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The differences between digital marketing strategists and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.
| Digital Marketing Strategist | Senior Director Of Marketing | |
| Yearly salary | $65,114 | $159,916 |
| Hourly rate | $31.30 | $76.88 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 106,180 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Digital marketing strategists and senior directors of marketing have different pay scales, as shown below.
| Digital Marketing Strategist | Senior Director Of Marketing | |
| Average salary | $65,114 | $159,916 |
| Salary range | Between $48,000 And $87,000 | Between $112,000 And $226,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Northern Trust | Washington Prime Group |
| Best paying industry | Start-up | Media |
There are a few differences between a digital marketing strategist and a senior director of marketing in terms of educational background:
| Digital Marketing Strategist | Senior Director Of Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and senior directors of marketing' demographics:
| Digital Marketing Strategist | Senior Director Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 57.9% Female, 42.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |