How to hire a digital media consultant

How to hire a digital media consultant, step by step

Here's a step-by-step digital media consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital media consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital media consultant
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a digital media consultant, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   Hiring the perfect digital media consultant also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents digital media consultant salaries for various positions.

   Type of Digital Media Consultant	Description	Hourly rate
   Digital Media Consultant	Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.	$25-48
   Public Relations	Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items... Show more	$15-34
   Public Relations Internship	A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Web Design
   • Digital Campaigns
   • Digital Products
   • Client Facing
   • Search Engine Optimization
   • Google Adwords
   • Google Analytics
   • Facebook
   • Photoshop
   • Twitter
   • Media Management
   • Social Media Management
   • Digital Sales

   Check all skills

   Responsibilities:

   • Create and manage Facebook company page
   • Manage accurate sales forecasting utilizing SalesForce./CRM.
   • Design websites, professional Facebook pages, and reputation management campaigns and develop impressive business profiles.
   • Recommend customized advertising programs to produce the maximum ROI within each client's budget.
   • Advise clients on appropriate digital method (s) that will provide them with the best ROI.
   • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.

3. Make a budget

   Including a salary range in your digital media consultant job description is a great way to entice the best and brightest candidates. A digital media consultant salary can vary based on several factors:

   • Location. For example, digital media consultants' average salary in florida is 53% less than in washington.
   • Seniority. Entry-level digital media consultants earn 46% less than senior-level digital media consultants.
   • Certifications. A digital media consultant with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a digital media consultant's salary.

   Average digital media consultant salary

   $74,169yearly

   $35.66 hourly rate

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   Entry-level digital media consultant salary

   $54,000 yearly salary

   Updated December 23, 2025

4. Writing a digital media consultant job description

   A job description for a digital media consultant role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a digital media consultant job description:

   Digital media consultant job description example

   **We are seeking a Specialist in Digital Media for a 3-4 month assignment**
   
   EILEEN FISHER creates simple, sustainable, timeless clothes designed to work together as a system. We make our clothes with intention, supporting people to build their wardrobe meaningfully each season. And we make our clothes to last-and then take them back through our Renew team to be reworn and loved again, or through our Waste No More team, to be remade into entirely new felted designs. We believe in the fundamental potential of every person-our employees, our customers and those who make our clothes-and are committed to cultivating conditions that empower people. It's all part of our commitment to doing business in a way that helps build a better industry. And a better future. EILEEN FISHER is one of the largest women's fashion companies to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability, and transparency.
   
   Values Statement:
   
   As a founder led Company, our values are deeply embedded in and shape our culture. Our values are a shared responsibility embodied in every position, and are intended to be woven into all that we do; how we approach our work and how we interact with one another. Our values support our commitment to Diversity, Equity + Inclusion, and our commitment to Sustainability guides us to protect our limited natural resources, fight climate change, support human rights and social impact, and inspire the fashion industry to embrace circularity.
   
   + We are authentic
   
   + We thrive in connection
   
   + We trust each other
   
   + We innovate through creativity
   
   + We are committed to the health of the whole
   
   + We are united by purpose
   
   Position Summary:
   
   Evaluate current media strategy across paid social, display, affiliate (coupon, loyalty and content) and SEO; build a vision and strategy to drive qualified traffic with the goal of increasing high-value customer acquisition and maximizing retention revenue; and lead search for brand media agency from RFP through agency selection.
   
   Summary of Duties and Responsibilities:
   
   + Deliver a vision and full-funnel media strategy to meet company goals (including but not limited to customer, financial, and brand values)
   
   + Bring industry/competitor insights to inform "best in class" recommendations
   
   + Collaborate with brand communication team to define messaging strategies across media channels
   
   + Collaborate with digital team to optimize UX and bring traffic attributed to paid media through funnel to conversion
   
   + Develop a recommendation for media, creative, and UX testing strategy to drive key learnings and optimization
   
   + Socialize campaign KPIs and analysis, synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to senior leadership and cross-functional partners.
   
   + Establish investment best practices, spend trends and benchmarking
   
   PERFORMS OTHER RELATED DUTIES AND ASSIGNMENTS AS REQUIRED.
   
   Education:
   
   + College degree in Marketing, Business or related field, or relevant experience
   
   Required SkillsRequired Experience
   
   + 5+ years of experience in a media planning role with experience in driving brand awareness, customer acquisition, and revenue growth
   
   + Strong understanding of digital media and the digital landscape
   
   + Advanced analytics capability and strong knowledge of third-party tracking/reporting systems (i.e. DCM, GTM, FB ad manager, Google Analytics...etc.).
   
   + Diligent, proactive, organized, accountable, analytical, and highly motivated professional
   
   + Strong written and verbal skills; comprehensive strategy presentations
   
   + Self-starter and quick learner of new technologies, tools, and processes.
   
   + Technical expertise and understanding of Mar-Tech ecosystem.
   
   + RFP experience is preferred.
   
   + Media/Advertising Agency experience is a PLUS; Retail brand experience is preferred
   
   EILEEN FISHER, Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

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5. Post your job

   There are various strategies that you can use to find the right digital media consultant for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your digital media consultant job on Zippia to find and recruit digital media consultant candidates who meet your exact specifications.
   • Use field-specific websites such as pr news job board, pr council, prsa job center, hoojobs.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit digital media consultants, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital media consultant

   Once you have selected a candidate for the digital media consultant position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new digital media consultant. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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