Digital media consultant job description
Updated March 14, 2024
4 min read
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Example digital media consultant requirements on a job description
Digital media consultant requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in digital media consultant job postings.
Sample digital media consultant requirements
- Bachelor’s degree in marketing, communications, or related field
- 3+ years of experience working in digital media
- Experience using analytics and reporting software
- Proficiency in Microsoft Office Suite
- Knowledge of HTML, CSS, and JavaScript
Sample required digital media consultant soft skills
- Strong organizational and planning skills
- Excellent communication, problem-solving and decision-making skills
- Ability to multitask and prioritize competing requests
- Ability to work collaboratively with a team
- Excellent customer service skills
Digital media consultant job description example 1
EILEEN FISHER digital media consultant job description
**We are seeking a Specialist in Digital Media for a 3-4 month assignment**
EILEEN FISHER creates simple, sustainable, timeless clothes designed to work together as a system. We make our clothes with intention, supporting people to build their wardrobe meaningfully each season. And we make our clothes to last-and then take them back through our Renew team to be reworn and loved again, or through our Waste No More team, to be remade into entirely new felted designs. We believe in the fundamental potential of every person-our employees, our customers and those who make our clothes-and are committed to cultivating conditions that empower people. It's all part of our commitment to doing business in a way that helps build a better industry. And a better future. EILEEN FISHER is one of the largest women's fashion companies to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability, and transparency.
Values Statement:
As a founder led Company, our values are deeply embedded in and shape our culture. Our values are a shared responsibility embodied in every position, and are intended to be woven into all that we do; how we approach our work and how we interact with one another. Our values support our commitment to Diversity, Equity + Inclusion, and our commitment to Sustainability guides us to protect our limited natural resources, fight climate change, support human rights and social impact, and inspire the fashion industry to embrace circularity.
+ We are authentic
+ We thrive in connection
+ We trust each other
+ We innovate through creativity
+ We are committed to the health of the whole
+ We are united by purpose
Position Summary:
Evaluate current media strategy across paid social, display, affiliate (coupon, loyalty and content) and SEO; build a vision and strategy to drive qualified traffic with the goal of increasing high-value customer acquisition and maximizing retention revenue; and lead search for brand media agency from RFP through agency selection.
Summary of Duties and Responsibilities:
+ Deliver a vision and full-funnel media strategy to meet company goals (including but not limited to customer, financial, and brand values)
+ Bring industry/competitor insights to inform "best in class" recommendations
+ Collaborate with brand communication team to define messaging strategies across media channels
+ Collaborate with digital team to optimize UX and bring traffic attributed to paid media through funnel to conversion
+ Develop a recommendation for media, creative, and UX testing strategy to drive key learnings and optimization
+ Socialize campaign KPIs and analysis, synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to senior leadership and cross-functional partners.
+ Establish investment best practices, spend trends and benchmarking
PERFORMS OTHER RELATED DUTIES AND ASSIGNMENTS AS REQUIRED.
Education:
+ College degree in Marketing, Business or related field, or relevant experience
Required SkillsRequired Experience
+ 5+ years of experience in a media planning role with experience in driving brand awareness, customer acquisition, and revenue growth
+ Strong understanding of digital media and the digital landscape
+ Advanced analytics capability and strong knowledge of third-party tracking/reporting systems (i.e. DCM, GTM, FB ad manager, Google Analytics...etc.).
+ Diligent, proactive, organized, accountable, analytical, and highly motivated professional
+ Strong written and verbal skills; comprehensive strategy presentations
+ Self-starter and quick learner of new technologies, tools, and processes.
+ Technical expertise and understanding of Mar-Tech ecosystem.
+ RFP experience is preferred.
+ Media/Advertising Agency experience is a PLUS; Retail brand experience is preferred
EILEEN FISHER, Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.
EILEEN FISHER creates simple, sustainable, timeless clothes designed to work together as a system. We make our clothes with intention, supporting people to build their wardrobe meaningfully each season. And we make our clothes to last-and then take them back through our Renew team to be reworn and loved again, or through our Waste No More team, to be remade into entirely new felted designs. We believe in the fundamental potential of every person-our employees, our customers and those who make our clothes-and are committed to cultivating conditions that empower people. It's all part of our commitment to doing business in a way that helps build a better industry. And a better future. EILEEN FISHER is one of the largest women's fashion companies to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability, and transparency.
Values Statement:
As a founder led Company, our values are deeply embedded in and shape our culture. Our values are a shared responsibility embodied in every position, and are intended to be woven into all that we do; how we approach our work and how we interact with one another. Our values support our commitment to Diversity, Equity + Inclusion, and our commitment to Sustainability guides us to protect our limited natural resources, fight climate change, support human rights and social impact, and inspire the fashion industry to embrace circularity.
+ We are authentic
+ We thrive in connection
+ We trust each other
+ We innovate through creativity
+ We are committed to the health of the whole
+ We are united by purpose
Position Summary:
Evaluate current media strategy across paid social, display, affiliate (coupon, loyalty and content) and SEO; build a vision and strategy to drive qualified traffic with the goal of increasing high-value customer acquisition and maximizing retention revenue; and lead search for brand media agency from RFP through agency selection.
Summary of Duties and Responsibilities:
+ Deliver a vision and full-funnel media strategy to meet company goals (including but not limited to customer, financial, and brand values)
+ Bring industry/competitor insights to inform "best in class" recommendations
+ Collaborate with brand communication team to define messaging strategies across media channels
+ Collaborate with digital team to optimize UX and bring traffic attributed to paid media through funnel to conversion
+ Develop a recommendation for media, creative, and UX testing strategy to drive key learnings and optimization
+ Socialize campaign KPIs and analysis, synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to senior leadership and cross-functional partners.
+ Establish investment best practices, spend trends and benchmarking
PERFORMS OTHER RELATED DUTIES AND ASSIGNMENTS AS REQUIRED.
Education:
+ College degree in Marketing, Business or related field, or relevant experience
Required SkillsRequired Experience
+ 5+ years of experience in a media planning role with experience in driving brand awareness, customer acquisition, and revenue growth
+ Strong understanding of digital media and the digital landscape
+ Advanced analytics capability and strong knowledge of third-party tracking/reporting systems (i.e. DCM, GTM, FB ad manager, Google Analytics...etc.).
+ Diligent, proactive, organized, accountable, analytical, and highly motivated professional
+ Strong written and verbal skills; comprehensive strategy presentations
+ Self-starter and quick learner of new technologies, tools, and processes.
+ Technical expertise and understanding of Mar-Tech ecosystem.
+ RFP experience is preferred.
+ Media/Advertising Agency experience is a PLUS; Retail brand experience is preferred
EILEEN FISHER, Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.
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Updated March 14, 2024
Updated March 14, 2024