Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing strategists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Digital Marketing Strategist | Marketing Manager | |
| Yearly salary | $65,114 | $104,550 |
| Hourly rate | $31.30 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 89,627 |
| Job satisfaction | 4 | 3 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Digital marketing strategists and marketing managers have different pay scales, as shown below.
| Digital Marketing Strategist | Marketing Manager | |
| Average salary | $65,114 | $104,550 |
| Salary range | Between $48,000 And $87,000 | Between $71,000 And $153,000 |
| Highest paying City | Jersey City, NJ | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Northern Trust | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a digital marketing strategist and a marketing manager in terms of educational background:
| Digital Marketing Strategist | Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and marketing managers' demographics:
| Digital Marketing Strategist | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |