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Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Digital Marketing Strategists in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 13,008 Digital Marketing Strategists currently employed in the United States.
  • 44.1% of all Digital Marketing Strategists are women, while 55.9% are men.
  • The average age of an employed Digital Marketing Strategist is 38 years old.
  • The most common ethnicity of Digital Marketing Strategists is White (71.9%), followed by Hispanic or Latino (11.6%) and Asian (9.6%).
  • The majority of Digital Marketing Strategists are located in NY, New York and IL, Chicago.
  • Digital Marketing Strategists are most in-demand in Dallas, TX.
  • Digital Marketing Strategists are paid an average annual salary of $63,854.
  • Jersey City, NJ pays an annual average wage of $79,214, the highest in the US.
  • Digital Marketing Strategists average starting salary is $47,000.
  • In 2021, women earned 96% of what men earned.
  • The top 10% of highest-paid Digital Marketing Strategists earn as much as $85,000 or more.
  • Connecticut is the best state for Digital Marketing Strategists to live.
  • Digital Marketing Strategists are more likely to work at Private companies in comparison to Public companies.

Digital Marketing Strategist Statistics By Gender

Among Digital Marketing Strategists, 44.1% of them are women compared to 55.9% which are men.

  • Male, 55.9%
  • Female, 44.1%

Digital Marketing Strategists By Gender

GenderPercentages
Male55.9%
Female44.1%

Gender Pay Gap For Digital Marketing Strategist

Women Earn 96¢ For Every $1 Earned By Men

male-income
Male Income
$64,675
female-income
Female Income
$62,221

Digital Marketing Strategist Gender Over Time

This data shows how men and women predominate in the Digital Marketing Strategist position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019

Digital Marketing Strategist Gender By Year

YearMaleFemale
201075.22%24.78%
201174.94%25.06%
201275.46%24.54%
201375.40%24.60%
201473.88%26.12%
201573.48%26.52%
201673.37%26.63%
201772.49%27.51%
201859.32%40.68%
201958.26%41.74%

Digital Marketing Strategist Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, Sales Superintendent and Route Sales Manager have the biggest difference in gender.

Job TitleMaleFemale
Catering Sales Manager19%81%
Director Of Admissions And Marketing20%80%
Media Traffic Manager20%80%
Digital Marketing Strategist56%44%
Director Of Sales Engineering93%7%
Route Sales Manager94%6%
Sales Superintendent95%5%

Digital Marketing Strategist Statistics By Race

The most common ethnicity among Digital Marketing Strategists is White, which makes up 71.9% of all Digital Marketing Strategists. Comparatively, there are 11.6% of the Hispanic or Latino ethnicity and 9.6% of the Asian ethnicity.

  • White, 71.9%
  • Hispanic or Latino, 11.6%
  • Asian, 9.6%
  • Black or African American, 4.2%
  • Unknown, 2.5%
  • American Indian and Alaska Native, 0.2%

Digital Marketing Strategist Race

Digital Marketing Strategist RacePercentages
White71.9%
Hispanic or Latino11.6%
Asian9.6%
Black or African American4.2%
Unknown2.5%
American Indian and Alaska Native0.2%

Digital Marketing Strategist Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among Digital Marketing Strategists.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Digital Marketing Strategist Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201077.31%4.80%6.37%9.55%
201177.08%4.70%6.56%9.69%
201276.09%5.33%6.46%10.11%
201376.93%4.56%6.71%9.86%
201475.75%5.18%6.61%10.40%
201575.37%4.59%7.36%10.56%
201674.99%4.72%7.40%10.47%
201774.92%4.69%7.58%10.59%
201873.78%4.37%8.85%10.52%
201971.90%4.17%9.57%11.58%

Digital Marketing Strategist Wage Gap By Race

Asian Digital Marketing Strategists have the highest average salary compared to other ethnicities. Black or African American Digital Marketing Strategists have the lowest average salary at $62,322.
$67,000
$66,000
$65,000
$64,000
$63,000
$62,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$62,836
White$63,490
Black or African American$62,322
Asian$66,115
Hispanic or Latino$62,475

Digital Marketing Strategist JOBS

Average Age of a Digital Marketing Strategist

We determined the average age of Digital Marketing Strategists based on ethnicity and gender.

Male
Female

Digital Marketing Strategist Age By Race

RaceMale AgeFemale Age
Unknown3832
White3937
Black or African American3837.5
Asian3937
Hispanic or Latino3636

Digital Marketing Strategist Age Breakdown

This chart breaks down the ages of Digital Marketing Strategist employees. Interestingly enough, the average age of Digital Marketing Strategists is 40+ years old, which represents 42% of the population.

20-30 years

30-40 years

40+ years


Digital Marketing Strategist Age

Digital Marketing Strategist YearsPercentages
20-30 years19%
30-40 years38%
40+ years42%

Types of Digital Marketing Strategist Degree Levels

The most common degree for Digital Marketing Strategists is Bachelor's Degree 78% of Digital Marketing Strategists earn that degree. A close second is Master's Degree with 15% and rounding it off is Associate Degree with 5%.

  • Bachelors, 78%
  • Masters, 15%
  • Associate, 5%
  • High School Diploma, 1%
  • Other Degrees, 1%

Digital Marketing Strategists By Education

Digital Marketing Strategist DegreePercentages
Bachelors78%
Masters15%
Associate5%
High School Diploma1%
Other Degrees1%

Digital Marketing Strategist Jobs You Might Like

Digital Marketing Strategist Wage Gap By Education

$75,000
$72,000
$69,000
$66,000
$63,000
$60,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$70,651
Bachelor's Degree$62,221
Doctorate Degree$72,447

Digital Marketing Strategist Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ Digital Marketing Strategists. We found that the most common company type is Private. In addition, the industry that employs the most Digital Marketing Strategists is the Technology industry.

Company Size

We created this chart to show you the average size of companies that typically hire Digital Marketing Strategists.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Digital Marketing Strategist Jobs By Employer Size

Company SizePercentages
< 50 employees6%
50 - 100 employees6%
100 - 500 employees17%
500 - 1,000 employees13%
1,000 - 10,000 employees29%
> 10,000 employees29%

The Types Of Companies Digital Marketing Strategist Work In

Employees with the Digital Marketing Strategist job title have their preferences when it comes to working for a company. For instance, most Digital Marketing Strategists prefer to work at Private companies over Public companies.

Education

Public

Private

Digital Marketing Strategist Jobs By Sector

Company TypePercentages
Education3%
Public38%
Private59%

Top Industries Hiring Digital Marketing Strategists

Just based on the number of employees within each industry, we were able to determine the most common industries that employ Digital Marketing Strategists. Those industries include Technology, Professional and Media.

Fortune 500

Technology

Professional

Media

Finance

Digital Marketing Strategist Turnover And Employment Statistics

Digital Marketing Strategist Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of Digital Marketing Strategists changed.

  • Unemployment rate

Digital Marketing Strategist Unemployment Rate By Year

YearDigital Marketing Strategist Unemployment Rate
20107.47%
20116.19%
20125.30%
20134.87%
20143.70%
20153.36%
20163.08%
20172.97%
20183.34%
20193.54%

The Average Number of Years That Digital Marketing Strategist Stay in a Job

By looking over 814 Digital Marketing Strategists resumes, we figured out that the average Digital Marketing Strategist enjoys staying at their job for 1-2 years for a percentage of 27%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years


Digital Marketing Strategist Tenure

Number or YearsPercentages
Less than 1 year21%
1-2 years27%
3-4 years11%
5-7 years25%
8-10 years9%
11+ years7%

Comparing The LGBT Ratio of Digital Marketing Strategists with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to Digital Marketing Strategists.

Job TitleLGBTJob Openings
Administrative Services Manager7.93%132,800
Supply Chain Manager8.41%46,472
Digital Marketing Strategist9.28%
National Service Manager9.38%88,223
Human Resources Manager Assistant13.02%52,016
Promotion Manager14.95%7,542
Public Relations Manager15.79%42,087

Digital Marketing Strategist LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Administrative Services Manager7.93%132,800
Supply Chain Manager8.41%46,472
National Service Manager9.38%88,223
Human Resources Manager Assistant13.02%52,016
Promotion Manager14.95%7,542
Public Relations Manager15.79%42,087

Foreign Languages Spoken By Digital Marketing Strategists

The most common foreign language among Digital Marketing Strategists is Spanish at 36.2%. The second-most popular foreign language spoken is French at 14.9% and Chinese is the third-most popular at 10.6%.

  • Spanish, 36.2%
  • French, 14.9%
  • Chinese, 10.6%
  • Portuguese, 6.4%
  • Japanese, 4.3%
  • Other, 27.6%

Digital Marketing Strategist Languages Spoken

Foreign LanguagePercentages
Spanish36.2%
French14.9%
Chinese10.6%
Portuguese6.4%
Japanese4.3%
Other27.6%

Digital Marketing Strategist Jobs

Recently Added Digital Marketing Strategist Jobs

Digital Marketing Strategist Heatmaps

The amount you can make as a Digital Marketing Strategist can depend on where you live. For example, the highest salary of Digital Marketing Strategists is $115,174. Use our chart to find out where that salary is located.

Where Do Digital Marketing Strategists Earn The Most?

The map here shows where Digital Marketing Strategists earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Digital Marketing Strategists Located?

By looking through more than 814 resumes, we found that the most popular places for Digital Marketing Strategists are NY, New York and IL, Chicago.

Number of Digital Marketing Strategists

Where Are Digital Marketing Strategists In High Demand?

We looked over job openings to determine where in the country Digital Marketing Strategists are in the most demand.

Jobs Openings