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Digital Marketing Strategist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted Experts
Joe Moore Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical digital marketing strategist skills. We ranked the top skills for digital marketing strategists based on the percentage of resumes they appeared on. For example, 26.5% of digital marketing strategist resumes contained digital marketing as a skill. Continue reading to find out what skills a digital marketing strategist needs to be successful in the workplace.

15 digital marketing strategist skills for your resume and career

1. Digital Marketing

Here's how digital marketing strategists use digital marketing:
  • Develop and execute digital marketing campaign for local and national businesses and organizations among diverse industries and budgets.
  • Developed digital marketing strategies for clients that included website development, search engine optimization, search engine marketing.

2. Google Analytics

Here's how digital marketing strategists use google analytics:
  • Utilized Google Analytics to track and analyze information including audience, acquisition and conversion.
  • Analyzed ad campaign efforts and improved website statistics monitored in Google Analytics.

3. Email Marketing

Here's how digital marketing strategists use email marketing:
  • Analyzed and refined email marketing content to maximize open rate and lead generation opportunity.
  • Standardized email marketing procedures by designing interactive forms to improve efficiency.

4. Marketing Campaigns

Here's how digital marketing strategists use marketing campaigns:
  • Collaborated with key stakeholders to develop and execute strategic marketing campaigns and communications for multiple global acquisitions.
  • Provided best practice recommendations and input on digital strategies including marketing campaigns and social media.

5. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how digital marketing strategists use a/b:
  • Lead web analytics, A/B testing, Retargeting, and CRO.
  • Collected and recorded A/B performance data from digital assets for follow-up investigation and analysis.

6. WordPress

Here's how digital marketing strategists use wordpress:
  • Develop new websites (PHP, Cake PHP, Magento, WordPress), revamp and optimize existing websites.
  • Use Wordpress software to build complimentary micro site specific to the clients needs and requests.

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7. Digital Transformation

Here's how digital marketing strategists use digital transformation:
  • Develop and implement the function-specific process changes associated with digital transformation.
  • Developed strategies surrounding digital transformation, digital marketing, content, commerce, mobile, UX and branding.

8. B Testing

Here's how digital marketing strategists use b testing:
  • Established A-B testing protocols and governance for better customer engagement.
  • Performed A/B testing of new execution strategies and communicate findings and recommendations.

9. Content Strategy

Here's how digital marketing strategists use content strategy:
  • Spearheaded efforts to develop new business offerings including Marketing Automation and SEO Content Strategy.
  • Developed content strategy based on customer journey and engagement.

10. KPIs

Here's how digital marketing strategists use kpis:
  • Improved KPIs, utilizing SEM products to the fullest to improve MoM and YoY, maximizing ROI.
  • Worked with internal cross-functional partners to establish customer goals and key performance metrics (KPIs).

11. Google Adwords

Here's how digital marketing strategists use google adwords:
  • Educated existing Google clients and sold new AdWords features, updates and improvements.
  • Created and managed new or optimized campaigns for hundreds of AdWords accounts.

12. Project Management

Here's how digital marketing strategists use project management:
  • Implemented new company processes such as cloud file-sharing system, project management system and social media engagement strategy
  • Project Management: Drove tool implementation to facilitate team collaboration across US and Australia.

13. Facebook

Here's how digital marketing strategists use facebook:
  • Gathered information to establish the network, data management, designing client requirement pattern, updating blogs, Facebook, Twitter.
  • Achieved over 25,000 fans on different social media platforms, including Facebook & Twitter, without any paid marketing activity.

14. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how digital marketing strategists use keyword research:
  • Implemented overall SEO strategy including keyword research for achieving increased search engine rankings.
  • Created ad copy and performed keyword research, analysis and optimizations.

15. HTML

Here's how digital marketing strategists use html:
  • Create landing pages and informational pages using CSS and HTML.
  • Web construction written in HTML, CSS, Javascript, and PHP.
top-skills

What skills help Digital Marketing Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Digital Marketing Strategist resumes?

Joe Moore Ph.D.Joe Moore Ph.D. LinkedIn Profile

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all Digital Marketing Strategists possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Digital Marketing Strategists?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What Digital Marketing Strategist skills would you recommend for someone trying to advance their career?

Dr Rick BaldwinDr Rick Baldwin LinkedIn Profile

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young Digital Marketing Strategists need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn Profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a Digital Marketing Strategist stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

List of digital marketing strategist skills to add to your resume

Digital Marketing Strategist Skills

The most important skills for a digital marketing strategist resume and required skills for a digital marketing strategist to have include:

  • Digital Marketing
  • Google Analytics
  • Email Marketing
  • Marketing Campaigns
  • A/B
  • WordPress
  • Digital Transformation
  • B Testing
  • Content Strategy
  • KPIs
  • Google Adwords
  • Project Management
  • Facebook
  • Keyword Research
  • HTML
  • Web Development
  • Integrated Marketing
  • PPC
  • Search Engine Optimization
  • Content Marketing
  • User Experience
  • Social Media Marketing
  • Email Campaigns
  • Lead Management
  • ROI
  • CMS
  • CSS
  • Digital Strategy
  • Web Design
  • Media Management
  • Social Media Management
  • CRM
  • Content Management
  • Target Audience
  • Linkedin
  • Lead Generation
  • Salesforce
  • Instagram
  • Search Engine Marketing
  • Digital Content
  • Content Development
  • HubSpot
  • Content Creation
  • Emerging Technologies
  • Campaign Performance
  • Conversion Rates
  • Twitter
  • Market Research
  • Marketing Analytics

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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