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The differences between digital marketing strategists and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a marketing supervisor. Additionally, a digital marketing strategist has an average salary of $65,114, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Digital Marketing Strategist | Marketing Supervisor | |
| Yearly salary | $65,114 | $64,304 |
| Hourly rate | $31.30 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 74,956 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Digital marketing strategists and marketing supervisors have different pay scales, as shown below.
| Digital Marketing Strategist | Marketing Supervisor | |
| Average salary | $65,114 | $64,304 |
| Salary range | Between $48,000 And $87,000 | Between $45,000 And $90,000 |
| Highest paying City | Jersey City, NJ | Dix Hills, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | Northern Trust | Halliburton |
| Best paying industry | Start-up | Retail |
There are a few differences between a digital marketing strategist and a marketing supervisor in terms of educational background:
| Digital Marketing Strategist | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and marketing supervisors' demographics:
| Digital Marketing Strategist | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |