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Become A Digital Media Assistant

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Working As A Digital Media Assistant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $48,000

    Average Salary

What Does A Digital Media Assistant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Media Assistant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Media Assistant Career Paths

Digital Media Assistant
Graphic Designer Marketing Specialist Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Graphic Designer Consultant Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Graphic Designer Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Editor Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Editor Technical Writer Web Developer
Web Content Manager
5 Yearsyrs
Editor Public Relations Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Freelance Photographer Writer And Editor Managing Editor
Publications Manager
5 Yearsyrs
Freelance Photographer Writer And Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Freelance Photographer Producer Communications Manager
Communications Project Manager
6 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Coordinator Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Instructor Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Freelance Designer Product Developer Senior Product Manager
Marketing Lead
5 Yearsyrs
Freelance Designer Front End Developer Content Manager
Digital Content Manager
5 Yearsyrs
Freelance Designer User Experience Designer Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Instructor Instructional Designer Senior Instructional Designer
Senior Strategist
8 Yearsyrs
Producer Marketing Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Producer Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Media Producer 3.0 years
Media Specialist 2.9 years
Media Designer 2.6 years
Media Assistant 1.9 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Careers Before Digital Media Assistant
Internship 20.4%
Assistant 5.7%
Volunteer 4.0%
Cashier 3.2%
Server 3.1%
Top Careers After Digital Media Assistant
Internship 12.1%
Assistant 7.0%
Editor 4.7%
Cashier 4.7%
Server 3.9%
Volunteer 3.6%
Owner 2.8%
Instructor 2.8%

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How Would You Rate The Salary Of a Digital Media Assistant?

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Top Skills for A Digital Media Assistant

  1. Adobe Photoshop
  2. Video Production
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Experience interviewing players in the locker room, taking pictures during media availability, and editing on Adobe Photoshop.
  • Provided support and troubleshooting services for digital video production by participants in CETL's digital video and digital storytelling programs.
  • Assist with marketing campaigns and have experience with copy writing, specifically wrote copy for the current company website.
  • Scanned various documents, including old and rare books, in order to create electronic books and files.
  • Find and create content to be posted on Facebook, Twitter, for several businesses.

Digital Media Assistant Demographics

Gender

Female

46.3%

Male

42.9%

Unknown

10.8%
Ethnicity

White

59.1%

Hispanic or Latino

16.0%

Black or African American

11.3%

Asian

9.7%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

37.1%

French

16.1%

Italian

5.6%

Chinese

5.6%

German

5.6%

Mandarin

4.8%

Korean

4.0%

Japanese

4.0%

Arabic

3.2%

Portuguese

2.4%

Hindi

1.6%

Turkish

1.6%

Russian

1.6%

Cantonese

1.6%

Vietnamese

0.8%

Dutch

0.8%

Gujarati

0.8%

Somali

0.8%

Yoruba

0.8%

Hebrew

0.8%
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Digital Media Assistant Education

Schools

Bowling Green State University

11.6%

Savannah College of Art and Design

7.5%

University of Alabama

6.4%

New York University

6.4%

University of Massachusetts - Dartmouth

5.8%

University of North Carolina at Greensboro

4.6%

University of Washington

4.6%

University of Maryland - College Park

4.6%

University of Texas at Austin

4.6%

University of Arizona

4.6%

University of North Carolina at Chapel Hill

4.6%

University of South Florida

4.0%

Xavier University

4.0%

Michigan State University

4.0%

Temple University

4.0%

Fashion Institute of Technology

4.0%

Northeastern University

4.0%

Syracuse University

3.5%

School of Visual Arts

3.5%

Arizona State University

3.5%
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Majors

Communication

16.8%

Photography

11.0%

Business

9.2%

Graphic Design

6.8%

Journalism

6.7%

Marketing

6.3%

Fine Arts

5.7%

Digital Media

4.6%

English

3.9%

Computer Science

3.6%

Entertainment Business

3.1%

History

3.1%

Psychology

3.0%

Public Relations

2.8%

Political Science

2.7%

Design And Visual Communication

2.4%

Writing

2.2%

Kinesiology

2.1%

Liberal Arts

2.1%

Management

1.9%
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Degrees

Bachelors

61.9%

Masters

14.8%

Other

13.8%

Associate

5.0%

Certificate

3.2%

Diploma

0.7%

Doctorate

0.6%
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