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The differences between digital marketing strategists and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Digital Marketing Strategist | Marketing Director | |
| Yearly salary | $65,114 | $114,906 |
| Hourly rate | $31.30 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 93,503 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Digital marketing strategists and marketing directors have different pay scales, as shown below.
| Digital Marketing Strategist | Marketing Director | |
| Average salary | $65,114 | $114,906 |
| Salary range | Between $48,000 And $87,000 | Between $68,000 And $193,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Northern Trust | Brookfield Properties |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a digital marketing strategist and a marketing director in terms of educational background:
| Digital Marketing Strategist | Marketing Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and marketing directors' demographics:
| Digital Marketing Strategist | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |