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Digital Marketing Strategist skills for your resume and career
15 digital marketing strategist skills for your resume and career
1. Digital Marketing
- Develop and execute digital marketing campaign for local and national businesses and organizations among diverse industries and budgets.
- Developed digital marketing strategies for clients that included website development, search engine optimization, search engine marketing.
2. Google Analytics
- Utilized Google Analytics to track and analyze information including audience, acquisition and conversion.
- Analyzed ad campaign efforts and improved website statistics monitored in Google Analytics.
3. Email Marketing
- Analyzed and refined email marketing content to maximize open rate and lead generation opportunity.
- Standardized email marketing procedures by designing interactive forms to improve efficiency.
4. Marketing Campaigns
- Collaborated with key stakeholders to develop and execute strategic marketing campaigns and communications for multiple global acquisitions.
- Provided best practice recommendations and input on digital strategies including marketing campaigns and social media.
5. A/B
A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.
- Lead web analytics, A/B testing, Retargeting, and CRO.
- Collected and recorded A/B performance data from digital assets for follow-up investigation and analysis.
6. WordPress
- Develop new websites (PHP, Cake PHP, Magento, WordPress), revamp and optimize existing websites.
- Use Wordpress software to build complimentary micro site specific to the clients needs and requests.
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Build a professional digital marketing strategist resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your digital marketing strategist resume.7. Digital Transformation
- Develop and implement the function-specific process changes associated with digital transformation.
- Developed strategies surrounding digital transformation, digital marketing, content, commerce, mobile, UX and branding.
8. B Testing
- Established A-B testing protocols and governance for better customer engagement.
- Performed A/B testing of new execution strategies and communicate findings and recommendations.
9. Content Strategy
- Spearheaded efforts to develop new business offerings including Marketing Automation and SEO Content Strategy.
- Developed content strategy based on customer journey and engagement.
10. KPIs
- Improved KPIs, utilizing SEM products to the fullest to improve MoM and YoY, maximizing ROI.
- Worked with internal cross-functional partners to establish customer goals and key performance metrics (KPIs).
11. Google Adwords
- Educated existing Google clients and sold new AdWords features, updates and improvements.
- Created and managed new or optimized campaigns for hundreds of AdWords accounts.
12. Project Management
- Implemented new company processes such as cloud file-sharing system, project management system and social media engagement strategy
- Project Management: Drove tool implementation to facilitate team collaboration across US and Australia.
13. Facebook
- Gathered information to establish the network, data management, designing client requirement pattern, updating blogs, Facebook, Twitter.
- Achieved over 25,000 fans on different social media platforms, including Facebook & Twitter, without any paid marketing activity.
14. Keyword Research
Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.
- Implemented overall SEO strategy including keyword research for achieving increased search engine rankings.
- Created ad copy and performed keyword research, analysis and optimizations.
15. HTML
- Create landing pages and informational pages using CSS and HTML.
- Web construction written in HTML, CSS, Javascript, and PHP.
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What skills help Digital Marketing Strategists find jobs?
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What skills stand out on Digital Marketing Strategist resumes?
Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri
What soft skills should all Digital Marketing Strategists possess?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
What hard/technical skills are most important for Digital Marketing Strategists?
Erin Steffes Ph.D.
Department Chair and Professor, Towson University
What Digital Marketing Strategist skills would you recommend for someone trying to advance their career?
What type of skills will young Digital Marketing Strategists need?
Foundation Professor of Public Policy and Management and Director, Arizona State University
What technical skills for a Digital Marketing Strategist stand out to employers?
Colette Hoption Ph.D.
Associate Professor of Management, Seattle University
List of digital marketing strategist skills to add to your resume
The most important skills for a digital marketing strategist resume and required skills for a digital marketing strategist to have include:
- Digital Marketing
- Google Analytics
- Email Marketing
- Marketing Campaigns
- A/B
- WordPress
- Digital Transformation
- B Testing
- Content Strategy
- KPIs
- Google Adwords
- Project Management
- Keyword Research
- HTML
- Web Development
- Integrated Marketing
- PPC
- Search Engine Optimization
- Content Marketing
- User Experience
- Social Media Marketing
- Email Campaigns
- Lead Management
- ROI
- CMS
- CSS
- Digital Strategy
- Web Design
- Media Management
- Social Media Management
- CRM
- Content Management
- Target Audience
- Lead Generation
- Salesforce
- Search Engine Marketing
- Digital Content
- Content Development
- HubSpot
- Content Creation
- Emerging Technologies
- Campaign Performance
- Conversion Rates
- Market Research
- Marketing Analytics
Updated January 8, 2025