Post Job

What does a Digital Marketing Strategist do?

Updated January 8, 2025
8 min read
Quoted Expert
Dr. Esther Swilley

A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.

On This Page

Digital marketing strategist responsibilities

Here are examples of responsibilities from real digital marketing strategist resumes:

  • Manage large internal campaigns and launch new intranet site with new CMS.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Create and implement customer facing web products (sites, campaigns, surveys and email) using HTML and CSS.
  • Create web banner and twitter background for twitter page.
  • Used WordPress and complimentary plugins to build a user-friendly, mobile-friendly website.
  • Analyze traffic patterns, update content and write HTML for website pages.
  • Create customer life cycle frameworks to establish KPIs to refine and improve the bottom line.
  • Work with internal cross-functional partners to establish customer goals and key performance metrics (KPIs).
  • Collect data, analyze it, and present monthly and quarterly ROI reports to measure progress against the goals.
  • Leverage digital and traditional cross-platform own, paid and earn media to increase brand awareness, engagement and sales.
  • Plan, implement, measure, and optimize the effectiveness of email, online advertising / PPC, and SEO efforts.
  • Cultivate and maintain third party vendor relationships with project managers, developers, UX designers, content writers and PPC experts.
  • Identify and map user pain points to business requirements, evaluate portal platform technologies, build business case and ROI model.
  • Develop new e-commerce website, produce product descriptions and photography.
  • Instrument conversion points and optimize user funnels.

Digital marketing strategist skills and personality traits

We calculated that 27% of Digital Marketing Strategists are proficient in Digital Marketing, Google Analytics, and Email Marketing. They’re also known for soft skills such as Creativity, Analytical skills, and Communication skills.

We break down the percentage of Digital Marketing Strategists that have these skills listed on their resume here:

  • Digital Marketing, 27%

    Develop and execute digital marketing campaign for local and national businesses and organizations among diverse industries and budgets.

  • Google Analytics, 5%

    Utilized Google Analytics to track and analyze information including audience, acquisition and conversion.

  • Email Marketing, 4%

    Analyzed and refined email marketing content to maximize open rate and lead generation opportunity.

  • Marketing Campaigns, 4%

    Collaborated with key stakeholders to develop and execute strategic marketing campaigns and communications for multiple global acquisitions.

  • A/B, 3%

    Lead web analytics, A/B testing, Retargeting, and CRO.

  • WordPress, 3%

    Develop new websites (PHP, Cake PHP, Magento, WordPress), revamp and optimize existing websites.

Common skills that a digital marketing strategist uses to do their job include "digital marketing," "google analytics," and "email marketing." You can find details on the most important digital marketing strategist responsibilities below.

Creativity. The most essential soft skill for a digital marketing strategist to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a digital marketing strategist resume shows how their duties depend on creativity: "conduct strategies and creative testing to improve the websites user experience and engagement across desktop and mobile devices. "

Analytical skills. Another essential skill to perform digital marketing strategist duties is analytical skills. Digital marketing strategists responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Digital marketing strategists also use analytical skills in their role according to a real resume snippet: "provided search engine marketing analysis and account management for a diverse range of search engine marketing accounts including display and video. "

Communication skills. digital marketing strategists are also known for communication skills, which are critical to their duties. You can see how this skill relates to digital marketing strategist responsibilities, because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." A digital marketing strategist resume example shows how communication skills is used in the workplace: "implemented digital strategy for integrated marketing communications for social media & adwords campaigns. "

Organizational skills. digital marketing strategist responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what digital marketing strategists do with organizational skills on a typical day: "plan and execute digital marketing strategies to achieve organizational goals. "

See the full list of digital marketing strategist skills

Choose from 10+ customizable digital marketing strategist resume templates

Build a professional digital marketing strategist resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your digital marketing strategist resume.
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume
Digital Marketing Strategist Resume

Compare different digital marketing strategists

Digital marketing strategist vs. Senior director of marketing

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

If we compare the average digital marketing strategist annual salary with that of a senior director of marketing, we find that senior directors of marketing typically earn a $94,802 higher salary than digital marketing strategists make annually.While their salaries may differ, the common ground between digital marketing strategists and senior directors of marketing are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like digital marketing, google analytics, and email marketing.

There are some key differences in the responsibilities of each position. For example, digital marketing strategist responsibilities require skills like "a/b," "wordpress," "digital transformation," and "google adwords." Meanwhile a typical senior director of marketing has skills in areas such as "sr," "saas," "oversight," and "brand management." This difference in skills reveals the differences in what each career does.

Senior directors of marketing tend to make the most money working in the media industry, where they earn an average salary of $170,669. In contrast, digital marketing strategists make the biggest average salary, $70,594, in the start-up industry.On average, senior directors of marketing reach similar levels of education than digital marketing strategists. Senior directors of marketing are 3.9% more likely to earn a Master's Degree and 0.8% more likely to graduate with a Doctoral Degree.

Digital marketing strategist vs. Marketing manager

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Marketing manager positions earn higher pay than digital marketing strategist roles. They earn a $39,436 higher salary than digital marketing strategists per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both digital marketing strategists and marketing managers have skills such as "digital marketing," "google analytics," and "email marketing. "

In addition to the difference in salary, there are some other key differences worth noting. For example, digital marketing strategist responsibilities are more likely to require skills like "a/b," "wordpress," "digital transformation," and "content strategy." Meanwhile, a marketing manager has duties that require skills in areas such as "customer service," "powerpoint," "strong project management," and "trade shows." These differences highlight just how different the day-to-day in each role looks.

Marketing managers earn a higher average salary than digital marketing strategists. But marketing managers earn the highest pay in the technology industry, with an average salary of $115,553. Additionally, digital marketing strategists earn the highest salaries in the start-up with average pay of $70,594 annually.Average education levels between the two professions vary. Marketing managers tend to reach similar levels of education than digital marketing strategists. In fact, they're 2.1% less likely to graduate with a Master's Degree and 0.8% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for Digital Marketing Strategists in the next 3-5 years?

Dr. Esther SwilleyDr. Esther Swilley LinkedIn Profile

Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University

Mobile technology was the trend for the last ten years, but now we need home-based technology. What is going to make "my space" a better "office space." This will also include mobile, as people set up offices in their homes, their kids/parents' homes, and in their vacation homes. Folding monitors, hot spots, of course, as well as more powerful machines that can handle each family member at the same time. It will also mean more cloud usage - both personal and professional use.

Digital marketing strategist vs. Head of marketing

The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

On average scale, heads of marketing bring in higher salaries than digital marketing strategists. In fact, they earn a $72,715 higher salary per year.By looking over several digital marketing strategists and heads of marketing resumes, we found that both roles require similar skills in their day-to-day duties, such as "digital marketing," "google analytics," and "email marketing." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital marketing strategist resumes include skills like "a/b," "digital transformation," "keyword research," and "html," whereas a head of marketing is more likely to list skills in "brand management," "strategic thinking," "product development," and "demand generation. "

Heads of marketing earn the highest salary when working in the media industry, where they receive an average salary of $134,857. Comparatively, digital marketing strategists have the highest earning potential in the start-up industry, with an average salary of $70,594.heads of marketing typically earn higher educational levels compared to digital marketing strategists. Specifically, they're 5.1% more likely to graduate with a Master's Degree, and 0.7% more likely to earn a Doctoral Degree.

Digital marketing strategist vs. Sales and marketing manager

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Sales and marketing managers tend to earn a higher pay than digital marketing strategists by an average of $16,839 per year.While their salaries may vary, digital marketing strategists and sales and marketing managers both use similar skills to perform their duties. Resumes from both professions include skills like "digital marketing," "facebook," and "content marketing. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "google analytics," "email marketing," "marketing campaigns," and "a/b" are skills that commonly show up on digital marketing strategist resumes. On the other hand, sales and marketing managers use skills like customer service, customer satisfaction, product development, and sales process on their resumes.The technology industry tends to pay the highest salaries for sales and marketing managers, with average annual pay of $89,761. Comparatively, the highest digital marketing strategist annual salary comes from the start-up industry.sales and marketing managers reach similar levels of education compared to digital marketing strategists, in general. The difference is that they're 3.9% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.

Types of digital marketing strategist

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs