Digital media assistant demographics and statistics in the US
Digital media assistant demographics research summary. Zippia estimates digital media assistant demographics and statistics in the United States by using a database of 30 million profiles. Our digital media assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital media assistants after extensive research and analysis:
- There are over 17,439 digital media assistants currently employed in the United States.
- 51.5% of all digital media assistants are women, while 48.5% are men.
- The average digital media assistant age is 41 years old.
- The most common ethnicity of digital media assistants is White (66.4%), followed by Hispanic or Latino (12.2%), Black or African American (10.3%) and Asian (5.3%).
- In 2022, women earned 95% of what men earned.
- 12% of all digital media assistants are LGBT.
- Digital media assistants are 47% more likely to work at education companies in comparison to private companies.
On this page
Digital media assistant demographics by:
Digital media assistant gender statistics
51.5% of digital media assistants are women and 48.5% of digital media assistants are men.
- Female, 51.5%
- Male, 48.5%
Digital media assistant gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
Digital media assistant gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$40,215
Female income
$38,240
Digital media assistant gender ratio over time
This data breaks down the percentage of men and women in digital media assistant positions over time. Currently, 51.5% of digital media assistants are female.
Digital media assistant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 50.80% | 49.20% |
| 2011 | 54.15% | 45.85% |
| 2012 | 51.74% | 48.26% |
| 2013 | 56.52% | 43.48% |
| 2014 | 52.01% | 47.99% |
| 2015 | 48.72% | 51.28% |
| 2016 | 49.27% | 50.73% |
| 2017 | 54.07% | 45.93% |
| 2018 | 51.27% | 48.73% |
| 2019 | 51.95% | 48.05% |
| 2020 | 50.50% | 49.50% |
| 2021 | 48.46% | 51.54% |
Digital media assistant related jobs gender ratio
We compared digital media assistants with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Digital Media Assistant | 48% | 52% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital media assistant demographics by race
The most common ethnicity among digital media assistants is White, which makes up 66.4% of all digital media assistants. Comparatively, 12.2% of digital media assistants are Hispanic or Latino and 10.3% of digital media assistants are Black or African American.
- White, 66.4%
- Hispanic or Latino, 12.2%
- Black or African American, 10.3%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.7%
Digital media assistant race
| Digital media assistant race | Percentages |
|---|---|
| White | 66.4% |
| Hispanic or Latino | 12.2% |
| Black or African American | 10.3% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.7% |
Digital media assistant race and ethnicity over time
See how digital media assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital media assistant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.57% | 9.72% | 4.33% | 9.30% |
| 2011 | 73.81% | 9.88% | 4.44% | 9.06% |
| 2012 | 73.84% | 9.28% | 3.97% | 9.60% |
| 2013 | 72.64% | 10.49% | 4.44% | 9.57% |
| 2014 | 73.15% | 10.45% | 3.48% | 9.79% |
| 2015 | 72.21% | 9.41% | 5.44% | 10.57% |
| 2016 | 71.58% | 9.71% | 5.23% | 10.10% |
| 2017 | 73.20% | 9.81% | 4.16% | 10.62% |
| 2018 | 70.83% | 8.80% | 5.17% | 11.39% |
| 2019 | 72.58% | 8.96% | 4.65% | 10.78% |
| 2020 | 67.06% | 9.81% | 4.60% | 14.70% |
| 2021 | 66.41% | 10.34% | 5.34% | 12.20% |
Digital media assistant wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $41,952 |
| White | $42,237 |
| Black or African American | $38,585 |
| Asian | $39,923 |
| Hispanic or Latino | $38,534 |
Average digital media assistant age
See how the average age of digital media assistants varies based on ethnicity and gender.
Male
Female
Digital media assistant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Digital media assistant age breakdown
The average age of digital media assistants is 40+ years years old, representing 53% of the digital media assistant population.
Digital media assistant age breakdown
| Digital Media Assistant Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Digital media assistant educational attainment
The most common degree for digital media assistants is bachelor's degree, with 80% of digital media assistants earning that degree. The second and third most common degree levels are associate degree degree at 8% and associate degree degree at 6%.
- Bachelor's, 80%
- Associate, 8%
- Master's, 6%
- High School Diploma, 4%
- Other Degrees, 2%
Digital media assistants by degree level
| Digital media assistant degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Associate | 8% |
| Master's | 6% |
| High School Diploma | 4% |
| Other Degrees | 2% |
Digital media assistant jobs you might like
Digital media assistant wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $44,228 |
| Bachelor's Degree | $40,981 |
Digital media assistant employment statistics
Most digital media assistants work for a education in the education industry.
Company size where digital media assistants work
Below, you can see the size of companies where digital media assistants work.
Digital media assistant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 17% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 12% |
Digital media assistant jobs by company type
Employees with the digital media assistant job title have their preferences when it comes to working for a company. For instance, most digital media assistants prefer to work at education companies over private companies.
Digital media assistant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 47% |
| Public | 13% |
| Private | 36% |
| Government | 3% |
Digital media assistant jobs by industry
The most common industries for digital media assistants are education, media and non profits.
Digital media assistant industry statistics
| Industry | Percentages |
|---|---|
| Education | 38% |
| Media | 16% |
| Non Profits | 7% |
| Professional | 5% |
| Hospitality | 4% |
| Fortune 500 | 4% |
| Technology | 4% |
| Government | 3% |
| Manufacturing | 3% |
| Health Care | 3% |
| Internet | 2% |
| Retail | 2% |
| Finance | 2% |
| Start-up | 2% |
| Telecommunication | 1% |
| Real Estate | 1% |
| Energy | 1% |
Digital media assistant turnover and employment statistics
Digital media assistant unemployment rate over time
The unemployment rate for digital media assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital media assistant unemployment rate by year
| Year | Digital media assistant unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average digital media assistant tenure
The average digital media assistant stays at their job for 1-2 years, based on the 1,126 digital media assistants resumes in Zippia's database.
Digital media assistant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 38% |
| 1-2 years | 30% |
| 3-4 years | 9% |
| 5-7 years | 15% |
| 8-10 years | 5% |
| 11+ years | 3% |
Digital media assistant LGBT ratio compared to similar jobs
Review the percent of digital media assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Foreign Correspondent | 10.10% | 3,144 |
| Game Show Host | 10.34% | 11,508 |
| Digital Media Assistant | 12.01% | - |
| Assistant Editor | 12.38% | 8,716 |
| Staff Interpreter | 14.90% | 71,800 |
| Contract Writer | 16.36% | 23,671 |
| Disc Jockey | 16.36% | 1,991 |
Similar digital media assistant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Foreign Correspondent | 10.10% | 3,144 |
| Game Show Host | 10.34% | 11,508 |
| Assistant Editor | 12.38% | 8,716 |
| Staff Interpreter | 14.90% | 71,800 |
| Contract Writer | 16.36% | 23,671 |
| Disc Jockey | 16.36% | 1,991 |
Foreign languages spoken by digital media assistants
The most common foreign language among digital media assistants is Spanish at 37.1%. The second-most popular foreign language spoken is French at 16.1% and Chinese is the third-most popular at 5.6%.
- Spanish, 37.1%
- French, 16.1%
- Chinese, 5.6%
- German, 5.6%
- Italian, 5.6%
- Other, 30.0%
Digital media assistant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 37.1% |
| French | 16.1% |
| Chinese | 5.6% |
| German | 5.6% |
| Italian | 5.6% |
| Other | 30.0% |
