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The differences between digital marketing strategists and strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing strategist and a strategist. Additionally, a strategist has an average salary of $104,881, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a strategist are project management, customer satisfaction, and powerpoint.
| Digital Marketing Strategist | Strategist | |
| Yearly salary | $65,114 | $104,881 |
| Hourly rate | $31.30 | $50.42 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,459 | 44,596 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
Digital marketing strategists and strategists have different pay scales, as shown below.
| Digital Marketing Strategist | Strategist | |
| Average salary | $65,114 | $104,881 |
| Salary range | Between $48,000 And $87,000 | Between $62,000 And $176,000 |
| Highest paying City | Jersey City, NJ | Hartford, CT |
| Highest paying state | Rhode Island | Connecticut |
| Best paying company | Northern Trust | The Citadel |
| Best paying industry | Start-up | Technology |
There are a few differences between a digital marketing strategist and a strategist in terms of educational background:
| Digital Marketing Strategist | Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and strategists' demographics:
| Digital Marketing Strategist | Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |