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Digital marketing strategist salary
Average digital marketing strategist salary
$65,114
Average Digital Marketing Strategist Salary
The average salary for a Digital Marketing Strategist stands at $65,114 annually, translating to around $31 per hour. This role typically requires a blend of creativity and analytical skills, crucial for developing effective marketing strategies. Salaries can differ significantly based on factors such as experience, geographic location, and the specific industry. For instance, strategists with more experience can command higher salaries, while those just entering the field may start lower.
Salary by State
In terms of geographical variation, states like California, New York, and Texas often offer the highest salaries due to their larger job markets and demand for digital marketing professionals. Additionally, strategists in metropolitan areas typically earn more than their counterparts in rural settings.
Career Progression
As digital marketing continues to evolve, opportunities for advancement abound. Many strategists move into senior roles, such as Digital Marketing Manager or Director of Marketing, where salaries can exceed $80,000 annually. Continuous learning and adapting to new marketing technologies are essential for career growth in this field.
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Where can a Digital Marketing Strategist earn more?
Digital marketing strategist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital marketing strategist | $48,300 | $23.24 |
| Mid-level digital marketing strategist | $51,600 | $24.82 |
| Senior-level digital marketing strategist | $117,000 | $56.46 |
Digital marketing strategist salary estimates from across the web
Average digital marketing strategist salary by state
The average digital marketing strategist salary in Rhode Island, New Jersey, and North Carolina are the highest in the U.S. The lowest average digital marketing strategist salary states are Kansas, Nebraska, and Georgia.
- State view
- County view
Highest paying states for digital marketing strategists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | North Carolina | $70,621 | $33.95 |
| 2 | Rhode Island | $78,185 | $37.59 |
| 3 | New York | $68,206 | $32.79 |
| 4 | Virginia | $69,380 | $33.36 |
| 5 | Connecticut | $65,503 | $31.49 |
| 6 | New Jersey | $77,864 | $37.43 |
| 7 | Wisconsin | $65,702 | $31.59 |
| 8 | Pennsylvania | $61,252 | $29.45 |
| 9 | Washington | $66,864 | $32.15 |
| 10 | Texas | $61,163 | $29.41 |
| 11 | South Carolina | $66,373 | $31.91 |
| 12 | Colorado | $61,915 | $29.77 |
| 13 | Oregon | $62,908 | $30.24 |
| 14 | Delaware | $65,499 | $31.49 |
| 15 | Michigan | $62,730 | $30.16 |
| 16 | North Dakota | $58,407 | $28.08 |
| 17 | District of Columbia | $64,177 | $30.85 |
| 18 | West Virginia | $62,431 | $30.01 |
| 19 | Maryland | $63,567 | $30.56 |
| 20 | Illinois | $61,601 | $29.62 |
| 21 | Massachusetts | $62,059 | $29.84 |
| 22 | Ohio | $59,986 | $28.84 |
| 23 | Idaho | $62,183 | $29.90 |
| 24 | New Hampshire | $56,882 | $27.35 |
| 25 | Nevada | $57,124 | $27.46 |
| 26 | Arkansas | $57,205 | $27.50 |
| 27 | Wyoming | $53,948 | $25.94 |
| 28 | Minnesota | $56,348 | $27.09 |
| 29 | California | $60,226 | $28.95 |
| 30 | Iowa | $58,364 | $28.06 |
| 31 | Utah | $57,255 | $27.53 |
| 32 | Florida | $57,067 | $27.44 |
| 33 | Maine | $54,260 | $26.09 |
| 34 | Alaska | $57,201 | $27.50 |
| 35 | Tennessee | $55,490 | $26.68 |
| 36 | Hawaii | $52,669 | $25.32 |
| 37 | South Dakota | $52,855 | $25.41 |
| 38 | Mississippi | $55,300 | $26.59 |
| 39 | Arizona | $55,003 | $26.44 |
| 40 | Missouri | $55,634 | $26.75 |
| 41 | Kentucky | $52,653 | $25.31 |
| 42 | New Mexico | $54,737 | $26.32 |
| 43 | Georgia | $50,693 | $24.37 |
| 44 | Vermont | $54,743 | $26.32 |
| 45 | Nebraska | $50,792 | $24.42 |
| 46 | Kansas | $51,037 | $24.54 |
| 47 | Indiana | $52,601 | $25.29 |
| 48 | Montana | $51,971 | $24.99 |
| 49 | Alabama | $50,349 | $24.21 |
| 50 | Louisiana | $50,287 | $24.18 |
| 51 | Oklahoma | $50,320 | $24.19 |
Highest paying cities for digital marketing strategists
The highest-paying cities for digital marketing strategists are Jersey City, NJ, Greensboro, NC, and Richmond, VA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Jersey City, NJ | $78,035 | $37.52 |
| 2 | Greensboro, NC | $70,908 | $34.09 |
| 3 | Richmond, VA | $69,178 | $33.26 |
| 4 | New York, NY | $68,322 | $32.85 |
| 5 | Seattle, WA | $67,360 | $32.38 |
| 6 | Columbia, SC | $66,517 | $31.98 |
| 7 | San Francisco, CA | $64,779 | $31.14 |
| 8 | Washington, DC | $64,202 | $30.87 |
| 9 | Columbia, MD | $63,649 | $30.60 |
| 10 | Meridian, ID | $63,243 | $30.41 |
| 11 | Tualatin, OR | $62,661 | $30.13 |
| 12 | Boston, MA | $62,058 | $29.84 |
| 13 | Boulder, CO | $62,049 | $29.83 |
| 14 | Chicago, IL | $61,825 | $29.72 |
| 15 | Austin, TX | $61,316 | $29.48 |
| 16 | Pittsburgh, PA | $59,834 | $28.77 |
| 17 | Columbus, OH | $59,651 | $28.68 |
| 18 | Des Moines, IA | $58,208 | $27.98 |
| 19 | Salt Lake City, UT | $57,260 | $27.53 |
| 20 | Bradenton, FL | $57,217 | $27.51 |
Digital marketing strategist salary details
A digital marketing strategist's salary ranges from $48,000 a year at the 10th percentile to $87,000 at the 90th percentile.
