher education levels, we found that 14.9% of Digital Marketing Strategists have master's degrees. Even though most Digital Marketing Strategists have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Digital Marketing Strategist. When we researched the most common majors for a Digital Marketing Strategist, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Digital Marketing Strategist resumes include Associate Degree degrees or High School Diploma degrees.
You may find that experience in other jobs will help you become a Digital Marketing Strategist. In fact, many Digital Marketing Strategist jobs require experience in a role such as Marketing Internship. Meanwhile, many Digital Marketing Strategists also have previous career experience in roles such as Marketing Manager or Digital Marketing Manager.
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Digital Marketing Strategist Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a Digital Marketing Strategist can determine their career goals through the career progression. For example, they could start out with a role such as Digital Marketing Manager, progress to a title such as Marketing Director and then eventually end up with the title Vice President Of Marketing & Communications.
Digital Marketing Strategist Jobs You Might Like
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Average Salary for a Digital Marketing Strategist
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Digital Marketing Strategist Jobs You Might Like
- High Paying Digital Marketing Strategist Jobs - $85K and Up
- Work From Home Digital Marketing Strategist Jobs
- Entry Level Digital Marketing Strategist Jobs
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- Actively Hiring
- No Degree Digital Marketing Strategist Jobs
Top Colleges for Digital Marketing Strategists
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. University of Texas at Austin
Austin, TX • Private
7. University of Southern California
Los Angeles, CA • Private
8. Ohio State University
Columbus, OH • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. San Diego State University
San Diego, CA • Private
Find the best Digital Marketing Strategist job for you
Digital Marketing Strategist Jobs You Might Like
- High Paying Digital Marketing Strategist Jobs - $85K and Up
- Work From Home Digital Marketing Strategist Jobs
- Entry Level Digital Marketing Strategist Jobs
- Part Time Digital Marketing Strategist Jobs
- Actively Hiring
- No Degree Digital Marketing Strategist Jobs
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Top Skills For a Digital Marketing Strategist
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.3% of Digital Marketing Strategists listed Analytics on their resume, but soft skills such as Creativity and Analytical skills are important as well.
Best States For a Digital Marketing Strategist
Some places are better than others when it comes to starting a career as a Digital Marketing Strategist. The best states for people in this position are New Jersey, Rhode Island, North Carolina, and Connecticut. Digital Marketing Strategists make the most in New Jersey with an average salary of $79,347. Whereas in Rhode Island and North Carolina, they would average $77,303 and $74,454, respectively. While Digital Marketing Strategists would only make an average of $74,348 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Connecticut
$74,348
Avg. Salary
2. North Carolina
$74,454
Avg. Salary
3. Rhode Island
$77,303
Avg. Salary
How Do Digital Marketing Strategist Rate Their Jobs?
Top Digital Marketing Strategist Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Digital Marketing Strategists and discovered their number of Digital Marketing Strategist opportunities and average salary. Through our research, we concluded that RevLocal was the best, especially with an average salary of $62,891. IBM follows up with an average salary of $81,888, and then comes Robert Half International with an average of $62,790. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Digital Marketing Strategist. The employers include Thomson Reuters, UnitedHealth Group, and Principal Financial Group
Digital Marketing Strategist Videos
