Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing strategists and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing strategist, becoming a social media strategist takes usually requires 1-2 years. Additionally, a digital marketing strategist has an average salary of $65,114, which is higher than the $62,339 average annual salary of a social media strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a social media strategist are instagram, digital marketing, and twitter.
| Digital Marketing Strategist | Social Media Strategist | |
| Yearly salary | $65,114 | $62,339 |
| Hourly rate | $31.30 | $29.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 43,791 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Average age | 39 | 44 |
| Years of experience | 10 | 2 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
Digital marketing strategists and social media strategists have different pay scales, as shown below.
| Digital Marketing Strategist | Social Media Strategist | |
| Average salary | $65,114 | $62,339 |
| Salary range | Between $48,000 And $87,000 | Between $41,000 And $94,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | Rhode Island | Utah |
| Best paying company | Northern Trust | |
| Best paying industry | Start-up | Technology |
There are a few differences between a digital marketing strategist and a social media strategist in terms of educational background:
| Digital Marketing Strategist | Social Media Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital marketing strategists' and social media strategists' demographics:
| Digital Marketing Strategist | Social Media Strategist | |
| Average age | 39 | 44 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |