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Digital Marketing Strategist job description

Updated March 14, 2024
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Example digital marketing strategist requirements on a job description

Digital marketing strategist requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in digital marketing strategist job postings.
Sample digital marketing strategist requirements
  • Bachelor's degree in marketing or related field.
  • 3+ years' experience in digital marketing.
  • Demonstrated success in developing and executing digital marketing plans.
  • Strong knowledge of SEO, SEM, and analytics.
Sample required digital marketing strategist soft skills
  • Excellent communication and interpersonal skills.
  • Strong problem-solving and analytical abilities.
  • Ability to work independently and collaboratively.
  • Highly organized with an attention to detail.
  • Adaptable to changing priorities and deadlines.

Digital Marketing Strategist job description example 1

ConvenientMD digital marketing strategist job description

At ConvenientMD we're on a mission to transform healthcare in New England by making good health more convenient for all. To support this belief, we're building a team of dedicated providers and experts who genuinely care about improving lives, are passionate about work that can make a difference, and driven to learn from one another.

We're looking for a forward-thinking Digital Marketer who wants to help us shape how people experience and interact with our brand through digital communications, media, social, and direct marketing. In this role, you'll leverage your knowledge of the digital landscape to deliver creative and effective digital strategies that fulfill brand and business objectives. You'll work alongside senior marketing experts to analyze, ideate, and implement everything from seasonal campaigns to social strategies and creative content. This role is a great opportunity for a digital marketer to broaden their scope and take on new responsibilities within a supportive team environment.

Our aim is to create a workplace where you can learn, grow, and continuously refine your skills. Applicants rarely meet every single job requirement, and we appreciate that many skills and backgrounds can make people successful in this role. If you're looking for a great next step, and want to feel good about what you do, we'd love to hear from you.
What you'll do
• Evaluate existing digital strategies, identify gaps, and implement improvements
• Develop and execute paid campaigns across search, social, display, and other digital channels to drive success. Optimize spend and assets for best results. Test new channels to find opportunity.
• Define a simple, focused owned social and content strategy. Working internally and externally to create and manage content.
• Optimize the website for efficiency and ideal user experience based on data.
• Understand our consumer, their digital habits, mindset modes, and how we engage them
• Draw meaningful conclusions from key metrics and identify opportunities for improvement
• Be on top of contemporary and emerging digital tools and trends

About You
• Three to five years of full-time experience in digital marketing or advertising
• Technically competent with various digital marketing tactics and implementation tools
• Basic knowledge of analytics tools and the ability to set up tracking/reporting
• Ability to write headlines and copy. Creative thinker with a perspective on good content.
• Collaborative, with strong communication and organizational skills
• Bachelor's degree or equivalent in a related field
• Healthcare marketing experience is nice, but not necessary

Perks
• Competitive compensation with medical, dental, vision
• 401K with matching contribution
• Fast growing company with the opportunity to advance and take on more responsibility
• Collaborative environment at our office in Portsmouth, NH

A note about remote
Our clinics are open seven days a week and staffed by people who are dedicated to serving public health. To support them, and as an expression of solidarity, everyone at our headquarters works in the office. While we are flexible about personal needs, this is not a remote or partially remote position.
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Digital Marketing Strategist job description example 2

Dealer eProcess digital marketing strategist job description

Are you someone who loves online marketing? Do you live and breathe Google Ads? Do you get into heated debates about the effectiveness of Facebook Advertising? Are you passionate about growing your experience in all online ad channels? If this sounds like you, then we should talk!

We are looking for a savvy and energetic digital marketing strategist who is searching for a new opportunity to grow as a digital guru. The ideal candidate will have years of experience in multiple online ad channels (search, display, social, etc), is an effective team player, enjoys helping their clients achieve their business objectives, and has an abundance of creativity and ambition. A digital marketing strategist at Dealer eProcess manages Digital Marketing campaigns on networks such as Google Ads, Bing/Microsoft Ads, Facebook, and WAZE. Our Senior Strategists work with a Junior strategist and provide them with tasks and additional training. This is a client-facing role, so the ideal candidate must be comfortable acting as the point of contact for clients.
Your responsibilities would include:

+ Managing and maintaining client accounts while keeping a positive customer relationship.

+ Managing clients' Google, Bing, Facebook, and WAZE campaigns.

+ Optimize keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.

+ Implement successful bidding strategies and budget management.

+ Analyze and assess the performance of campaigns to ensure client goals are exceeded monthly performance reporting and strategy review with clients.

+ Hold monthly performance review calls with clients and strategize about areas of improvement.

+ Mentor a Junior Strategist to help assist in the accounts and grow in the department.

Requirements:

+ 3+ years of working with and managing digital marketing campaigns on Google Ads, Microsoft Ads, Facebook Ads, and Waze Ads.

+ Google Ads Certification

+ Microsoft Ads Certification

+ Google Analytics Certification

+ Proficiency with Google Suite, Google Docs, and other basic online applications

+ Advanced knowledge of Excel and Google Sheets

+ Strong math and analytical skills

+ Exceptional customer service and communication skills

+ Sufficient in producing well thought out ad copy

+ Self-motivated & goal-oriented

+ Organized and able to handle multiple tasks at once

Additional Qualifications (Not Necessary):

+ Experience with Tier 3 and/or Tier 2 automotive marketing

+ Facebook Blueprint certification

+ Experience with SQL is a plus, but not required

Employee Benefits (after waiting period):

+ Competitive Salary and Bonus Structure

+ Medical, Dental, Vision

+ 401K with company match

+ 10 Paid Holidays

+ PTO and Vacation time off

Who is Dealer eProcess?

DEP is the highest-rated Digital Marketing Provider in the Automotive Industry, primarily serving automotive dealerships across the US and Canada. Our Headquarters is located in Lisle, IL. Dealer eProcess was founded in 2006 and is recognized as a leading automotive website and digital marketing provider thanks to our hard-working and specialized teams. We encourage and provide opportunities for growth within each department as well as throughout the company.

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Digital Marketing Strategist job description example 3

The Plum Tree Group digital marketing strategist job description

Phase 3 Commerce (a Plum Tree company) is looking for a Digital Engagement Manager. This position is unique in that it combines both a responsibility for managing the relationship and business of each account but also to provide strategic guidance in the fields of commerce and digital marketing. We are looking for those that have a proven track record as well as those that have proven potential.

The ideal candidate has demonstrated past success as a client and relationship manager in the areas of relationship-building, upselling, project management, team resource allocation, digital strategy and client management.

Must Haves

  • Positive Attitude!
  • Familiar and passionate about digital marketing and technology
  • Strong problem solver who knows how to ask the right questions, build hypotheses and prove or disprove with data insights
  • Personal Accountability - Not afraid to take ownership of desired outcomes
  • Excellent communication and writing skills

Basic Requirements

  • 2 to 3 years demonstrated experience within the digital marketing space
  • College degree (Bachelors in Business, Marketing, or related field)
  • Demonstrated experience in consulting or client facing role
  • Basic knowledge and understanding of Google Analytics
  • Proven capabilities to work within a fast-paced environment
  • Ability to work cross functionally across teams and departments
  • Past experience working with eCommerce platforms (e.g. Magento, Shopify, BigCommerce, etc)
  • Knowledge of core digital marketing channels and strategies (SEM, Social, SEO, Email, Affiliate, etc)
  • ABM (account based marketing) experience a plus!

Responsibilities & Expectations

  • Perform research to establish a strong understanding of client’s business goals and propose solutions and strategies that meet their needs and drive their success on the web
  • Proven ability to manage client expectations and deliver on-time excellence
  • Exhibits professional conduct and communication at all times with clients and team
  • Interpret web analytics, demographic data, market research, and buyer behaviors as they relate to marketing efforts. Generate and support strategies with internal team as they relate to findings.
  • Ability to think outside-the-box and creatively problem solve; when necessary may need to consider channels and initiatives not native to Phase 3 in order to deliver exceptional results for the client
  • Identifies opportunities for upsell and positions these opportunities to the client in a manner that is solutions-oriented in a demeanor of partnership, not ‘sales’
  • Works effectively across all departments and service areas including technology, marketing and design teams (and other contracted parties) on project execution
  • Communicates progress to clients based on upfront established KPIs
  • Maintains accurate records of time, tasks, descriptions and projects
  • Adheres and utilizes current company processes and systems

Some perks

  • An exciting fast paced environment that is at the center of the technology and thought leadership of our time
  • Flexible working environment and schedule - Responsibility, Autonomy, Flexibility and Respect!
  • Full healthcare benefits
  • A fun and dynamic team to work with
  • Salary commensurate with experience

About Phase 3 Commerce

We’re an integrated digital agency. We help companies design, create and market new commerce experiences, services and products in the digital channel. Visit us at: phase3commerce.com

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Updated March 14, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.