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What is a digital media coordinator and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Matt Burgess,
Dr. Tom Hallaq

Digital media coordinators manage a company's digital productions. They work on blogs, social media, websites, and videos. They may work for large companies, small websites, or any other organization with an online presence.

Digital media coordinators may also focus on managing the company's content, including creating an article, editing pictures, and creating layouts. These professionals are proficient in a variety of software that allows them to perform their jobs.

Digital Media coordinators are also familiar with marketing techniques like SEO and SEM and may even specialize in niches like video content. They are required to possess updated knowledge of the digital industry since it's always improving. Digital media coordinators are continually growing their skills and expertise to stay relevant.

To become a digital media coordinator, you need a degree in marketing, advertising, or relevant fields. You also need a strong activity on social media and an understanding of relevant software.

What general advice would you give to a digital media coordinator?

Matt Burgess

Assistant Professor of English, Macalester College

There's not an organization in the world that doesn't need people with strong communication skills.
ScoreDigital Media CoordinatorUS Average
Salary
3.9

Avg. Salary $50,169

Avg. Salary $59,228

Stability level
7.3

Growth rate 8%

Growth rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.31%

Black or African American 10.17%

Hispanic or Latino 12.05%

Unknown 5.10%

White 66.78%

Gender

female 52.18%

male 47.82%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress level
7.3

Stress level is high

7.1 - high

Complexity level
8.8

Complexity level is advanced

7 - challenging

Work life balance
3.8

Work life balance is poor

6.4 - fair

Digital media coordinator career paths

Key steps to become a digital media coordinator

  1. Explore digital media coordinator education requirements

    Most common digital media coordinator degrees

    Bachelor's

    80.5 %

    Associate

    8.7 %

    Master's

    6.7 %
  2. Start to develop specific digital media coordinator skills

    SkillsPercentages
    Digital Marketing9.70%
    Facebook6.51%
    Web Content5.23%
    Instagram5.18%
    Digital Content4.78%
  3. Complete relevant digital media coordinator training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital media coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital media coordinator based on U.S. Bureau of Labor Statistics data and data from real digital media coordinator resumes.
  4. Research digital media coordinator duties and responsibilities

    • Manage Intranet to keep track of employees' days out, as well as news and mail servers.
    • Code, troubleshot and manage corporate website and email marketing blasts using HTML, CSS, PHP and CMS platforms.
    • Manage and analyze e-commerce data.
    • Create Facebook ads for specific marketing campaigns.
  5. Prepare your digital media coordinator resume

    When your background is strong enough, you can start writing your digital media coordinator resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital media coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable digital media coordinator resume templates

    Build a professional digital media coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital media coordinator resume.
    Digital Media Coordinator Resume
    Digital Media Coordinator Resume
    Digital Media Coordinator Resume
    Digital Media Coordinator Resume
    Digital Media Coordinator Resume
    Digital Media Coordinator Resume
    Digital Media Coordinator Resume
    Digital Media Coordinator Resume
    Digital Media Coordinator Resume
  6. Apply for digital media coordinator jobs

    Now it's time to start searching for a digital media coordinator job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first digital media coordinator job

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Average digital media coordinator salary

The average digital media coordinator salary in the United States is $50,169 per year or $24 per hour. Digital media coordinator salaries range between $39,000 and $63,000 per year.

Average digital media coordinator salary
$50,169 Yearly
$24.12 hourly

What am I worth?

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How do digital media coordinators rate their job?

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Digital media coordinator reviews

profile
A zippia user wrote a review on Oct 2019
Cons

The insults and the unnecessary propaganda.


profile
A zippia user wrote a review on Oct 2019
Pros

Content management.

Cons

I love my work. I don't love who I work for. They do not understand the steps involved in social media. And keep asking for analytics. I send them in a thoughtfully presented report. And they just don't get it. Sales thinks I jack around all day on social media. That is my job. Then there's the fact that I have to be paid to monitor the work and campaigns I shoot down the feeds. Ugh. Run for your life unless you work for a corporation.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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