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The differences between digital marketing strategists and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Digital Marketing Strategist | Marketing Lead | |
| Yearly salary | $65,114 | $104,664 |
| Hourly rate | $31.30 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 92,987 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Digital marketing strategists and marketing leads have different pay scales, as shown below.
| Digital Marketing Strategist | Marketing Lead | |
| Average salary | $65,114 | $104,664 |
| Salary range | Between $48,000 And $87,000 | Between $74,000 And $146,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Northern Trust | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a digital marketing strategist and a marketing lead in terms of educational background:
| Digital Marketing Strategist | Marketing Lead | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and marketing leads' demographics:
| Digital Marketing Strategist | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |