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The differences between digital marketing strategists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing strategist, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing strategist has an average salary of $65,114, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Marketing Strategist | Digital Marketing Specialist | |
| Yearly salary | $65,114 | $60,359 |
| Hourly rate | $31.30 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 92,459 | 94,029 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital marketing strategists and digital marketing specialists have different pay scales, as shown below.
| Digital Marketing Strategist | Digital Marketing Specialist | |
| Average salary | $65,114 | $60,359 |
| Salary range | Between $48,000 And $87,000 | Between $44,000 And $81,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Northern Trust | Meta |
| Best paying industry | Start-up | Finance |
There are a few differences between a digital marketing strategist and a digital marketing specialist in terms of educational background:
| Digital Marketing Strategist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and digital marketing specialists' demographics:
| Digital Marketing Strategist | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |