Digital media consultant skills for your resume and career

In a marketing team, time management and communication will still be valued a lot, given that a lot of projects are contingent on timeliness. These skills are also tied to social skills within a team that ultimately helps the team's performance. Team members spend a lot of time together working on a project, so it is essential that they work in a team that offers support while encouraged to voice their opinion without prejudice. In sum, strong interpersonal skills are critical.

It depends on the type of work the company does but usually marketing department will benefit from having someone with excellent data analysis skills. Understanding where and how to get the data, analyzing the given data, and understanding the significance of the findings will be crucial in marketing. For example, spotting outliers from data and how the outliers should be interpreted regarding the market situation could play a role for the consultant. Any certificates demonstrating their skills in data and trend analysis would help.

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

They're going to need critical thinking skills - the ability to assess and diagnose the environment and challenges that may be occurring or opportunities that are coming, separating the wheat from the chaff. They need to understand data - how to create metrics that matter, what the analyses mean, etc. They will still need communication skills, but those may be different in a more virtual world. They also need learning skills because they will need to continue to learn and learn rapidly. Finally, they have to know the digital world. Even if they sell flour (King Arthur - if you're not familiar with that story, pretty amazing!)