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The differences between digital marketing strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Digital Marketing Strategist | Marketing Strategist | |
| Yearly salary | $65,114 | $80,033 |
| Hourly rate | $31.30 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 89,543 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Digital marketing strategists and marketing strategists have different pay scales, as shown below.
| Digital Marketing Strategist | Marketing Strategist | |
| Average salary | $65,114 | $80,033 |
| Salary range | Between $48,000 And $87,000 | Between $53,000 And $119,000 |
| Highest paying City | Jersey City, NJ | Harrisburg, PA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Northern Trust | McKinsey & Company Inc |
| Best paying industry | Start-up | Technology |
There are a few differences between a digital marketing strategist and a marketing strategist in terms of educational background:
| Digital Marketing Strategist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and marketing strategists' demographics:
| Digital Marketing Strategist | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |