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Become A Digital Media Consultant

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Working As A Digital Media Consultant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $59,000

    Average Salary

What Does A Digital Media Consultant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Media Consultant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Media Consultant Career Paths

Digital Media Consultant
Account Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Account Manager Project Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Manager Product Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Senior Account Executive Sales Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Senior Account Executive Owner Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Senior Account Executive District Sales Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Advertising Account Executive Sales And Marketing Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Advertising Account Executive Sales And Marketing Manager Brand Manager
Head Of Marketing
5 Yearsyrs
Advertising Account Executive Business Development Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Digital Marketing Consultant Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Digital Marketing Consultant Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Digital Marketing Consultant Content Strategist Content Manager
Web Content Manager
5 Yearsyrs
Co-Founder Owner And Founder Social Media Manager
Online Marketing Manager
5 Yearsyrs
Co-Founder Digital Marketing Manager
Brand Strategist
5 Yearsyrs
Co-Founder Digital Marketing Manager Brand Strategist
Marketing Strategist
6 Yearsyrs
Digital Marketing Manager Content Strategist Content Manager
Digital Content Manager
5 Yearsyrs
Regional Sales Manager Channel Manager Manager, Channel Marketing
Marketing Account Manager
5 Yearsyrs
Assistant Manager Communications Manager Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Assistant Manager Communications Manager Social Media Strategist
Digital Marketing Strategist
5 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Media Specialist 2.9 years
Media Consultant 2.0 years
Media Coordinator 1.6 years
Top Careers Before Digital Media Consultant
Internship 8.7%
Consultant 3.1%
Owner 2.8%
Top Careers After Digital Media Consultant
Consultant 7.3%
Internship 6.0%
Owner 4.3%
Co-Founder 4.3%
Director 3.8%

Do you work as a Digital Media Consultant?

How Would You Rate The Salary Of a Digital Media Consultant?

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Top Skills for A Digital Media Consultant

  1. Web Content
  2. Online Presence
  3. Digital Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Interfaced with Senior Management on web content, design and process flow.
  • Researched and assessed potential customer s small to medium sized businesses online presence to develop advertising recommendations, and campaigns.
  • Oversee digital strategy consulting services; provide technology-driven business strategy plans with an emphasis in digital and social media.
  • Conduct industry research to determine the most effective digital products to recommend for each business.
  • Develop and execute digital marketing strategy including elements such as SEO and SEM to maximize lead generation and ensure superior positioning.

Digital Media Consultant Demographics

Gender

Male

54.0%

Female

38.0%

Unknown

8.0%
Ethnicity

White

61.5%

Hispanic or Latino

15.7%

Black or African American

11.8%

Asian

6.8%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

48.4%

French

14.5%

Chinese

4.8%

Mandarin

4.8%

Russian

4.8%

Portuguese

3.2%

German

3.2%

Japanese

3.2%

Sanskrit

1.6%

Bulgarian

1.6%

Telugu

1.6%

Dutch

1.6%

Hindi

1.6%

Polish

1.6%

Navajo

1.6%

Italian

1.6%
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Digital Media Consultant Education

Schools

Loyola University of Chicago

16.7%

New York University

10.0%

University of Virginia

7.3%

Full Sail University

6.0%

Michigan State University

4.7%

University of Southern California

4.7%

Western Governors University

4.7%

University of North Carolina at Greensboro

4.0%

Ohio State University

4.0%

Webster University

4.0%

Saint Edward's University

4.0%

University of Central Florida

4.0%

University of Alabama

3.3%

University of California - Irvine

3.3%

Stanford University

3.3%

North Carolina State University

3.3%

University of Phoenix

3.3%

Southern New Hampshire University

3.3%

Hamilton College

3.3%

Ohio University -

2.7%
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Majors

Business

23.6%

Communication

14.2%

Marketing

13.9%

Management

4.8%

Psychology

4.8%

English

3.8%

Political Science

3.8%

Public Relations

3.5%

Fine Arts

3.1%

Photography

3.1%

Graphic Design

3.0%

Digital Media

2.8%

Journalism

2.5%

Entertainment Business

2.3%

Finance

2.1%

Computer Science

2.0%

Design And Visual Communication

1.7%

Writing

1.7%

Information Technology

1.7%

Sociology

1.7%
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Degrees

Bachelors

55.8%

Masters

20.2%

Other

15.2%

Associate

4.8%

Certificate

2.8%

Doctorate

0.7%

Diploma

0.4%

License

0.2%
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Top Digital Media Consultant Employers

Jobs From Top Digital Media Consultant Employers

Digital Media Consultant Videos

January 2015 Social Media Seminar w/ Sky S. Carlisle, Digital Media Consultant

Getting a job in digital marketing

How to Earn Money as a Social Media Coach or Consultant - Neal Schaffer

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