What is a digital marketing strategist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $87,000 | $7,250 | $42 |
| 75th Percentile | $76,000 | $6,333 | $37 |
| Average | $65,114 | $5,426 | $31 |
| 25th Percentile | $55,000 | $4,583 | $26 |
| 10th Percentile | $48,000 | $4,000 | $23 |
Highest paying digital marketing strategist jobs
The highest paying types of digital marketing strategists are senior director of marketing, head of marketing, and marketing director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Strategist | $104,881 | $8,740 | $50.42 | 44,596 |
Top companies hiring digital marketing strategists now:
Which companies pay digital marketing strategists the most?
Digital marketing strategist salaries at Northern Trust and Lord Abbett are the highest-paying according to our most recent salary estimates. In addition, the average digital marketing strategist salary at companies like Citi and AIG are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Northern Trust | $96,762 | $46.52 |
| 2 | Lord Abbett | $89,296 | $42.93 |
| 3 | Citi | $86,440 | $41.56 |
| 4 | AIG | $83,212 | $40.01 |
| 5 | Esri | $77,685 | $37.35 |
| 6 | Circuit City | $75,865 | $36.47 |
| 7 | FCCI | $74,060 | $35.61 |
| 8 | Katerra | $72,116 | $34.67 |
| 9 | University of Washington | $72,079 | $34.65 |
| 10 | Vista Equity Partners | $71,465 | $34.36 |
| 11 | IBM | $71,071 | $34.17 |
| 12 | BB&T | $70,070 | $33.69 |
| 13 | Broadridge | $68,924 | $33.14 |
| 14 | Thomson Reuters | $68,103 | $32.74 |
| 15 | GE Appliances | $67,833 | $32.61 |
| 16 | University of California-Berkeley | $67,669 | $32.53 |
| 17 | Regions Bank | $66,543 | $31.99 |
| 18 | Morrie's Auto Group | $66,299 | $31.87 |
| 19 | Lennar | $66,293 | $31.87 |
| 20 | USALLIANCE Financial | $65,966 | $31.71 |
Wage gap by gender, race and education
Digital Marketing Strategist salary by industry
The average digital marketing strategist salary varies across industries:
- The average digital marketing strategist salary in the start-up industry is $70,594, the highest of any industry.
- The average digital marketing strategist salary in the finance industry is $67,409.
- Digital marketing strategists in the non profits industry earn an average salary of $63,894, the lowest of any industry.
Highest paying industries for digital marketing strategists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Start-up | $70,594 | $33.94 |
| 2 | Utilities | $67,409 | $32.41 |
| 3 | Finance | $64,114 | $30.82 |
| 4 | Media | $63,924 | $30.73 |
| 5 | Non Profits | $63,894 | $30.72 |
High paying digital marketing strategist jobs
Digital marketing strategist salary trends
The average digital marketing strategist salary has risen by $11,981 over the last ten years. In 2014, the average digital marketing strategist earned $53,133 annually, but today, they earn $65,114 a year. That works out to a 8% change in pay for digital marketing strategists over the last decade.
Compare digital marketing strategist salaries for cities or states with the national average over time.
Average digital marketing strategist salary over time
Compare digital marketing strategist salaries for individual cities or states with the national average.
Digital marketing strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $65,100 | $31.30 | +3.7% |
| 2025 | $62,700 | $30.13 | +1.9% |
| 2024 | $61,500 | $29.57 | +1.5% |
| 2023 | $60,600 | $29.12 | +0.8% |
| 2022 | $60,100 | $28.88 | +1.9% |
Recently added digital marketing strategist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Get It-Marketing | Digital Marketing Strategist-Remote | Los Angeles, CA | 06/29/2025 | $41,000 |
| Scube Marketing | Digital Marketing Strategist-US Midwest | Palos Hills, IL | 06/27/2025 | $104,350 |
| Fia Nyc Employment Services | Unique Opportunity for Digital Marketing Strategist | Allentown, PA | 06/10/2025 | $40,000 |
| Get It-Marketing | Digital Marketing Strategist | Minneapolis, MN | 06/10/2025 | $60,000 |
| ACSC Auto Club of Southern Calif | Associate Digital Marketing Strategist | Costa Mesa, CA | 06/06/2025 | $84,100 |
| Aon Corporation | Senior Digital Marketing Strategist (WEB) | Fort Washington, PA | 05/30/2025 | $82,100 |
| Ed Napleton Automotive Group | Digital Marketing/Seo Strategist | Oakbrook Terrace, IL | 05/29/2025 | $45,000 |
| Ozinga | Digital Marketing Strategist | Mokena, IL | 05/29/2025 | $69,000 |
| Get It-Marketing | Digital Marketing Strategist-Remote | Los Angeles, CA | 05/26/2025 | $41,000 |
| Mannix Marketing | Digital Marketing Sales & Business Development Strategist | Queensbury, NY | 05/25/2025 | $65,000 |
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