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Become A Digital Media Consultant

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Working As A Digital Media Consultant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $89,579

    Average Salary

What Does A Digital Media Consultant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Media Consultant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Media Consultant Videos

January 2015 Social Media Seminar w/ Sky S. Carlisle, Digital Media Consultant

Getting a job in digital marketing

How to Earn Money as a Social Media Coach or Consultant - Neal Schaffer

Digital Media Consultant Jobs

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Digital Media Consultant Demographics

Gender

Male

56.7%

Female

42.2%

Unknown

1.1%
Ethnicity

White

60.7%

Hispanic or Latino

16.5%

Black or African American

11.6%

Asian

6.9%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

51.3%

French

15.4%

Japanese

5.1%

Russian

5.1%

Portuguese

2.6%

Bulgarian

2.6%

Telugu

2.6%

German

2.6%

Dutch

2.6%

Mandarin

2.6%

Hindi

2.6%

Sanskrit

2.6%

Navajo

2.6%
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Digital Media Consultant Education

Schools

New York University

11.5%

Loyola University of Chicago

9.2%

Full Sail University

9.2%

Webster University

5.7%

University of North Carolina at Greensboro

4.6%

Michigan State University

4.6%

Northwestern University

4.6%

State University of New York Buffalo

4.6%

Stanford University

4.6%

Southern New Hampshire University

4.6%

University of Virginia

4.6%

University of North Carolina at Chapel Hill

4.6%

University of Alabama

3.4%

University of California - Irvine

3.4%

The Academy

3.4%

Savannah College of Art and Design

3.4%

Arizona State University

3.4%

Ohio State University

3.4%

Pennsylvania State University

3.4%

University of Maine

3.4%
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Majors

Business

23.4%

Communication

16.0%

Marketing

14.6%

Management

4.8%

Psychology

4.8%

Political Science

4.3%

Public Relations

3.5%

Graphic Design

3.5%

English

3.2%

Photography

2.7%

Finance

2.4%

Entertainment Business

2.1%

Fine Arts

2.1%

Writing

2.1%

Digital Media

2.1%

Computer Science

1.9%

Journalism

1.9%

Design And Visual Communication

1.6%

Computer Information Systems

1.6%

Sociology

1.6%
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Degrees

Bachelors

53.9%

Masters

20.9%

Other

17.3%

Associate

4.3%

Certificate

2.7%

Doctorate

0.5%

License

0.4%
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Digital Media Consultant Videos

January 2015 Social Media Seminar w/ Sky S. Carlisle, Digital Media Consultant

Getting a job in digital marketing

How to Earn Money as a Social Media Coach or Consultant - Neal Schaffer

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Top Skills for A Digital Media Consultant

  1. Company Website
  2. Online Presence
  3. Digital Products
You can check out examples of real life uses of top skills on resumes here:
  • Researched and assessed potential customer s small to medium sized businesses online presence to develop advertising recommendations, and campaigns.
  • Conduct industry research to determine the most effective digital products to recommend for each business.
  • Designed and edited promotional video for CD distribution for Catholic Relief Services / Madagascar.
  • Created and managed Facebook company page
  • Developed integrated radio SEO/SMS campaign.

How Would You Rate Working As a Digital Media Consultant?

Are you working as a Digital Media Consultant? Help us rate Digital Media Consultant as a Career.

Top Digital Media Consultant Employers

Jobs From Top Digital Media Consultant Employers

Digital Media Consultant Videos

January 2015 Social Media Seminar w/ Sky S. Carlisle, Digital Media Consultant

Getting a job in digital marketing

How to Earn Money as a Social Media Coach or Consultant - Neal Schaffer

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