Digital media coordinator demographics and statistics in the US
Digital media coordinator demographics research summary. Zippia estimates digital media coordinator demographics and statistics in the United States by using a database of 30 million profiles. Our digital media coordinator estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital media coordinators after extensive research and analysis:
- There are over 25,927 digital media coordinators currently employed in the United States.
- 52.2% of all digital media coordinators are women, while 47.8% are men.
- The average digital media coordinator age is 41 years old.
- The most common ethnicity of digital media coordinators is White (66.8%), followed by Hispanic or Latino (12.0%), Black or African American (10.2%) and Asian (5.3%).
- Digital media coordinators are most in-demand in Los Angeles, CA.
- Seattle, WA pays an annual average wage of $63,027, the highest in the US.
- In 2022, women digital media coordinators earned 97% of what men earned.
- Arkansas is the best state for digital media coordinators to live.
- Digital media coordinators are 58% more likely to work at private companies in comparison to public companies.
On this page
Digital media coordinator demographics by:
Digital media coordinator gender statistics
52.2% of digital media coordinators are women and 47.8% of digital media coordinators are men.
- Female, 52.2%
- Male, 47.8%
Digital media coordinator gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
Digital media coordinator gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$49,948
Female income
$48,543
Digital media coordinator gender ratio over time
This data breaks down the percentage of men and women in digital media coordinator positions over time. Currently, 52.2% of digital media coordinators are female.
Digital media coordinator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 50.16% | 49.84% |
| 2011 | 53.51% | 46.49% |
| 2012 | 51.10% | 48.90% |
| 2013 | 55.89% | 44.11% |
| 2014 | 51.37% | 48.63% |
| 2015 | 48.09% | 51.91% |
| 2016 | 48.63% | 51.37% |
| 2017 | 53.44% | 46.56% |
| 2018 | 50.63% | 49.37% |
| 2019 | 51.32% | 48.68% |
| 2020 | 49.86% | 50.14% |
| 2021 | 47.82% | 52.18% |
Digital media coordinator related jobs gender ratio
We compared digital media coordinators with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Digital Media Coordinator | 48% | 52% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital media coordinator demographics by race
The most common ethnicity among digital media coordinators is White, which makes up 66.8% of all digital media coordinators. Comparatively, 12.0% of digital media coordinators are Hispanic or Latino and 10.2% of digital media coordinators are Black or African American.
- White, 66.8%
- Hispanic or Latino, 12.0%
- Black or African American, 10.2%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Digital media coordinator race
| Digital media coordinator race | Percentages |
|---|---|
| White | 66.8% |
| Hispanic or Latino | 12.0% |
| Black or African American | 10.2% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Digital media coordinator race and ethnicity over time
See how digital media coordinator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital media coordinator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.95% | 9.55% | 4.30% | 9.14% |
| 2011 | 74.18% | 9.71% | 4.42% | 8.90% |
| 2012 | 74.21% | 9.10% | 3.94% | 9.45% |
| 2013 | 73.01% | 10.32% | 4.41% | 9.41% |
| 2014 | 73.52% | 10.28% | 3.45% | 9.64% |
| 2015 | 72.59% | 9.24% | 5.41% | 10.41% |
| 2016 | 71.96% | 9.54% | 5.20% | 9.95% |
| 2017 | 73.58% | 9.63% | 4.13% | 10.47% |
| 2018 | 71.21% | 8.63% | 5.14% | 11.23% |
| 2019 | 72.95% | 8.79% | 4.62% | 10.62% |
| 2020 | 67.44% | 9.63% | 4.57% | 14.54% |
| 2021 | 66.78% | 10.17% | 5.31% | 12.05% |
Digital media coordinator wage gap by race
According to our data, white digital media coordinators have the highest average salary compared to other ethnicities. Hispanic or latino digital media coordinators have the lowest average salary at $48,754.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,160 |
| White | $51,357 |
| Black or African American | $48,790 |
| Asian | $49,743 |
| Hispanic or Latino | $48,754 |
Average digital media coordinator age
See how the average age of digital media coordinators varies based on ethnicity and gender.
Male
Female
Digital media coordinator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Digital media coordinator age breakdown
The average age of digital media coordinators is 40+ years years old, representing 53% of the digital media coordinator population.
Digital media coordinator age breakdown
| Digital Media Coordinator Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Digital media coordinator educational attainment
The most common degree for digital media coordinators is bachelor's degree, with 80% of digital media coordinators earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 7%.
- Bachelor's, 80%
- Associate, 9%
- Master's, 7%
- Diploma, 1%
- Other Degrees, 3%
Digital media coordinators by degree level
| Digital media coordinator degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Associate | 9% |
| Master's | 7% |
| Diploma | 1% |
| Other Degrees | 3% |
Digital media coordinator jobs you might like
Digital media coordinator wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $52,716 |
| Bachelor's Degree | $50,486 |
Digital media coordinator employment statistics
Most digital media coordinators work for a private in the media industry.
Company size where digital media coordinators work
Below, you can see the size of companies where digital media coordinators work.
Digital media coordinator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 34% |
| > 10,000 employees | 16% |
Digital media coordinator jobs by company type
Employees with the digital media coordinator job title have their preferences when it comes to working for a company. For instance, most digital media coordinators prefer to work at private companies over public companies.
Digital media coordinator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 15% |
| Public | 25% |
| Private | 58% |
| Government | 2% |
Digital media coordinator jobs by industry
The most common industries for digital media coordinators are media, education and professional.
Digital media coordinator industry statistics
| Industry | Percentages |
|---|---|
| Media | 26% |
| Education | 12% |
| Professional | 11% |
| Non Profits | 7% |
| Fortune 500 | 6% |
| Health Care | 5% |
| Technology | 5% |
| Hospitality | 4% |
| Manufacturing | 4% |
| Retail | 4% |
| Telecommunication | 2% |
| Government | 2% |
| Automotive | 2% |
| Finance | 2% |
| Internet | 1% |
| Transportation | 1% |
| Construction | 1% |
| Start-up | 1% |
| Energy | 1% |
| Insurance | 1% |
Digital media coordinator turnover and employment statistics
Digital media coordinator unemployment rate over time
The unemployment rate for digital media coordinators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital media coordinator unemployment rate by year
| Year | Digital media coordinator unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average digital media coordinator tenure
The average digital media coordinator stays at their job for 1-2 years, based on the 1,284 digital media coordinators resumes in Zippia's database.
Digital media coordinator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 24% |
| 1-2 years | 32% |
| 3-4 years | 11% |
| 5-7 years | 19% |
| 8-10 years | 8% |
| 11+ years | 5% |
Digital media coordinator LGBT ratio compared to similar jobs
Review the percent of digital media coordinators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Travel Journalist | 10.10% | 3,048 |
| Radio Artist | 10.34% | 5,769 |
| Digital Media Coordinator | 12.01% | - |
| Content Editor | 12.38% | 18,586 |
| Deaf/Hard Of Hearing Specialist | 14.90% | 1,470 |
| Junior Copywriter | 16.36% | 12,091 |
| Train Announcer | 16.36% | 1,244 |
Similar digital media coordinator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Travel Journalist | 10.10% | 3,048 |
| Radio Artist | 10.34% | 5,769 |
| Content Editor | 12.38% | 18,586 |
| Deaf/Hard Of Hearing Specialist | 14.90% | 1,470 |
| Junior Copywriter | 16.36% | 12,091 |
| Train Announcer | 16.36% | 1,244 |
Foreign languages spoken by digital media coordinators
The most common foreign language among digital media coordinators is Spanish at 54.9%. The second-most popular foreign language spoken is French at 8.5% and Mandarin is the third-most popular at 7.0%.
- Spanish, 54.9%
- French, 8.5%
- Mandarin, 7.0%
- German, 5.6%
- Chinese, 4.2%
- Other, 19.8%
Digital media coordinator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 54.9% |
| French | 8.5% |
| Mandarin | 7.0% |
| German | 5.6% |
| Chinese | 4.2% |
| Other | 19.8% |
