Explore Jobs
Find Specific Jobs
Explore Careers
Explore Professions
Best Companies
Explore Companies
Digital marketing strategist hiring summary. Here are some key points about hiring digital marketing strategists in the United States:
Here's a step-by-step digital marketing strategist hiring guide:
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
The digital marketing strategist hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.
Hiring the perfect digital marketing strategist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.
Here's a comparison of digital marketing strategist salaries for various roles:
Type Of Digital Marketing Strategist | Description | Hourly Rate |
---|---|---|
Digital Marketing Strategist | Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. | $23-41 |
Marketing Manager | Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities... Show More | $34-73 |
Head Of Marketing | The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show More | $44-97 |
Including a salary range in your digital marketing strategist job description helps attract top candidates to the position. A digital marketing strategist salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.
For example, the average salary for a digital marketing strategist in Kansas may be lower than in Rhode Island, and an entry-level digital marketing strategist usually earns less than a senior-level digital marketing strategist. Additionally, a digital marketing strategist with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.
Rank | State | Avg. Salary | Hourly Rate |
---|---|---|---|
1 | New Jersey | $78,035 | $38 |
2 | North Carolina | $70,908 | $34 |
3 | Virginia | $69,178 | $33 |
4 | New York | $68,322 | $33 |
5 | Washington | $67,360 | $32 |
6 | South Carolina | $66,517 | $32 |
7 | California | $64,779 | $31 |
8 | District of Columbia | $64,202 | $31 |
9 | Maryland | $63,649 | $31 |
10 | Idaho | $63,243 | $30 |
11 | Oregon | $62,661 | $30 |
12 | Massachusetts | $62,058 | $30 |
13 | Colorado | $62,049 | $30 |
14 | Illinois | $61,825 | $30 |
15 | Texas | $61,316 | $29 |
16 | Pennsylvania | $59,834 | $29 |
17 | Ohio | $59,651 | $29 |
18 | Iowa | $58,208 | $28 |
19 | Utah | $57,260 | $28 |
20 | Florida | $57,217 | $28 |
Rank | Company | Average Salary | Hourly Rate | Job Openings |
---|---|---|---|---|
1 | Northern Trust | $96,762 | $46.52 | 15 |
2 | Lord Abbett | $89,296 | $42.93 | |
3 | Citi | $86,440 | $41.56 | 87 |
4 | AIG | $83,212 | $40.01 | |
5 | Esri | $77,685 | $37.35 | 20 |
6 | Circuit City | $75,865 | $36.47 | 2 |
7 | FCCI | $74,060 | $35.61 | |
8 | Katerra | $72,116 | $34.67 | |
9 | University of Washington | $72,079 | $34.65 | 2 |
10 | Vista Equity Partners | $71,465 | $34.36 | 3 |
11 | IBM | $71,071 | $34.17 | 20 |
12 | BB&T | $70,070 | $33.69 | |
13 | Broadridge | $68,924 | $33.14 | 8 |
14 | Thomson Reuters | $68,103 | $32.74 | 23 |
15 | GE Appliances | $67,833 | $32.61 | 1 |
16 | University of California-Berkeley | $67,669 | $32.53 | 1 |
17 | Regions Bank | $66,543 | $31.99 | 5 |
18 | Morrie's Auto Group | $66,299 | $31.87 | |
19 | Lennar | $66,293 | $31.87 | 8 |
20 | USALLIANCE Financial | $65,966 | $31.71 |
A digital marketing strategist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a digital marketing strategist job description:
There are a few common ways to find digital marketing strategists for your business:
Recruiting digital marketing strategists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.
Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Once you've selected the best digital marketing strategist candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.
It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.
To prepare for the new digital marketing strategist first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.
Recruiting digital marketing strategists involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.
You can expect to pay around $65,114 per year for a digital marketing strategist, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for digital marketing strategists in the US typically range between $23 and $41 an hour.