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The differences between digital marketing strategists and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Digital Marketing Strategist | Head Of Marketing | |
| Yearly salary | $65,114 | $137,829 |
| Hourly rate | $31.30 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 92,557 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Digital marketing strategists and heads of marketing have different pay scales, as shown below.
| Digital Marketing Strategist | Head Of Marketing | |
| Average salary | $65,114 | $137,829 |
| Salary range | Between $48,000 And $87,000 | Between $93,000 And $203,000 |
| Highest paying City | Jersey City, NJ | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Northern Trust | Meta |
| Best paying industry | Start-up | Media |
There are a few differences between a digital marketing strategist and a head of marketing in terms of educational background:
| Digital Marketing Strategist | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and heads of marketing' demographics:
| Digital Marketing Strategist | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |