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The differences between digital marketing strategists and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing strategist, becoming a specialist takes usually requires 1-2 years. Additionally, a digital marketing strategist has an average salary of $65,114, which is higher than the $58,013 average annual salary of a specialist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a specialist are patients, customer service, and work ethic.
| Digital Marketing Strategist | Specialist | |
| Yearly salary | $65,114 | $58,013 |
| Hourly rate | $31.30 | $27.89 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 358,433 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 49% |
| Average age | 39 | 42 |
| Years of experience | 10 | 2 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Digital marketing strategists and specialists have different pay scales, as shown below.
| Digital Marketing Strategist | Specialist | |
| Average salary | $65,114 | $58,013 |
| Salary range | Between $48,000 And $87,000 | Between $32,000 And $104,000 |
| Highest paying City | Jersey City, NJ | Jersey City, NJ |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Northern Trust | The Citadel |
| Best paying industry | Start-up | - |
There are a few differences between a digital marketing strategist and a specialist in terms of educational background:
| Digital Marketing Strategist | Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 49% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between digital marketing strategists' and specialists' demographics:
| Digital Marketing Strategist | Specialist | |
| Average age | 39 | 42 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |