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Become A Digital Media Coordinator

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Working As A Digital Media Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $50,000

    Average Salary

What Does A Digital Media Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Media Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Media Coordinator Career Paths

Digital Media Coordinator
Marketing Coordinator Marketing Specialist Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Director Of Communications And Marketing
9 Yearsyrs
Marketing Coordinator Marketing Consultant Marketing Manager
Marketing Program Manager
6 Yearsyrs
Editor Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Editor Project Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Editor Technical Writer Web Developer
Web Content Manager
5 Yearsyrs
Account Executive Office Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Account Executive Marketing Specialist
Marketing And Operations Manager
5 Yearsyrs
Executive Assistant Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Executive Assistant Event Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Executive Assistant Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Consultant Principal Public Relations Director
Media Relations Director
5 Yearsyrs
Consultant Co-Founder Digital Marketing Manager
Brand Strategist
5 Yearsyrs
Designer User Interaction Designer Web Content Manager
Digital Content Manager
5 Yearsyrs
Designer User Experience Designer Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Social Media Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Social Media Specialist Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Social Media Specialist Digital Marketing Specialist Social Media Manager
Marketing Strategist
6 Yearsyrs
Marketing Consultant Communications Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
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Do you work as a Digital Media Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Media Producer 3.0 years
Media Specialist 2.9 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Careers Before Digital Media Coordinator
Internship 17.0%
Specialist 2.7%
Editor 2.7%
Server 2.5%
Top Careers After Digital Media Coordinator
Internship 4.5%
Co-Founder 3.8%

Do you work as a Digital Media Coordinator?

Average Yearly Salary
$50,000
View Detailed Salary Report
$34,000
Min 10%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$71,000
Max 90%
Best Paying Company
Advantage Solutions
Highest Paying City
Fort Lauderdale, FL
Highest Paying State
Hawaii
Avg Experience Level
1.8 years
How much does a Digital Media Coordinator make at top companies?
The national average salary for a Digital Media Coordinator in the United States is $50,130 per year or $24 per hour. Those in the bottom 10 percent make under $35,000 a year, and the top 10 percent make over $71,000.

Real Digital Media Coordinator Salaries

Job Title Company Location Start Date Salary
Digital Media Coordinator Ny Brand Studio Inc. New York, NY Apr 18, 2016 $63,000
Senior Digital Coordinator Deluxe Digital Cinema Inc. Burbank, CA Aug 11, 2011 $50,088
Digital Analytics Coordinator The William J. Clinton Foundation New York, NY Aug 30, 2010 $45,000
Digital Media Coordinator Knights Sheild, Inc. San Antonio, TX Oct 02, 2010 $44,762
Digital Media Coordinator Knights Sheild, Inc. San Antonio, TX Oct 02, 2013 $44,762
Digital Media Coordinator University of West Florida Pensacola, FL Jan 06, 2016 $44,000
Digital Books Coordinator Disney Book Group, LLC White Plains, NY Jul 13, 2011 $43,250
Digital Senior Coordinator (Public Relations) SONY Music Entertainment New York, NY Oct 01, 2011 $41,850
Digital Strategy Coordinator Belgrave Climate Exchange, Inc. New York, NY Oct 01, 2011 $41,850
Senior Digital Coordinator Deluxe Digital Media Burbank, CA Aug 28, 2010 $41,000
Digital Media Coordinator The President and Fellows of Middlebury College Middlebury, VT Jun 15, 2013 $39,048
Digital Coordinator Times Square District Management Association, Inc. New York, NY Sep 02, 2014 $38,979 -
$50,000
Digital Media Coordinator Innovadex LLC Overland Park, KS Oct 04, 2012 $38,834
Digital Media Coordinator Holman Automotive Group, Inc. Fort Lauderdale, FL Oct 01, 2010 $37,566
Digital Media Coordinator Holman Automotive Group Fort Lauderdale, FL Oct 01, 2010 $37,566
Digital Media Coordinator Holman Automotive, Inc. Fort Lauderdale, FL Oct 01, 2010 $37,566

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Top Skills for A Digital Media Coordinator

  1. Web Application
  2. Online
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Created corporate mini sites, and small-scale web applications.
  • Established and continuously cultivates product awareness in the Davis area via online promotions.
  • Build strategies to increase Facebook traffic and fan-base by creating original content and implementing Facebook Advertising.
  • Directed, Edited, and operated Camera's for all video productions and was a 2nd Photographer on photo-shoots.
  • Executed, developed and launched social ad campaigns on Twitter ads and Facebook ads.

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Top 10 Best States for Digital Media Coordinators

  1. District of Columbia
  2. Alaska
  3. Connecticut
  4. Rhode Island
  5. Virginia
  6. New Jersey
  7. New York
  8. Nevada
  9. Washington
  10. Massachusetts
  • (203 jobs)
  • (25 jobs)
  • (162 jobs)
  • (50 jobs)
  • (326 jobs)
  • (281 jobs)
  • (868 jobs)
  • (57 jobs)
  • (223 jobs)
  • (429 jobs)

Digital Media Coordinator Demographics

Gender

Female

47.7%

Male

42.0%

Unknown

10.2%
Ethnicity

White

57.5%

Hispanic or Latino

18.7%

Black or African American

11.4%

Asian

8.4%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

54.9%

French

8.5%

Mandarin

7.0%

German

5.6%

Chinese

4.2%

Japanese

4.2%

Greek

2.8%

Hindi

2.8%

Russian

2.8%

Portuguese

1.4%

Vietnamese

1.4%

Hmong

1.4%

Korean

1.4%

Arabic

1.4%
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Digital Media Coordinator Education

Schools

New York University

9.1%

University of California - Los Angeles

7.3%

University of North Texas

6.1%

Florida State University

6.1%

Pennsylvania State University

5.5%

University of Southern California

5.5%

University of South Florida

4.8%

Michigan State University

4.8%

Arizona State University

4.8%

University of Central Florida

4.8%

Full Sail University

4.8%

University of Phoenix

4.8%

University of Washington

4.2%

Florida International University

4.2%

Baylor University

4.2%

Fashion Institute of Technology

4.2%

Syracuse University

3.6%

Ithaca College

3.6%

University of North Carolina at Greensboro

3.6%

San Francisco State University

3.6%
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Majors

Communication

17.0%

Marketing

12.0%

Business

10.6%

Photography

8.9%

Graphic Design

7.5%

Journalism

6.7%

Public Relations

5.2%

Fine Arts

3.7%

Political Science

3.7%

Advertising

3.1%

Management

3.0%

English

3.0%

Psychology

2.5%

Digital Media

2.2%

Entertainment Business

2.1%

Business Communications

2.1%

Writing

1.9%

Liberal Arts

1.8%

Audiovisual Communications Technologies

1.5%

Agricultural Public Services

1.3%
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Degrees

Bachelors

64.7%

Masters

13.2%

Other

12.2%

Associate

5.7%

Certificate

2.9%

Diploma

0.7%

Doctorate

0.4%

License

0.2%
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